data & privacy: striking the right balance - jonny leroy
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Data & Privacy: Striking the Right Balance - Jonny LeroyTRANSCRIPT
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DATA & PRIVACYStriking the right balance Jonny LeRoy - Head of Technology @jahnnie
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NEW TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
WE’RE IN A VIRTUOUS CYCLE
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PRIVACY IS DEAD
GIVE ME DELIGHTFUL PRODUCTS AND I’LL GIVE YOU MY DATA
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DON’T BE EVIL
PRIVACY IS DEAD
THAT’S A PRETTY LOW STANDARDHOW MIGHT WE RAISE THE BAR?
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PRIVACY IS DEAD
BE AWESOMEWE’LL GIVE YOU BETTER PRODUCTS
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DON’T BE INCOMPETENTPRIVACY IS DEAD
WE’LL KEEP YOUR DATA SECURE
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DON’T BE INCOMPETENT
WHO’S BEEN HACKED
THIS YEAR
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DON’T BE INCOMPETENT
ARE YOU SURE
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DON’T BE INCOMPETENT
SECURITY ISN’T JUST ABOUT PREVENTION
TIME TO NOTICETIME TO RESPOND
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TIME TO NOTICE
HONEY POT DATA
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TIME TO RESPOND
CONTINUOUS DELIVERY
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DON’T BE INCOMPETENTPRIVACY IS DEAD
WE’LL KEEP YOUR DATA SECURE
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DON’T BE CREEPYWOULD YOU BE OK IF YOUR DATA
PRACTICES APPEARED ON THE FRONT PAGE OF THE NEW YORK TIMES?
PRIVACY IS DEAD
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REMEMBER OUR VIRTUOUS CYCLE?NEW
TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
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WE’RE EXPERIENCING TURBULENCE
MORE BREACHES
MORE PRIVACY
CONCERNS
MORE MONOPOLY
SOCIAL BACKLASH
NSA SURVEILLANCE
NEW TECHNOLOGY
MORE DATA
BETTER PRODUCTS
MORE LOYALTY
MORE MONEY
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STRATEGY TAX
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PRIVACY IS DEAD
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INTERNATIONAL PERSPECTIVEBRAZIL
GERMANY
RIGHTS OF DATA SUBJECT VS DATA COLLECTOR
MARCO CIVIL DA INTERNET
DATENSPARSAMKEIT UND DATENVERMEIDUNGData minimization and data avoidanceInformation self-determination
Civil rights framework for the Internet
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PRIVACY IS DEAD
WE’LL BE TRANSPARENT ABOUT WHAT DATA WE STORE, HOW WE USE IT AND
WHO WE SHARE IT WITH
BE TRANSPARENT
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FAIR DATA
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70% of EU citizens have expressed concern that their personal data may be used for purposes
other than it was originally collected.
http://www.fairdata.org.uk/ Eurobarometer report (2011) for the EU
ETHICAL SOURCING (FAIR TRADE)
ETHICAL CUSTOMER DATA MANAGEMENT
(FAIR DATA)
ETHICAL ENVIRONMENTAL IMPACT MANAGEMENT
SUSTAINABLE CORPORATE SOCIAL RESPONSIBILITY
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BEWARE DE-ANONYMIZATION
IT’S NOT PERSONAL
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The data that makes up what is termed Personally Identifiable
Information (PII) is no longer static. Data that can identify you has become a moving target, it used to be over information such
as name, Social Security Number, address etc, but it has become
increasingly easy to uniquely identify people with composite pieces of otherwise seemingly innocuous data.
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LOYALTY IS A TWO-WAY STREET
TECHNOLOGY IS SHIFTING THE CALCULUS OF WHAT IS ETHICALLY ACCEPTABLE
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FROM CLICK-STREAM TO HEART-BEAT
Technology is shifting the calculus of what is ethically acceptable
Quantified SelfIoTDNAIdentity
Psychometricevery breath you take, every step you take… we’ll be watching you
Fine-grained location
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INVERTING THE STRATEGY TAX
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PRIVACY IS DEAD
HOW MIGHT LEAVING SOME DATA ON THE TABLE, OR SHARING OWNERSHIP BE
A STRATEGIC DIFFERENTIATOR?
BE VULNERABLE
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DATA BANKS
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RE-DECENTRALIZE THE INTERNET OF THINGS
TAKE THE COMPUTE TO THE DATA
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PRIVACY IS DEAD?
BE AWESOME
INCOMPETENTDON’T BE
CREEPYDON’T BE
BE TRANSPARENT
BE VULNERABLE
BE HUMAN