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DALLAS COWBOYS “AMERICA’S TEAM”

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Page 1: Dallas Cowboys

DALLAS COWBOYS

“AMERICA’S TEAM”

Page 2: Dallas Cowboys

TABLE OF CONTENT

Page 3: Dallas Cowboys

Meet The Owner 2

University of Arkansas Affiliation 6

Brand Expansion/Additions 7

Dallas Cowboys Involvement 8

Gene & Jerry Jones Foundation 10

Stadium & Training Timeline 12

Cotton Bowl Stadium 14

Texas Stadium 15

AT&T Stadium 16

Dallas Cowboys History 18

The Future of the Dallas Cowboys 20

Dallas Cowboy Cheerleaders (DCC) 22

Dallas Cowboys Executive Board & Team Staff 24

Team Roster 26

NFL Hall of Fame 28

Dallas Cowboys Ring of Honor 29

Dallas Cowboys Super Bowls/ Championships 30

Logo & Uniforms 32

NFL Conferences 34

America’s Team 36

Doomsday Defense 37

Sponsorships 38

Jersey Sales 39

Dallas Cowboys Fan Base 40

NFL Team Rank (Current Values) 42

Dallas Cowboys Finances 44

Game Day Costs 46

Special Offers 47

Quantitative Survey 48

Qualitative Survey 50

Social Media 52

Hootsuite Dashboard 54

Media 56

Recommendations 58

Coloring Page 60

Word Cited 61

TABLE OF CONTENT

Page 4: Dallas Cowboys

Jerral Wayne “Jerry” Jones Sr. 74 is the

owner, president and general manager of

the Dallas Cowboys. Jones was born in Los

Angeles, California on October 13, 1942.

His family relocated to North Little Rock,

Arkansas where Jones was a running back

for the local high school. He attended the

University of Arkansas playing football for

the Razerbacks. He was the Co-Captain of

the 1964 National Championship Razerbacks team along with Jimmy Johnson.

In 1965, Jones graduated with in Bachelors of Arts. Following graduation Jones make a

number of different bids to start his franchise. After multiple failed ventures including

the close call of purchasing the San Diego Chargers in 1967; Jones decided to go back

to school and finish in Master’s degree. In 1970, Jones acquired his Master’s in Busi-

ness and began Jones Oil and Land Lease. This venture was successful enough that in

1989 Jones purchased the Dallas Cowboys from H.R. “Bum” Bright for 150 Million.

Jones married Eugenia “Gene” Jones in 1963 and they have three children; Stephen Jones (born June 21, 1964), Charlotte Jones Anderson (born July 26, 1966) and Jerry Jones Jr. (born September 27, 1969). All three children hold a position within the Dal-las Cowboys organization. Mr. & Mrs. Jones have 9 grandchildren; Jones reported that his grandchildren will all hold a position in the Dallas Cowboys organization once they have finished college. As of October 2016 Jones is worth $5.2 Billion and ranked #94 in Forbes 400 (2016).

He is also ranked #270 for Billionaires (2016); #91 in the United States.

Jerry Jones Awards & Honors

1964 FWAA College Football National Championship (Arkansas Razerbacks)

1993 Outstanding Team ESPY Award (Owner/President/GM of Dallas Cowboys)

3X Super Bowl Winner- XXVII, XXVIII, XXX (Owner/President/GM of Dallas Cowboys)

2010 NFF Gridiron Club of Dallas Distinguished Texas Award

2013 Horatio Alger Award

2014 NFL Executive of the Year

Ducks Unlimited- Sportsman’s Award named in Jones Honor

Page 5: Dallas Cowboys

MEET THE OWNER

Page 6: Dallas Cowboys

The Jones family is a large donor to University of Arkansas. Jerry Jones, Gene (wife), Stephen (son) and two grandchildren have all University

of Arkansas. In 2015, the Jones family donated $10.65 million in land and financial support to the Razerbacks Athletic Department. The lobby of the Student-Athletic

Success Center will include the ed-ucational journey taken by the at-tended Jones family through Uni-

versity of Arkansas. The breakdown of funds consists of $2 million des-ignated to the custom creation of

the Wild Band of Razerbacks Mon-ument. The other $8.65 million

was the donated land value of 256 acres near the campus.

UNIVERSITY OF ARKANSAS AFFILIATION

Page 7: Dallas Cowboys

Over the years Jones has purchased and developed land in the DFW area through his company

Blue Star Land L.P.,. This has included the purchasing of land and development for Fairview

Allen, Star Trails (1,800 residential properties), the new Dallas Cowboys Headquarters in Pros-

per and a number of other properties.

In 2008 Jones partnered with Steinbrenner Brothers to create Legends Hospitality. The compa-

ny contracts with NFL, NBA, MLB, NHL, Nascar, MLS and many large organizations. Legends is

a Merchandise and Food & Beverages provider. The thought process was to outsource the above

items in hope of eliminating addition overhead and error. The company has expanded into are-

as that were not originally considered and have thrived increasing Jones recognition in other

venues.

In 2016 Blue Star Accelerator was launch. The purpose

of the new business venture is to provide investment

venture for early stage businesses in the technology,

sports, and entertainment industries with the financial

backing of the Jones Family, along with Dallas entrepre-

neur Rob Wechsler.

BRAND EXPANSION /ADDITIONS

91 Acres of Retail, Restaurant &

Office Space

12,000 seats in Ford Center

30 Flexible Meeting Rooms

60,000 Square Foot Gym at

Cowboys Fit

Page 8: Dallas Cowboys

Dallas Cowboys Community Involvement

Dallas Cowboys & The Salvation Army Partnership:

Nationally Televised Red Kettle Kickoff on Thanksgiving Day

Gene & Jerry Jones Family Center for Youth (Irving, TX)

Gene & Jerry Jones Family North Texas Youth Education Town (Arlington, TX)

Chairmanship of The Salvation Army DFW Metroplex Command’s 125th Anniversary Celebration

Annual Super Lunch (The Salvation Army Irving Corps)

Annual Doing the Most Good Luncheon (The Salvation Army DFW Metroplex Command)

