Data, Privacy & Ethics

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Has technology killed privacy? Consumer tracking and targeting technologies, especially in digital, always seem to be a few years ahead of the law which seems to create an ongoing legal grey-zone. What are these technological advances, how could they impact privacy and what should companies do about this trend?

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  • 1. > Data, Privacy & Ethics < Did technology kill privacy?

2. > Smart data driven marketing Turning data into actionable insights to widen the conversion funnelMedia Attribution & Modeling Maximise reach, awareness & increase ROITargeting & Merchandising Improve engagement, boost loyaltyTesting & Optimisation Remove barriers, drive salesBoosting ROMI November 2013 Datalicious Pty Ltd2 3. Clive Humby: Data is the new oilNovember 2013 Datalicious Pty Ltd3 4. Oil and data come at a priceNovember 2013 Datalicious Pty Ltd4 5. November 2013 Datalicious Pty Ltd5http://data.li/HpbtnX, http://data.li/HpbAjc, http://data.li/HpbYOF 6. November 2013 Datalicious Pty Ltd6http://data.li/HpaEv7, http://data.li/HpaHr5, http://data.li/HpaTqd http://www.theguardian.com/technology/2013/oct/21/teenagers-careless-about-online-privacy 7. Number of times the word privacy appears in booksNovember 2013 Datalicious Pty LtdFind out more: http://data.li/Hpatjy (youve been tracked)7 8. Collecting data for the sake of it or to add value to consumers? November 2013 Datalicious Pty Ltd8 9. November 2013 Datalicious Pty LtdFind out more: http://data.li/HpaYKy (youve been tracked)9 10. November 2013 Datalicious Pty Ltd10 11. November 2013 Datalicious Pty LtdFind out more: http://data.li/Hpb1pC (youve been tracked)11 12. > Learning with every single click Using website and email responses to learn a little bite more about subscribers at every touch point to keep refining profiles and messages.November 2013 Datalicious Pty Ltd12 13. > Rich profiles increase relevance Whole is greater than sum of its partsBehavioural dataTransactional data+CustomersProspects3rd party dataNovember 2013Repeat customers Datalicious Pty Ltd13 14. November 2013 Datalicious Pty Ltd14http://data.li/HpcufD, http://data.li/Hpd5xZ, http://data.li/Hpd5Oy 15. November 2013 Datalicious Pty LtdFind out more: http://data.li/Hpe7Kd (youve been tracked)15 16. November 2013 Datalicious Pty Ltd16http://data.li/1doE2g2, http://data.li/17sblQw, http://data.li/1doE9Iu 17. November 2013 Datalicious Pty Ltd17http://data.li/1doyIJH, http://data.li/1dozer5, http://data.li/1dozlDd 18. November 2013 Datalicious Pty LtdFind out more: http://data.li/18kOXcl (youve been tracked)18 19. November 2013 Datalicious Pty LtdFind out more: http://data.li/HpeKn9 (youve been tracked)19 20. November 2013 Datalicious Pty LtdFind out more: http://data.li/HpgKM4 (youve been tracked)20 21. November 2013 Datalicious Pty Ltdhttp://data.li/HphH75, http://data.li/HphG3g,21 22. November 2013 Datalicious Pty Ltd22http://data.li/HpddgV, http://data.li/HpdhgD, http://data.li/Hpdu3p 23. November 2013 Datalicious Pty LtdFind out more: http://data.li/HpgZXJ (youve been tracked)23 24. November 2013 Datalicious Pty Ltd24http://data.li/HphaC5, http://data.li/HphO2w, http://data.li/Hpi29R 25. November 2013 Datalicious Pty Ltd25http://data.li/1doA07F, http://data.li/1doA3QQ, http://data.li/1doADxU 26. November 2013 Datalicious Pty Ltd26http://data.li/1doy4Mq, http://data.li/1doBnDl, http://data.li/1doBu1w 27. November 2013 Datalicious Pty LtdFind out more: http://data.li/18kPfQi (youve been tracked)27 28. November 2013 Datalicious Pty Ltd28Find out more: http://data.li/18kOUgH (youve been tracked) 29. November 2013 Datalicious Pty Ltd29Find out more: http://data.li/18kOQh0 (youve been tracked) 30. Will privacy laws protect consumers in the future? Has it worked in the past? November 2013 Datalicious Pty Ltd30 31. Are self-regulation and ethics the solution? Heard of ethical egoism? November 2013 Datalicious Pty Ltd31 32. November 2013 Datalicious Pty Ltd32Find out more: http://data.li/18kQCi6, http://data.li/18kQyij 33. November 2013 Datalicious Pty Ltd33Find out more: http://data.li/18kQwa9 (youve been tracked) 34. November 2013 Datalicious Pty Ltd34Find out more: http://data.li/18kOKG3, http://data.li/18kOMxB 35. November 2013 Datalicious Pty LtdFind out more: http://data.li/18kPsmJ (youve been tracked)35 36. Technology killed privacy. Ethics are a sham. Long live smart data driven marketing that adds value to consumers. November 2013 Datalicious Pty Ltd36 37. Contact us cbartens@datalicious.comLearn more blog.datalicious.comFollow us twitter.com/datalicious November 2013 Datalicious Pty Ltd37 38. Smart data driven marketingNovember 2013 Datalicious Pty Ltd38