danielle fryer portfolio

Danielle Fryer251.458.5038 | [email protected]

Danielle Fryer [email protected] 251.458.5038

Logo had to work on multiple surfaces.

Logo needed to focus on fishing without being cheesy.

Needed the image to work into the company’s name.

LOGO DESIGN


Needed a vectored logo.

Needed the logo to be based on Amadeus.

Needed the logo to be easily recognizable.

LOGO DESIGN


Logo Measurements Gluten Free Cafe Brand 8

logo measurements

2.2”

2.4”

0.55”

0.33”

2.9”

2.1”

2.1”

It is important that these measurements be followed as closely as possible to en-sure that the logo remains consistent.

Designers should not attempt to con-struct the logo themselves.

Do not reproduce the logo by scanning a previously printed version. Doing so will degrade the quality of the image and per-haps alters the scale of various elements.

Please obtain authorized electronic files of the logo from Gluten Free Cafe Office of Publications.

0.8”

0.43”

Needed the manual to work with company colors.Needed the manual to be simple and clean.

Needed the manual to cover rules and measurements for: the logo, business cards, letterheads, and envelopes.

Needed the manual to go over color choices in: RGB, CMYK, and pantone.

Need the manual to go over typeface choices.

IDENTITY MANUAL

business card

GLUTEN FREE

CA F E

0.5”

0.5”

0.7”0.7”

3.5”

2”

GLUTEN FREE

CA F E

Front

601 Carver Ave. Mobile, AL 36571

251 669 4357www.GlutenFreeTreats.com

[email protected]

NameTitle, Department

Back

Type for card is Times Europa. The front is the companies signature name. The back holds the information.

name, title, and department is 8pt size with 10 pt leading. There’s a space after this section. Address is 6pt size. There’s a space after this section. Contact informa-tion is 4pt size with 5pt leading.

The paper stock for business cards is Fox river Capitol Bond, 25% Cotton, bright white, 80 lb. cover.

13 Gluten Free Cafe Business Card

601 Carver Ave. Mobile, AL 36571

251 669 4357www.GlutenFreeTreats.com

[email protected]

NameTitle, Department

0.1111”

3.5”

2”

0.9”

0.1111”

0.9”


Wanted a poster to give away for a contest.

Needed the poster to hint at the book’s themes.

Needed the color blue to be the dominate color.

Needed the style to contrast between sharp and soft.

POSTER DESIGN


BEWARE OF THE WOLFhis bite is much worse than his bark

AVAILABLE NOW

RETOLD & ILLUSTRATED BY MARY L. RINGLE

A little girl lost in the woods. A little girl all alone. A little girl on a journey to visit her grandma’s home.

“Beware where you tread,” her mother said, “For wolves roam the woods and they like to mess with little girls’ heads.”

So the little girl dressed all in red headed down the forest stead. Not at all heading what her mother had said.

“Clever, beautiful, and charming. This book is sure to delight and enchant readers of any age.”—New York Times

Needed a vertical and horizontal banner. The banners had to be symbolic and simple.

Needed a poster to show off the book’s arrival in stores.

ADVERTISEMENT


BEWARE OF THE WOLFhis bite is much worse than his bark

AVAILABLE NOW

RETOLD & ILLUSTRATED BY MARY L. RINGLE

A little girl lost in the woods. A little girl all alone. A little girl on a journey to visit her grandma’s home.

“Beware where you tread,” her mother said, “For wolves roam the woods and they like to mess with little girls’ heads.”

So the little girl dressed all in red headed down the forest stead. Not at all heading what her mother had said.

Needed the cover to be in a minimalist style.

Needed a max of two colors used to print on white paper.

Wanted the cover to hint at the darker aspects of the original story without focusing on the main character.

BOOK COVER


Needed a balance of composition and a limit of colors as to not compete with the website background.

Needed simplistic design as to bring focus to the book.

WEB DESIGN


Needed the packaging to be able to be put together without staples or glue.

Needed the packaging to capture attention, advertise, and provide motivation to revisit the store for more.

Wanted the illustrations to be fun, recognizable, and kid friendly.

COOKIE BYTES


THANK YOUSTAY INSPIRED AND KEEP CREATING!

CONTACT INFODON’T BE A STRANGER