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TRANSCRIPT
Fabian LangCMO
@fabian
To understand customers and to keep them engaged with the website
Megan Gill
@megan
Luca Fox
@luca
DATA MINING APPLICATIONS
IN E-COMMERCE
How your most valuable
customers reach your
business and e-commerce
website?
Which product to recommend
to particular customers?
Who are the customers most
likely to switch to another
eCommerce website?
Which products are most
often bought with a particular
product?
To ensure more positive consumer experience
To predict the profit of the entire future relationship with a customer.
To increase sales opportunities and to retain customers