Dallas HogensenAlex Waite

Bryce Mooney

GoalsTarget Market:

- 21-34

- Tailgaters/ Football Fans

Other generations not focused on:-Under 21

-35+

Creating Brand Relationship

http://www.tailgateapproved.com/tg/#/21

NegativesUnder Age Drinking

Article in Missouri Paper

Limited Segment of Market

Commercials

TAIL

GROOLER

Questions You WON’T Answer…

• Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them?

• Do the products that come with your Bud Light cans entice you to purchase Bud Light?

• Do you think this marketing plan is effective?

Resources

• www.connectmidmissouri.com

• www.tailgateapproved.com

• http://images.google.com/imghp?hl=en&tab=wi