Total impressions for January/February: + 30,719,528Total consumer impressions year to date: + 30,719,528

January - February 2016 Brand EditorialWinter ‘16/17 Coverage- AskMen.com (7,354,239) - Scotty Connerly Interview- BustedWallet.com (22,131) - Control Pant- FeedtheHabit.com (16,822) - Kodiak Gloves- Freeskier (70,000) - Beretta Series, Trends- Gear Patrol (1,255,129) - Trends- High Five Archive (5,000) - Tradesman Collection, W17 Outerwear, Photo Packs, Gloves- High Five Archive (5,000) - W17 Gloves- High Five Archive (5,000) - W17 Outerwear- MadeMan.com (864,630) - Parsons Jacket- Mountain Magazine (125,000) - Party Bucket, Brightwood Vest- Mountain Weekly News (49,000) - Mercer Jacket- Mountain Weekly News (49,000) - Leather Titan Glove- OnTheSnow.com (385,854) - Beretta Series- OR Show Daily, Day 3 (67,634) - Poacher RAS Pack, Vest- Paste Magazine (375,915) - Brightwood Vest- SIA Show Daily, Day 1 (21,829) - Gloves, Heli Pro Pack- SIA Show Daily, Day 3 (21,829) - Beretta Series- SIA Show Daily, Day 4 (21,829) - Hunter Balaclava - SIA Show Daily, Preview (21,829) - Beretta Series- Snowboarder.com (557,198) - Louif Paradis - Transworld Business (190,051) - Wy’East Jacket, Artillery Pant- Transworld Business (190,051) - Beretta Series- Transworld Snowboarding (1,037,634) - Peter Line Interview- Transworld Snowboarding (1,037,634) - Prospect Bib

Press Contact: Kate Gaeir

kate@kategaeir.com | 206.334.0863

Bike ‘16 Coverage- BikeRumor.com (337,255) - New Packs, Protection Pads- Decline (40,000) - Pad Protection, Apparel- Freehub (25,000) - Slayer Pads- Men’sJournal.com (5,014,775) - Seeker Pack- Pinkbike (1,654,314) - Slayer Pads

Packs & Bags ‘16/17 Coverage- BestProducts.com (20,000) - W’s Drafter Pack 12L- GearInstitute (58,076) - Heli Pro II 28L- GrindTV (3,441,211) - Manscaper- Men’sJournal.com (5,014,775) - Poacher RAS Pack- Mountain Weekly News (49,000) - Baker 16L Pack- Newsday (321,296) - W’s Heli Pro 24L Pack- OnTheSnow.com (385,854) - W’s Heli Pro 24L Pack- OnTheSnow.com (385,854) - Party Bucket, Poacher Series- SIA Show Daily, Day 1 (21,829) - Poacher, Split Roller- Style of Sport (10,000) - W’s Heli Pro 24L Pack- TheManGuide.com (unavailable) - Messenger 18L- Transworld Business (190,051) - Party Bucket, Tradesman Collection, Split Roller

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3JANUARY 9, 2016

DAY

The official publication of:

POWERED BY SNEWS

OUTDOOR RETAILER DAILYo•r•d•

BOOT ROOTSROYAL ROBBINS CO-FOUNDER RETURNS TO STRENGTHEN HERITAGE PAGE 38

PAGE

projectsCrowdfundingBrands that made more than $1 million on Kickstarter share their secrets for success.

84

PAGE

partiesShake & Bake returnsJanSport brought back its famous party in honor of founder Skip Yowell.

76

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peopleHis kind of peopleThe Sierra Club president visits OR for first time, likes what he discovers.

85

Liz and Royal Robbins wore these boots, for which Royal was a technical adviser in the ’60’s, on many of their first ascents.

Issue3_Cover_Winter2016_final-jd-ml.indd 1 1/8/16 6:39 PM

geartrends

36 outdoor retailer daily

backcountry safety

1. Black Diamond’s (#6009) avalanche airbag technology now comes in a minimalist carry system. The Flight 00 JetForce Kit (MSRP $1,400) features the JetForce technology airbag system and was designed for heli skiing, cat trips and other mechanized skiing adventures.

