D A I T E C H

m a r c h 2 0 1 3

c O m P a N Y P r O F I L E

At Dai-Tech we think that life is the most beautiful gift that can be received and in order to get the best out of it we work hard to make it more enjoyable. We pride ourselves with the products we create and the challenges we overtake.

- does not only apply on the products delivered but to all actions we undertake. We don’t have jobs, we have hobbies and our processes are fueled by an inner feeling of pleasure and passion towards IT. Even though we cannot predict the future in clear we prepare for it and try to shape it to our vision.

The IT era is upon us; it has shaped and transformed the way we live, think and work. Our mission is to make it more accessible, more human, closer to each and every one of us. All products we create have a personal feeling, a feature that the user can identify with and that makes technology have a friendlier face.

Get the best in life!“ ”

We believe the little things count the most, the details create a product that is truly different than all the others and that gives a special joy in the eyes of the user.

We strive to be better than yesterday and plan to be the best at what we do tomorrow; each new step is an evolution on our path to perfection.

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WHO WE ARE

“The future belongs to those who believe in the beauty of their dreams.”

E l e a n o r e R o o s e v e l t

We started this business in June 2010

Insight #1

We are a young team with members that have the passion of IT in common and the will to succeed by leaving a personal mark on technology.

We often wishfully remember the IBM PC XT which was our first encounter with IT technology and the 5.25” floppy disks that we used in order to save our Basic or Pascal codes.

The company was started in June 2010 around our common purpose of doing something different and better than what the market had to offer. Our education varies in different fields such as computer science, electronics, management, economy, arts, marketing etc.

Although we play actively in the IT industry for more than 16 years, our passion for computers was born in the late 80’s.

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To develop a worldwide brand and to strengthen our position in the IT field until 2015.

To add value to any product or service by investing high attention to details in all stages of the project and by approaching any situation with seriousness and fairness towards all the parties involved. We are motivated by any challenge and we start with optimism every project no matter how “impossible” it may seem at the beginning.

Mission

Company

We gather around a company motivated by our individual desire to succeed, to show to the world who we are and what we can accomplish. This company assembles together our individual qualities becoming our common business card.

Details

Our attention is always aimed towards perfection so that all the projects we get involved in receive our promise that we will analyze and improve any detail, no matter how small it may seem, in order to deliver an outstanding final product.v

People

We are a group of young people, with an average age of 29, passionate of technology, driven by ambition and guided by a management team with more than 16 years of experience in the IT field.

Optimism

We are confident in our strength and knowledge and our optimism is the moving force that fuels our efforts to achieve success.

Working

We are working with dedication around the idea of leaving a personal mark on each and every product or service that we develop. Based on our understanding that a lot of work is required to accomplish something great we all put our efforts into it as an initial investment.

Global

Driven by great ambitions we make global plans and always keep in mind that the only limits of a company are the ones of its individual member’s imagination.

Values & Philosophy

Vision

Insight #2

In 2011 our turnover reached

2,3Mil Euro

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WHAT WE DO

We offer new product development solutions to companies who need to create personalized IT&C devices, ranging from design aspects to technical details. With over 8 years of experience in product development we are the perfect choice no matter the complexity of the project.

New Product Development

Under this project we develop consumer oriented IT products meant to be sold as standalone items on the shelves of the retail chains (online or offline). After three years from its creation, nJoy is present in five markets including Romania, Hungary, Bulgaria, Macedonia and Serbia and has developed over 15 product categories.

The brand has been developed to offer IT competitive products to the B2B market, our main target being system integrators. We try to cost down as much as possible the non-necessary features but maintaining the quality level required by the customer. RPC is a Romanian IT brand which begun its activity in 2003. After a constant and organic growth RPC is today one of the top Romanian IT brands with more than 20 product groups developed.

Insight #3

We developed over 100 items in

the last 2 years

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nJoy is an IT&C brand launched in June 2010; based on the staff’s 16 years of experience in the field we wish to surprise our users through impregnating a personal feature to our products; nJoy’s purpose is to bring a smile on the face of our user when he first gets in touch with a product.

We feel fulfilled each time the nJoy users recognize a part of their personality in the product that they hold.

The consumer market

nJoy’s dream is to transcribe the consumer’s

voice into a personal feature of the product in

order to create for each person an individual

bridge towards technology.

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RPC builds competitive IT products for the B2B market according

to customer requirements by maintaining the specified quality level

and by costing down as much as possible the non-necessary features

in order to reach our partner’s target price. RPC wishes to be the best

solution on the market for system integrators.

In order to achieve competitiveness in this business we developed

partnerships with top companies of the industry and we obtained many

technical certifications.

RPC delivers B2B products for system

integration and therefore wants to be present

in all major IT components distribution

channels.

Business to business

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New Product Development

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In order to achieve competitiveness in this business we developed

strong and reliable partnerships with top

production facilities from Taiwan and China.

Insight #4

Customizing

Besides developing new products we also offer the possibility

of customizing any existing RPC device, changing technical

specifications or design details.

