data is the 3rd pillar of enterprise computing

Data & Databases:

The Third Pillar

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Data Team: The Third Pillar

Noel Yuhanna, Principal Analyst

October 2013

© 2013 Forrester Research, Inc. Reproduction Prohibited 4

Data growth and new

business requirements are

driving the need for a new

Data Management

Organization.


DB

CRM APP

DB

ERP APP

Tran App

DB

Customer

AppSCM App

DB

For decades, we have built Apps in Silos… each integrating with an independent database…

DB


Typically Apps have been supported by two key IT organizations – App Dev and Operational teams…

DB

CRM APP

DB

ERP APP

Tran

App

DB

Custom

er App

SCM App

DB

DB

App Dev

Operational

• Requirements

• App lifecycle

• Coding, testing

• Change management

• Prod Support

• Troubleshooting

• Performance/Admin

• Upgrade, MigrationsApp Stack


DBAs typically don’t have a separate team but are part of either App Dev or Operational or both…

D

B

CRM APP

D

B

ERP APP

Tran

App

DB

Custom

er App

SCM App

DB

DB

App Dev

Operational

• Requirements

• App lifecycle

• Coding, testing


• Prod Support

• Troubleshooting


• Upgrade, Migrations

DBA

DBA

App Stack


While having DBA function part of App Dev and Operational has worked well… it’s failing to meet new business requirements…why?

D

B

CRM APP

D

B

ERP APP

Tran

App

DB

Custom

er App

SCM App

DB

DB

App Dev

Operational

• Requirements

• App lifecycle

• Coding, testing


• Prod Support

• Troubleshooting


• Upgrade, Migrations

DBA

DBA

App Stack


Data requirements are changing….


Data volume growth

• The data explosion

is impacting all businesses• 100s of Terabtyes… Some into Petabytes…

• Volume, Velocity, Variety, Value

• Impacts Applications

• Creates management challenges

• Increases costs

1%

13%

1%

12%

26%

6%

30%

19%

25%

24%

14%

29%

13%

6%

16%

9%

5%

11%

Structured data

Semi-structured

data

Unstructured data

None <1TB 1-10TB 11-100TB 101-1000TB >1000TB

Base: 634 business intelligence users and planners

“Using your best estimate, about how much data is currently stored within your company?”

Source: Forrsights BI/Big Data Survey, Q3 2012

1-10TB

Data growth heading into Petabytes...

> 1 PB11-100TB

11-100TB > 1 PB

11-100TB > 1 PB

1-10TB

1-10TB

of data is on the

public net


50TB or more 11%

25 TB or more but less than 50 TB 7%




Less than 1 TB 18%

Don’t know 13%

What is the largest size of your production online

transaction processing (OLTP) database?

…this is for a single Application..

Most organizations have databases that have grown into Terabytes…

Base: 104 database management professionals (percentages may not total 100 because of rounding)Source: February 2013 Global Database Management Online Survey

Performance, Integration, And Resources Are Top Database ChallengesJune 2013 “The Steadily Growing Database Market Is Increasing Enterprises’ Choices”


Data volume growth … requires more focus on data than ever before….

› 24x7 availability

› Improved data security controls

› Fast response times

› Support various Apps

› Ensure scalable to support more users…

Blogs

IM/chat

SMS

Ring tones Music

Search

News

VideoTV

Web browsing

Games

Maps

Health

PaymentCommerce

Banking

Ticketing

Parking

Social

networks

Pictures

Email/MMS

OrganizerVoice

New Apps are requiring data access that

integrated across many sources…

Prod

DataProd

Data

Real-time Apps are requiring data that’s centralized, trusted and integrated…

Dashboarding

Fraud detection

Call centers Collaboration

Law enforcement

Engineering

Innovation

Partner data

sharing

Stock trading

Predictive

analyticsReal-time BI

Support

compliance

Upsell/

cross-sellMerger/

acquisitions

Enterprise

search


New Apps are requiring data to be decoupled from the application…

Application

(Mobile, real-time, social App…)

Infrastructure

(on-premise, cloud)

Data

(Integrated and real-time data)DB

ERP APP


Data is the new oil…


To innovate, gain competitive advantage and support agility, data management team (3rd Pillar) has become critical…

App Dev Operational

Data Management


The data management team should evolve to include all related data functions…

Data Mgt

• Database administration

• Data warehouse/Data Marts

• Data operations

• Data governance

• Data security

• And other data related functions


Why have a separate data management team?

› Delivers Agility to support new App initiatives such as

mobile, real-time apps, integrated apps

› Deals with data more efficiently - the key focus for the

team - from security and availability to ensuring its

trustedness and integration.

› Centralizes policies and governance

› Delivers innovation – allowing the team to focus on

new data management technologies such as in-memory,

Hadoop and NoSQL.


In addition, managed database services can help lower costs and improve efficiencies.

› Using third party managed database services helps complement

your existing staff

› Managed services can help with installation, monitoring, backup,

recovery, restoration, tuning, optimization, migrations and

upgrades.

› Managed services can lower operational costs and pinpoint areas

of improvements – such as 24x7 operations, consolidation and

upgrade strategy.

› Managed services makes the data management team more

efficient – allowing them to focus on core business issues such as

high availability, requirements and innovation.


Recommendations

› All organizations must consider the “third pillar” - a separate data

management team – starting out by moving data-focused personnel

and expanding the team over time.

› Data management team should include – DBAs, data architects,

data warehouse specialists, data stewards and data security

personnel.

› Enterprises that have a “third pillar” strategy are more likely to

innovate, increase revenue and stay ahead of the competition.

› Also, consider managed database services that can help lower your

data management costs and improve efficiencies.

The evolution of the topic

If you were to ask a CIO…

Where should your DBAs, BI

specialists and data analysts

report?

What would he/she say?

The evolution of the topic

Years of seeing infrastructure outsourcing

providers ignore data and database operations as

a domain of expertise

Watching the data and database teams struggle

to obtain the necessary resources for delivery of

24x7 operations

Observing organizational tension as the

importance of data has regained center stage

Decisions, Politics, Change

We don’t need to radically upset organization

structures to begin down a path of embracing the

changes that are needed

We do have to recognize not everything

important means it has the largest headcounts

within it

Start to think differently about data and the

operational components in that umbrella –

• Staff it differently

• Source it differently

Datavail

The largest pure-play provider of database

services in North America

• Over 350 DBAs

• On-shore / off-shore provider

• 60% CAGR over last 4 years

• Bought Blue Gecko in Seattle & the database

services division of Bluewolf within the past

12 months

• Deliver a real 24x7 managed services

solution for Oracle, Oracle EBS, SQL Server,

MySQL, DB2 & MongoDB

Datavail.com

866-700-7128

Thank you

Noel Yuhanna

[email protected]

@nyuhanna

mailto:[email protected]

Thank You,

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