darefest 2014: how to prototype your organisation
TRANSCRIPT
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HOW TO PROTOTYPE YOUR ORGANISATION?JO MARTENS - NASCOM
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I AM
JO MARTENSAND I’M WORKING AT NASCOMHI!
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We are service designers
We conceptualise, develop and
manage digital platforms and services
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A B
You want to go from A to B
?
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A developer builds you a car
A B
You want to go from A to B
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An agency builds you a pretty car
BA
You want to go from A to B
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A service designer guides
you along the way from A to B
?
B
You want to go from A to B
A
Z… and beyond
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WHY PROTOTYPE OUR ORGANISATION?
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It’s a VUCA world
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It’s a mental world
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Mental models are essential tools,
allowing us to navigate through life
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IMAGINE A MAP OF THE WORLD
5 seconds
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How you interact with a technology
organisation, is a function
of your mental model
of that technology organisation
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“SHAKE IT LIKE APOLAROID PICTURE”
WRONG MENTAL MODELS CAUSING TROUBLE…
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TRAPPED IN A MENTAL MODEL
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HOW TO PROTOTYPE?
CREATE CULTURE
CREATE EXPERIMENTS
CREATE HABITS
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CREATE CULTURE
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Culture is doing little big things, over and over again
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PRESENTS
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At nascom, we are culture pushers
Culture
Methods
Tools
Tools and methods don’t solve problems.
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help you do what you dodictate how you do things
who you arewhy you do what you do
Why?
Culture
Methods
Tools
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help you do more,scale up
help you do things right,govern
pushes everyone to make the right choices
Why?
Culture
Methods
Tools
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The Ikea-effect: when labour leads to love
“The Ikea effect: http://en.wikipedia.org/wiki/IKEA_effect”“ When labour leads to love: http://www.nascom.be/blog/when-labour-leads-love-nascom-club-house”
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PRESENTS
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The analogue-effect: when linear leads to attention
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PRESENTS
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You hire attitudes, not skills
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Flourishing talent
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PRESENTS
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The tale of the fox and the hedgehog
“http://www.nascom.be/blog/hand-heart-and-mind-craftsman”
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PRESENTS
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The practical wisdom of the professional
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CREATE EXPERIMENTS
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PRESENTS
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PRESENTS
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PRESENTS
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PRESENTS
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PRESENTS
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PRESENTS
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PRESENTS
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PRESENTS
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CREATE HABITS
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PRESENTS
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THANKS!