data driven strategies to fast track lead generation€¦ · fast track lead generation identify...
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Data Driven Strategies to Fast Track Lead Generation
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An effective website performs a critical role for your company: Lead Generation
Fast Track Lead Generation
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The Essentials• Get your analytics in order
• Reduce home page bounce
• Increase click-through to key
sales pages, and
• Monitor conversion sources.
Fast Track Lead Generation
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Analytics drives all lead generation decisions
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Get your analytics in order• Implement code correctly
• Add filters to combine duplicate URLs
• Filter our non-human (bot) traffic
• Set up goal tracking, reports and alerts
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Speed Issues. Visitors have short attention spans.
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Fast Track Lead Generation
Google downgrades slow websites.
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Think Mobile. 60% of searches occur on mobile.
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Fast Track Lead Generation
It’s a mobile first world. Create an
awesome responsive website.
Think about the user experience.
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Try these:
• GTmetrix
• PageSpeed Insights
Page Speed Testing Tools
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Do visitors see what you sell?People don’t buy from
the homepage.
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Drive visitors to product pages• Your home page needs to
serve as a launch pad to
products pages
• Analyze and test alternative
approaches with copy, offers
and design changes
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Drive Products Page Views
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Fast Track Lead Generation
Prospects need to learn about
your products and services first
before they will request a demo
or fill out a contact us page.
Bounce RateWhat is it?
The percentage of
single-page visits to
the homepage.
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Is your home page a bouncer?>50% bounce = needs work
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Bounce rate problemToo many visitors
abandon the site
from the home
page.
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Enters site on homepage
Navigates to 2nd
page
Enters site on
other pages
Abandons site
Contact Us Career Support Products Leadership All Others
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Click-throughs• Examine traffic sources to
key product pages
• Set a baseline to evaluate
changes against, and
• Test alternative approaches.
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Understand User ExperienceWhat’s getting clicks? Google
Analytics will not visualize this
data but heat mapping will.
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Heat Mapping
Reveals what’s clicked.
Use it!
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Crazy Egg Heat Maps
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User Experience Optimization• Improve high-value landing
pages and conversion paths
• Experiment with new offers, and
• Test– find what works – repeat.
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Do you know where your customers come from?
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What traffic sources are driving conversions?Your analytics needs to have
goal-tracking enabled.
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Goals by Source
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Conversion Optimization• Identify and increase activity
from high-performing channels,
and
• Experiment with new
approaches for low performing
channels.
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Begin with a website auditIs your website your
best sales tool?
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Visit ToTheWeb for a Competive Review and Analysis
• Identify what is and isn’t
working;
• Evaluate trends, set a
baseline and establish KPI’s
to monitor regularly;
• Prioritize execution for
changes.
Fast Track Lead Generation
Identify problem
Fix problem
Test against baseline
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Convert your visitors into leads
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We work with B2B companies with lead
generation challenges. Our search programs
drive visitors to your site – but we don’t stop there
– we make sure your visitors convert into leads.
CALL 650.627.8800
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