data centre cooling webinar pdf

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7/25/2019 Data Centre Cooling Webinar PDF http://slidepdf.com/reader/full/data-centre-cooling-webinar-pdf 1/30  Webinar: Precision Cooling in Data Centres and other applications 24 June 2014 Jeremy Towler  - Senior Manager Energy & Smart Technologies David Garwood  – Researcher  Air-conditioning solutions Helen Bedford  – Researcher IT Networks and Convergence Lone Hansen - Senior Manager - IT Networks and Convergence

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Page 1: Data Centre Cooling Webinar PDF

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 Webinar:

Precision Cooling in Data Centresand other applications24 June 2014

Jeremy Towler  - Senior ManagerEnergy & Smart Technologies

David Garwood  – Researcher Air-conditioning solutions

Helen Bedford  – ResearcherIT Networks and Convergence

Lone Hansen - Senior Manager -IT Networks and Convergence

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2Excellence in Market Intelligence

Objectives

To provide a definition of a Data centre, and of types of data centres

To provide an overview of DC costs (new construction)

Quantification of the data centre market (will vary depending on available data)

Market estimation by key precision cooling product types used in data centres andother applications

Forecast by precision cooling products 2014 – 2017, by data centres and otherapplications

Product and market trends in data centre cooling

General trends in the data centre market (outsourcing, ownership, modular DC,

products vs services, etc.)

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3Excellence in Market Intelligence

Project Scope

Mechanical:

Cooling

(80-90% of Mechanical cost)

3

In Data centres and computer rooms

Precision cooling1. Computer room air conditioning (CRAC)

2.  Air handling Units (AHU)

3. Evaporative cooling (Direct and indirect)

4. Rear door heat exchangers

5. In between row

6. Other

Non - DC cooling

In telecommunications rooms, research labs inhospitals, pharmaceuticals etc.

Products

Application

Electrical: UPS

Standby generators and Switchgear

LV distribution and PDU

HV installation including transformers

Security and fire detection

Electrical monitoring systems and other power

Fire detection

Data centreservices

(top line split)

Construction cost20 –25%

50 –55%20 –25%

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4Excellence in Market Intelligence

Scope- Reports and content

Data centre definitions, clarifications and trends

Data centre definition and types of data centres

Quantification of data centres (if possible)

 An overview of DC cost in new construction

General trends in the data centre market (outsourcing,ownership, modular DC, products vs services, etc.)

4

Global Data centre cooling

Market size by product type

Market forecast by product type

Market and product trends

Precision cooling globally (in DC and non-DC environments)

Market size by product type

Market forecast by product type

Market and product trends

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5Excellence in Market Intelligence

Countries to be covered

5

• USA1st Division

• China • UK• Germany

2nd Division

• Canada

• Australia, Brazil, India, Japan,• Russia, France and Switzerland

3rd Division

35-40% of the DC global market

Each country accounts for 6-8%of the DC global market

Each country accounts for 2-3%of the DC global market

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7Excellence in Market Intelligence

Overview of cooling productsused in Data Centres

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8Excellence in Market Intelligence

Computer Room Air Conditioning(CRAC)

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• Close control units are stillthe main solutions for coolingof data halls.

• They are cooled by either adx condensing unit or by a

chilled water loop.  Non Ducted Upflow Upflow Downflow Downflow

 Non-ducted ducted supply underfloor supply underfloor

 All pictures courtesy of Uniflair

• The cost of CRAC units with fans, centralisedventilation/dehumidification system and separate humidifiers makethem one of the most cost effective solutions for a new Data

Centre facility

•  Adding Variable Controls and EC Fans will provide the necessaryoption for energy efficiency

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9Excellence in Market Intelligence

Rear Door Heat Exchangers (RDHE)

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• Mainly used in areas where the server rackgenerating a lot of heat.

• They are normally cooled by chilled water.

• Some products are fan-assisted, othersuse a passive system, resulting in lowerenergy costs and maintenance.

• DX versions are available – These work onrefrigeration rather than water and use a

condenser rather than chiller system.

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10Excellence in Market Intelligence

In-Between Row Cooling

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• In –between row cooling, together with rear doorheat exchangers, are known as closed coupledcooling.

• These units are used in areas of high densitycooling requirements and are placed in between or

beside existing IT racks

• Indirect expansion or chilled water models areavailable

• Most units blow cold air sideways onto the

adjoining IT rack. Others blow air directly into theaisle.

• The chilled water versions can provide up to 60kWof cooling.

In Between row: PictureHitachi

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11Excellence in Market Intelligence

Direct and Indirect Evaporative cooling

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• Direct evaporative cooling (open circuit) is used to lower thetemperature of air by using latent heat of evaporation, changingliquid water to water vapour.

• Indirect evaporative cooling (closed circuit) uses outdoor air toreject heat, but the outdoor air never enters the space.

