dairy business in maharashtra

7/24/2019 Dairy Business in Maharashtra

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PROJECT ON

“BUSINESS PLAN WITH FOREIGN ENTRY

STRATEGY”

MASTER OF BUSINESS ADMINISTRATION

SEMESTER I

2015-2016

SUBMITTED TOPROF. ASHWINI ADAM

BY!

ANIET "ASUDE" JADHA"

ROLL NO. #$

D. Y. P%&'( S)*++( +, M%%//&

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CBD B/(%34

1. E/)3&'/ S3%47

Established in 1999, The “C*'&4%8*%4%” grown up in Maharashtra first when there were

absence of Milk co-operative in most part and now it bellwether in pan ndia! "ur

founder, # $adhav is the persistent investor and a strong visionar% who could see the

spark in the future! &is aspiration, manufactured and developed b% his son A'9/&

J%8*% is the foundation of toda%'s “C*'&4%8*%4% Empire”! t is ndia's most trusted (

health% brand! )hitradhara en*o%s the patronage ( lo%alt% of + millions of ndians

ever% single da%! "ur eoples mean famil% to us! .e are happ% onl% when we see

delighted customer and emplo%ee smile!

.ith / ma*or companies with interests in 0ood and beverages, Milk farming and

production our turnover crosses 1.5 :'(('+ 8+((%4;! .e derive our strength from our

greatest 22ET2 which is E)& and E#E34 "5E of 4"6 that is "63 E"7E! take

this opportunit% to re8uest ever% single one of %ou to continue %our unstained support in

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energiing and even larger success stor% for CHITRADHARA. This *ourne% will not be

complete without %our dedicated contribution ( efforts: and the role that each one of %ou

fulfils admirable in taking us closer to making our dreams a realit%!

t the same time, there is a need to further strengthen our organiational process

with industr% best practices and abide b% them to achieve greater heights! The)hitradhara brand is not onl% a product, but also a movement! t is in one wa%, the

representation of the economic freedom of farmers! t has given farmers the courage to

dream! To hope! To live!

Toda% we are at point in milk histor% when our amaing past is meeting up with

its speculators future head on! C*'&4%8*%4% is learning and relishing being triumph in

world!

2. P4+83)& P(%

2.1 .h% C*'&4%8*%4% has been formed<

D%'47 B3;'/;; I

M%*%4%;*&4%

D';&4')& B/(+; &+ = &7/ +,

I83;&47

;okul +(*%34 "n )o-op! <asis

.arna +(*%34 "n vt basis

)hitale P3/ "n vt <asis

;ovardhan=arag Milk 0ood> P3/ "n vt <asis

Mahananda P3/ M3:%'L%&34S+/

P%4& +, +9% "n co-op <asis

.hat about rest of Maharashtra????

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https@AA%outu!beABf3$fBCmC* lease watch this video at 1!D second! 2o from this we

realie not a single co-operative milk societ% or federation has eCisting in the

Maharashtra up to %ear 1999 to support Maharashtra framers! 2o that we can able to

tackle their problems b% giving them alternate agro based business ( alternate income

source!

n toda%'s scenario, if we see Maharashtra farmer cannot able to get good market

price for milk! <ecause man% private dairies has eCploit them b% offering less price per

7tr! nd sale the milk at higher price in urban area! >I L%&34 = U;%%:%8 8';&4')& &

8%'47 +?/4 :37; %& R3//; 1@ /4(&4 %8 ;%(/ '& M3:%' = P3/ %& 60 R; /4(&4

2o whole profit of farmer is seies b% Fair% owners! Fue to this reason farmers are

committing suicide now da%s!

2.2 N%&34/ +, B3;'/;; !

To tackle this issues, am niket $adhav coming with the <usiness of Milk marketing (

production in the 1999! 2o that can able to give *ustice to ndian farmers b% offering

proper rewards of their sweats in monetar% terms b% giving reasonable market price to

the Milk b% using m% marketing attributes! 2o that can reached up to m% target i!e!

reduction in farmers suicides! t initial stage business operation was like this, we will

see this in point!