Support of the Army’s Disaster Relief Efforts

Angel Tree Program

Early Thanksgiving Day Meals

Dallas Cowboys PLAY 60 Fitness Zone

Dallas Cowboys PLAY 60 Team Selections

Support of Veterans at the Army’s Carr P. Collins Center

Support of Dallas Woman’s Auxiliary Fashion Show

Support of The Salvation Army Echelon DFW

Page 9: Dallas Cowboys

SALVATION ARMY The Dallas Cowboys have a strong partnership with The Salvation Army. In 1997, the Jones family created a tradition that continues as of today. This consists of the Red Ket-tle Campaign. The Jones family uses the Thanksgiving Day halftime performance to showcase the partnership and market the campaign to viewers. The use of national tel-evised audience views for the traditional Thanksgiving game provides enough viewers for The Salvation Army to meet the 1st quarter phase of financial goals for the Christ-mas kick off. Since the partnership started in 1997, the Dallas Cowboys organization has helped raise $2 billion dollars for The Salvation Army. This provides about 500 million individuals with the help needed. In 1998, The Salvation Army Gene & Jerry Jones Family Center for Youth opened in Ir-ving, TX. The center was designed to provide low income households access to afforda-ble fine quality child care programs. In 2013, the center expanded their approach to help the community by including in their partnership the Boys & Girls Club of Ameri-ca. Every year the Jones Family works with The Salvation Army to select 11 deserving youth to be a part of the NFLs PLAY 60. In 2013, with the additional help of other part-ners including the Arlington Youth Foundation; the Jones family was able to open an Arlington location. The Arlington also had a small financial backing from the NFL it-self. The partnership with The Salvation Army also includes a Team invitation to The Salva-tion Army’s Angel Tree Programs. The players, coaches and personal are provided the opportunity to make about 60,000 children excited about the holidays. During the Red Kettle Campaign the organization partners with Bank of America and North Texas Food Bank to provide food for families that don’t have the financial stability needed. The Jones family has also started a tradition the week of Thanksgiving by leading a group of Dallas Cowboys personal (coaches, players, cheerleaders, mascot, players and coaches wives) to help distribute Thanksgiving meals to families receiving assistance from The Salvation Army. In 2012, they began using Carr P. Collins Center in Dallas and Mabee Social Services Center in Fort Worth.

Dallas Cowboys Community Involvement

Page 10: Dallas Cowboys

The Jones Foundation supports local organizations with funds that will benefit the group. When AT&T Stadium was first introduced to the City of Arlington the Jones family pledged to donate $16.5 Million to youth organizations within the Arlington ar-ea over the next 33 years. Along with The Salvation Army support and a matching donation from the NFL the foundation donated $1 Million to build the now known Gene and Jerry Jones Family North Texas Youth Education Town (‘YET’). The facility provides athletic and art pro-grams, educational programs, after school and summer care to the Arlington youth. The Dallas Cowboys are also supporters of the U.S. Military. Each year the Dallas Cow-boys organization teams up with the NFL for the Salute the Service Campaign. With the participation of Bank of America the Dallas Cowboys have a home game dedication to all five branches of military and donate $30,000 to the veteran’s assistance program and $5,000 to the Navy-Marine Corps Relief Society. Susan G. Komen is another cause the Dallas Cowboys support. Along with all other NFL teams the Dallas Cowboys participate in the October Pink out. In 2010 the Jones Fami-ly launched the iPromise campaign and pledged to donate $1 Million dollars annually for their partnership with the Komen foundation. Each year the Dallas Cowboys dedi-cate one home game to the foundation and invite 250 breast cancer survivors and co-survivors to participate in the pink awareness ribbon halftime show.

Gene & Jerry Jones Family Foundation

Page 11: Dallas Cowboys

Gene & Jerry Jones Family Foundation

Page 12: Dallas Cowboys

Cotton Bowl

1960-1971 Texas Stadium

Oct 1971-Dec 2008

Pacific University

Oregon

1960

St. Olaf College

Minnesota

1961

North Michigan

College 1962

California Lutheran

College

1963-1989

St. Edward’s Uni-

versity; Austin, TX

1990-1997

Midwestern State

University

1998-2002

River Ridge Sports

Complex; Oxnard, CA

2001

Valley Ranch

Home Training Camp

1985-2016

STADIUM & TRAINING TIMELINE

Page 13: Dallas Cowboys

Cowboy Stadium

2009-July 2013

AT&T Stadium

July 2013-Present

The Alamodome

2002-2003

River Ridge Sports

Complex, Oxnard,

CA 2004-2006

The Alamodome

2007

River Ridge Sports

Complex; Oxnard, CA

2008

The Alamodome

2009

River Ridge Sports

Complex, Oxnard, CA

& The Alamodome

2010-2011

River Ridge

Sports Complex,

Oxnard, CA

2012-Present

Blue Star Headquarters

Home Training Camp

2016-Present

STADIUM & TRAINING TIMELINE

Page 14: Dallas Cowboys

Cotton Bowl Stadium in located at Fair Park located in Dallas, TX. The stadium opened in 1930 for concerts, football, soccer, etc. The Cotton Bowl is known most of the Cotton Bowl Classic which has since moved to the Dallas Cowboys new sta-dium in Arlington, TX. The Red River Rivalry is still a large headliner at the Cotton Bowl always being featured during the State Fair of Texas. The sta-dium was built for the cost of $328,000 and hold approximately 68,252 to 92,100 after several renovations over the years. One of the largest renovations was approved in 2016 with an estimated $50 million worth of upgrades. In 2009, the Red River Rivalry game topped the attendance record by holding 96,009 Oklahoma and Texas fans. The Cotton Bowl Stadium was the home field to the Dallas Cowboys from 1960 to 1971. They played a total of 12 seasons at the Cotton Bowl. The most memorable moment for the Dallas Cowboys at the Cotton Bowl was January 1,

1967 when they hosted the Green Bay Packers for the NFL champion-ship. They lost 34 to 27. The Dallas Cowboys played their first two home games of the 1971 season at the Cotton Bowl before moving to the newly built Texas Stadium in Irving, TX on October 24, 1971.

COTTON BOWL STADIUM

Page 15: Dallas Cowboys

TEXAS STADIUM

Texas Stadium opened in 1971 owned by City of Irving. The founding owner of the Dallas Cow-boys Clint Murchison, Jr. felt that towards the end of the stint at the Cotton Bowl the surrounding neighborhoods began to feel unsafe for fans that attended the games. He wanted a newly built stadium in a under developed area to ac-commodates his requests (i.e. sky boxes and personal seat licenses). The most distinctive part of Texas Stadium was the partical roof. Only one of its kind at the time. The original plan was to have the first retractable roof in the NFL, but due to weight restricts the plan fell through. D.D. Lewis linebacker for the Dallas Cowboys from 1968-1981 was a part of the team during the move to Texas Sta-dium and his most iconic phrase associated with the Stadium was “Texas Stadium has a hole in its roof so God can watch His favorite team play”. Texas Stadium made several appearances on the television series Walker, Texas Ranger over the airing time (1993-2001). Texas Stadium hosted many other events outside of the NFL affliction (The Jack-sons, Madonna, Metallica, Garth Brooks, Shania Twain, AMA Supercross, U.S. soccer and high school football). On October 24, 1971, the Dallas Cowboys began their sea-son at Texas Stadium defeating the New England Patriots 44-21. The Dallas Cowboys played their final game at Texas Stadium on December 20, 2008, losing 33-24 against

the Baltimore Ravens. On December 31, 2009, The City of Irving part-nered with Kraft Foods for a nation-al essay contest for “Cheddar Explo-sion” to utilized the upcoming dem-olition of Texas Stadium to donated $75,000 worth of food to local food banks. Kraft also paid The City of Irving $75,000. Eleven-year-old Casey Rogers turned the key to de-molish Texas Stadium at 7:07 a.m. on April 11, 2010. Following the turned key, it took approximately 25 seconds for the Stadium to fall completely.