2. Crowd-sourcing to save lives? That’s the goal of Avatch’s (#BR616) Avanet platform, which now comes with a con-sumer-facing update. Recreational users

who download the app’s free version can upload mountain observations and track and share routes.

3. Mammut (#3013) goes lighter and lean-er with its Airbag System 3.0. Both the RAS (Removable Airbag System) and PAS (Protection Airbag System) (MSRPs TBD) are 30 percent lighter with 30 percent lower packing volume than the brand’s current 2.0 version. Models run as light as four pounds, two ounces.

4. Part shovel, part axe, the Shaxe Tech (MRSP $180), rebranded under BCA, (#36107) combines two important back-country tools to keep pack weight down. The steel-headed Tech features a more aggressive pick angle and more ergo-nomic shaft than other members of the Shaxe family.

5. Heading into lift-accessed backcoun-try? Look to the feature-rich Poacher RAS 26-liter pack (MSRP $200) from Dakine

(#34053), compatible with Mammut’s Removable Airbag System 3.0 — to carry what you need. Weighing in at a nominal 2.7 pounds, this nimble number comes with both diagonal and A-frame ski-carry options, an insulated hydration sleeve, a snow tool/shovel pocket, and a breath-able, padded hipbelt and backpanel. Ladies will love the women’s-specific fit, complete with a shorter torso, wider hips and comfy S-curved straps.

SAFETY, SIMPLIFIEDBackcountry essentials cater to a broader range of skill levels. BY COURTNEY HOLDEN

1 A lower barrier to entry

With more and more people heading out-of-bounds, back-country safety gear is becoming more user-friendly. The reason? It’s now built for a broader range of skill-levels given the influx of backcountry beginners tackling the ter-rain. “For the backcountry market, trust in the gear is super important,” Osprey Product Line Manager Chris Horton said. “What everybody likes about backcountry is that free-dom, and freedom without peace of mind isn’t very free.”

2 The half-breedThe backcountry market is no longer com-

prised solely of “earn your turns” purists. “Resort-accessed backcountry is ideal for backcountry beginners and seasoned veterans,” said Nate Kuder, senior product line manager for Dakine. In response, brands are catering to this hybrid buyer with smaller, slimmer ava-lanche packs that hold all the essentials, but make the chair-lift ride less precarious.

3 How low can you go?

There’s plenty of evidence to show avalanche airbags save lives. So why isn’t everyone ducking the ropes wearing one? Simple: “There’s a clear $900 benefit to living, but [the expense] is still a shock,” Osprey’s Horton said.

4 United by a common cause

There’s also a movement toward educating consumers about the dangers of backcountry travel. “Brands that sell the type of equipment designed to take people out of mitigated terrain are recognizing that there’s a corporate responsibility to not only sell the equipment, but to push information toward the consumer that educates them on the risk and potential consequences of their actions in that terrain,” said Tim Bennet, executive director of the Ameri-can Institute for Avalanche Research and Education.

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82 outdoor retailer daily

backcountry snowboarding

Heel-to-Toe Innovation

5Until recently, there were no boots designed specifically for backcountry snowboarding. K2’s new Aspect boot ($480) is built heel-to-toe for mountaineering; it has a specially designed, crampon-compatible Vibram outsole and extra supportive build for precision and power.

“We designed it specifically for mountaineering, but it is still thin enough to maintain board feel and the comfortable walkability of a snowboard boot,” says K2 Global Brand Director Hunter Waldron.

“We know there are riders out there that sit right in between a mountaineering and a snowboarding boot need,” Waldron continues. “The places they are going and climbing gear they are using call for some specific features, but they still wanted to keep it real as far as a snowboarding boot. So that is what we did.”

