danone north america - soy nutrition institute · 2019-05-24 · danone embraces the food...

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Page 1: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

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Danone North America

Page 2: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

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Our Vision• Danone, One Planet. One

Health

Our Mission• Bringing health through

food to as many people as possible

Danone embraces the food revolution through a health-focused portfolio in food & beverages

Page 3: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

An unparalleled family of brands

Page 4: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

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DNA: Scientific Affairs team

Page 5: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

Scientific Affairs team – NORAM (US team)

Miguel Freitas, PhD

Kristie Leigh, RD Mia Zapata, MBA, RD Amanda Blechman, RD

Activia, DanActive, Probiotics , Biome, DWA, Danone Inst

Vega

Michelle WeeseVP, General Secretary

Mona Rosene, MS, RD

Silk, SoDelicious, Horizon, Plant based category

Alignment with CA SA team

Linda Leuffgen, RD

Happy Family

White Plains White PlainsBroomfield

New York City

White Plains

Oikos, L&F, Dannon, Danimals, Conv Dairy

White Plains

Page 6: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

Scientific Affairs team mission

Build strategic HCPs engagement plans aligned with the category

and brand priorities

Support the business on Nutrition and Health

related initiatives

The Danone Institute & One planet One health Initiative

Advocacy in Medical/Scientific and Industry Associations

Protect Danone’s assets and license to operate & Promote the business and the credibility of the Company,

the category and brands through trusted science and Health

and Nutrition stakeholder engagement

Identify and network with Key Opinion

Leaders (KOLs) Develop and validate messages and claims

for category and brands

Identify and network with Key Opinion

Formers (KOFs)

Page 7: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

DNA Public and Government Affairs

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Philippe CaradecVP Public Affairs &

Sustainable Development

Chris AdamoVP Federal

Government & Industry Affairs

Page 8: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

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What is Silk planning for soy this year?

Page 9: Danone North America - Soy Nutrition Institute · 2019-05-24 · Danone embraces the food revolution through a health-focused portfolio in food & beverages. An unparalleled family

High-level overview of Silk Soymilk support today and in the future

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Optimize Assortment

Reformulation & New SKU!Oct 2018

Reformulated Soy Chocolate: 9g protein (vs 5g previously), reduced sugar

Launched New Soy Unsweet Vanilla Organic: top selling flavor in Almond, Organic and 0g sugar benefits

Modernize Brand 360 Campaign

SOY HAS A NEW LOOKOct 2018

Bold new aesthetic, ownable Soy story (side panel)

Emphasis on a key reason to believe: #g of protein

Social/Digital

Industry Partnerships

Influencer

Progress Integration