Page 16: Dallas Cowboys

AT&T Stadium, formerly Cowboys Stadium (2009-2013) is the

current home to the Dallas Cowboys. The stadium is in Arlington,

TX a block from Globe Life Park (Texas Rangers home). The sta-

dium is owned by The City of Arlington also referred to as “Jerry

World” when he announced his vision for the new stadium. The

stadium holds the record as the 24th largest high definition video

screen in the world. The screen hangs from the 20 yard line to the

20 yard line AT&T stadium cost a total of $1.15 billion; this

makes the stadium the most expensive sports venues ever built in

the world. The stadium was funded by three parties. The City of

Arlington provided $325 million including interest in bonds. They

also approved the vote to increase tax by 5% for rental cars, 2% on

hotels and 0.5% on sales tax.

Following the added policy within NFL rules and guide-

lines on Football stadiums providing additional finance

for the construction of new facilities the NFL provided a

$150 million loan to the project. All extra costs were

covered by the Dallas Cowboys owner Jerry Jones.

AT&T has several state of the art upgrades that helps the

stadium stand out in comparison to other stadiums.

3,000 Sony LCD displays throughout the stadium

One of the largest High-Definition Television Screens

A Retractable Roof

Large Sculptures on the Northeast Side of the stadium

18 site specific art pieces around the stadium (paintings

and sculptures)

AT&T STADIUM

Page 17: Dallas Cowboys

AT&T Stadium held its first event in the stadium on

May 27, 2009 with a public ribbon cutting ceremony

featuring Troy Aikman, Emmitt Smith, Michael Irvin,

Daryl Johnston among other former/current players,

North Texas mayors and the media. The official event

opener was George Strait, Reba McEntire and open-

ing were Blake Shelton, Lee Ann Womack on June 6,

2009. The Gold Cup Quarterfinal game with Costa

Rica defeating Guadeloupe on July 19, 2009. One the

same night Mexico and Haiti played in front of a sold-

out crowd

of 82,252 attendees. AT&T Stadium has featured sever-

al different events over the last 7 or so year. They range

from College football, The Big 12 Championship, The

Cotton Bowl game, high school football, marathons,

soccer, NBA All-star Game, concerts, AMA Super

cross, PBR, Monster trucks, boxing, Super bowl, etc.

The Dallas Cowboys played their official season opener

on September 20, 2009 loss against the New York Gi-

ants in front of a record breaking 105,121 attendees.

Record Attendance:

July 19, 2009-Mexico vs. Haiti 82,252

September 20, 2009- Dallas Cowboys vs. New York Giants 105,121

February 14, 2010- 2010 NBA All-Star Game 108,713

April 19, 2015- Country Music Awards (CMA) 87,680

September 17, 2016- Canelo vs. Smith 51,420

April 3, 2016- WrestleMania 101,763

AT&T STADIUM

Page 18: Dallas Cowboys

DALLAS COWBOYS HISTORY

In 1960, majority owner Clint Murchison and minority owner Bedford Wynne introduced the first successful

new team in the NFL since the announcement of the All-American Football Conference collapse in 1950. Mur-

chison’s first call was hiring Tex Schramm as the team’s General Manager, Tom Landry as the Head Coach and

Gil Brandt as the Player Personnel Director. The Dallas Cowboys were considered a “swing” team only allowed

to play each team once and named a member of the Western

Division. The Dallas Cowboys had their very first NFL game

on September 24, 1960 against the Pittsburgh Steelers at the

Cotton Bowl Stadium losing 35-24. The first season the Dal-

las Cowboys record ended as 0-11-1.

The team switch to the Eastern Division in 1961 and began

their second season on September 17, 1960 against the Pitts-

burgh Steelers. This game was their first official win in fran-

chise history with a score of 27-24. They ended the season

with a record of 4-9-1. After 5 years of hard fought battles

and a low record the Dallas Cowboys approached the glory they strived. This consisted of 20 consecutive win-

ning seasons which included 18 playoff runs, 13 divisional championships, 5 Super Bowl appearances with 2

Super Bowl victories (VI & XII).

The first of the 5 Super Bowl appearances was in 1970 with a loss in Super Bowl V

against Baltimore 16-13. The following year the Dallas Cowboys faced Miami in

Super Bowl VI defeating the Dolphins 24-3. They returned to the Super Bowl 3

more times during this period with a loss against Pittsburgh in Super Bowl X and

XIII, defeating the Denver Broncos 27-10 in Super Bowl XII. This very talented

Dallas Cowboys Organization was lead by Quarterback Roger Staubach along

with Rayfield Wright, Bob Lilly, Randy White, Mel Renfro and Running Back Tony

Dorsett. This is until several of the teams talent retired.

With the highly accomplished Dallas Cowboys Organization they became known

as “America’s Team” following the 1970 season. By this point in Dallas Cowboys

history the team was gaining attraction from the newly introduced Dallas Cow-

boys Cheerleaders “America’s Sweetheart” and the promotional benefits of The

Dallas Cowboys Newsweekly with approximately 100,000 included in the circu-

lation. The fan base also supported the team by purchasing Dallas Cowboys souvenirs and apparel.

In 1984, the Dallas Cowboys were purchased by H.R. “Bum” Bright.

After a very lengthy number of winning seasons the Dallas Cowboys

suffered their first losing season in 1984 with a record of 9-7 and

missing the playoffs for the first time in 10 years. By 1988 the team

had a standing record of 3-13.

Bright sold the Dallas Cowboys to Jerry Jones in 1989. What’s now

known as a unceremonious event; Jones first order was firing Man-

ager Tex Schramm replacing Tom Laundry with Jimmy Johnson

whom was the Head Coach of the Miami Dolphins at the time. John-

son’s first season with the Dallas Cowboys was trying with newly

Page 19: Dallas Cowboys

DALLAS COWBOYS HISTORY

drafted Quarterback Troy Aikman the team would only 1

win in 16 games. Following the disastrous first season

Jones and Johnson took advantage of the NFL draft taking

large risks in hopes of gaining big. With the loss of their

first-round draft pick, but the added benefit of the Her-

schel Walker trade the Dallas Cowboys draft Running

Back Emmitt Smith in the middle of the first round.

In 1992, the Dallas Cowboys continued to pick up posi-

tive reinforcements by drafting Kevin Smith, Robert

Jones, Darren Woodsen and Clayton Holmes. They also

made a trade for Charles Hailey. A 15-year long stint

finally ended when the Dallas Cowboys appeared in the Super Bowl XXVII game against the Buffalo Bills. The

Dallas Cowboys would go on to set an all-time record points in Super Bowl History by scoring 52-17 over the

Bills. Quarterback Troy Aikman would be names Super Bowl MVP. The Dallas Cowboys would make their 7th

appearance in Dallas Cowboys history with a win over the Buffalo Bills 30-13 with Emmitt Smith the Super

Bowl MVP.

