damn content marketing
TRANSCRIPT
D.A.M.N. Content Marketing
Kendra RamirezDirector, Digital Strategy
Agenda
Define Audience/Buyer Persona
Analyze: Let the data guide you
Map Content to Buying Cycle
Nurture the process
Define audience and buyer persona
-Beyond type of company, size, industry, who they serve, revenue, employees, location
Analyze: Let the data guide you
LinkedIn Analytics
Twitter Analytics
Facebook Insights
Google Analytics
search and site search queries, time onsite, social sources, behavior flow
Yes, more data points: buzzsumo and keyword planner
Map your content to your buying cycle
Nurture the process
-30-60 day content planning
-Rinse and repeat
-Test, test and test again
Nurture to get others to engage: Remember THE FAB
• Think visual first
• Hook them with your headline
• Evoke emotion
• Find influencers and co-market
• Ask: would you share it?
• Be human!
Top Trends in Kitchens for 2015
Your kitchen should be a reflection of your soul. What would your kitchen look like?
Rock your DAMN Content Marketing today
Define Audience/Buyer Persona
Analyze: Let the data guide you
Map Content to Buying Cycle
Nurture the process
Kendra Ramirez
VP, Digital Strategy
513.615.3907
Twitter.com/KendraRamirez
Linkedin.com/in/KendraRamirez
Let me know how I can help you
Photo cred
Slide 4 http://farm3.staticflickr.com/2618/3786725982_b0ea8bfb3a_z.jpg
Slide 5 http://i.huffpost.com/gen/906811/thumbs/o-WAITING-IN-LINE-AIR-JORDANS-facebook.jpg
Slide 7 http://www.rudebaguette.com/assets/Data-science.jpg
Slide 8 https://s-media-cache-ak0.pinimg.com/474x/e8/63/be/e863be4bf6dd73e3bdc99a3a1a7256eb.jpg
Slide 15 http://blogs.richardson.com/wp-content/uploads/2013/07/lead-nurturing.jpg