We can build any new item based on the client’s details and

specifications. We have the necessary know-how in order to

create a competitive and market attractive product.

We offer professional assistance from concept drawing, 3D

modeling, engineering and up to package design. Each new

device is carefully tested in order to avoid production failures

and for ensuring a high quality standard before it is delivered to

the end-client.

Before mass production we present a final version of the item

to the client to ensure that his quality and design requirements

are met.

The first part in creating a new product involves drawing a concept design based on the client’s idea regarding the look and the targeted audience. Many design versions of the item will be presented to the client until he is fully satisfied with the look of the future device.

Next we will transpose the 2D drawings into a 3D (three dimensional) model and we will create the outline of relevant specs for hardware development as well as the necessary components integration. In this step we will choose all the type of materials to be used and the exact colours. The client is closely consulted on each new step in the development chain. No final decision is implemented before the client’s prior approval.

In the engineering stage the hardware components and functions are carefully designed. With the client brief in mind our engineers work close in hand with the product designers on best hardware solutions for the future item.

After intensive tests done by the QA department the final version of the device is presented to the client before mass production. Also in this stage the final packaging materials are sent for approval.

The product is ready and mass production begins. Working with the best production facilities the future items receive the proper attention in order to achieve the client’s requirements and to eliminate production failure.

1 2 3 4

Concept drawing 3D Model Engineering Final Product

02. 3D Model01. Concept drawing 03. Engineering 04. Final Product

Voilà, Here is YOUR product!

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Logistics Center

We can deliver our goods under any

INCOTERM required by the client. Our

logistics center is located in the free zone

of port Agigea - Constanta, Romania.

From here we cover the South-East European

markets, including the countries where we

currently have established local partners,

Romania, Hungary, Bulgaria, Macedonia

and Serbia. If we cannot cover your location

from our logistics center we encourage

container-based deliveries of the goods via

ship directly from Asia under FOB terms.

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We can deliver our products in any

country you wish

Insight #5

June

December

April

2010

550.000 $ 2.050.000 $

2011

Start of business

1st products released (Charger + Memory Sticks)

Reached our first 1mil. $ in turnover

Our history in numbers

Our plan for 2013 is to achieve the 4.4 mil $ turnover.

August October

June

February

2.950.000 $

2012 2013

Expended in Macedonia

97 products available

250 000 units sold

500 000 units sold

February24 products available

OctoberUPS series released

May

July

Expanded in Bulgaria

Expanded in Hungary

Sales amounts without PCs

Insight #6

January 2013 - Wereached out first 1

mil. units sold

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Over the years we have skilled ourselves mastering many product categories. We have the right experience in order to create outstanding products from more than 15 tiers.

Product categoriesGet to know more about the product categories we master

Keyboards

Mice

Presenter

USB Memories

Speakers

Headphones

Battery Charger

PSU

Cases

Tablets

Bags / Sleeves

Screen Cleaning Products

Storage

Cable ties

UPS

Batteries

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PC TabletNotebook Security

LONG STORY SHORT... Why us?

Insight #7

Because of our customized approach we have a wide range

of capabilities, stretching from market research

and brand strategy to product design and engineering. Young but with an experience of more than 16 years in IT&C we possess the necessary know-how in this industry and have strong, personal

relationship, with major manufacturing facilities

from Asia. We’re constantly exploring new directions and

the best of us is still to come.

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We are present in five countries:

Romania, Macedonia, Hungary, Bulgaria

and Serbia

All we do has roots in our passion for IT and we build our long term success on seriousness and individual effort.

1

nJoy is for those who master the retail chains with IT related products.

2

If you plan to have your own IT&C brand then we definitely should be your partner for bringing it to life and developing it through time.

3

RPC is a business to business product targeted for the systems integrators segment of the IT market

4

Our Presence

The primary objective regarding our regional reach is to develop

consolidated business in 10 countries until 2014.

1. Romania

A continuously changing market providing

interesting opportunities to any adventurer.

2. Bulgaria

After joining the EU in 2007 Bulgaria developed

into a very competitive market with obsessive

price sensitiveness.

3. Macedonia

Despite its small size, Macedonia is full of great

people eager of doing business.

4. Hungary

With highly educated people and a continuously

growing IT market Hungary became a

battlefield for all the major regional players.

5. Serbia

Even since Tesla’s era the Serbian market

offered great opportunity and openness towards

innovation.

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We strive for a global reach

Distributors

OEM

We analyze needs, develop brands, design products, chase

experiences within new projects and all these from the old

stronghold of Timisoara, the first European town with street

lighting and the place where the Romanian revolution erupted

against the communist regime in December ’89.

Contact

28 Popa Sapca300057, TimisoaraRomania

Dai-Tech S.R.L.VAT no. 14354350

office@njoy.rowww.njoy.ro

Headquarter

Get in touch with us

We carefully pay attention to the latest industry changes and

adjust our strategy accordingly.

Insight #8

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