data, privacy & ethics
DESCRIPTION
Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?TRANSCRIPT
> Data, Privacy & Ethics < Did technology kill privacy?
> Smart data driven marketing
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Clive Humby: Data is the new oil
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Oil and data come at a price
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http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF
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http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd
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Find out more: http://data.li/Hpatjy (you’ve been tracked)
Number of times the word ‘privacy’ appears in books
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Collecting data for the sake of it or to add value to consumers?
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Find out more: http://data.li/HpaYKy (you’ve been tracked)
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Find out more: http://data.li/Hpb1pC (you’ve been tracked)
> Learning with every single click
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Using website and email responses to learn a little bite more about
subscribers at every touch point to keep
refining profiles and messages.
Transactional data
> Rich profiles increase relevance
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3rd party data
+
Whole is greater than sum of its parts
Behavioural data
Prospects
Customers
Repeat customers
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http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy
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Find out more: http://data.li/Hpe7Kd (you’ve been tracked)
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Find out more: http://data.li/18kOXcl (you’ve been tracked)
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Find out more: http://data.li/HpeKn9 (you’ve been tracked)
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Find out more: http://data.li/HpgKM4 (you’ve been tracked)
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Find out more: http://data.li/HpgZXJ (you’ve been tracked)
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http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R
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Find out more: http://data.li/18kPfQi (you’ve been tracked)
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Find out more: http://data.li/18kOUgH (you’ve been tracked)
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Find out more: http://data.li/18kOQh0 (you’ve been tracked)
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Will privacy laws protect consumers in the future? Has it worked in the past?
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Are self-regulation and ethics the solution? Heard of ethical egoism?
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Find out more: http://data.li/18kQCi6, http://data.li/18kQyij
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Find out more: http://data.li/18kQwa9 (you’ve been tracked)
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Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB
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Find out more: http://data.li/18kPsmJ (you’ve been tracked)
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Technology killed privacy. Ethics are a sham. Long live
smart data driven marketing that adds value to consumers.
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