das slides in me
Post on 19-Oct-2014
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MANAGERIAL ECONOMICSPRESENTATION
Topic- TEXTILE INDUSTRIESBy-
SURYANEEL DAS
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Sustainable Industry Profits
POWER OF INPUT SUPPLIERS
INDUSTRY RIVALRY
POWER OF
BUYERS
ENTRY
SUBSTITUTES AND COMPLEMENTS
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ENTRY1. ENTRY COST2. SUNK COST3. NETWORK EFFECT4. SWITCHING COST5. SPEED OF ADJUSTMENT6. ECONOMIES OF SCALE7. REPUTATION8. GOVERNMENT RESTRAINTS.
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POWER OF INPUT SUPPLIERS1. SUPPLIER
CONCENTRATION2. PRICE-PRODUCTIVITY OF ALTERNATIVE INPUTS3. RELATIONSHIP SPECIFIC INVESTMENTS4. SUPPLIER SWITCHING COSTS5. GOVERNMENT RESTRAINTS
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POWER IF BUYER1. BUYER CONCENTRATION2. PRICE OF SUBSTITUTE PRODUCTS OR SERVICES3. RELATIONSHIP SPECIFIC INVESTMENTS4. CUSTOMER SWITCHING COSTS5. GOVERNMENT RESTRAINTS
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INDUSTRY RIVALRY1. CONCENTRATION
2. SWITCHING COST3. TIMING OF DECISION4. INFORMATION5. GOVERNMENT RESTRAINTS6. PRICE, QUANTITY, QUALITY OR SERVICE COMPETITION7. DEGREE OF DIFFERENTIATION.
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SUBSTITUTES AND COMPLEMENTS
1. PRICE OF SURROGATE PRODUCTS OR SERVICES2. NETWORK EFFECTS3. GOVERNMENT RESTRAINTS4. PRICE OF COMPLEMENTARY PRODUCT OR SERVICES
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STRUCTURE
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PORTERS FIVE FORCES MODEL
1. THREAT OF NEW ENTRANTS
Powerful source of competition (New capacity & product range) Bigger the entrant - more severe Limit prices, affect profitability
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2. BARGAINING POWER OF CUSTOMERS
Groups/ cartels (Industrial products), formal/informal groups,
Pressure on price, quality, delivery
Affect cost & investment (demand by customers)
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3. BARGAINING POWER OF SUPPLIERS Specialized product
Limited supply Affects cost of raw materials Industry
attractiveness & profitability
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4. RIVALRY AMONG EXISTING PLAYERS
Influence price Cost of competing in
industry Production facilities - product development
Advertising, sales force etc.
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5. THREAT FROM THE SUBSTITUTES
Price advantage Performance improvement
Coir decreased demand synthetic fiber
Substantial invest - R&D Limit price & profitability
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Threat from new entrants (low)
1. Retailing not allowed for foreign players
2. Huge investments in infrastructure is required
3. Availability of skilled labors and technical know-how is low
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Availability of substitutes (high)
1. Unorganized retailing
2. E-retailing
3. Catalogue sales
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Bargaining power of buyers (moderate)1. Individually, customers have very little bargaining power within the organized retail stores 2. Various shopping formats available to shop from3. Lots of brand choices available for similar qualities with different price
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Bargaining power of suppliers (low)
1. Being bulk purchases done by organized retailer’s suppliers have very little bargaining power in organized retailing.
2. Many retailers are doing backward integration and coming out with private labels, thus decreasing dependence on traditional suppliers.
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Competitive rivalry (moderate)1. Very few national level players 2. Growth rate 3. Presence of regional and local players 4. High competition between the national brands and retailer’s own
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TO SUM UP…
Industry competitorsRivalry among existing
players
Potential entrants
Suppliers Buyers
substitutes
Threat of new entrants
Bargaining powerof
Bargaining powerof
Threat of substitutes
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THANK YOU