Marketing Strategies of Cadbury

Marketing strategies used by Cadbury

• Right now Cadbury’s new advertisement campaign is doing the rounds over the television. “Meetha hai khana,aaj pehli tareek hai” is the tagline that the chocolate-giant has come out with. It tries to bring forth the excitement, which lies in the minds of the general public as they wait for the first date of each month on the calendar. The monthly salary stashed in their hands enables them to celebrate and rejoice by spending it on Cadbury’s Dairy Milk.

• The hole-in-one for the company was when it identified sweets to be a very integral part of the Indian culture. It made sure that the festive and jubilant moods of the society that had paved the way for kilos and kilos of mithai, now made way for a large number of Cadbury’s.Meetha did to Cadbury’s what thanda had done for Coco-Cola. Both helped them crawl their ways through into hearts of the rural population of the country, which had an untapped and astounding potential.The advertisement campaign of Amitabh Bachchan, dressed up as a villager, proudly announcing that his “daughter-figure” won beauty contests for cattle, brought out the laughs and struck a chord with the same segment of people.

Brand Ambassadors – Another Marketing strategy.

Amitabh Bachchan said, "Most of you may not know this, but I have been a brand ambassador for Cadbury for the last 55 years. Only, now it is official. Bringing smiles, spreading happiness and joy amongst millions of people in India is what Cadbury and I shall be continuously working towards."

Perk & Perk Poppers encased in new attractive wrappers, have met the ideal match with the bubbly and effervescent Genelia D’Souza. Confirming the development, Sanjay Purohit, Director - Marketing Cadbury India said "Genelia's connect with the youth and the fact that she has grown up on Cadbury Perk made the task of identifying a new face easier. She embodies youthfulness and brand connect in a unique and powerful manner

Several titles for every product

• Cadbury’s Dairy Milk – The Rebel Leader

• 5 Star – The champion companion

• Perk – The girl next door

• Milk Treat – Children’s Superhero