1

Dream It. Drupal It.

Emma Acton Senior Director

EMEA Marketing

Great Digital Experiences

2

Great is!Changing!!

3

Business takes control!

Execu&ves  believe  innova&on  is  extremely  important  to  their  growth  strategies    

..Are  unsa&sfied  with  their  innova&on  performance  84% 94%

“…CMOs will spend more on IT than CIOs”

IT  does  not  enable  the  business,  it  is  the  business  

4

The path to digital innovation: !Digital Lifecycle Management!

The Vortex!•  Ever-expanding

channels and devices!

•  Pace of delivery trumps all!

•  Content and digital engagement technologies are converging!

•  Reliable experience delivery is critical!

Application Development!

Digital Marketing!

Experience Delivery!

CMS! DLM  

5

Marketing automation!

User Generated

Content!

CONTENT COMMUNITY Email!

Analytics!

COMMERCE

DAM!

CRM!

Personalisation!

The 3 C’s!

Content   Community  

Commerce  

6

The Future is Mobile!

7

What’s stopping us?!

Web  Experience  Management  

Online  Channel  Op&misa&on  

Customer  Experience  Management  

Digital  Experience  Management  

Oracle

Gartner

Adobe

Forrester

8

Whatever :)  

9

Digital Experiences

GREAT Assembling

10

Right content

11

Right place

12

Right time

13

Right place Right time

CONTEXT

Right content

14

context = experience

15

context = engagement

Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature

16

Timex – Product focused in 2012!

THEIR  AGENDA  

17

Timex – Customer focused in 2013!

THEIR  AGENDA  YOUR  LIFESTYLE  

19

Ecosystem!

Experience Networks!

20

Open Source – who cares?

22

Speed of Innovation!

23

Project  Budget    -­‐  100  currency  Open  Source   Proprietary  

Implementa&on   25   25  Hos&ng/support   15   15  

Licences   0   30  Branding  Design  

Features  Strategy  Training  Staffing  PROFIT!  

60   30  

Big Data = Open Source

25

Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340

26

Big data feeds marketing campaigns!

OK,"so what now?

28

Think about what matters!

Agility Matters!

Your  marke&ng  solu&ons  should  help  you  deliver  a  fric&on-­‐free  experience  

IT  don’t  always  get  this  –  don’t  worry  you’ll  own  them  all  soon  ;-­‐)  

A  great  digital  experience  is  a  con&nuous  delivery  process  

29

Think about what matters!

Integration Matters!

Mobile  First  

Digital  experiences  cross  organisa&onal  boundaries  

Big  data  expands  the  opportunity  

30

Think about what matters!

Resilience Matters!

Cloud  technologies  help  business  take  back  control  

Oh  and  did  we  men&on  cost  effec&ve!  

31

Dream It. Drupal It.

Emma Acton emma.acton@acquia.com

@emmapootleacton @acquia

acquia.com

Great Digital Experiences Delivered!