dara nasr twitter - mml 2013

@DaraNasr

The Shortest Distance Between You and Your Interests

Tuesday, October 8, 13

@TwitterAdsUK

the pulse of the planet

@TwitterAdsUK


@TwitterAdsUK | Confidential


10m



Happy Breaking Bad day bitches! What’s your number? Calling the first 10 people to answer questions. Ask me anything #yeahbitch

Aaron Paul@aaronpaul_8



600000

650000

700000

750000

800000

@AaronPaul_8’s followers on Twitter

1 JUN 2013 19 AUG 2013



This is my “BREAKING BAD IS ON TONIGHT, AND I STILL AHVE 3 EPISODES LEFT BEFORE I CAN WATCH IT” face instagram.com/p/csUR9-BMzO

Rihanna@rihanna



Hi @jamieoliver do you cook meth?

Frankie Boyle@frankieboyle



@TwitterAdsUK | Confidential 9

15m UK users




500m Tweets


every day



80% on mobile



@TwitterAdsUK

on the sofa, on the move, in the moment


@TwitterAdsUK

where new connections are made

@TwitterAdsUK


Drizzy @DrakeThe first million is the hardest.

@DaraNasr | Confidential


Drizzy @DrakeThe first million is the hardest.

T. Boone Pickens @boonepickens@Drake The first billion is a helluva lot harder.



Labour Press Team@labourpress

Send out a search party - @LibDemPress haven’t tweeted since July 13th.



Lib Dem Press Office@LibDemPress

@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress




@labourpress Sorry, we’ve been busy running the country. #Coalicious

Labour Press Team @labourpress


Lib Dem Press @LibDemPress

Labour Press Team@labourpress

@LibDemPress yes, that’s going well. Keep up the good work.



#WeNurses

@TwitterAdsUK



Marketing in the moment


Live, Public, Conversational

TWITTER IS


#hungry

Stanley Milgram (1933 - 1984)


Number of People Looking Up

Probability of passersby

looking up

...who stop



The greatest opportunity for brand relevance



LIVE3Tuesday, October 8, 13


LIVECONNECTED3



LIVECONNECTEDEVERYDAY3



EVERYDAYTuesday, October 8, 13

#hungry

WED SATFRITUE THU SUNMON

VOLUME OF CONVERSATION

source: Twitter Internal Q3 2013


“run”VOLUME OF CONVERSATION




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“run”VOLUME OF CONVERSATION




Conversations are predictable



“shopping”




“shopping”Calling all beauty addicts! Book your #AutumnBeauty event ticket at #SelfLondon now bit.ly/1flg1FI pic.twitter.com/7pCiymow45

Selfridges.com@Selfridges



Shopping Tesco

Every conversation is a potential marketing moment




More formats



140 CHARACTERS IMAGE CARDSUMMARY CARD PLAYER CARD




PRODUCT CARD

36

LEAD GEN CARD MOBILE APP CARD VINE APP




LIVE Tuesday, October 8, 13

@TwitterAds | Confidential 38

Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC

adidasfootball@adidasfootball

Key “now” moments can be planned for


Twitter, Inc. | Confidential

0M

1M

2M

3M

06:00 12:00 18:00 24:00

39

And engaged at scale

6M TWEETS


@TwitterAdsUK@TwitterAdsUK


@TwitterAdsUK

#SecretReporter Toni&Guy

See what’s in my #LFW survival kit! What’s your go-to hair product for a cloudy London day?xo #SecretReporter

Tony&Guy@Hair_Wardrobe

SPOTTED straight hair & centre partings as seen on Cara Delevigne at #Burberry #LFW #SS14 xo #Secretreporter pic.twitter.com/wxdinTGIsI

Tony&Guy@Hair_Wardrobe


@TwitterAdsUK



NBA @NBAHow did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG

Promoted by NBA

Tweets

Twitter amplifies live moments



CONNECTED



Twitter is the second screen



of UK Twitter users use Twitter while watching TV

60%

source: SecondSync UK 2012, Crimson Hexagon UK 2012



40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

60%




>90%of online public conversations about TV happen on Twitter

40%of all Twitter traffic around

peak time is about TVof UK Twitter users use

Twitter while watching TV

60%



15.4M impressions

3.2M uniques

(US only)


Live

Reach

15.4M impressions

3.2M uniques

(US only)


#hungryTwo screen engagement


#hungry



stronger message association

95%

TV ads are more effective with Twitter ad targeting

source: Twitter TV ad targeting beta (US) 2013



stronger message association

95%

TV ads are more effective with Twitter ad targeting

higher purchase intent

58%

source: Twitter TV ad targeting beta (US) 2013



Samsung Mobile US @SamsugMobileUSComing to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/1ai7eEx

8,067RETWEETS

3,898FOLLOWING


If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules77 characters



Marketing in the moment



LIVE3Tuesday, October 8, 13


LIVECONNECTED3



LIVECONNECTEDEVERYDAY3


@DaraNasr

The Shortest Distance Between You and Your Interests


dara nasr twitter - mml 2013

Technology

twitteradsuk condential

daranasr condential

twitter internal q3

number of people

probability of passersby

sunmon source

conversational twitter

libdempress labour press