data science fuels creativity

Data (Science) fuels Creativityโกเมษ จนัทวมิล

Komes ChandavimolData Scientist

Data Science Thailand, A Community to learn and share Data Science in

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Komes Profile

Komes ChandavimolData ScientistData Science Lab, Thailand

Data vs Creativity

http://which-50.com/data-isnt-killing-creativity-killing-creative-ego/https://wpengine.com/blog/science-vs-art-is-data-killing-creativity-in-marketing/http://smactalklive.libsyn.com/smactalk-ep-54-does-more-data-and-access-equal-less-creativity?utm_content=buffer7dd9b&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

http://thenextweb.com/insider/2016/05/11/machine-learning-will-enhance-not-replace-human-creativity/#grefhttps://www.washingtonpost.com/news/innovations/wp/2016/06/06/googles-computers-are-creating-songs-making-music-may-never-be-the-same/

http://thenextweb.com/insider/2016/05/11/machine-learning-will-enhance-not-replace-human-creativity/#gref

https://www.washingtonpost.com/news/innovations/wp/2016/06/06/googles-computers-are-creating-songs-making-music-may-never-be-the-same/

https://www.washingtonpost.com/news/innovations/wp/2016/06/06/googles-computers-are-creating-songs-making-music-may-never-be-the-same/

Big Data

http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427

https://www.domo.com/learn/data-never-sleeps-3-0

Internet of Things

http://topmanagement.com.mx/innovacion-social-y-empresarial-objetivo-de-hitachi/

9http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427


The Growth of Data

10http://www.adweek.com/prnewser/how-many-times-do-the-worlds-social-media-users-click-every-minute/117427


What is 3 Vs in Big Data?

11

Why We need more Data?

https://www.digitalnewsasia.com/business/forget-data-warehousing-its-data-lakes-now

12



Volume? Variety? Velocity?

13



Volume? Variety? Velocity?

Value

14

Big Data + Analytics = Values


+ Analytics

Value vs Data

15http://dataofthings.blogspot.com/2014/04/the-bbbt-sessions-hortonworks-big-data.html

Analytics

16http://www.gartner.com/it-glossary/predictive-analytics

Data

New Analytic Insights(Information, knowledge, data

story)Data Product+

VisualizationMass Analytic ToolsMachine LearningRecommender systemsComplex Event ProcessingData Science Team

Data ScientistPicture:http://www.clipartpanda.com/categories/scientist-clip-art

The Roles of Data Science

Doing Data Science by O'Neil et al (2013)DatascienceTh.com

Datafication

19DataInquest – Predictive Analytics and Data Science Bootcamp

Data Science Use Cases

The XYZ of Data Science

• Smart X– Smart Factory– Smart Supply Chain

• Precision Y– Precision Pricing– Precision Bidding

• Personalize Z– Personalized shopping/coupon– Personalized Campaign – Personalized Learning

21KirkBorne-workshop-ODSC2016.pdf

Monitoring and MaintenanceData sources: IoT Sensors in factoryData products: predictive maintenance models

http://www.electrex.it/en/news/600-automated-energy-management-system-a-enms-for-cement-production-plants.html

http://www.digitalistmag.com/digital-economy/2015/12/01/iot-digitization-reinforce-cement-industry-03814141

Credit: Jarun Ngamvirojcharoen

Customer Engagement + LocationData sources: Mobile App, Loyalty Program, GISData products: Buying behavior analysis, coupon-response model , location visualization

http://www.fastcompany.com/3020859/most-creative-people/how-chinas-one-child-policy-forced-starbucks-to-rethink-its-beijing-sto

https://digit.hbs.org/submission/starbucks-driving-customer-engagement-via-digital-innovation/

Credit: Jarun Ngamvirojcharoen

Fuel Saving Data sources: Telematics (sensor), GPSData products: Prescriptive analytics – route optimization, predictive maintenance (parts/malfunction)http://www.cnet.com/news/ups-turns-data-analysis-into-big-savings/

http://www.cnet.com/news/ups-turns-data-analysis-into-big-savings/ Credit: Jarun Ngamvirojcharoen

Fraud DetectionData sources: historical pattern of transaction dataData products: predictive models – fraud/non-fraudhttps://bluefishway.com/2013/09/13/panic-oh-no-not-again/

http://blogs.wsj.com/cio/2015/08/25/paypal-fights-fraud-with-machine-learning-and-human-detectives/Credit: Jarun Ngamvirojcharoen

HR Analytics – Google Hiring Data sources: Historical hiring attributesData products: Predictive model – recruiting high performer

Behavioral Test

Situational Test

GPA

Brain Teaser

Good School

http://www.kornferryinstitute.com/briefings-magazine/summer-2014/big-data-predictive-analytics-and-hiringCredit: Jarun Ngamvirojcharoen

Data (Science) for Sport

http://www.ibmbigdatahub.com/blog/why-data-science-team-sport

Data (Science) for Pokémon?

https://www.reddit.com/r/pokemongo/comments/4rwhma/i_made_a_rarity_chart_based_on_my_findings

http://jkunst.com/r/pokemon-visualize-em-all/

Data Creativity

Q & A

data science fuels creativity

Data & Analytics