After a very public feud Johnson would resign as head coach in 1994 and Jones would hire Barry Switzer whom

would lead the Dallas Cowboys to their 8th Super Bowl in 1995. The Dallas Cowboys would defeat the Pitts-

burgh Steelers 27-17. Larry Brown would be named Super Bowl MVP.

Between 2000 and 2009 the Dallas Cowboys would continue to fluctuate in records and talent over the years.

The introduction of Michael Irvin, Darryl “Moose” Johnson, the hire of Coach Chan Gailey, the firing of Gailey

and hiring of Dave Campo and the forced retirement of Quarterback Troy Aikman following two concussions.

This would also include the acquired Head Coach Bill Parcells, the introduction of Terrell Owens, PacMan Jones,

Miles Austin, Jason Witten, Tony Romo and the let go of Parcells and the introduction of Wade Phillips and later

Jason Garrett.

The 2014 season would be the closest season in over 11 years that the Dallas Cowboys would get close to the

Super Bowl losing in playoffs against the Green Bay Packers the game leading to the NFC Championship. This

loss was a result of one of the most controversial catches in NFL history with Tony Romo on 4th and 2 completed

a 27 yard pass to Dez Bryant at the Packers 5 yard line. The play was challenged by the Packers resulting in an

incomplete pass. After the game it was ruled as a catch, but was too late for any decision making.

Following a 12-4 season record the Dallas Cowboys

were expected to have a phenomenal 2015 season. Sea-

son opener against the New York Giants at home was

pained with a broken foot foe Dez Bryant. The next

game would hinder the Dallas Cowboys even more with

the announcement following the game that starting

quarterback Tony Romo had suffered a broken collar

bone. The remainder of the season was riddled with is-

sues as one of the leading issues was their lack of pre-

forming Quarterbacks. The Dallas Cowboys ended this

season with a disappointing 4-12 record.

Page 20: Dallas Cowboys

The 2016 season started with NFL drafts.

The Dallas Cowboys were aware of their

lack of running backs, quarterbacks, of-

fensive linemen and defensive linemen.

Dallas Cowboys 2016 NFL Draft Picks:

1st Round- Pick 4: Ezekiel Elliott RB

2nd Round-Pick 34: Jaylon Smith OLB

3rd Round-Pick 34: Maliek Collins DT

4th Round-Pick 101: Charles Tapper DE

4th Round-Pick 135: Dak Prescott QB

6th Round-Pick 189: Anthony Brown CB

6th Round-Pick 212: Kavon Frazier S

6th Round-Pick 216: Darius Jackson, RB

6th Round-Pick 217: Rico Gathers TE

With Tony Romo still out due to a

broken collar bone. The Dallas

Cowboys struggled to fill the Quar-

terback position until he was

healthy enough to return. After a

failed attempted to trade up for

Paxton Lynch and Connor Cook,

they selected Dak Prescott in the

4th round. Prescott moved up on

the chart when backup Quarter-

back Kellen Moore broke his right

tibia during training camp. The

Dallas Cowboys would announce

the week before season opener that Prescott would be starting quarterback until Romo returned.

On September 11, 2016 the Dallas Cowboys faced the New York Giants. After a large mistake

from Terence Williams not stepping out of bounds providing more time for the Dallas Cowboys to

make a play the Cowboys lost 20-19. Week 2-5 would result in wins for the Dallas Cowboys

(Redskins 27-23, Bears 31-17, 49ers 24-17, Bengals 28-14). Week 6 would a test for Prescott and

Elliott playing against the Green Bay Packers in Green Bay that resulted with a win 30-16. The

would come home and will against the Philadelphia Eagles 29-23 in an important divisional

game. Then Prescott and his offense breezed through the Browns winning 35-10. The week before

Romo was to return Prescott performed in an important career game for himself playing against

the hungry Pittsburgh Steelers. This game would result in a win 35-30 and clinch Prescott’s posi-

tion as starting Quarterback. On November 15, 2016 Tony Romo delivered an emotional speech

following the announcement of him becoming the backup Quarterback for Dak Prescott.

THE FUTURE OF THE DALLAS COWBOYS

Page 21: Dallas Cowboys

THE FUTURE OF THE DALLAS COWBOYS

The Dallas Cowboys would continue their

winning streak with a 27-17 win over the

Baltimore Ravens and set organization his-

tory with a 10 game winning streak with

the win over the Washington Redskins on

Thanksgiving day 31-26. The team has

grown together and Dak has connected

physically with several dominate players on

his offense deserving his starting position.

The Dallas Cowboys have 5 more regular

season games and hope to enter the

playoffs as a strong dominate team. So far

Dak Prescott and Ezekiel Elliott have set

records as Outstanding Rookies. On De-

cember 4, 2016 after the loss the Wash-

ington Redskins endured the Dallas Cow-

boys became the first NFL team to clinch a

Playoff spot and extended their winning

streak with a win Thursday, December 1,

2016 against the Minnesota Vikings.

Cowboys Nation is looking forward to the

new beginning in Dallas Cowboys History

and are hopeful a Super Bowl will be in

the near future.

Page 22: Dallas Cowboys

DALLAS COWBOYS CHEERLEADERS (DCC)

1989-Western style boot selected

1991- Eliminated the large buckled belt

1992-New cowboy-style boot introduced

1993-Crystals were added to outline the 15

stars on the vest and shorts

1994-More of a western style blouse lapels

1999-Crystals added to the fringe on the vest

2002-Western style belt with large buckle

was added to shorts

Page 23: Dallas Cowboys

DALLAS COWBOYS CHEERLEADERS (DCC)

In 1960, a male-female group known as the “CowBelles & Beaux” was the original supporters for the Dallas Cowboys. The squad was made up of local high school students or college students. The group was not known in the beginning. In 1967, the Dallas Cowboys played the Atlanta Falcons at once home Cotton Bowl stadium. During the game walking down the 50-yard line stairs was stripper Bubbles Cash carrying cotton candy in each of her hands. She caused such uproar from the male audience drawing the attention of then general manager Tex Schramm.

