dap-1522 xtreme n duo wireless bridge/access point

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DAP-1522 Xtreme N Duo Wireless Bridge/Access Point D-Link Confidential Wireless & Router Product Dep. Sep.12th, 2008

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DAP-1522 Xtreme N Duo Wireless Bridge/Access Point. Wireless & Router Product Dep. Sep.12th, 2008. D-Link Confidential. Agenda. Market Analysis, Product Position and Features DAP-1522 Selling Points Competition Analysis Appendix: DAP-1522 Test Demo. - PowerPoint PPT Presentation

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Page 1: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

D-Link Confidential

Wireless & Router Product Dep.Sep.12th, 2008

Page 2: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Market Analysis, Product Position and Features DAP-1522 Selling Points Competition Analysis Appendix: DAP-1522 Test Demo

Agenda

Page 3: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Market Analysis, Product Position and Features

Page 4: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Opportunities/ Market Trend Demand to home entertainment is more and more popular. ISPs in USA are promoting HDTV and multi-room service*. IPTV continues growth trends*

US Market of IPTV in E/2007 is up to 1.5M subscribers. EU market of IPTV in E/2007 is up to 5.7M subscribers. Asia market of IPTV in E/2007 is up to 3.9M subscribers.

Market Analysis

* MIC : 2008 IP STB shipment & Trend/Taiwanese IP STB Shipment Volume by Shipment Destination, 1Q 2005 - 4Q 2007

0200400600800

1,0001,2001,400

1Q05 2Q05 3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07

North America Western Europe Japan China Taiwan Asia Others RoW

Thousand Units

Page 5: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Position

Target Market Home/SOHO users Demand to high-speed wireless network access at home is higher, including

multiple Ethernet enabled entertainment devices (PCs, game console, media players, etc).

Product Position DAP-1522 can be simply position as a Wireless Bridge to upgrade original wired

or 11a/g wireless network to 11n wireless network with easy setup. DAP-1522 can also be position as a Wireless Media Bridge to provide high-

performance wireless streaming for multiple HD video & multimedia devices at home.

Page 6: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Features

Dual band Wireless N AP& Bridge 11n 2.4/5GHz selectable Access Point/Bridge WPS for easy configuration

Connect additional TV set-top boxes without extra cabling Support IGMP snooping Handles multiple HD video streams wirelessly

Conserve energy with Green Ethernet technology Green Ethernet for efficient energy consumption

QoS and Traffic Manager to prioritized traffic Advanced QoS - Priority by LAN port and protocol Traffic Manager - Keep wireless network running efficient

Page 7: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Selling Point

Page 8: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Selling Point1 - Add Wireless Ability to Your Home Network

Friendly upgrade your old, perfectly working wired router. Get rid of the inconvenience caused by wire. Install & Setup network with one “Click” (D-Link WPS).

Wired Router

PCNASVOIP Phone

Notebook

Handheld WiFi Device

Page 9: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Selling Point2 - Reduce the Dead Spot in Wireless Network

Eliminate the wireless dead spots with new wireless technology (802.11n draft 2.0).

Improve the coverage & performance to user’s original wireless network.

Page 10: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Selling Point3 - More Options for User to Select Suitable Wireless Signal

Provide perfectly suitable wireless signal to different application in home environment.

2.4GHz band for data handling, like email checking & web surfing. 5GHz band for HD movies and other media streaming.

Page 11: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Preferably provide wireless ability to multiple wired home devices, including NAS devices, game console & STB.

Transfer data at speeds up to 10x faster than 10/100 fast Ethernet.

Selling Point4 - Preferable device to bridge the Home ethernet-enabled devices to Wireless

Bridge for NAS and Gaming device

Connect to set top box for video streaming

Page 12: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

No Snowing! Switching channel smoothly.

Selling Point5 - Enjoy Smooth TV Entertainments Wirelessly

Give user the freedom to enjoy TV anywhere at home without wires required.

Support up to 3 HD TV files simultaneously. All HD TVs user played receive high-quality, flicker-free signals.

AP modeBridge mode Internet

Click !

Page 13: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Achieving a total power consumption less than competing products.Cutting power consumption when the network cable is disconnected from LAN.

Normal AP

Pow

er C

onsu

mpt

ion

Normal AP

Intranet

Selling Point6 - Green Ethernet for Power Saving

DAP-1522

Intranet

Page 14: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

20m 30m 50m

20m 30m 50m

Normal AP

World's first dynamic detection of cable length and dynamic adjustment of power required for the detected cable length.

