darren schreiber - presentation at emerging communications conference & awards (ecomm 2011)

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Page 1: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)
Page 2: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Presented by Darren SchreiberThe Future of Cloud Telecom

Page 3: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Darren Schreiber

• Co-Founder / CEO at 2600hz• Architect behind Whistle and blue.box• Co-Author of FreeSWITCH High-Performance Telephony Book• Computer Science / Business Management Graduate from RPI• Contributor / Author of Various Open-Source Projects

About Me

Page 4: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Class 3

Class 4Tandem Switch

Class 5Telephone Exchange

EndOffice

Class 1International

Gateway Exchange

Class 2

RegionalCenter

PrimaryCenter

TollCenter

EndOffice

SectionalCenter

SectionalCenter

PrimaryCenter

TollCenter

TollCenter

TollCenter

EndOffice

EndOffice

EndOffice

PrimaryCenter

Page 5: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

The Voice Network Is…

Stable Scalable Reliable

Highly Defined

Page 6: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

The Voice Network Is…

Old Proprietary Expensive

Not Built For Data Highly Regulated

Page 7: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Class 3Class 4

Tandem Switch

Class 5Telephone Exchange

EndOffice

Class 1International

Gateway Exchange

Class 2

RegionalCenter

PrimaryCenter

TollCenter

EndOffice

SectionalCenter

SectionalCenter

PrimaryCenter

TollCenter

TollCenter

TollCenter

EndOffice

EndOffice

EndOffice

PrimaryCenter

Page 8: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Class 3Class 4

Tandem Switch

Class 5Telephone Exchange

EndOffice

Class 1International

Gateway Exchange

Class 2

RegionalCenter

PrimaryCenter

TollCenter

EndOffice

SectionalCenter

SectionalCenter

PrimaryCenter

TollCenter

TollCenter

TollCenter

EndOffice

EndOffice

EndOffice

PrimaryCenter

Microwave

DataCenter

DataCenter

DataCenter

CellTower

CableNetwork

Page 9: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Class 3Class 4

Tandem Switch

Class 5Telephone Exchange

EndOffice

Class 1International

Gateway Exchange

Class 2

RegionalCenter

PrimaryCenter

TollCenter

EndOffice

SectionalCenter

SectionalCenter

PrimaryCenter

TollCenter

TollCenter

TollCenter

EndOffice

EndOffice

EndOffice

PrimaryCenter

Microwave

DataCenter

DataCenter

DataCenter

CellTower

CableNetwork

Page 10: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Class 3Class 4

Tandem Switch

Class 5Telephone Exchange

Class 1International

Gateway Exchange

Class 2

RegionalCenter

PrimaryCenter

TollCenter

SectionalCenter

SectionalCenter

PrimaryCenter

TollCenter

TollCenter

TollCenter

PrimaryCenter

Microwave

DataCenter

DataCenter

DataCenter

CellTower

CableNetwork

Page 11: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

In the transition to alternative transportswe must duplicate or exceed the levels ofquality, reliability and securitythat exist today.

Page 12: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

We asked ourselves,

how can we RISE to the occasion?

Make it ReliableMake It Idiot-proof

Make It ScaleMake It Easy

Page 13: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

What Does the New Network Look Like?

Let’s Build One.

Page 14: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

you can access core signaling systems– ANI, Caller ID, CNAM, E911

We’re talking about true network access– SS7 <-> SIP bridge

– Can’t do this through Skype, Twilio, etc.

Put it all together with Open-Source Tools– Carrier-grade tools like FreeSWITCH, OpenSIPs

For $30/month or $0.01/minute

Page 15: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Hosted PBX:9,000 registered phones, 3:1 usage ratio

$0.09/seat per month

(for operations)

Hosted PBX:9,000 registered phones, 3:1 usage ratio

$0.09/seat per month

(for operations)

Call Center / Conferencing:3,000 simultaneous calls

$0.29/channel per month

(for operations)

Call Center / Conferencing:3,000 simultaneous calls

$0.29/channel per month

(for operations)

Software is FreePossible $1-3/month in licensing, support, management, maintenance

Page 16: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Manual Switchboard

Manual Switchboard

19101910

Bell SystemsBell Systems

Mechanical Switch

Mechanical Switch

19701970

Bell SystemsBell Systems

All-Digital Switch

All-Digital Switch

19901990

Nortel & Lucent

Nortel & Lucent

All-IP SwitchAll-IP Switch

20032003

BroadsoftBroadsoft

All-IP Virtualized

Switch

All-IP Virtualized

Switch

20112011

2600hz’sWhistle2600hz’sWhistle

Switch

By

Company

Hardware Hardware Hardware&

Firmware

Hardware&

Software

Software

Page 17: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

No need to be a VoIP expert– This opens up tremendous opportunities

No need to hire an operations team– Minimal operator intervention

Customize at will– All API driven

Voice is Just a Feature!

Page 18: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

Past– Prohibitively Expensive Switching Equipment

– Maintenance / Monitoring Engineers

– Proprietary / Difficult Interconnects

Present– Spin Up a Powerful Soft Switch

– Interconnect with CLECs Instantly

– Utilize Open-Source Tools

– Bundle, Bundle, Bundle!

Future– Outsourced Monitoring and Management

– Automatic Integration

– API-based Everything

Page 19: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

API-Driven Media Networks– Signaling is via open-standards

– Agnostic to type of media

Automated Infrastructure Management– Spin up, spin down servers at will

– Works on commodity hardware

– Measures capabilities of hardware automatically

Intelligent Monitoring– Detects faults automatically

– Modifies infrastructure accordingly

Page 20: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)

The Future of Cloud TelecomIs Open-Source

www.2600hz.com

Page 21: Darren Schreiber - Presentation at Emerging Communications Conference & Awards (eComm 2011)