danny somekh - fowd london 2009

© Danny Somekh 2009

agile brandingdanny somekh


do good. design


00:05:00


/dannysomekh


12/20


agile branding & creative development

(abcd)


1 2 3 4 5 6 7 8

Brief

Research

Planning

Concepts

Design

Implement

Test

Deliver


Considering

ExploringMeeting

Managing

Toing and froingWriting

Calling

Arranging

WaitingSortingApproving

ReviewingDebating

Procrastinating

Deciding

BriefingExplaining

Intellectualising

Infighting

EmailingCosting

Creating


abcd?


2002-2007


a client engagementb dream teamc visual explorationd end user involvement


1

5

2

3

4

6


1 2


2 2

5

© Danny Somekh 2009 3

7


5


2 2

5


6


x1 x2 x3


the future of co-creation?


dannysomekh.wordpress.com


thanks

danny somekh - fowd london 2009

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