dat StructCompany Profile

About dat Struct We are an IT and Web consulting company based in Dubai with our

off shore development center in Chennai, Bangalore & Mumbai, India. We have extensive knowledge and experience in delivering Web Solutions for various industries.

Our services are focused on Design, Driving Web traffic, improving conversion, and optimizing your marketing spend

Our Profiledat Struct follows an onshore-offshore operational model, with full fledged Offshore Development Centres based in Mumbai, Bangalore and

Chennai, India. Operational since 2003, the Centres have the following highlights:

• 350+ full time employees• 100+ clients worldwide• Modular development teams• Disaster Recovery enabled• Clients spread over 7 countries

Who are we ?

Web focused technology and back-office services company

350 People

Web Design & Development

Corporate Web Design and Development

We build websites that compete in the online battle for customers. We specialize in custom websites and web design that are built from a marketing perspective. Our websites are custom designed to fit your firm's marketing needs.

Corporate Website Features

Company Profile Knowledge Base News Article Blog

Social Media

Sample Corporate websites

Ecommerce Website Features

We design custom Ecommerce website for your online store with the ability to sell your products and services online.

Payment Gateway Shopping cart

Products

Promotions & Offers

Internet Marketing

Sample Ecommerce Websites

Technology

Our Expertise - PHP, .net, Java

Content management system – Wordpress, Joomla, Drupal

Ecommerce Platform – Prestashop, Customized Platform, Os Commerce, Big Commerce, Open Cart and Magento,

Ecommerce Solutions

Using our in house crawler (tool), we manage to collect product related information such as:

•Product Image•Product Specs•Attributes•Accessories•Reviews

Online Product Catalogue

An Example: 42PT350 42" Plasma TV

Product Description (Content)

Specs Attributes Accessories

We shall setup the descriptions of your products and services through a network of our resources, namely:

• Offshore Development Center in Chennai, Bangalore & Mumbai housing over 350 employees

• Over 50 content writers who are neutral writers• Graphic artists to showcase and enhance the pictorial elegance of

your products

Additionally, you will be the owner of the content that has been developed for you

Content Writing

Internet Marketing

Objective - Online Marketing!

BrandPromotion

Online Presence

Search Engine Visibility

More Visitors More Leads More Conversion

What’ll Do?

Outcome!

How can we target?

Social Media

SEO

SEM

Brand Visibility & Engagement

Targeted Traffic

Targeted Leads / Conversions

Why to Choose Online Marketing?Internet being the most relied medium for searching/referring

to information.(Internet - 53%, Television - 19%, Friends &

Relatives 17% among all internet users)

Cost effective mode for reaching your customers.

Online marketing has been more effective when measured on

the aspect of product meeting the eyes of an end user faster

and concentrated way.

Your Shop can be open 24 hrs a day, 7 days a week.

The best medium to get a very high ROI with a small fraction of

traditional advertising budgets.

Our Understanding – Deliverables

SEO &SMM

Organic Visits Keyword Ranking

Community Building Brand Promotion

Google&Facebook Paid Advertising:

Conversion Rate CTR Leads

Internet Marketing

We understand that there are various ways to promote your brand in Internet. But nothing works best other than SEO , SEM and SMO.

• SEO (Search Engine optimization)• SEM (Search Engine Marketing or PPC)• Social Media Optimization.

Crawling Indexing Ranking

Search Engine OptimizationHow Search Engine Works?