Schramm’s ability to see potential profit for the Dallas Cowboys by providing entertainment for the views other than the game; he revised what the cheerleading squad would dress like taking into consideration how Cash fashionably dressed. In 1969, all male cheerleaders were dismissed and the squad was made up of high school cheerleaders in the area and were renamed know known as “Dallas Cowboys Cheerleaders”. The preparation of the 1970 season was a major deci-sion to boost attendance changing the official acrobatic squad to more of a dance squad and changing uniforms. By the end of the season the squad was made up of the top high school and college cheerleaders in the leadership of Dee Brocks. By 1971, tryouts had extended to high school drill officers. In 1972 the squad took on a complete new look and vision starting with tryouts. Texie Waterman a choreographer was asked to recruit a new team with new regulations and rules. From this point on the team consisted of women 18 years and older with a more revealing, inviting look. The 1977 season the Dallas Cowboys Cheerleaders had attracted national attention and photographer Bob Shaw highlighted that with the first official NFL cheerleader’s poster. The poster busted so much attention that the Dallas Cowboys Cheerleaders soon recognized “America’s Sweethearts” were asked to appear on NBC Rock-n-Roll Sports Classic and The Osmond Brothers Special on ABC. On January 14, 1979, the Dallas Cowboys Cheerleaders had their first made-for-TV movie that had a 48% national television audience. Over the years the Dallas Cowboys Cheerleaders have been fea-tured in a number of different movies, TV shows, TV specials, cal-endars, t-shirts, trading carders, etc. Since 1979 DCC has begun a holiday tradition visiting U.S. troops in South Korea. Today the Dallas Cowboys Cheerleaders are directed and choreo-graphed by former DCC cheerleaders Kelli McGonagill Finglass and Judy Trammell. The DCC is also in their 11 season of CMT hit show Dallas Cowboys Cheerleaders: Making the Team. DCC received an invitation from FIFA delegation to be a promotor for the 2022 FIFA World Cup. The signature DCC uniform was originally designed by Jody Van Amburgh. Since to original launch there have only been six mod-ifications.

Page 24: Dallas Cowboys

DALLAS COWBOYS EXECUTIVE BOARD & TEAM STAFF

Owner/President/General

Manager – Jerry Jones

COO/Executive Vice Presi-dent/Director of Player Per-

sonnel – Stephen Jones

Front Office

Senior Director of Football Operations/Football

Administration – Todd Williams

Senior Director College/Pro Personnel– Will McClay

Senior Personnel Executive – Tom Ciskowski

Director of College Scouting – Lionel Vital

Director of Pro Scouting – Judd Garrett

Assistant Director of College Scouting – Chris Hall

Director of Football Research - Tom Robinson

Head Coaches

Head Coach – Jason Garrett

Offensive Coaches

Offensive Coordinator – Scott Linehan

Quarterbacks – Wade Wilson

Running Backs – Gary Brown

Wide Receivers – Derek Dooley

Assistant Wide Receivers – Kyle Valero

Tight Ends – Mike Pope

Offensive Line – Frank Pollack

Senior Offensive Assistant – Steve Loney

Assistant Offensive Line – Marc Colombo

Page 25: Dallas Cowboys

DALLAS COWBOYS EXECUTIVE BOARD & TEAM STAFF

Executive Vice President/ Chief Brand

Officer - Charlotte Jones Anderson

Chief Sales/Marketing Of-

ficer/Executive Vice Presi-

dent -Jerry Jones, Jr.

Defensive Coaches

Defensive Coordinator – Rod Marinelli

Defensive Tackles – Leon Lett

Defensive Ends – Ben Bloom

Passing Game Coordinator/Linebackers –

Matt Eberflus

Secondary – Joe Baker

Safeties – Greg Jackson

Defensive Assistant – Turner West

Special Teams Coaches

Special Teams Coordinator – Rich Bisaccia

Assistant Special Teams – Keith O'Quinn

Strength and Conditioning

Strength and Conditioning – Mike Woicik

Assistant Strength and Conditioning – Brett Bech

Assistant Strength and Conditioning – Kendall Smith

Page 26: Dallas Cowboys

TEAM ROSTER

Quarterbacks

4 Dak Prescott

9 Tony Romo

3 Mark Sanchez

Running backs

25 Lance Dunbar

21 Ezekiel Elliott

34 Darius Jackson

46 Alfred Morris

41 Keith Smith FB/OLB

Wide receivers

11 Cole Beasley

88 Dez Bryant

19 Brice Butler

13 Lucky Whitehead

83 Terrance Williams

Tight ends

89 Gavin Escobar

87 Geoff Swaim

82 Jason Witten

Offensive linemen

63 Emmett Cleary G/T

72 Travis Frederick C

68 Doug Free T

79 Chaz Green T

65 Ronald Leary G

73 Joe Looney C/G

70 Zack Martin G

77 Tyron Smith T

Reserve lists

-- Darryl Baldwin T (IR)

10 Chris Brown WR (IR)

71 La'el Collins G (IR)

94 Randy Gregory DE (Susp.)

84 James Hanna TE (PUP)

55 Rolando McClain MLB (Did Not Report)

20 Darren McFadden RB (NF-Inj.)

17 Kellen Moore QB (IR)

-- James Morris MLB (IR)

54 Jaylon Smith MLB (NF-Inj.)

99 Charles Tapper DE (IR)

26 Josh Thomas CB (IR)

Page 27: Dallas Cowboys

TEAM ROSTER

Defensive linemen

96 Maliek Collins DT

58 Jack Crawford DE/DT

98 Tyrone Crawford DT/DE

75 Ryan Davis DE

95 David Irving DE/DT

90 DeMarcus Lawrence DE

93 Benson Mayowa DE

97 Terrell McClain DT

92 Cedric Thornton DT

Linebackers

56 Justin Durant MLB/OLB

52 Andrew Gachkar OLB

59 Anthony Hitchens MLB/

OLB

50 Sean Lee OLB

53 Mark Nzeocha MLB/OLB

51 Kyle Wilber OLB/DE

57 Damien Wilson OLB

Defensive backs

30 Anthony Brown CB

39 Brandon Carr CB

42 Barry Church SS

24 Morris Claiborne CB

35 Kavon Frazier FS/SS

38 Jeff Heath FS/SS

31 Byron Jones FS

23 Leon McFadden CB

32 Orlando Scandrick CB

27 J. J. Wilcox SS/FS

Special teams

5 Dan Bailey K

6 Chris Jones P

91 L. P. Ladouceur LS

Practice squad

67 Clay DeBord T

80 Rico Gathers TE

48 Jeremiah George OLB

81 Andy Jones WR

16 Vince Mayle WR

76 Zach Moore DE

29 Sammy Seamster CB

62 Ryan Seymour G

28 Jameill Showers SS/QB

45 Rod Smith FB/RB

Page 28: Dallas Cowboys

NFL HALL OF FAME

No. Name Inducted

26 Herb Adderley 1981

8 Troy Aikman 2006

73 Larry Allen 2013

19 Lance Alworth 1978

89 Mike Ditka 1988

33 Tony Dorsett 1994

79 Forrest Gregg 1977

94 Charles Haley 2015

22 Bob Hayes 2009

88 Michael Irvin 2007

— Tom Landry 1990

74 Bob Lilly 1980

25 Tommy McDonald 1998

— Bill Parcells 2013

20 Mel Renfro 1996

21 Deion Sanders 2011

— Tex Schramm 1991

22 Emmitt Smith 2010

81 Jackie Smith 1994

12 Roger Staubach 1985

54 Randy White 1994

70 Rayfield Wright 2006

Page 29: Dallas Cowboys

No. Name Inducted

74 Bob Lilly November 23, 1975

17 Don Meredith November 7, 1976

43 Don Perkins November 7, 1976

54 Chuck Howley October 30, 1977

20 Mel Renfro October 25, 1981

12 Roger Staubach October 9, 1983

55 Lee Roy Jordan October 29, 1989

— Tom Landry November 7, 1993

33 Tony Dorsett October 9, 1994

54 Randy White October 9, 1994

22 Bob Hayes September 23, 2001

— Tex Schramm October 12, 2003

43 Cliff Harris October 10, 2004

70 Rayfield Wright October 10, 2004

8 Troy Aikman September 19, 2005

88 Michael Irvin September 19, 2005

22 Emmitt Smith September 19, 2005

88 Drew Pearson November 6, 2011

94 Charles Haley November 6, 2011

73 Larry Allen November 6, 2011

28 Darren Woodson November 1, 2015

DALLAS COWBOYS RING OF HONOR

Page 30: Dallas Cowboys

DALLAS COWBOYS SUPER BOWLS/ CHAMPIONSHIPS

League championships (5)

