Analytics in the Digital Economydata, experience, ideas & people

Juergen Hagedorn, Viktor KehayovProduct Management, SAP Analytics March 2017

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Our Portfolio

IT Operational Analytics (ITOA)

Business Intelligence

Planning

Predictive Analytics & Machine Learning

Data Warehousing

End-to-end

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Q1 Q2 Q3 Q4 10%+5%

10%+5%

What if we adjust our price & promo

by 10%?

What if we augment our sales

force by 10%?

BETTERDECISION

+ 10%

S/4 HANALIVE DATA ACT

Our Mission: Insights for everyone, everywhere

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SAP Digital Business Framework

Lead the CloudDeliver new analytics capabilities, built natively on HCP

Interoperability and Support for Hybrid Scenarios

Innovate the CoreModern, at scale on-premise deployments

Mobile FirstStunning interactive experience

Predictive

BusinessObjectsOn-premise | Cloud

DigitalBoardroom

SAP BW/4HANAIntegrated Data Warehousing

SAP S/4HANAEmbedded Analytics

SAP HANA PLATFORMReal-time Platform | Advanced Analytics | Smart Data Integration

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Enterprise Ready

Unified User Experience

On Premise Cloud

SAP Applications

All Other Data Sources

From Personal to Big Data

The Power of HybridSeamless On-Premise + Cloud

SAP Cloud Sources

Other Cloud Sources

Hybrid Data Scenarios

SAP BusinessObjects• Live data connections • Common semantics• Integration services• HANA & HCP optimized

Don’t Move Your Data to the Analytics, Bring the Analytics to Your Data!

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SAP BusinessObjects – Analytics Product Portfolio

SAP BusinessObjects Predictive Analytics

SAP BusinessObjects EnterpriseLumira 2.0,* WebI,

Analysis for Microsoft Office, Crystal

SAP BusinessObjects Planning and Consolidation, optimized for BW/4HANA*

SAP BusinessObjects Cloud - All analytics capabilities in one product (BI, Predictive, Planning)

Public Cloud(SaaS)

On-premise and Private Cloud

* Planned innovations

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SAP BusinessObjects Cloud and Digital Boardroom

Cloud Data Sourcesand Applications

PlanningEvents and Workflows

AllocationValue Driver Tree Simulation

BIDiscovery

Charts and TableGeospatial

PredictiveIntegrated AnalyticsExploratory AnalyticsAdvanced Analytics

Embedding*Analytics into Applications

SAP Digital Boardroom

On-Premise Data Sources and Applications

Core Capabilities

Analytic Capabilities

App Marketplace*Applications

Data Connectivity

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice.This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for aparticular purpose, or non-infringement

SAP HANA Cloud Platform

Wrangling Modeling Infrastructure Story Experience Collaboration Mobile APIs*

*Planned functionality

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BusinessObjects CloudLive Connectivity

Live data access� Leverage investment in models built in source system� Leverage pre-built content – e.g. BW queries, CDS

views, HANA views, etc.

Data stays in the source system� Only metadata is stored in SAP BusinessObjects Cloud� No data transfers

Data can be queried directly from browser� Sensitive data stays entirely within corporate network� Low latency – close to real-time� Data authorization profiles inherited from the source

Public CloudCorporate Network

SAP BW & BW4/HANA *

SAP S/4HANA

SAP HANA

HCP DBaaS

*Planned

IconIcon

BusinessObjects Universe *

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Content for SAP BusinessObjects Cloud & Digital Boardoom

Industries:§ Consumer Products § Chemicals§ Engineering Construction and

Operations§ Public Sector§ Retail

LoBs: § Human Resources§ Marketing§ Finance§ Travel & Expense Management§ Solution Manager – Test Suite

Analysis

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3rd Party BusinessObjects Cloud Content

• 238+ partners, creating content and supporting go-live projects - Analytics Extensions Directory

• Example from the Frontrunners: PricewaterhouseCoopers

§ Fit for Growth Performance Analytics for SAP Digital Boardroom

§ Quality Management System for SAP Digital Boardroom

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§ 340+ extensions, 100+ partners and contributors

§ Search, Filter, Customer ratings

§ SAP ICC Certification optional

One place for Value-Add

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SAP BusinessObjects Enterprise

