data mining predictive
DESCRIPTION
TRANSCRIPT
DATA MINING PREDICTIVE
Disusun oleh:Hendy Jati S. 112081054Norman Akbar 112090116Tiara I. Pratiwi112090205
Defi-nition
Damin &
Busi-ness
Intelli-gence
Damin
Metho-dology
Appli-cation
on Mar-
keting&CRM
Pro-blem Sol-
vable with
Damin
Study Case
Soft-ware
1DEFINITION
DATA MINING
Sekumpulan Data Pola Informasi
Data Mining
2DATA MINING &
BUSINES
S INTELLIGE
NCE
Damin & Business Intelligence
3Data Mining
Methodology
4Application onMarketing &
CRM
APPLICATION ON MARKETING & CRM
Mengidentifikasi calon pelanggan yang baik (good prospect)
Memilih saluran komunikasi untuk mecapai calon pelanggan
Memilih pesan yang tepat untuk berbagai kelompok calon pelanggan
Data Mining to Choose the Right Place to Advertise
Data Mining to Improve Direct Marketing Campaigns
Using Current Customers to Learn About Prospects
Data Mining for Customer Relationship Management
FUNGSI
5Problem Solvable
With Damin
PREDIKTIF
CLASIFICATION
ESTIMATION
PREDICTION
DESKRIPTIF
CLUSTERING
ASSOCIATION RULE DISCOVERY
SEQUENTIAL PATTERN DISCOVERY
Problem Solvable
Prediktif
Data Variabel
Unknown Value
Future
Value
CLASSIFICATION
ModelData
Kelas
Periksa karakteristik
Input ke kelas yg sudah terdefinisi
Input
Training Data Set
Classifier Output
Model Teknik-teknik yang digunakan
CLASSI-FICATION
Decision Tree
Neural Networks
Rule-based Method
Naive Bayes & Bayesian Belief
networks
CLASSIFICATION TECHNIQUE
Decision Tree
+ -
Mudah
Hemat
Biaya
Hemat
waktu
Tidak untuk
data
kompleks
Neural Networks
(+) (-)
Akurasi tinggi
Paralel
Mudah diupdate
Untuk data yg
kompleks
Sulit untuk
diimplementasikan
Mahal
Rule based method
Pola data Unknown Value
Frekuensinya Besar
Kelemahan:Suksesnya klasifikasi data, bergantung pada banyaknya data yang tersimpan
Naive Bayes & Bayesian Belief Network
Minimasi Cost
Mudah diimplementasi
Minimasi kebutuhan data training
Estimation
• Data
Input• Nilai
kontinu
Output
Proses pengolahan
Prediction
Data Classification Future Value
6STUDY CASE
TARGET
CORPORATION
Let’s enjoy this Video !!!
Retail Industry
1st Place
2nd Place
History
• Founded by George Dayton
• Dayton Dry Goods Company
1902
• First Store, in Roseville Minnesota
1962
• Renamed as Target Corporation
2000
• Total 1357 Store
2005
• Expansion to Canada
2011
Problem
Solve
Data Mining
7Software
Karma
CRM
Why KarmaCRM?
No more miss moment
Good karma, anywhere
perfect balance
Feature
Symple contact
management
Team management
Third party integration
Flexible reporting
Manage your sales Process
System Requirements
• Hanya memerlukan web browser seperti firefox, chrome, Opera
• Juga dapat digunakan via mobile dengan dengan web browser yang ada di smartphone
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