Super Bowl championships (5)

1971 (VI), 1977 (XII), 1992 (XXVII), 1993 (XXVIII), 1995 (XXX)

Conference championships (10)

NFL Eastern: 1966, 1967

NFC: 1970, 1971, 1975, 1977, 1978, 1992, 1993, 1995

Division championships (22)

NFL Capitol: 1967, 1968, 1969

NFC East: 1970, 1971, 1973, 1976, 1977, 1978, 1979, 1981,

1985, 1992, 1993, 1994, 1995, 1996, 1998, 2007, 2009, 2014

Playoff appearances (31)

NFL: 1966, 1967, 1968, 1969, 1970, 1971, 1972, 1973, 1975,

1976, 1977, 1978, 1979, 1980, 1981, 1982, 1983, 1985, 1991,

1992, 1993, 1994, 1995, 1996, 1998, 1999, 2003, 2006, 2007,

2009, 2014

Super Bowl MVPs

Linebacker Chuck Howley – Super Bowl V

Quarterback Roger Staubach – Super Bowl VI

Defensive tackle Randy White – Super Bowl XII

Defensive End Harvey Martin – Super Bowl XII

Quarterback Troy Aikman – Super Bowl XXVII

Running back Emmitt Smith – Super Bowl XXVIII

Cornerback Larry Brown – Super Bowl XXX

Page 31: Dallas Cowboys

DALLAS COWBOYS SUPER BOWLS/ CHAMPIONSHIPS

Page 32: Dallas Cowboys

LOGO & UNIFORMS

The Dallas Cowboys logo

began with just a solid blue

star as a symbol of “The

Lone Star State”. In 1964

Jack Eskridge redesigned

the star to have a 3D-effect

adding a white border and

blue outline.

In 1960 an alternative logo

was introduced that lasted

until 1970. An alternative

to the alternative logo was

introduced from 1966-

1969.

Page 33: Dallas Cowboys

LOGO & UNIFORMS CURRENT UNIFORM

1960-1963 UNIFORM

1964-1966 UNIFORM

THROWBACK UNIFORM

1994

NFL 75TH ANNIVERSARY

Page 34: Dallas Cowboys

NFL CONFERENCES

Page 35: Dallas Cowboys

NFL CONFERENCES

AFC EAST

New England Patriots

Miami Dolphins

Buffalo Bills

New York Jots

AFW WEST

Oakland Raiders

Kansas City Chiefs

Denver Broncos

San Diego Chargers

AFC NORTH

Baltimore Ravens

Pittsburgh Steelers

Cincinnati Bengals

Cleveland Browns

AFC SOUTH

Houston Texas

Indianapolis Colts

Tennessee Titans

Jacksonville Jaguars

NFC EAST

Dallas Cowboys

New York Giants

Washington Redskins

Philadelphia Eagles

NFC WEST

Seattle Seahawks

Arizona Cardinals

Los Angeles Rams

San Francisco 49ers

NFC NORTH

Detroit Lions

Minnesota Vikings

Green Bay Packers

Chicago Bears

NFL SOUTH

Atlanta Falcons

Tampa Bay Buccaneers

New Orleans Saints

Carolina Panthers

Page 36: Dallas Cowboys

“AMERICA’S TEAM”

The Dallas Cowboys were first

referred to as America’s Team

in the 1978 team highlight

footage by narrator John

Facenda.

“They appear on television so

often that their faces are as fa-

miliar to the public as presi-

dents and movie stars. They

are the Dallas Cowboys,

‘America’s Team’”

After the name was mentioned

in 1978, the following year

during the first game of the

1979 season the Dallas Cow-

boys played the St. Louis Car-

dinals winning 22-21. The

game was nationally televised,

the CBS announcer introduced

the Cowboys as America’s

Team and the nickname stuck.

Page 37: Dallas Cowboys

The Doomsday Defense was a

historical part of the Dallas

Cowboys organization. It orig-

inated in 1966 and lasted un-

til 1974. The defense was so

powerful during their time

that the first defensive player

to be named Most Valuable

Player (MVP) of the Super

Bowl. The following year his-

tory was made with a co-MVP

win for Super Bowl the first

and only in NFL history.

In 1975 another powerful De-

fense recognized as Doomsday

II that would last until 1982.

The fans identified Doomsday

III with the 1992 defense that

lasted until 1996. The

defense was such a

strong backing for the

team that they became

the first team to ever

win three Super

Bowls in a 4-year

time span.

DOOMSDAY DEFENSE

Page 38: Dallas Cowboys

SPONSORSHIPS

The Dallas Cowboys have drawn over $80 Million in Sponsorships with companies

that want to be partnered with the Star logo. In the early 1990’s Jerry Jones was

sued by the NFL over the ink licensing agreement that conflicted with the Sponsor-

ships that the NFL had in place. The Judge ruled that the NFL was separate from the

Dallas Cowboys Brand and all that is associated.

When partnering with these brands that Dallas Cowboys are utilizing the Market-

ing strategies that are in place with the companies. The use of one brand marketing

the connection with the other to increase brand recognition.

Dallas Cowboys Sponsorships:

Dr. Pepper

PepsiCo

WingStop

Papa Johns

Nike

Miller Brewing

Bank of America

Ford Motors

Lays

Albertson’s

AT&T

Page 39: Dallas Cowboys

The Dallas Cowboys have the best-

selling jerseys in the NFL. The recent

introduction of Elliott and Prescott

have increased the jersey sales for the

Cowboys and provided several top

purchased jerseys in the NFL. After a

strong October month for Dak Pres-

cott, he moved up to the top five in

jersey sales. With the unexpected

climb the Dallas Cowboys have the

number one best seller.

No 1: Ezekiel Elliott

No 5: Dak Prescott

No 11: Dez Bryant

No 14: Jason Witten

The Dallas Cowboys have increased

their popularity over the season so

much that jersey sales from the first

six weeks have outsold the entire

2015 season. The Dallas Cowboys are

the only team in the NFL to make

more money on each jersey sold.

They distribute their own gear to NFL

online store and other vendors while

getting paid a wholesaler fee that does

not need to be split with the rest of the

league.