In-direct evaporative coolingmodule: Source Excool

In-direct evaporative cooling module (Source: Munters)

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12Excellence in Market Intelligence

Direct and Indirect Evaporative cooling

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With the indirect solution there is no mixing of outdoor air with the inside. It removesheat from the data hall return air, rejecting it through an air to air heat exchanger toexternal ambient air.

The main downside of evaporative systems is that they consume water (which can bean issue if supplies are scarce).

Directevaporativecooling module.Source: Ecocooling

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13Excellence in Market Intelligence

Project deliverables

13

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14Excellence in Market Intelligence

DeliverablesData centre definitions, clarifications and trends

Data centre definition and typesof data centres

Quantification of data centres(if possible)

 An overview of DC costs in newconstruction

General trends in the datacentre market (outsourcing,

ownership, modular DC,products vs services, etc.)

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Types of data centres

Types of data centres, by size

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15Excellence in Market Intelligence

DeliverablesExample: Data Centre Services Costs Breakdown

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* Excluding IT

Sources: CIBSE, SPONS 2013, Digital

Realty, CBRE, Uptime Institute

Fire Detection

Other power 

Electrical Monitoring System

Security

HV installations incl transformers

PDU

LV distribution

Switchgear 

Standby generators

UPS

0% 5% 10% 15% 20%

Cooling – 80%-90%

Uptime Institute Survey 2013 highlighted that the majority

of costs worldwide fall in the region of $5 mil per 1mW orless, and underlined that larger sites are more inclined tospend more on the additional redundancy and efficiencymeasures coupled with more complex designs.

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16Excellence in Market Intelligence

Modular is an emerging alternative model,but market is still conservative

Modular DC Solutions have sparked interest among different groups ofcompanies: from system integrators and systems manufacturers to colocationproviders and dedicated niche modular DC manufacturers.

3 Types of Modular Data Centres:

1. Outdoor Containers

2. Indoor Modules (Rack/Row level or Modules)

3. Pre-fabricated Flexible Solutions

Trends in the Market:Worldwide rates of planned installations stay at 2012 level, UK market isshowing interest but uptake is slow. Estimated at 2-5% of the total market.While the technologies are evolving and some organisations are attractedby the flexibility of the modular data centre, 2013 saw a negative trend withdeclining interest in prefabricated designs and modulesReliability of modular solutions is seen as one of the most important factorsand many end users would still prefer to wait and see to ensure that thecosts are justified as they are comparable to standard Data Centre

construction costsThe general levels of confidence into the modular data centre market is stillshaky with 61% being only somewhat confidentThe range of players providing solutions for this segment also stretches tosystem integrators and colocation providers themselves entering the marketwith the complete branded package

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17Excellence in Market Intelligence

Deliverables- Global Data Centres cooling 

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Market sizes byproduct type

(value)

Market sizes byproduct type(avg. price and

volume)

Market sizes bysize/capacity

(kW)

Market shares2013- 2014 byproduct type

Total Maket sizesfor 2013 & 2014with forecasts to

2017

Quantitative Qualitative

• Market characteristics

• Price developments

• Routes to market

• Product trends

• Market trends

By application:DC and Non-DC

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18Excellence in Market Intelligence

Product Scope:Precision cooling - Market Size Segments

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Evaporativecooling

Chillers Other

Total Market 2013

Volume and Value(US$) and 5 yearforecast

Total Market2013 by productsegmentVolume and

Value (US$) and5 year forecast

Size 1 KW

Size 2 KW

Size 3 KW

Size 1 KW

Size 2 KW

Size 3 KW

Size 1 KW

Size 2 KW

Size 3 KW

Size 1 KW

Size 2 KW

Size 3 KW

Total Market2013 by segmentand by size (sizesegments to bedefined at kick-off). Volume andValue (US$)

Telecommunications, Labs etc. Data Centres & Computer rooms

Total Market 2013by application in %of value

DXcondensers

Close control

Close coupled:

- Rear door heatexchanger- In between rows- Overhead terminals

AHU

Heat rejection

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20Excellence in Market Intelligence

Deliverables- Trends in Computer Room Air Conditioning

• The main trend in the market place is towards hot and cold aisle

containment- mostly the latter as hot aisle containment with CRAC isexpense.

• Developments in IT cooling equipment will always follow trends inserver development. At present, the trend is towards coolingequipment with higher capacity units, as the servers are generatingmore heat.

• Going forward, the CRAC product is still fit for purpose and the marketis witnessing a lot of retrofit applications. This is now starting tochange with increased activity in the new build sector.