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Absence of co-op

Presence of Coo rative

https://youtu.be/7fRJf7xmxj0

https://youtu.be/7fRJf7xmxj0



s mentioned, want to captured a Fistrict with B-G villages and it will goes wider

after getting good response! 2o we have connected with the #ardha district of

#idharbha! eCplained m% milk cooperative societ% plan and ensured them to give good

earning so that father will not affected in draughts or an% other natural calamities so

then don't depend on onl% on mode of income i!e! farming so turned them for agro

based business and to take stake into m% cooperative societ%!

nitial level took loan of 1 lacs form “2tate cooperative societ% of Maharashtra” for the

transportation of milk and suppl% it to the customer who needed the raw milk for

processing for making beverages and milk food product such as %ogurt, cheese and

butter milk so we have targeted to M5)'s &atsun 8%'47 and N/;&(/ was the prime

customer of our business! .e assured them b% the 8ualit% milk: the% checked and

approved to take milk supplies from us! 2o through this deal we come across huge

profit in our business at the first 8uarter end!

.e have supplied +H thousand liters of milk and for that we earned hugeamount of profit!

revious mt on perAltr )urrent amt on perAltr rofit on per ltr

1B3s ++3s DG3s

2o we earned huge amount of profit after siC month and we distribute profit in

appropriate wa% HI for people I for business! 0rom that I

6ni8ue 0eature@-

1! #eterinar% check up for cows-t consists with collection of blood and milk sample for testing in laborator%

as per that provide prescriptions! 2o that we can able to enhanced high %ield milk

capacit%/! &igh Milk 2torage and workers friendl% and safet% E8uipments@-

This was the first basic eCpansion process we have adoptedThen slowl% we went

be%ond Milk such as )heese, <utter Milk, Jesar Milk, aneer, ;hee, 4ogurt etc direct

selling to organied retailers in order to eliminate chain of distribution! 2o that we earn

huge profit and that profit shared among the milkman's e8uall% as per their stake

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Mechanical

Pasteurizatio

n

Supply it

Locally

Manual

Collection of

Milk



Manufacturer Fistributor .holesaler 3etailer )onsumer

Manufacturer "wn Fistribution ( transportation "rganied 3etailer =0uture

;roups, 3eliance 0resh, Trent, Femart, now .almart , eka and carrefour > 4es

fter covering up whole '8*%4:*% we came up with huge amount of profit and then weestablished h%giene and automated machineries of “;'/;” for

• bulk pasteuriation

• bulk storage

• bulk cold storage

•

• bulk deodoriation

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• conve%er

• ultrasonic washer

•0orm fill Machine@-

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• .eeper bsorption=5on )onventional 3esources to keep milk cool after

steaming>

• )omputeried ) =0or cleaning roduction 7ines, 2torage ( Manufacturing

tanks and machines>it monitors floret strength, temperature of cleaning solution

• 7) based boiler for steam generation

This kind of automation techni8ues we have installed in one factor% near #ardha and

better 8ualit% milk produced and it supplies to nearest area metro cities like une,

urangabad, Mumbai and 5agpur! This is all things we done because of pasteuriationand deodoriation process “S+4/; %8 :%)&/4'%( )+&/& )% /& ;/%4%&/8 %8 ?/

)% 8/('/4 3%('&7 %;;34/8 '(9 &+ &*/ /+(/” This kind of thing we have done for

the production Enhancement and Enrichment!

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<ut we also established sia's biggest cow farm in Maharashtra we re8uested to

farmers to keep their cows in our farm so that the health and h%giene of animal breed

can be obtained b% us! n order to take care of cows we did following things@

• Take all the milkman's animal under one roof so that health check up can be

done and 8ualit% of milk can be insured! <ut for those who cannot afford all the

cow feed and pedigree eCpenses! n order to give assistance we start

• )ow health )heck up,

• nimal 5utrition,

• )ow <reeding

• ;enetic@- nimal atholog% 7aborator%

"ur dedicated medical unit K a D-member-strong team, eCtends its eCpertise to

not *ust the in-house livestock but also to the farmers who breed outside the

dair%Ls framework! The trained eCperts, apart from hands-on treatment, also

provide consultation to the farmers on livestock health, supplements and dietar%recommendations! nd control of diseases!

• 0roen 2emen 7aborator%@ - The facilit% annuall% preserves , doses of

semen! ;enetic records spanning over ten generations of chosen breeds have

been maintained as a definitive knowledge base to drive further research

strateg%!

• Milk arlor -@ Ever% milk collection sub-station is e8uipped with full% integrated

milking s%stems =sourced from Fe 7aval gri => 7td!> which accuratel% measure

individual buffalo and )ow milk production!• 2atellite 0arms@ - The )hitradhara have alwa%s believed in empowering farmers

with micro and macro scientific and technical know-how, to help them broaden

the eCpanses of their operations!

