data management and visualization with tableau · 3/3/2015 · data management and visualization...
TRANSCRIPT
Data Management and Visualization with Tableau
Sarah Anne Murphy, Ohio State University
March 3, 2015
Webcast Series
• March 3, 2015: Sarah Anne Murphy, Ohio State University
• March 10, 2015: Jeremy Buhler, University of British Columbia
• March 17, 2015: Rachel Lewellen, University of Massachusetts Amherst
• April 21, 2015: Discussion and Q&A
Martha Kyrillidou Senior Director of
Statistics and Service Quality Programs
Association of Research Libraries
Sarah Anne Murphy
Coordinator of Assessment
and Associate Professor Ohio State University
What is big data?
Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data.
http://www-01.ibm.com/software/data/bigdata/what-is-big-data.html
Retrieved March 3, 2015
Business Intelligence and Analytics Platforms by Gartner
Successful data discovery
the gold standard being Tableau
<http://www.gartner.com/technology/reprints.do?id=1-2AD8O9T&ct=150223&st=sb>
Tableau @ The Ohio State
University Libraries
Tableau @ The Ohio State University Libraries
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3 General Benefits of DataViz 1. Great visualizations are efficient; 2. Visualizations can help groups
achieve more insight into the nature of a problem and discover new understanding; and
3. Great visualizations create a shared view of a situation and align folks on needed actions.
John Sviolkla, “Swimming in Data? Three Benefits of Visualization,” Harvard Business Review Blog Network, December 4, 2009..
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Why Tableau? • Shifts ownership of creative analytic
work from expert or “techie” to the average user.
• Enables the average librarian to gather and analyze data in real-time – in concert with thought process.
• Allows librarians to explore, analyze, and share data interactively.
• Supports data-informed decision-making and a culture of assessment.
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Why Tableau? Why Not Excel? Access? • One size does not fit all • Select tool appropriate for the
situation (Tableau, Excel, Access, SPSS, SAS, R)
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Why Tableau? “In terms of generating useful, multidimensional visual analysis, it’s like going from an Etch-A-Sketch to Industrial Light and Magic.”
- CFO Magazine (August 2007)
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Dashboards • Tableau Public – Institutional Data
• ARL Statistics
• Tableau Public – Operational Data • Gate Count • Research Services Dashboard (ie. LibAnswers)
• Tableau Public – Library Programming
• Human Trafficking Collections
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http://go.osu.edu/ARLStatistics
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http://go.osu.edu/ARLStatistics
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Highlight Action
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http://go.osu.edu/GateCount
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http://go.osu.edu/GateCount
Quick Filter
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http://go.osu.edu/OSUL_ResearchServicesDashboard
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Highlight Action
http://go.osu.edu/OSUL_ResearchServicesDashboard
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http://go.osu.edu/OSUL_ResearchServicesDashboard
Filter Action
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http://go.osu.edu/OSUL_ResearchServicesDashboard
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http://go.osu.edu/OSUL_ResearchServices
• Blends data from LibAnswers and previous incarnations of the OSU Libraries’ Ask Database
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
Click on Women’s
rights
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
Click on Women’s
rights
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
Hidden Table
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
Click Title
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http://u.osu.edu/tuesdaysatthompson/learn-more/learn-more/
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Dashboards • Tableau Desktop – Operational Data
• ILLIAD Borrowing • Special Collections Deflected Titles • Librarian Profiles
• Tableau Public – Fun • Thompson Library Books
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ILLIAD(AllBorrowing)2010-
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ILLIAD(AllBorrowing)2010-
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ILLIAD(AllBorrowing)2010-
• Data blended from ILLIAD, Sierra, and other sources
• Librarians assigned to user department • User department not a good surrogate for
interdisciplinary research areas
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Service Profiles for Subject Librarians
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Service Profiles for Subject Librarians
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QUESTIONS?
Sarah Anne Murphy, MLS, MBA Coordinator of Assessment
University Libraries 221C Thompson Library, 1858 Neil Avenue Mall,
Columbus, OH 43210 614-247-7236 Office
[email protected] u.osu.edu/murphy.465/
If you are using Tableau or other data analytics platforms, please join and post your examples in
ARL-ASSESS Google group
Thank you