data quality - the cleansing process
DESCRIPTION
One way to ensure ROI on data investment is with a quality database. Get to know how we keep your data lean, green and clean.TRANSCRIPT
![Page 1: Data Quality - The Cleansing Process](https://reader036.vdocuments.mx/reader036/viewer/2022081413/546c4dd2af79596c298b4f35/html5/thumbnails/1.jpg)
DATA QUALITY
The Cleansing ProcessHow We Clean Your
Data
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Non-working data fields are identified
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Data is replaced
and updated
with current information
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Address informati
on is replaced
using NCOA
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Undelivered emails
are identified
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Undeliverable emails
are replaced
using ECOA
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Domains are
verified and
validated
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Incorrect syntax
in emails
are identifie
d
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Dead domain names
are identifie
d
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Invalid IDs are identifie
d
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Data values
are ensured
they comply
with paramete
rs
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Accuracy of data and de-
duping is ensured
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Data is manually verified
and consolidat
ed
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Your Data is
Now Lean, Green and
Clean!