JERSEY SALES

Page 40: Dallas Cowboys

DALLAS COWBOYS FAN BASE

Page 41: Dallas Cowboys

Over the past 20 years, the Dal-

las Cowboys have produced an

average team. They have set

low records, endured important

wins that turned to losses, play-

er indiscretions, poor draft pick

selections and several hurtful

injuries over the seasons. Dallas

Cowboys fan have supported

their team through it all never

giving up hope on their team.

The Dallas Cowboys have led

the NFL in the largest attend-

ance per game last year with an

average game attendance of

91,000 people. In the jersey

section of this article the reflec-

tion of jersey sales indicates

how the fans support their team

from a jersey stand point. The

map attached represents the

population of Dallas Cowboys

fans in the United States. This

map does not reflect the indi-

viduals in the rest of the world

that support America’s Team.

.

DALLAS COWBOYS FAN BASE

Page 42: Dallas Cowboys

NFL TEAM RANK (CURRENT VALUE) Rank Team Current Value

#1 Dallas Cowboys $4.2 B

#2 New England Patriots $3.4 B

#3 New York Giants $3.1 B

#4 San Francisco 49ers $3 B

#5 Washington Redskins $2.95 B

#6 Los Angeles Rams $2.9 B

#7 New York Jets $2.75 B

#8 Chicago Bears $2.7 B

#9 Houston Texans $2.6 B

#10 Philadelphia Eagles $2.5 B

#11 Denver Broncos $2.4 B

#12 Miami Dolphins $2.375 B

#13 Green Bay Packers $2.35 B

#14 Baltimore Ravens $2.3 B

#15 Pittsburgh Steelers $2.25 B

#16 Seattle Seahawks $2.225 B

#17 Minnesota Vikings $2.2 B

#18 Indianapolis Colts $2.175 B

#19 Atlanta Falcons $2.125 B

#20 Oakland Raiders $2.1 B

#21 San Diego Chargers $2.08 B

#22 Carolina Panthers $2.075 B

#23 Arizona Cardinals $2.025 B

#24 Tennessee Titans $2 B

#25 Jacksonville Jaguars $1.95 B

#26 Kansas City Chiefs $1.875 B

#27 Cleveland Browns $1.85 B

#28 Tampa Bay Buccaneers$1.8 B

#29 New Orleans Saints $1.75 B

#30 Cincinnati Bengals $1.675 B

#31 Detroit Lions $1.65 B

#32 Buffalo Bills $1.5 B

Page 43: Dallas Cowboys

NFL TEAM RANK (CURRENT VALUE)

Page 44: Dallas Cowboys

DALLAS COWBOYS FINANCES

With the Team Cap the Players Expenses is at a steady rate and has

been over the last 9 years. When the AT&T Stadium was opened in

2009 the Operating Expenses increased for the additional cost that

were acquired with the new building. The Operating Expense also

reflects the addition of The Star in Frisco. The Revenue has also in-

creased with time. This could be from a number of things that con-

tribute to the increase. Forbes listed the Dallas Cowboys being worth

$4.2 Billion. This number will continue to increase with the addition

of other brands being associated with the organization and the cur-

rent winning season.

Page 45: Dallas Cowboys

DALLAS COWBOYS FINANCES

Page 46: Dallas Cowboys

GAME DAY COST

When a Dallas Cowboy fan visits

the stadium, there are several

costs that are required/expected.

The financial aspect of the Dal-

las Cowboys is based on the

amount of money a person

spends on a trip to a Dallas Cow-

boys game.

Breakdown:

Average Ticket Cost: $110

Average Parking Cost: $50

Hot Dog: $7.50

Steel Cut Fries: $5

Hamburger: $14

Nachos: $12

Bottled Water: $5

Souvenir Soft Drink: $6

Draft Beer: $9

Bottled Beer: $8

Page 47: Dallas Cowboys

When Cowboys Stadium (AT&T

Stadium) was first open, the

Cowboys strived to increase

seating for attendance. They

opened 6 areas for party passes.

The passes are a more cost effi-

cient way to attend a game in

person. However, with the addi-

tional ticket purchases and the

lack of official seating in these

areas they have zoned this area

as standing room only. The Party

Pass tickets have become a popu-

lar item for families that cannot

afford the full price tickets.

SPECIAL OFFERS

Page 48: Dallas Cowboys

QUANTITATIVE SURVEY

The purpose of the survey was to collect quantitative da-

ta in regards to the Dallas Cowboys. The reasoning is to

find out who is familiar with the team and if they enjoy

attending game. I surveyed 20 individuals in the airport

on my way to a Dallas Cowboys game.

Page 49: Dallas Cowboys

QUANTITATIVE SURVEY

Page 50: Dallas Cowboys

The purpose of the survey was to collect qualitative data

in regards to the Dallas Cowboys. I wanted to find out

what peoples thoughts on the team were and if they truly

did enjoy the games if attended. I surveyed 7 individuals

separate from the quantitative survey in the airport on

my way to a Dallas Cowboys game.

Have you ever attended a Dallas Cowboys game? If so did you go?

Yes, family outing

Yes, work event

No, Not a fan of football

Yes, with friends

Yes, with family

Yes, family fun day

Yes, first date

Have you attended a Dallas Cowboys away game?

On my way to one now

Headed there now

Nope, don’t plan on going

Heading to see my team now.

There in Minnesota this week I may try

Heading that way

No I haven’t

QUALITATIVE SURVEY

Page 51: Dallas Cowboys

QUALITATIVE SURVEY

Would you consider yourself a Dallas Cowboy Fan?

Die hard Cowboy fan.

I bleed blue

Not really.

Born and Raised Cowboy Fan

Yeah for the most part

Heck yeah I am

Yeah I guess

If the season was bad for the Cowboys would you still cheer for them?

Hell Yeah

Die Hard baby

Nope

I sure would

Yes I would

Yes

Not Sure

Have the Dallas Cowboys ticket prices ever affected your thoughts on buy-

ing them?

Yes, but I still find a way

Nope

Yes

No

Yes

No, that’s my team where they go I go

Yes

Page 52: Dallas Cowboys

SOCIAL MEDIA

Instagram

2,526 Posts

2M Followers

Dallas Cowboys

Message Board

3,784,433 Total Posts

49,439 Total Members

Page 53: Dallas Cowboys

Facebook

8,001,175 Total Page Followers

8,589,703 Total Page Likes

1,024,746 People Talking

SOCIAL MEDIA

Twitter

41.7K Tweets

187 Following

2.21M Followers

The social media platforms

are all uniformed with each

other. The Dallas Cowboys

social sites display the

unique way the team enjoys

their time together, giving

back to the community

while updating the fans of

the new and latest infor-

mation surrounding the or-

ganization.

The way that the Dallas

Cowboys utilize the plat-

forms id beneficial on their

side. Every important piece

of information that someone

considered valuable of just

to should how the boys are

doing day to day is included

on the sites.

All information is related to

the organization and I don’t

believe they need to change

anything for their online

presence. The website itself www.dallascowboys.com is

utilized by the team with videos from practice, message

boards and is also a place to find information regarding

the team (i.e. radio stations, TV stations, stadium infor-

mation, ticketing, parking, community events, etc.)