*Planned convergence of Design Studio and Lumira

BI Platform

Web Intelligence & Crystal Lumira 2.0* Analysis Office

ERP: SAP Business Suite and other ERPs

Unstructured data in Social Media and HadoopOLAP Cubes MS ExcelOracle, DB2, MS SQL and many

other DBs

BW,TeraData, other DWs SAP HANA

Reporting Discovery and Vizualization Excel Analysis

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SAP BusinessObjectsLumira 2.0

• Seamless end-to-end workflowsFrom answering one-off questions to deploying dashboards to production at scale

• Simplification and convergenceConsistent e2e workflows

• Continued support for 2 personasBusiness Analyst/user and Developer/designer

• Improved ease of use & adoptionSingle canvas for both visualization and storyboard authoring

• Single server-side add-onReduces IT administration cost

• Beyond 2.0server side data prep eliminating the need for a desktop tool entirely, datasets as a BIP service available to all BI clients

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SAP BW 7.5powered by SAP HANA

Performance optimization

Simplification and virtualization

Introducing SAP BW/4HANAThe Next Generation BW• Simplicity • Openness• User Experience • Performance

Simplification, HANA platformintegration Big Data scenarios

2013 20152012

SAP BW 7.3powered by SAP HANA

SAP BW 7.4powered by SAP HANA

2016 +

SAP BW/4HANA – The Next Generation BW

SAP BW 7.5,edition for

SAP HANA Add on

SAP BW/4HANA customers onlyUse transfer toolsto make system SAP BW/4HANA readyRequires SAP BW7.5SP 4 or higher

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Newly designed HANA solution that optimizes, simplifies & modernizes a customer’s DW environment

High Performanceü Scale-out by designü Algorithm pushdown into HANAü Advanced analytics

Modern user interfaceü New Business User UXü New Modeller UXü New Administrator UX

Simplicityü Simplified Data Structuresü Simplified Data Flowsü Data Lifecycle Management

Opennessü Manage all type of data SAP and non-SAPü Access models through a SQL interface

SAP BW/4HANA: The next generation data warehouse

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SAP BW/4HANA – Simplified Data Structures

Classic SAP BW

• Number of modelling object types reduced from 10 to 4

• No complex data structures (extended star schema)

• Field or InfoObject based modelling

• Greater control of data persistency and virtualization

• Support for external, structured and unstructured data

InfoCube6

DataStore Object7

Hybrid Provider8

PSA Table9

InfoObject10

Transient Provider5

Virtual Provider4

CompositeProvider3

InfoSet2

MultiProvider1

CompositeProvider1

Open ODS View2

Advanced DataStore Object3

InfoObject4

Virt

ualiz

atio

nPe

rsis

tenc

y

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SAP BusinessObjects Predictive Analyticsis a Game Changer

Accurate results in days, not weeksAccelerate your work with automated techniques

Machine learning at scaleMaintain peak performance forthousands of models

Insights where people interactEmbed predictive in business processesand applications

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SAP Analytics SAP Line of Business Applications

Predictive Analysis Library

Automated Predictive

LibraryR-Server

SAP HANA

Other Native

Libraries

Expert Analytics

Automated Analytics / Predictive Factory

SAP BusinessObjects Predictive Analytics

Create, apply and manage predictive models Access to embedded predictive use cases

Access and store data, apply predictive models

SAP BW Hadoop Major databases

BUILT FOR APPLICATION INTEGRATION

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Automated Analytics Expert Analytics

o End-to-end automation of your predictive projects.

o Guided, powerful data preparation

o Fast deployment

o Predictive Factory to manage 1000s of models

o Customization of the predictive projects.

o Extended support of SAP HANA Native libraries

o Support 8000+ R algorithms

o Drag and drop model creation

Data ScientistsBusiness Analysts

Citizen Data Scientists

SUPPORTING ALL PREDICTIVE NEEDS

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Days Sales Outstanding (DSO) – Forecasting Comparison

POC with major FMCG company on 1 mio invoices and comparing model accuracy:

§ Standard method in SAP FI (average): ± 7.9 days

§ Automated Analytics on BSEG table: ± 1.6 days

§ Automated Analytics on BSEG w/ related information (196 columns): ± 0.9 days

§ Expert Analytics chain using classification + clustering + regression: ± 0.7 days

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Mobilizing the SAP BusinessObjects Suite

LumiraWeb Intelligence

Crystal Reports

Design Studio

Dashboards and appsReporting Self Service

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SAP BusinessObjects RoambiThe Pulse Of Your Business, In The Palm Of Your Hand

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Evolution of our product strategy

Thank You