• Training and Fevelopment@ - The training of handling e8uipment in factor% as

well as cow farm to avoid accidental circumstances! the )hitradhara alwa%s

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take care of it so at needed

time we arrange training session for

worker to make familiar with their

used to machines and work ! so

that development can be

obtained!Fue to presence of all this above mentioned uni8ueness we ac8uired entire

Maharashtra! Then in order to ;rab entire ndia, for the north east we come to

know nfos%s foundation is working over there to enhance the importance of

Education and learning! 2o we grab the opportunit% and tie with nfos%s

0oundation and “2udha Murth%”! <% adding importance of health and h%gienit%

so we establish rural uplifitment and enhancement committee under that we

started providing!

• &ealth and h%giene habits

• gro based Education

• &ow to care 7ivestock

• griculture as rofitable <usiness #enture Etc with the &elp of nfos%s

0oundation ( S38*% M34&*7 Ma'am we could reach up to our target! .e

have created social sustainabilit% in their mind and create <rand

awareness of “)hitradhara” and n /D we start new venture in 2ikkim

of milk roduction and slowl% came into Milk <% roducts such 4ogurt,

0resh cream, <utter Milk, 7assi, ;hee, )heese, aneer etc nd in the same %ear b% adding befits to the business and b%

understanding the need of tea crop producer b% providing market place

to them we come with new venture i!e! Fhara <everages

n this wa% we covered entire north east and b% adding social values in entire pan ndia,

due to our better and 8ualit% product demand of our product such as %ogurt , ;hee,

<utter Milk, 7assi and good 8ualit% of Milk increased so for suppl% purpose we need to

open production plant in southern ndia, western ndia, 5orth ndia as well! 2o n this

process our marketing attributes are pla%ing ver% important aspect

ll though our product 8ualit% is best but we have to promote in such wa% so that

people willing to bu% it and able to purchase it! <ecause in ndia people sa%s,

“ ज दखत ह वदह दबकत ह।”

2o because of this, as well as our people and their continues contribution and

innovation we can served better 8ualit% to pan ndia which has resulted 2" certification

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to our compan% from 5ew eeland! This is lacking to ever% competitor of us! our

presence in entire ndia

$. SWOT ANALYSIS

STRENGHT ANALYSIS

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• "ur compan% is a ver% well know and well establish firm, having

a presence in ndia for more than 1 %ears!

• long with a great presence since 1999 in ndia, our compan%

)hitradhara has a huge ;oodwill worth 3s 1!/billion 62F

• s ndia is formerl% known for its gro <ased Econom% andwhite 3evolution, our compan% grantees the promising 8ualit%

of our products made from the best 8ualit%!

• ll the products in market are has the 8ualit% assurance mark!

• Nualit% of products and huge n!o of satisfied cuatomers

dvance technolog% usage

2atisfied emplo%es,farmers and customers associated with us

• "ur compan% has the largest 3(F department with over 1/

emplo%ees working under it to provide our customers with thebest 8ualit% products!

• &aving ;lobal 2tandardiation certificate

•

WEANESS ANALYSIS

5ew entr% into foreign market!

OPPURTUNITIES ANALYSIS

• .hile deciding on our target market, we had keptin mind to select that countr% which has the largest

ndian population sta%ing abroad and largest

usage of milk! 2o according to that data, 2audi

has the largest ndian population sta%ing there of

about 1/ lacs! s the product is from ndia, our

potential ndian customers will definitel% bu% it, and

their views will also encourage our potentialforeign costumers' to bu% them!

• ;rowing adaptabilit% towards innovative products!

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• To eCplore and market as per their needs and

wants and prefer abilit%

THREADS ANALYSIS

• )hanging needs of customers!

PESTLE ANALYSIS

Entering into a completel% new market posses an% kinds of threads,

and so stud%ing them proper pla%s a ma*or role to predict andeliminate the risk factor in business!0or further anal%sis of our market, a E2T7E nal%sis of the ;670

market has been carried out in order to get a crital clear image of the

3isk!

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ENTPOLITICAL

ECONOMIC

AL

LEGAL

TECHNOL-

OGICA

SOCIA

L

PESTLE

ANALSIS



1> olitical

The political environment of 2audi is a federal republic and much suitable

in relation to our compan% and its business! The various laws set up b% the

2audi government in relation to manufacturing, Figital Media

advertisements will be followed b% us!

