Cycle tourism in the Czech RepublicVeloForum Lviv, 10.-12.10.2014

Daniel Mourek, ECF vice-president and EuroVelo Council member

Cycle tourism popularity

www.cyklostrategie.cz

EuroVelo context

www.eurovelo.org

Marketing EuroVelo

www.eurovelo.com

European level

Eurovelo.com

National level

Eurovelo.cz

EuroVelo network in CZ

www.greenways.czwww.eurovelo.cz

Criteria EuroVelo

www.eurovelo.cz

• on national/regional routes, responsible NECC – Nadace Partnerstvi

• min 2 countries

• min lenght 1,000km

• marketing potential from intl point of view

• intl signposting – EuroVelo logo

• services / intermodality

• ECF coordination/NECC

NECC in CZ

www.greenways.czwww.greenways.cz

• coordination, planning, routing and intl coordination

• promotion and marketing in CZ/abroad, consultations, presentations, evaluation, monitoring

• methodology for signposting and Marketing – Manual

• route + service certification

CHALLENGES • funding for coordination, infrastructure

• public procurement

• national coordination/regional marketing

• lack of PPP project, cycle tourist products

• lack of competitiveness

Cyklostezka Ohře

www.elberadweg.de

Vltava Cycle route

www.labska-stezka.cz

Elbe Cycle route

Iron Curtain Trail/EV 13

www.eurovelo.cz

Paneuropa Cycle Route

www.paneuropa-radweg.de

National network in CZ

Zpracována analýza trhu cykloturistiky, 06/2011 – vydá CzT knižně

NATIONAL routes criteria

• min. 3 regions/cross border, 200 km long• signposting – 1-2 digit numbers with logo and name• Promotion – map, App, www.ceskojede.cz + own web• River routes: CT 7/EV7 - „Vltavská stezka“ CT 2/EV7,4 - „Labská stezka“ CT 6/EV4 - „Cyklostezka Ohře“

CT 4/EV 4,9 - „Moravská stezka“ CT 14 - „Cyklotrasa Odra – Nisa“

• Cultural routes

CT 1 – Praha – Brno – BratislavaCT 3 - Praha – Plzeň - Regensburg

CT 37 – Praha – Plzeň – Norimberk - Paříž „Panevropská stezka“CT „Greenways Praha – Vídeň“

CT 5 – Krakow - Brno - Vídeň

NATIONAL routes criteria

Greenways in CZ

www.greenways.czwww.greenways.cz

www.greenways.cz 2

Rail-trails in CZ

www.greenways.cz

2

Rail-trails in CZ

Regional networks – South Moravia

www.cyklo-jizni-morava.cz

www.stezky.cz 2

Network of Wine cycle routes

www.stezky.cz

www.stezky.cz 2

Wine, monuments and bicycle…

www.stezky.cz

www.stezky.cz

Moravian Wine trails

www.stezky.cz 2

Signposting system

www.stezky.cz

www.stezky.cz 2

Product and brand

Infrastructure

www.cyklodoprava.cz 2

Signposting CZ

www.cyklodoprava.cz

Network of 44.000 cycle routes

National and regional routes: X, XZ

Local and theme routes: XZX, XZXZZ

Regional and local authorities and KČT

Maintenance

Cycle route categories CZ

MarketingCzechTourism and Cesko jede with partners

Regional authorities and and destinations

Strategie rozvoje Jihomoravského kraje 2020Pro

Resting points

Intermodality – train, bus,boat, lifts

www.ceskojede.cz

Cycle-friendly Services

Cyklistevitani.cz

Certification system

• Implemented by Greenways Program of the Czech Environmental Partnership foundation (Nadace Partnerství)

• Co-financed by EU structural funds and Czech state budget• follows up systems Bett & Bike (Germany – 5000 businesses)

and Radfreundliche Betriebe (Austria -150)

4 categories of services• accommodation

Must and additional criteria

for each category

• gastronomy

• camp sites

• castles, chateaux, info points

Cycle-friendly certified bisunesses (in total 1105)

Attractions 97 Accommodations

564Camp Sides 67

Restaurants 377

Offer the possibility to wash and dry clothes and equipment

Provide a bicycle lock-box or other safe room for bicycle storage Provide basic bicycle repair tools for simple bicycle repair Accommodation also for just 1 night

Advantages for certificated establishments

• obtaining quality mark, internalization of marketing• distinction from competition• symbolizing in cycletourists maps of publishing companies• contacts in cycling magazines• mediating offer of services to cyclists abroad• uniform propagation on internet, www.cycliklistevitani.cz (3 lang.)

www.turistika.czwww.cykloatlas.cz

Promotion

Monitoring

www.scitace.cz

Econimic impact assessment

• Average spending 583,04 €• Cycle tourists 155.000 x daily visitors • turnover 90 mil. €• SME s

zdroj: průzkum Sasko-Anhaltsko 2012

Marketing

www.ceskojede.cz

Marketing national routes

www.ceskojede.cz

Marketing

www.eurovelo.cz

ELBERADWEG Intl.

collaboration

Coordination centerERW

SOUTH

Coordination center

ERWCENTRAL

Coordination center

ERWNORTH

Service providersDMC,

tourism organizations, info centers

Tour OperatorsOther partners and sponsors:

Chambers of commerce, NGO s

NPCoordination center

ERWCZ

Management

Marketingpools• Municipalities/counties/regions• Tourism organizations• Tour operators• Certified accommodations only • Partners and sponsors (IHK)Annual fee: 150-450EUR

Benefits Mutual marketing - product, trainings, presence at trade fairs and bicycle events, apps, merchandising, web, certifications

www.labska-stezka.cz

PARTNERS ELBERADWEG

Promotion EuroVelo

www.eurovelo.cz

Merchandising