Page 54: Dallas Cowboys

HOOTSUITE DASHBOARD

Page 55: Dallas Cowboys

HOOTSUITE DASHBOARD

Page 56: Dallas Cowboys

Since 2010, 105.3 The

Fan (KRLD-FM) has

been the Dallas Cow-

boys local game an-

nouncer with Brad

Sham as the play by

play commentator.

Babe Laufenberg

works along with Brad

Sham. Laufenberg is

also an analyst for Blue

Star Network a Dallas

Cowboys network.

MEDIA

TEXAS

Abilene - KRBC/NBC

Amarillo - KCIT/FOX

Austin - KEYE/CBS

Beaumont - KBTV4/FOX

Corpus Christi - KDF/FOX

Dallas/Ft. Worth - KTVT/CBS11

El Paso - KFOX/FOX

Laredo - KVTV/CBS

Lubbock- (Ramar) - KJTV/FOX & KMYL My Lub-

bock

Odessa/Midland - KPEJ/FOX & KMID/

ABC

San Angelo - KSAN/NBC

San Antonio - KABB/FOX

Sherman/Ada - KTEN/NBC

Tyler/Longview (Lufkin/Nacogdoches) - KFXK/FOX & KET-

K/NBC

Victoria - KVCT/FOX & KXTX/IND

Waco/Temple/Bryan - KWKT/FOX & KYLE

Weslaco/McAllen/Harlingen/Brownsville - KRGV/

ABC

Wichita Falls/Lawton - KJTL/FOX & KJBO/UPN&KFDX/

NBC

ARKANSAS

Ft. Smith - KNWA/NBC & KFTA/FOX

Little Rock - KARK/NBC

LOUISIANA

Shreveport/Texarkana - KTAL/

NBC

NEW MEXICO

Albuquerque - KASY/IND

OKLAHOMA

Oklahoma City - KOKH/FOX & KOCB

Tulsa - KQCW/CW

Page 57: Dallas Cowboys

MEDIA

TEXAS:

Abilene-KTLT 98.1 FM

Alpine-KVLF-1240 AM

Amarillo-KARX-95.7 FM

Andrews-KQRX 95.1 FM

Atlanta-TX-KPYN 900 AM/99.5 FM

Austin-KTXX 104.9 FM

Beaumont – KLLS 1300 AM

Big Spring-KBST 95.7 FM

Brownsville-KVNS 1700 AM/KQXX 105.5

FM

Brownwood-KXYL 102.3 FM

Bryan – KJXJ 103.9 FM

Carthage-KGAS 104.3 FM

Childress-KCTX 96.1 FM

College Station – KJXJ 103.9 FM

Comanche-KCOM 1550 AM

Corpus Christi-KEYS 1440 AM

Del Rio-KDLK 94.1 FM

Eagle Pass-KDLK 94.1 FM

El Paso-KLAQ 95.5 FM

Haskell-KVRP 91.7 FM

Hereford-KPAN 860 AM

Kermit-KPTX 98.3 FM

Kerrville-KAXA 103.7 FM/KHJQ 93.1 FM

Killeen-KTON 1330 AM/100.9 FM

Livingston-KETX 1440 AM

Lubbock-KTTU 104.3 FM

Malakoff-KCKL 95.9 FM

Marble Falls-KBEY 103.9 FM

Marshall-KMHT 103.9

McAllen-KVNS 1700 AM/KQXX 105.5 FM

Midland-KQRX 95.1 FM

Monahans-KPTX 98.3 FM

Odessa-KQRX 95.1 FM

Overton-KPXI 100.7

Palestine-KYYK 98.3 FM

Paris-KBUS 101.9 FM

Pecos-KPTX 98.3 FM

Plainview-KREW 1400 AM

San Angelo-KGKL 960 AM/97.5 FM

San Antonio-KJXK 102.7 FM/KZDC 1250

AM

Stanton-KQRX 95.1 FM

Stephenville-KSTV 93.1 FM

Temple-KTON 1330 AM/100.9 FM

Texarkana-KKTK 1400 AM

Tyler-KBLZ-KAZE 102.7 FM/106.9FM

Uvalde-KAXA 103.7 FM/KHJQ 93.1 FM

Waco-KRZI 1660 AM/K-267-AI 101.3 FM

Wichita Falls - KWFS 1290 AM

ARKANSAS:

Beardon, AR – KHGZ-KBEU 92.7 FM

Camden, AR – KHGZ-KBEU 92.7 FM

Glenwood, AR - KHGZ-KBEU 670 AM

Hot Springs, AR - KHGZ-KBEU 98.9 FM

Little Rock, AR – KABZ 103.7 FM

LOUISIANA:

Shreveport, LA - KEEL 710 AM

NEW MEXICO:

Albuquerque, NM - KQTM 101.7 FM

Farmington, NM - KTRA 102.1 FM

Hobbs, NM - KHOB 1390 AM

Roswell, NM - KTZA 92.9 FM

OKLAHOMA:

Ardmore, OK - KVSO 1240 AM

Bartlesville, OK - KWON 1400 AM

Hugo, OK - KBUS 101.9 FM

Oklahoma City, OK - KRXO 107.7 FM

Tulsa, OK - KTBZ 1430 AM

Page 58: Dallas Cowboys

After researching the organ-

ization and looking into all

aspects. I believe the Dallas

Cowboys have utilized all

available outlets to increase

brand recognition for them-

selves. The Jones family has

also branded the star and the Jones name with other busi-

nesses that continue to increase the Dallas Cowboy brand.

While attending a Dallas Cowboys game and speaking to

other Die Hard fans they wanted to know how else they can

partner up with other Cowboys fans. With the addition of

The Star in Frisco, I believe the usage on non– home game

day would be a way to increase profit and provide Cowboys

fans with the opportunity to party with other fans when the

team is away. This would be done by providing free parking

and entrance into The Star at Frisco, but open concessions,

shops and have the Dallas Cowboys Cheerleaders present

for photos and performances. This would provide an alter-

native way to watch an away game.

RECOMMENDATIONS

Page 59: Dallas Cowboys

RECOMMENDATIONS

When the team is home another way to increase the profit

of the team. The doors could open once a month, during

the season and have all faces of the team available to the

public for signing and set it to the purchase of a jersey will

result in an autograph. What I have found is that true

Cowboy fans want to support their team and they like to be

awarded for the love they show each game day.

This is a great way to show appreciation for the fans that

have built such a valuable organization just by supporting

and making purchases.

My final recommendation would be for the organization to

provide scholarships for individuals that are trying to purse

a degree in business/marketing or any field that can be uti-

lized by the organization. A requirement for the scholar-

ship would be grades, community involvement and an in-

ternship through the organization. This provides the indi-

viduals that are not talented on the field and unable to get

a sports scholarship an opportunity to attend school.

Page 60: Dallas Cowboys
Page 61: Dallas Cowboys

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Page 62: Dallas Cowboys