darren barefoot: social media for multi-screen and mobile world
DESCRIPTION
Today, nearly 30% of global e-commerce occurs on mobile devices. Simultaneously, more of us are accessing the Web through everything from huge TVs to Google Glass. This session will cover future-friendly best practices, tips and tricks for successfully running social media channels in a multi-screen world.TRANSCRIPT
Social Media in a Multi-Screen World
“There are two kinds of fools.One says, "This is old, andtherefore good." The other says, "This is new,and therefore better.”
Dean Inge
The good news
Mobile First
Image optimization
Article length
Headline (and tweet) length
Calls to action
••••
How shareable is yoursite?
Today:
What does your website and emailprogram look like on a smartphone or
tablet?
Check your Google Analytics to see whatfraction of your visitors are using mobile
devices
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