Layers of Protection4Not all backcountry missions merit carrying a large-volume pack. For ventures just outside the gates and other local stashes, a vest may be all you need. The Poacher RAS Vest from Dakine ($185) holds all the backcountry essentials, and then goes next level by integrating Mammut’s removable airbag system. It offers vertical snowboard carry and diagonal ski carry, has a hydration sleeve, tool pockets, internal skins pocket and a bunch more useful storage.

3Faster.

Stronger. Lighter.

Voilé’s new Speed Rail splitboard binding ($350) was designed to simplify and speed up transitions between tour and ride modes. Instead of the removable pin serving as a touring axle and lock-off in ride mode, the touring axle is built into the binding itself, and mounts to brackets attached to the board. According to Grissom, the new design (based off K2’s Quicker technology) is “simple, stable and reduces the fiddle factor.”

“It’s all about speeding up the transitions,” Grissom says. The tried-and-true Light Rail splitboard binding will still be available for 2016-17 as well.

Issue3_80-82_GTSnowboard_Winter2016-jd-gl.indd 82 1/8/16 2:14 PM DAY0_TEIJIN_ORD_W_2016.indd 1 12/14/15 3:26 PM

V i e w t h e

N e w C o l l e C t i o Na t B o o t h 3 0 1 7 8 w

o r c o n t a c t u s a t t: 64 6 7 1 0 4 5 0 4

e : u s a . s h o w r o o m @ ∆o u l e s . c o m

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Components, Gear, Armor and More!

2016 MOUNTAIN BIKES AND ACCESSORIES

BUYER’S GUIDE

DISPLAY UNTIL JUNE 23, 2016

BUYER’S GUIDE 2016 | USA $8.99 | CAN $9.99

CCCoommpppoonnneeeeennnnttttssss,,, GGGGGeeeeaaaaarrrrr,,,,AArmmoorr aaaaannndddd MMMMooooorrrrreeeee!!!!

DISPLAY UNTIL JUNE 23, 2016

BUYER’S GUIDE 2016 | USA $8.99 | CAN $9.99

Model: ArmoForm Knee GuardsPrice: $110Features: New for 2016, ArmoForm uses fractal design to help dissipate energy for increased protection, excellent articulation, Crash Absorb side panels, Adjustable elastic bands with silicone grippers.

Model: Trail SkinsPrice: $69.95Features: All-Mountain low-profi le kneepads with ProShape honeycomb + Crash Absorb memory retention foam. Certifi ed to EN1621-1 Standards.

Model: Slayer Elbow PadPrice: $55Features: Lightweight, highly breathable, endurance-oriented pad. Pre-curved ergonomic pattern, silicone gripper elastic cuff and bonded seams. Polygiene odor control.

Model: Slayer Knee PadPrice: $65Features: Lightweight, highly breathable, endurance-oriented pad. Pre-curved ergonomic pattern, silicone gripper elastic cuff and bonded seams. Polygiene odor control.

Model: Singletrack Knee ProtectorPrice: $79.99Features: Soft Easy-Fit Protection, highly fl exible pads for comfort, memory foam inserts, fully opening (Keep shoes on), highly abrasive resistant Kevlar impact panels, elastic Velcro straps, mesh stuff sack.

Model: Singletrack Elbow ProtectorPrice: $69.99Features: Soft Easy-Fit Protection - Highly fl exible pads for optimal comfort, memory foam inserts, highly abrasive resistant Kevlar impact panels, jacquard elastic Velcro straps, complete with mesh stuff sack.

Model: Prizm Knee GuardPrice: $84.95Features: Floating neoprene patella cup with silicon printing to centralize the pad and prevent it from slipping down, Moisture wicking, antibacterial lycra pad liner.

Model: Pro-X ShirtPrice: $149.99Features: Compression Shirt with Protection at Ribs, Shoulders, Sternum and Clavical.

Model: Pro-X Knee-Shin GuardPrice: $149.99Features: CE 1621 Certifi ed. Knee, Shin, and Lateral Knee Coverage. Breathable mesh panel on back.

