danad boards

3
// The original poster design, with the whole concept for the event. The circles interlinked represent the the two companies coming together; GBH & D&AD. The main point of the poster was to be simplistic, and informative in a visually engaging way. // I have taken on this poster and taken the elements within it and begun to create the promotion for the event. Colour Choice D&AD North Lecture D&AD North Lecture D&AD North Lecture Chosen Fonts: Floresence Black [Headers] Ariel Black [Sub Headings] Century Gothic [Body Copy]

Upload: robyn-russell

Post on 24-Mar-2016

224 views

Category:

Documents


1 download

DESCRIPTION

DANADBOARDS FOR CRIT

TRANSCRIPT

Page 1: DANAD BOARDS

// The original poster design, with the whole concept for the event.The circles interlinked represent the the two companies coming together; GBH & D&AD.

The main point of the poster was to be simplistic, and informative in a visually engaging way.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.

Colour Choice

D&AD North LectureD&AD North LectureD&AD North LectureChosen Fonts:Floresence Black [Headers]Ariel Black [Sub Headings]Century Gothic [Body Copy]

Page 2: DANAD BOARDS

// I intend to create a pack that the people attending the event can take away, so they have something to remeber the event by. I will be creating a tote bag with the main design on and within that it will have small tokens to take away.

One of the main parts is a Publication for the event, that serves two purposes: Informative and supplys the person with a calendar.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.

// GBH stands for the surname initials of the founder members Gregory, Bonner and Hales. The presentation was made by down to earth Jason Gregory and Mark Bonner, two truly passionate individuals who after 7 years of debating about an agency set up, finally dragged themselves away from their existing and successful careers at other companies to form GBH. // GBH, currently based in the pristine Chiswick Station House in London, formed 12 years ago and after the usual financial spluttering beginning with any start up company, they soon found themselves achieving what they had always set out to do - to be working on the type of creative briefs every designer aims for but few rarely achieve.

WHO AreGBH?

//

D&AD – home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded. Commercially savvy, sometimes romantic, often cynical and occasionally rather weird. A source of information and ideas: of professional development, support and inspiration, interesting people to talk and nice things to look at. All creative life is here.

1962. A

g

rou

p

of

de

sign

ers

an

d

art

dire

cto

rs c

om

e

tog

eth

er

to

ce

leb

rate

c

rea

tive

co

mm

un

ica

tion

a

nd

ra

ise

stan

da

rds

with

in

the

ir in

du

stry.

Am

on

gst

the

g

rou

p

are

D

avid

Ba

iley,

Tere

nc

e D

on

ova

n a

nd

Ala

n Fle

tch

er (ye

s, it w

as th

at c

oo

l). The

y ca

ll the

mse

lves British

D

esig

n &

Art D

irec

tion

an

d th

e fo

llow

ing

ye

ar th

ey o

rga

nise

the

ir first Aw

ard

s eve

nt.

An

d th

ey a

re p

icky. Fro

m 2500 e

ntrie

s the

y se

lec

t just 16 p

iec

es o

f wo

rk to re

ce

ive

the

so

on

to

b

e

co

vete

d

Yello

w

Pen

cil.

2011 a

nd

British

D

esig

n

&

Art

Dire

ctio

n

ha

s g

row

n

mig

htily,

bu

t slim

me

d

do

wn

its

na

me

. N

ow

D

&A

D,

its m

em

be

rs re

pre

sen

t th

e

cre

ative

, d

esig

n

an

d

ad

vertisin

g

co

mm

un

ities,

no

t ju

st in

Brita

in,

bu

t w

orld

wid

e.

Sha

pe

d

by

nu

me

rou

s ta

len

ted

, id

iosyn

cra

tic

pro

fessio

na

ls w

ith

wild

ly va

rying

a

pp

roa

ch

es

bu

t a

sh

are

d

co

mm

itme

nt

to

exc

elle

nc

e,

D&

AD

is

he

ad

ed

by a

n e

xec

utive

co

mm

ittee

an

d

Presid

en

t, all e

lec

ted

from

the

me

mb

ersh

ip.

Ind

ividu

al

an

d

co

mp

an

y m

em

be

rship

o

f D

&A

D

is o

pe

n

to

all

pro

fessio

na

ls a

nd

stu

de

nts

wo

rking

in

o

r a

rou

nd

th

e

cre

ative

in

du

stries.

Aw

ard

ed

m

em

be

rship

, h

ow

eve

r, re

tain

s th

e

pic

kine

ss of th

e fo

un

din

g fa

the

rs an

d is

on

ly ava

ilab

le th

ose

wh

ose

wo

rk ha

s be

en

re

co

gn

ised

at th

e a

nn

ua

l D&

AD

Aw

ard

s.

Page 3: DANAD BOARDS

//As well as the two main parts, the tote bag and the publication, i will also be giving the people who attend the opportunity to have their photo taken with lements of the event, it will be a polarioid with the custom made design surrounding it. Again this is for people to take away and keep. // They will also recieve a certificate that tells them they have gone to the event and congratulates them. This can be a range devel-oped for each talk. They will be screen printed.

// I have taken on this poster and taken the elements within it and begun to create the promotion for the event.

This i

s to

c

ertify,

tha

t yo

u, h

ave

atte

nd

ed

th

e 3

rd D

&A

D N

orth

ta

lk.

Fea

turin

g

Gu

est

spe

ake

rs; Ja

son

Gre

go

ry an

d M

ark B

on

ne

r from

GB

H