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Data Analytics Reimagined for The Digital Enterprise

Daniel Goettert

Vice President& GM of Analytics& Insights Greater China

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

SOMETHING

INTERESTING IS

HAPPENING.

AlibabaThe most valuable

retailer, has no

inventory.

UberThe world’s largest

taxi company, owns

no vehicles.

AirbnbThe world’s largest

accommodation

provider, owns no real

estate.

FacebookThe world’s most

popular media

owner, creates no

content.

2

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Co

mp

eti

tive a

dvan

tag

e

Analytics maturity

Sense and respond Predict and act

Raw

data

Cleaned

data

Standard

reports

Ad hoc

reports and

OLAP

Generic

predictive

analytics

Predictive

modeling

Optimization

What happened?

Why did it happen?

What will happen?

What is the best

that could happen?

The key is unlocking data to move decision making from sense and respond to predict and act

EXTEND YOUR ANALYTICS CAPABILITIES TO WHERE YOU WANT TO BE…

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

GOVERN

ANALYTICS VALUE CYCLE FOR THE LIVE BUSINESS

PREDICT

VISUALIZE& DISCOVER

PLAN

ALL USERS ACCESS ANYWHERE

ALL DATA

ALL ANALYTICS

LIVE BUSINESS

TOGETHER IN

THE MOMENT

4

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5

ANALYTICS FOR EVERYONE

© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6

REIMAGINE YOUR BOARDROOM FOR THE DIGITAL ECONOMY

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

End-to-EndThe worlds only modern SaaS

solution for all-analytics

*Gartner - “Market Share Analysis: Business Intelligence and Analytics Software”

Simply, No.1Ranked #1 in market share with

the most customers in the world*

UnparalleledSAP Analytics with or without

SAP HANA is super human; with

SAP HANA it’s unparalleled

SuperchargedTravel at light speed and choose

analytics in the cloud, on premise, or

a hybrid approach

7

THE SAP DIFFERENCE

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Some examples of our 60,000+ Analytics Customers

* Requires login credentials to the SAP Service Marketplace

High-techRetail/

Consumer ProductsPublicFinance Telecommunication

Energy Automotive Health Care Pharmacy Others

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Global Predictive reference customers

* Requires login credentials to the SAP Service Marketplace

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Bank of America Cashes in on Retention Modeling

Building regional models to create more targeted offers

Identifying clients likely to move assets, and then creating

offers conducive to retention

Delivering models that meet the needs and

requirements of the business lines they support

Being able to build models rapidly leads to better and more actionable solutions

- Richard Wherry

SVP Market Information Manager

GWIM Client Analytics & Modeling

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

Barclays Banks on rapid modelling

First campaign response rates up 160%

A 35% increase in sales and profits

Optimizing 240 marketing campaigns

annually

- Matthew Common, Head of CRM Support

We can build more models to apply to more campaigns, and get better effectiveness.

© 2016 SAP SE or an SAP affiliate company. All rights reserved.

ING Direct Delivers Data-Driven Results

Drive additional 36,500 responders and $83M in

net flows

Saving $850k in mailing costs

300% efficiency gain

What we used to model in a year with SAS we

now do in a month.- Nick Nelson

VP, Marketing

© 2015 SAP SE or an SAP affiliate company. All rights reserved.

Cloud-based Service for Accident Prevention and More

“Old” Economy – New Business