Model: Pro-X Elbow PadPrice: $69.99Features: Lightweight, Low-Profi le, Impact Protection.

Model: Transom 16 BackpackPrice: $179Features: Aircondition SAS-Tec spine plate interface (for optional protective spine plate) V-String carrying system home of helmets hydration compartment.

Model: KlitePrice: $90Features: Snugloop SAS Tec Ionicfi t.

Enduraendurasport.com

G-Formg-form.com

Dakinedakine.com

Ion Productsion-products.com

Fly Racing yracing.com

G-Formg-form.com

Dainesedainese.com

Protection 131

royalracing.comROYAL RACING

DRIFT Jersey

Matrix 2 short

Model: All Mountain Jacket Price: $199.95Features: Technical waterproof and breathable 2.5 layer rip-stop main shell with reinforced interior lining for durability. All seams are tape-sealed for additional water-resistance performance.

Price: $89.95Features: Diamond Grid Polyester/Spandex 4-way stretch fabric, Screen Printed Rubber Graphics, Waterproof Audio Pocket with cable routing, Pockets all feature reverse taped zippers, Removable chamois liner.

Price: $49.95Features: Polyester antibacterial fabric, Sublimated Graphics, All Ride fi t, 3/4 sleeve, Woven fl ag label, 3 color options.

Model: Slopestyle ShirtPrice: $99.95Features: Heavy cotton main shell, strategically reinforced with wind-resistant membrane plus bonded mesh for durability. Vent facing inserted behind button closure for improved levels of wind-resistance.

Model: Mesa Long Sleeve Jersey Price: $59.95Features: Constructed from an advanced poly-fabric to promote moisture wicking and temperature control. Long, pre-contoured sleeve design for comfort and fi t and is optimized for colder conditions.

Model: Basanite LS Price: $69.95Features: Dh-FR l/s t-shirt in 100% polyester multi-strand fabric with fi gured texture; mesh inserts for greater comfort during movement; loose fi t, ergonomic cut.

Model: Basanite SSPrice: $59.95Features: DH-FR breathable jersey with Sanitized treatment.

Model: W’S Faye Jersey Price: $45Features: 100% recycled Quick Dry Polyester, Polygiene odor control technology, diamond-shaped pinhole mesh back panel, built-in interior sunglass wipe.

Dainesedainese.com

Dakinedakine.com

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136 MtbBuyersGuide.com

In adverse conditions, cycling jerseys are superior to cotton t-shirts due to the moisture wicking characteristics of performance fabrics. While cotton will hold your body’s sweat close to the skin, performance fabrics

will allow moisture to evaporate, which significantly reduces the risk of hypothermia. additionally, a jersey’s cycling-specific cut will provide all day comfort in the saddle. Most basic jerseys fit snuggly and offer storage pockets in the back, while some jerseys have a relaxed fit and do not have pockets. Gravity enthusiasts favor looser cuts to fit over armor, and some trail jerseys come with ¾ length sleeves for additional protection. Lycra shorts have the best movement and breathability while baggy shorts offer better protection and storage pockets. Many baggy shorts will include an inner liner with a chamois to provide padding and reduce chaffing. These liners can feel bulky to some riders, so check the features to see what is best for you. There is more apparel available for viewing on our website, as well as having the option to compare similar products and access manufacturer’s websites. Go to mtbbuyersguide.com to check it out.

Model: Vectra JerseyPrice: $40Features: 100% quick dry waffl e knit polyester with Antimicrobial technology; high v-neck collar; set sleeve construction; interior sunglass wipe; cut and sew color blocking.

Model: MT500 Waterproof JacketPrice: $299.99Features: Exceptionally breathable ExoShell60 3-Layer waterproof fabric. Cordura shoulders with silicone grip and ergonomically positioned stretch panels. Fully seam-sealed. 3D hood adjustment.

Model: MT500 Print II L/S JerseyPrice: $67.50Features: Rapid wicking, fast drying and lightweight multi fabric construction. Full sublimation print for clean strong style. Shaped 2-piece neckline. Loose fi t designed to accommodate body armor.

