data-driven storytelling best practices webinar (presentation slides)
TRANSCRIPT
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Data Driven StorytellingBest Practices
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About
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Todays Agenda
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Why data needs a story?
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Stories persuade
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Quote by Seth
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More memorable
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More Impactful
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More Personal
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Presentations are boring
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_
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Rather than tables...
Date Domestic Sales (M) International Sales (M)
January $2,975 $1,062
February $3,515 $1,100
March $3,890 $1,010
April $3,425 $837
May $3,752 $966
June $4,257 $1,019
July $3,573 $999
August $3,951 $209
September $4,407 $899
October $4,109 $820
November $4,235 $903
December $4,665 $1,322
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Visualize your data
Domestic
International
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Use the right chart type
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Every data set tells a story - AutoCharts
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What are the key take aways?
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Take people on a data-driven journey
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Every story needs a hero
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Filter out irrelevant content
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One point per slide
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Who is your audience?
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Paint a picture
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The most persuasive words
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Different storytelling mediums
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Infographics
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Turn your insights into infographics
Tweet History Last 90 Days
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Give smart ideas an advantage
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Data-Driven Storytelling Best Practices
1. Beautiful data tells a story
2. Know your purpose
3. Take them on a journey
4. Focus on meaningful content
5. Connect with your audience
6. Use the right medium
7. There is always room for improvement
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Once upon a time...
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The Journey
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Bring the Presentation to the Data
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Introducing Yellowfin Storyboard
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Story of Storyboard
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Rather than Static Storytelling
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Interactive Storytelling
Invoiced
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With Annotations
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With Filters
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Drill Through
Year Camp Region Invoiced % Max Invoiced
2005 Asia $11,138,005 .
Europe $169,525 .
North America $6,325,943 .
2005 $17,633,473
2006 Asia $4,780,247 .
Australia $88,904 .
Europe $531,994 .
North America $3,210,324 .
2006 $8,611,470
2007 Asia $765,249 .
Australia $1,733,306 .
Europe $7,671,489 .
Latin America $49,157 .
North America $793,043 .
2007 $11,012,244
2008 Asia $890,230 .
Australia $15,745,504 .
Europe $42,237,161 .
Latin America $682,259 .
North America $22,134,945 .
2008 $81,690,100
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Drill DownYear Camp Region Invoiced % Max Invoiced
2009 Asia $408,616 .
Australia $65,046,930 .
Europe $91,715,729 .
Latin America $366,873 .
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Drill Anywhere
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Collaboration and Associated Reports
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Media Category &Booking Method Analysis
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Our story ends...yours begins
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Further Reading
Now you see it - Stephen FewResonate - Nancy DuarteThe Story Factor - Annett SimmonsMade to Stick - Chip & Dan HeathThe Presentation Secrets of Steve Jobs - Carmine GalloSlide:ology - Nancy DuarteMoving Mountains - Henry BoettengerBeyond Bullet Points - Cliff AtkinsonWhy Most PowerPoint Presentations Suck - Rick AltmanReal Leaders Don't do PowerPoint - Christopher Witt
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Q & A
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Demo
Chart look
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