PageRank

Linking

Big G uses PR to crawl a page…

On-Page Content/Catalogue

Optimize Crawling and Indexing Pattern (SEO Technical)

dat Struct SEO

Link Building & Popularity

Performance Management

So, what the Knights can do for you

What dat Struct can do

Online Press Releases

Blogging and Social Media

Its the “Whole Act” of Search Marketing

Online Marketing/SEO Goals• Increase online visibility

• # of keywords in Top search visibility zone both in SEO & PPC• # of brand mentions across internet• # of sites that talks about you

• Get targeted traffic• # of visits, # of unique visitors• # pages/visit, # page views

• Make your new website search engine friendly to rank well in search engines• % of pages indexed, Organic traffic share, Individual Keyword Rank

• Establish your presence in social media• # of mentions in the social media space, # of blog comments, # of likes, #followers, #shares and so on…

• Get more online sales• # of online purchases•Conversion rate•Average order value

Link Building Strategy

Blogging & Social Media“Online Word of Mouth”

Goal: To create brand awareness and a strong online presence Reach More People | Inform Who You Are | Engage with audience | Drive Traffic & Sales

’s Social Media Strategy Could be…

• Blog Set-up• Blog customization• Daily Postings• Comment Management• Blog Directory Submission• RSS Feed Management• Management & Tracking

• Custom Fan Page Creation• Daily Wall Postings• Facebook Ad-Campaign • Facebook Store Set-up• Facebook Notes • Facebook Performance

Tracking

• Custom Twitter Page Design• Daily Tweets• Twitter Ad-Campaign • Twitter Performance Tracking

• Video submission on video sharing sites like Youtube, Dailymotion, MetaCafe, Vimeo, etc with SEO friendly description about video.

Sales Conversions

Website Traffic Conversion/leads Profit

Shopzilla.com

Keyword Categorization• Generate seed terms from

generic keywords and mapping them across categories enabling machine learning process.

Meta Description Tags: • Descriptions with 150 to 250

characters • 5000 till date

Meta tag templates: • Pre-populated templates with auto-filler of the product title. These templates have generic cat/sub-cat keywords and specific long tail keywords for better visibility in SERP

Case Study

1800flowers.comStreet name harvesting• A street name is an alternate name of the product with which it may be searched by the shoppers• 3800 street names

Category descriptions• SEO-friendly 150 to 200 words of original content• 80 category pages

Case Study

Largest apparel retailer in US

SEO Reporting• Weekly SERP monitoring (56000 keywords across 5 domains)• Monthly keyword volume report• Keyword classification• Keyword research and generation

Blog articles: • Articles with 250 to 350

words• 800 articles till date • Maintenance of all GAP • Coupon blogs

Our Clients

eDubbuy.com

Prestige Gallery

Global Invest Property

MumzNbabyz

Al Reyami Groups

Clearwateroutdoor

Mazrui Holdings LLC

Al Saeedi Electricals

Internet Penetration in UAE

UAE Total Population 8.26m (2012)

YEAR Users Population % Pop. Usage Source

2000 735,000 3,750,054 19.6 % ITU

2003 1,110,200 3,750,054 29.6 % ITU

2005 1,300,000 3,750,054 34.7 % EIM

2009 3,558,000 4,798,491 74.1 % TRA

2011 3,777,900 6,975,593 75.9 % ITU

Main source : International Telecommunication Union(ITU)

UAE Online shoppers

Involvement with online shopping also increased among women in the UAE, with 40% of respondents accessing the internet for online shopping in 2010, compared to 33% in 201

18%

Source : Master Card Survey

Visa StudyThe Visa Report has shown that the total B2C (business to consumer) e-Commerce sales in the UAE have grown to approximately $2 billion in 2010, which adds up to approximately 55% to 60% of the total GCC e-Commerce sales.

Total GCC sales are estimated to be between $3bn and $3.5bn, and are expected to reach $5bn by the end of 2011

Source : Visa & IMRG

• Increase in quality traffic into your Web sites• Increase in the number of visitors coming to your site through search engines

(Google, Yahoo, Bing etc)• Increase in your online sales & revenue

Business Benefits Coming To You

• Increase in the brand image of your organization, products and services

• Conversion of visitors to your Web site into buyers

• Gaining of popularity among the online community

Our Clients

                                                                                                                                                                                                                                                                                                                   

Email: tony.john@datstruct.com Office: +971 – 42387077Mobile: +971 - 567016813