Model: Singletrack JacketPrice: $169.99Features: Fully seam-sealed 2.5-Layer waterproof, breathable fabric. Ventilation provided via under arm zipped vents. Roll away hood. Zipped Napoleon chest pocket with media port.

Model: Action Elite JerseyPrice: $54.95Features: Dual rear pocket, anti-odor panels under arms, optics wipe attached to inside seam.

Model: Women’s Action JerseyPrice: $39.95Features: Side pocket with internal sun glass wipe.

Model: Truant JerseyPrice: $80Features: Snap henley closure, Above elbow sleeves, Secure zip pocket, Relaxed fi t.

Model: Power Trail Gore-Tex Active JacketPrice: $299.99Features: Gore-Tex Active, small zip pocket on sleeve.

Model: Rescue WS AS JacketPrice: $249.99Features: Ultalight Windstopper Active Shell construction with taped seems for excellent water resistance.

Model: Alp-X AS Light JacketPrice: $169.99Features: Windstopper Active Shell, extremely lightweight (110g), stow pocket inside, pre-shaped elbows, long back, elastic binding on edges, refl ective print on hem front and back, abrasion resistant print.

Model: Slash Voltage LSPrice: $80Features: Clear optics ticket port, refl ective details.

Model: Traze Strait SSPrice: $70Features: Nano bamboo charcoal polyester, clear optics port, refl ective details.

Fly Racing

Gore Apparel

Giro

Ion

Gore Apparel

Dakine

Endura

Apparel – Jerseys/Jackets 137

Endura Sportendurasport.com

Model: OUTRIDER WR SHORTS Price: $129.95Features: Technical, multi-panel, multi-material construction fully optimized for wet weather riding. Short main shell incorporates: breathable four-way stretch fabric in front and waterproof laminated. Also in dark blue lime or black/cyan.

Model: MANUAL SHORTS Price: $124.95Features: Multi-panel construction incorporating an advanced poly-fabric for performance and comfort. Vented inserts across thighs enhance airfl ow within shorts while riding.

Model: Hucker LongPrice: $129.95Features: Lightweight DH-FR pants in tear-resistant Duratex Fabric, Wide vented front panels, Elasticated inserts on lumbar, crotch and knee areas.

Model: PATHFINDER SHORTS Price: $114.95Features: Technical, multi-panel construction incorporating an advanced stretch rip-stop poly-fabric for maximized performance and comfort. Elasticized poly-fabric rear yoke for added maneuverability. Also in Black/Cool Gray or Red/Black.

Model: Hucker Shorts Price: $99.95Features: Lightweight DH-FR shorts in tear-resistant Duratex Fabric, Wide vented front panels, Elasticated inserts on lumbar and crotch areas.

Model: Descent Short Price: $100Features: Ratcheting waist adjustment, Patterning at knees designed to fi t over pads, Low profi le zippered side pocket.

Model: Boundary ShortPrice: $90Features: Breathable and lightweight, featuring bombproof welded seams, an interior waist adjustment, and an invisible zippered pocket for storing necessities. The inner mesh vents keep you cool on the climb, while the 4-way stretch shell provides unlimited freedom of movement.

Model: Women’s Mode Short Price: $90Features: Interior waist adjustment, Patterning at knees designed to fi t over pads, Side zippered pocket, Side zippered cargo pocket, Zippered inner leg vents, Front hand pockets, Back pockets, Interior elastic loop for park pass.

Model: MT500 Waterproof Pant IIPrice: $199.99Features: Exceptionally breathable ExoShell60 3-Layer waterproof fabric. Fully seam sealed. Stretch waterproof panels. Durable seat in Cordura. Refl ective logos. Clickfast compatible.

Model: Women’s MT500 Spray Baggy ShortPrice: $129.99Features: 4-way lightweight Cordura front panel. Waterproof 3-layer fully seam taped rear, waterproof crotch panel in durable 3-layer Cordura. Zipped thigh vents with sprung pullers.