Power Consumption

Power Consumption

Selling Point6 - Green Ethernet for Power Saving

Page 15: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Green Ethernet Benefits

• 1. AC Power saving is up to 28% when enabling Green Ethernet and link down on LAN.• 2. AC Power saving is up to 38% when enabling Green Ethernet and turn off wireless.

* Green Ethernet function enabled by default

WLAN Enable WLAN Disable

4 LANs Link Down 2.6 2.25

4 LANs Link Up 3.15 2.7

4 LANs Active (Ixia) 3.15 2.7

WLAN Enable WLAN Disable

4 LANs Link Down 3.65 3.2

4 LANs Link Up 3.95 3.5

4 LANs Active (Ixia) 3.95 3.5

Green Ethernet Enable

Green Ethernet Disable

Power Saving up to 28% if LAN port link down !

Power Saving up to 38% if turn off wireless !

Selling Point6 - Green Ethernet for Power Saving

Page 16: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Test RequirementEthernet Cable D-Link Standard 1.5 M cable

Server Acer TM6492 Notebook, Centrino-Duo2.0 GHz, 2 GB DDR2-RAM, OS: Windows XP Pro + SP2

Test tool Ixia 1600 Traffic Generator: packet transmission is initiated at all ports

Power Supply GPS-1830D, Voltage is 5V

Power Consumption Test Plan and TopologyProgrammable AC Power Source

Power Adapter

AC Input

LAN

WLAN

PC1 PC2 PC3 PC4

110V/ 60Hz220V/ 50Hz

AC Power Consumption

Selling Point6 - Green Ethernet for Power Saving

Page 17: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

MailNetsurfFtpOthers

Intranet

Priority 1Priority 2Priority 3Priority 4

If your priority is 1.mail 2.Netsurf 3.Ftp 4.OthersAll wireless traffics be sent to DAP-1522 DAP-1522 will prioritize the priority as you wish

Selling Point7 QoS and Traffic Manager

Prioritize the traffic by LAN Port

Page 18: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Port1 Port2 Port3 Port4

Intranet

Priority 1Priority 2Priority 3Priority 4

Selling Point7 QoS and Traffic Manager

If your priority for transmitting is port 4 , port 3 , port2 , port1DAP-1522 receives all packets from clients And will prioritize the priority as you wish

Prioritize the traffic by LAN Port

Page 19: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Traffic Manager- Reserve your bandwidth for your purpose

BANDWIDTH

BANDWIDTH

Competitor’s AP DAP-1522

P2PVideo Streaming Netsurf

P2PVideo Streaming Netsurf

Selling Point7 QoS and Traffic Manager

Page 20: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

Appendix: DAP-1522 Test Demo

Page 21: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Test Demo-HD Streaming

• Above test was conducted in an office with dozens of APs around.

VCL server PC

DAP-1522 Root AP

DAP-1522 Bridge

PC Client 1 PC Client 2 PC Client 3

Page 22: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

• Above test was conducted in an office with dozens of APs around.

Test Tool: Chariot 5.4, VLC media player

Test Environment: • APUT DAP-1522 x 2: Make a Bridge connection(1).Channel=149(2).Channel Width: 40 MHz

• VLC Sever: It connects to Root AP (DAP-1522 @AP mode)

• PC clients. PC1 Client:: connects to Bridge (DAP-1522 @ Bridge mode)PC2 Client:: connects to Bridge (DAP-1522 @ Bridge mode)PC3 Client:: connects to Bridge (DAP-1522 @ Bridge mode)

• Digital HD streams. M1: HD (20 Mbps)M2: HD (20 Mbps)M3: HD (20 Mbps)

DAP-1522 Test Demo-HD Streaming

Page 23: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

• Above test was conducted in an office with dozens of APs around.

Test Procedure: 1. Enable IGMP snooping on Root AP.2. VLC server send M1& M2 & M3 media streams sequentially to VLC client. 3. PC1 join M1 multicast group and receive media streams.4. PC2 join M2 multicast group and receive media streams.5. PC3 join M3 multicast group and receive media streams.6. All media must run smoothly

Test Scenario:1. Test with LOS but different distance.2. distance: 5m, 20m, 40m3. 3 concurrent 20Mbps MPEG HD streams with multicast . 4. Measure throughput based on different distance. 5. Record the AP quantity around.

Test Result:

DAP-1522 Test Demo-HD Streaming

Page 24: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Application-IPTV Streaming

• Above test was conducted in an office with dozens of APs around.

xDSL

DAP-1522 AP mode

DAP-1522 Bridge mode

Page 25: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Application-IPTV Streaming

Page 26: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point

DAP-1522 Application-IPTV Streaming

Page 27: DAP-1522 Xtreme N Duo Wireless Bridge/Access Point