data driven product design
TRANSCRIPT
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Enlighten your software
Data-Driven Product DesignHector Cuesta
@hmcuesta
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Acerca del Ponente
• Data Scientist in Residence
• Chief technology officer CTO
• Autor: Practical Data Analysis (Packt 2013)
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Ciencia de Datos
Modelo de Negocio
Diseño
Data-Driven Product
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Cientifico de Datos
• Estadista que vive en San Francisco• Estadista que usa Mac• Alguien que sabe mas de estadistica
que un Ingeniero de Software y mas de codigo que un estadista.
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Atoms and Dollars arent so diferent…
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Datos Crudos
Datos Limpios
Consultas y Reportes
OLAP –Reportes Ad-Hoc
Análisis Estadístico
Modelado Predictivo
Optimización
Ve
nta
ja C
om
pe
titi
va
Madurez Analítica
¿Qué paso?
¿Por que paso?
¿Qué va a pasar?
¿Que es lo mejorque puede pasar?
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• Empatía• Apego• Viralidad• Ganancia• Escala
• Segmentación • A/B Testing• Análisis Multivariante• Métricas de Vanidad
• Software as a service SAAS• Free mobile app• Media Site• User- Generated content• Two-Sided marketplaces
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Niño-Niño
Niña-Niña
Niño-Niña
Niña-Niño
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Niño-Niño
Niña-Niña
Niño-Niña
Niña-Niño
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¿Preguntas?Hector Cuesta
@hmcuesta