Model: Singletrack Lite Short Price: $94.99Features: Lightweight Enduro performance short with 4 way stretch fabric. Slim fi t. High stretch rear panel and durable seat panel. Zipped thigh vents and pockets. Clickfast compatible. Also in women’s cut.

Model: Women’s LilyPrice: $109.95Features: Women’s specifi c cut, Pull tab waist adjusters.

Dainesedainese.com

Fly Racing yracing.com

Dainesedainese.com

Alpinestarsalpinestars.com

Dakinedakine.com

142 MtbBuyersGuide.com

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http://www.grindtv.com/gear/6-valentines-day-gifts-adventure-dude/#jXBJY8l2DYUTte07.97

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CHARGE IT

My phone may cut out, I’m on fumes. How many timeshave you found yourself with a dying cell phone or

tablet and no outlet in sight. No problem. Evolution Wearmakes charging your tech device anytime, anywhere, easierthan ever. And you’ll look great doing it. The slick jackets formen and women pack a flexible solar panel on back (so youcan charge your batteries). And the jackets convert tobackpacks in a snap; $299.99 at http://evolutionwear.co

PERFECT PANTS

What to do when you want to head straight to the gymafter work and don’t feel like schlepping an entire

change of clothes? The EveryWhere collection of leggingsfrom Spanx may be the answer — throw them on with apretty sweater for the office, then switch to a workout tee.They come in three styles, $108-$138, with faux leatherpiping and zippered pockets — all, of course, with thatfamous smoothing technology the brand is known for; atspanx.com — BARBARA SCHULER

Marigold, the color of the moment: newsday.com/shopping

newsday.com/shopping

HER NEW‘IT’ BAGIt may not be a Birkin, but

ladies who love to ski will bedoing aerials over Dakine’s

new Heli Pack series, whichincludes a version speciallydesigned for women, with ashortened back panel and widerbase to match a woman’s shape,and a higher sternum strap thatwon’t cut across the chest;women’s Heli Pro DLX 24L,$110 at dakine.com

BLO

OM

INGD

ALE’S

Vince Ponte skinny ski pants areperfect for après-ski socializing,more upscale than leggings (butjust as comfy), $245; at selectBloomingdale’s stores andbloomingdales.com

He’ll heat up the lodge in this Bonajacket from J. Lindeberg Ski, made oflightweight recycled Pertex filled withPrimaloft gold, $350; at select Saks FifthAvenue stores and saks.com

HELL

YHA

NSEN

Helly Hansen’s Ridge Shell for men does just abouteverything but defy gravity, perfect for serious skiers,with three-ply fabric for super-dryness, anair-permeable membrane for breathability and smart,high-visibility accents, $500: at Sno Haus, Hempstead

and Huntington Station; Sundown Ski, Lake Grove;and hellyhansen.com

Spyder, official apparel supplierfor the U.S. Ski Team, offers thisslope-ready men’s Swytch athleticpant (with Thinsulate insulation,taped seams, cargo-pocket zipper),$300; at spyder.com

SPYD

ER

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stylefileSHOWJOSEPH V. AMODIOBY

Special to Newsday

Some of us hit the slopes. Others hit the lodge. Some shred thebackcountry. Others skid over bunny hills.

Whatever your vision of the perfect ski weekend, you’re going towant to look good once you get there. But sifting through piles of skiwear — in stores or online — can be as exhausting as a black

diamond trail.So we’ve simplified the process. All you have to do is be honest when

answering this quick ski vacation poll.Do you go for snow? Or for show?Downhill daredevils will want ski wear boasting state-of-the-art insulation,

stretch and venting systems. Lodge lovers may need less function, but stillwant to look the part. Whatever your ski profile, we’ve got you covered.

DAKI

NE

SAKS

FIFTH

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SNOW

SHOWSNOW

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newsday.com

NEWSDAY,M

ONDAY,JANUARY

25,2016

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