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THE DATA DECISIONS CLOUD
Key Benefits:
Leverage credit risk criteria from your FICO risk decisioning solution and Equifax Consumer Credit Information to identify prescreen qualified prospects for FCRA-compliant campaigns.
Build prescreen prospect lists that consider your customer data, target geography, credit risk criteria and exclude your suppression lists.
Create direct mail campaigns using customizable templates that are printed and mailed for you.
Scalable to meet your project and marketing needs for any given project.
PrescreenCentral is the only solution that helps small to medium-sized banks grow by creating prescreen offers from concept through execution and reporting. It’s the result of two industry leaders, Equifax and FICO, partnering to bring together the best consumer data, risk decisioning technology and easy-to-use marketing automation, in one place, at a price that fits your budget.
Launch prescreen campaigns that drive results Because the PrescreenCentral solution was created with small to medium-sized banks in mind, it works by leveraging your credit risk criteria through FICO decisioning technology to help you create and deliver FCRA-compliant offers. Since it’s cloud-based, it is easy to set up, and the transactional pricing model helps you stick to your budget, while out-of-the-box reporting helps you measure each campaign for ROI. The result is targeted prescreened campaigns that can generate better booking rates and result in profitable portfolio growth.
Data Decisions PrescreenCentral
DATA ANALYTICS MARKETING AUTOMATION
GROWTH
Copyright . uifax Inc. and Fair Isaac Corporation. All rights reserved. ata ecisions PrescreenCentral is a trademark of Equifax Inc. and Fair Isaac Corporation. quifax is a registered trademark of Equifax Inc. FICO is a registered trademark of Fair Isaac Corporation in the United States and in other countries. Other product and company names herein may be trademarks of their respective owners.
Grow your portfoliowith prescreen offers
Learn how PrescreenCentral makes it easy. Contact us today at www.datadecisionscloud.com
THE DATA DECISIONS CLOUD
What makes us different?
We are integrating FICO risk decisioning technology and Equifax Consumer Credit Information with marketing automation and direct mail fulfillment to create an end-to-end, cloud-based solution. That means you get access to the same sophisticated solutions larger lenders are using... saving you time while helping you remain competitive.
How It Works
First, your customer data, suppression list, target geography and credit risk criteria from FICO’s decisioning solution are uploaded to the cloud and layered on top of Equifax’s Consumer Credit Information to create a current prescreened prospect universe.
Next, you can refine the prescreened prospect universe based on the factors that will drive response for your offers and fit in your budget. Leverage Equifax’s broad set of consumer attributes—choose from estimated income, utilization, the number of credit cards a consumer has and more—until you’re happy with your final prescreened prospect list.
Now you’re ready to create your direct mail campaign. Select a campaign template from our template library and segment your prescreen prospect list to assign offers and perform A/B testing if you wish. Then send to the direct mail agency where your FCRA-compliant campaign is printed, posted and mailed.
All that’s left is to measure your results. PrescreenCentral helps you gain insight with out-of-the-box reports that track your campaign performance so you can improve future results.
PrescreenCentral
RefineAudience
Credit Risk Criteria Customer Data Suppressions
FICO® Marketing Solutions Suite
Equifax Audience Agent
Reporting& Analysis
FICO® Customer Dialogue Manager
Audience Selection
Performance Reporting
Campaign Execution
& Fulfillment
Segmentation & Offer
Assignment
Templates& Creative
Customization
FICO® Message Director+
Cloud User Interface
Direct Mail Fulfillment
ADB File
Marketable Universe
FICO®
Decision Management Suite
Equifax Consumer Credit Information + FICO® Risk
Decisioning
FICO®
OriginationManager
FICO®
Customer DataIntegration
Response Attribution &Performance
Data
Suppression & Customer Data