daniel foster: work smarter, faster, better with visuals
TRANSCRIPT
WorkSmarter,Faster,BetterwithVisuals
DanielFoster|Snagitstrategylead|Lavacon |October28,2016
@fosteronomo
WhoamI?
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Inthistalk…
• Howcontentislikeproduct• Whyvisualcontentmatters• Howtousevisualstoreducethecost
andtimeofmakingbettercontent
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Contentistheonlyothertangibleassetthatgoeswiththeproduct.
- Eeshita Grover,Cisco
“
Theirontriangleofproduct
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Time Cost
Scope
Quality
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Greatproductsbeginwithclear,validatedpeopleproblems.
- MargotMerrillFernandezDavidGillis,Facebook
“
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BuyerPersonas
• Functional(features)
• Technical(deployment&maintenance)
• Economic(ROI)
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Requirements
Functional Non-Functional
Informationrecallafter3days
Source:Dr.JohnMedina,BrainRules@fosteronomo
65%
10%
Abilitytofollowinstructions
Source:Levie &Lentz,EffectsofTextIllustrations@fosteronomo
+323%
Coloredvisualsincreasereadershipby
Source:20WaystoSharetheColorKnowledge,Xerox@fosteronomo
80%
Preferenceforwatchingavideoaboutaproductoverreadingaboutit
Source:2015VideoMarketingCheatSheet@fosteronomo
4x
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Peopledoresearchbeforebuying.
- EveryLavaCon presenter
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Planning|Production|Publishing|Beyond
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Planning|Production|Publishing|Beyond
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Swipefile
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Immaturepoetsimitate;maturepoetssteal.
- T.S.Eliot
“@fosteronomo
@fosteronomo
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Storyboard@fosteronomo
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Interview@fosteronomo
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Planning|Production|Publishing|Beyond
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Review@fosteronomo
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Localization@fosteronomo
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Planning|Production|Publishing|Beyond
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Guides@fosteronomo
Promotion@fosteronomo
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Whichemailswouldyouratherread?
Planning|Production|Publishing|Beyond
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Reporting@fosteronomo
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BetterMeetings@fosteronomo
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BugReports@fosteronomo
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Morale
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Questions?
[email protected]@fosteronomoslideshare.net/DanielFoster10