• The table below shows the market by type of cooling by volume.Chilled water will represent the greater share by value, as these willtend to be larger capacity units, typically between 70-100kW coolingcapacity

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21Excellence in Market Intelligence

Research methodology andtimescale

21

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22Excellence in Market Intelligence

Methodology

22

Industry sources and public domain

information Desk research will select relevant

information from published sources

In-house BSRIA marketdata 

BSRIA’s  market knowledgewill be part of the analysis.BSRIA regularly (yearly orevery two years) conductssyndicated research on AC,including top line marketdata on close controls /precision cooling

Face to Face interviewswith key suppliers, consultants and

M & E contractors 

Telephone interviews with key suppliers, consultants,

industry experts, datacentre design consultants

and M & E contractors 

Analysis

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23Excellence in Market Intelligence

Methodology- Interviews planned by country

Face to face interviews with key suppliers, consultants, M & E contractors in the keymarkets e.g. USA, China, UK, Germany and Brazil.

 Additional telephone interviews in the above countries.

Telephone interviews with key suppliers, consultants, M & E contractors in the otherresearch countries e.g. Canada, India, Australia, Japan, France and Russia.

The above 11 countries account for approximately 75% of the DC cooling market.

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US Canada Bra zi l Chi na I ndi a Aus tral ia Ja pa n UK Germany France Rus si a Total

Suppliers

F-F interviews 3 3 3 3 3 15

Tel interviews 6 3 5 6 3 3 3 5 5 3 3 45

F-F interviews 2 2 2 2 2 10

Tel interviews 2 2 2 2 2 2 2 2 2 2 2 22

Total number of interviews 13 5 12 13 5 5 5 12 12 5 5 92

M & contactors, contractors, consultants

Number of interviews (might vary according to location of HQ):

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24Excellence in Market Intelligence

Timescale

Deskresearch

Interviewphase

 AnalysisReportwriting

24

Start: June/July 2014Completion:November/December 2014

Deliverables:

• PowerPoint Report• Excel tables

For each of the three areas.

Please note that the start time will depend how quickly the clients sign up

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25Excellence in Market Intelligence

Project sponsorship

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26Excellence in Market Intelligence

Benefits of Sponsorship

1. Receipt of the study for a 25% reduction on the published price

2. Receipt of the study at a fraction of the programme cost

3. The opportunity to help shape the structure and the scope of the study

4. Sponsors can choose to include colleagues in a final webinar presentation goingover the primary results of the study, asking questions and learning from thecollaborative discussions

5. Sponsors can share the complete report with their entire organization

6. The final report will be delivered as a set of Pdf files (in PowerPoint format) and

an Excel workbook.

7. BSRIA will retain the copyright of the study and it undertakes not to sell reportsfor less than the original sponsorship price.

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The advantages of being an “Early Bird” 

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27Excellence in Market Intelligence

PricesEarly bird price (up to 31st of July)

27

£4,500

£7,500

1. Data centre definitions, clarifications and trends2. Global Data Centre Cooling

1. Data centre definitions, clarifications and trends2. Global Data Centre Cooling3. Global Precision cooling (Data Centre and non- Data

Centre applications)

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28Excellence in Market Intelligence

PricesPublication price (October 2014)

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£6,000

£10,000

1. Data centre definitions, clarifications and trends2. Global Data centre cooling

1. Data centre definitions, clarifications and trends2. Global Data centre cooling3. Global Precision cooling (DC and non-DC applications)

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29Excellence in Market Intelligence

Why BSRIA?

Have published several reports on Data centres:

Technical services in DC, UK Sept. 2013

DC cooling, UK. Oct. 2013

Data centre cabling, US. End-users survey and trends (2008)

Data centre cabling, UK. End-users survey and trends (2009)

Global DC study (6 countries). End-users survey and trends (2011)

Regular studies on the air conditioning market. The in-depth reports include information on close controls or precision

cooling.

BSRIA has:

 – 50 + years of research and consultancy experience where we have identified and solved many problems forthousands of satisfied clients.

 – We understand the Close Control market, having written many world-wide studies on this topic since 1993.

 – 50% of the work we undertake each year is single client work, so our track record of being “a safe pair of hands”is known.

 – We are experienced in questionnaire design and all forms of interview techniques and have undertakennumerous partner finding studies and provided due diligence in co-operation with our management consultancyarm.

 – We have a unique blend of technical and marketing capability which means that we not only understand technicalissues but also how products and services fit into the market place.

 – There are a total of 160 staff at BSRIA so additional support can be tapped into as required.

BSRIA’s services are fully independent which enables us to provide outputs that offer  an objective approach. 

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www.bsria.co.uk

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30Excellence in Market Intelligence

BSRIA Contact Information

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Jeremy Towler

BBA (GSBA Zurich).Betriebsoekonom dipl. oek.

Senior Manager – Energy and Smart Technologies

Old Bracknell Lane West, Bracknell, Berkshire RG12 7AHD : +44 (0)1344 465573 F : +44 (0)1344 465626

M : +44 (0)77 2527 8637 E : [email protected] : www.bsria.co.uk