danee coromina (cv 2016)

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    Objective

    To be able to work in a company that will enable

    me to improve my skills & talents, to enhance my

    creativity, to expose myself to experiences and

    challenging business situations.

    Education

    2008-2013

    University of Santo Tomas

    BFA Major in Advertising

    1994-2008

    Assumption Antipolo

    Photoshop

    Illustrator

    SketchupInDesign

    Lightroom

    Art Direction

    Graphic Design

    BrandingVisual Merch

    Photography

    Contact

    #2213 Violeta St. Antipolo Valley

    Subdivision, Antipolo City

    [email protected]

    (0917) 503 6238

    Softwares & Skills

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    Experience

    2011 2011-2014 2013-2015 2015-Present 2010-Present

    Omnicom Media Group STNDRDS Scent & Beaute Inc. BCD Pinpoint Freelance ProjectsCreative Intern Marketing & Design Graphic Designer Jr. Art Director

    Assisted in all creative tasks & job orders

    Designed online marketing material

    Created drafts of website templates

    Handling concept development and execution for

    different projects of the company in various media

    Conceptualization of atl, btl, digital, and web

    Creation and Art Direction of project requirements

    Clients handled:

    Unicef Philippines

    Fujifilm Philippines

    Pontefino Hotel & Residences

    Intel

    Davies Paints Philippines

    Dairy King

    Creative output for the ff. stores & brands: 

    FReSH Fragrance Bar, Art of Scent, Perfume

    Express, H2O Plus, Glamglow, Jack Black, Bliss

    Assisting in all Visual Merchandising tasks: 

    Store installations, Supplier Management, Store Set-Ups

    Go!Salads, Delicious Diet, Pink Sands Spa & Wellness,

    Origins Skincare, Island Candy, Eurobio, Bulacan Football

    Association, Reap Accessories, Cebu Pungko Pungko

    Hostel, The Huddle Room, USSC, GBM Construction,

    Circle Hostel, AVD Marketing, Arte Tattoo, Tiny Kitchen,

    Accelerating Biz, Brickwood Cafe, Clams & Cockles

    In-charge of all marketing & online materials

    Brand planning for future designs & collaborations

    Design execution of merchandise & marketing collaterals,

    art direction & photography

    Omnicom Media Group BCD Pinpoint

    Freelance Clients

    STNDRDS (Online Apparel Brand)

    Scent & Beaute Inc.

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    H2O+ (Skincare)

    -Designed marketing collaterals, social mediaposts (mostly styling and photography), and

    did product styling.

    -Works displayed in-store and departmentstores.

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    Fresh Fragrance Bar-Designed marketing collaterals for monthly

    promotions.

    -Works displayed in-store.

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    Art of Scent

    -Designed marketing collaterals, and visual  merchandising design.

    -Works displayed in-store.

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    Perfume Express-Designed marketing collaterals for monthly

    promotions.

    -Works displayed in-store.

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    Others (Distribution)-Works that we’re designed forDepartment Stores / Distribution Department

    -Cascaded store set up with marketing materials

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    Hijo Annual Report-To be able to express Hijo Resources

    Corporation’s 2014th highlight “Ripe For

    Transformation” through a book cover.

    -Reconstruction of look, typeface and layout

    of the Hijo Annual Report

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    Fujifilm-In charge of all marketing materials for

    Wonder Photo Shop Philippines.

    -Come up w/ suggestive retail and Visual

    Merchandising ideas for all stores.

    Web Design for Wonder Photo Shop PH

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    The Circle Hostel-In charge of all creative requirements for:

    Digital, Print, Web, Photography

    -Established Brand Identity

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    Go!Salads-In charge of all creative requirements for:

    Digital, Print, Web, Photography

    -Established Brand Identity

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    STNDRDS-STNDRDS is A home-grown clothing line business

    that catered to a niche market (specifically the

    urban / street wear community). We havecollaborated with different artists, came up with

    campaigns, created promotions, and maintained itsbranding from 2012-2015.

    -Branding, retail concepts, promotions, photo

    shoots and art direction.

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    Brickwood Cafe

    -BRICKWOOD CAFE is a small, family-owned business in Bacoor, Cavite with a casual diningset-up serving home cooked favorites, locally grown coffee, and unique refreshments. You canfind them on Facebook at Brickwood Cafe.

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    Other Logos

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