• ;overnment t%pe

• ;overnment stabilit%

• 0reedom of press

• 3egulation Trends

• 7ikel% olitical change

/> Economical

The establishment of compan% will definitel% add to the emplo%ment level in

2audi, and will also help in the growth rate of the countr% ;F rate!

• ;rowth

• nflation

• ;lobaliation

• Emplo%ment

D> 2ocial

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n order to cater the growing need and demand of foreign customers for the

Fair% 0ood and fruit pulp products, our compan%'s product are totall% safe

and meets the needs of them!

•

opulation ;rowthAge• &ealth

• 7ifest%le choice

• Education

H> Technological

! The new and developed technolog% if so available there can

be utilied for 3( F! we have enriched with huge international e8uipment

hubs!

• mpact of emerging technolog%

• 3(F activit%

• mpact of nternet and reduced communication cost!

+> 7egal

.e will meet the rules and regulation as laid down b% the 2audi govt in

relation to the commerce industr% and will take care of issue related to an%

volition!

• 7aws

• 3egulation

> Environment

• .e are manufacturing economicall% sustainable product b% which 5o

harm to environment

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#. O/4%&'+%( P(%

0ormation@-

was started milk marketing societ% on cooperative basis in “vidharbha”!

3eason behind choosing behind vidharbha is the% don't have an% cooperative

societ% which can give market place to the huge liters of milk! 2o due to absence

of co-operative societ% in vidharbha especiall% in #ardha, kola, #ashim, &ingoli,

4avatmal this districts milk production is ver% low so that the farmers earning was

low! 2o to provide an alternate business for them, i need to come with m%

business! fter establishment of co-op! societ%, need to create an awareness, faith and

assurance in the mind of farmers about the milk marketing concept! 2o that

visited to the man% village of #idharbha, and shown them m% business plan,

assured them if %ou will with me for one %ear can give %ou this much of earning

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which triple than whatever that the% were earning at that time! said them being

Milkman's %ou all will form polic% of m% compan% and will going to eCecute it in

proper wa% and the% find a spark in me the% started trust me a lot so got their

cooperation at needed point so we in-depth stud% all the thing and started

collecting milk form B-G village at initial level and started suppl%ing huge litter of

milk to the nternational beverages and food producing companies! nd in the

first month we have earned rupees of profit against per litter! 2o totall% we

earned near around + lacs of rupees! .hich is more than our estimation so

ever%one start will get allocated as per the stake of milk! nd remaining amount

we have invested in our business! fter few month for milk marketing activit% we

have got connected with / additional villages and at the end of %ear in last fiscal

we have earned total revenue of rupees D,/9,, out of that we have allocate

1/9 e8uall% among the stake holders milkman's

N+. +,

%%'(%:(/

'((%/; ,+4 1;&

7/%4

N+. +,

('/;&+)9 +,

)+?;

N+. +,

%%'(%:(/ M'(9

/4 8%7>'

L'&/4

P/4 +&* I

('&/4

P/4 7/%4 '

L'&/4

/ 1,G 1G, +,H, +,B,

This was the first basic eCpansion process we have adopted

• roduct Fevelopment@-

nitial "peration@-

t initial level, we were onl% market the milk to those business houses

whoever needed in larger no of 8uantities! 2o that the% will give me good

amount of return and this good return have allocated it to the milkman's real

owner of the compan%! s customer will increase ll also increased no! of target

districts =milkman> and also the other part of Maharashtra i!e! O%4%&*?%8% latur,

usmanabad , solapur! fter increasing business turnover i will go for eCpansion of business b% providing pasteuried milk and market it locall% for D month then

went in cities nearb%! 0or pasteuriation purpose we came with mechanical

process of “2iemens” and we also enhance / more part of companies@-

!

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Mechanical

Pasteurizat

ion

Suppl it

Locall

Manual

Collection

o! Mil"



1! Nualit% ssurance for suppl%ing better 8ualit% of milk!

/! 3egular )heck 6p of cows and testing of milk sample for h%gienist and

health%! Through this we have got special recognition from the news and media

channel and through this we eCplore in much better wa%! "ur continuousinnovation brought larger amount of customers and our people dignit% courtes% to

add more and more value to the compan% make consumers brighter through thi,

we could bring profit of +-B corer in the second fiscal=/1-/> Turnaround Management@-

• fter getting enough revenue and growth in business, &ave started

manufacturing milk b% product and pasteuriation of milk! 2o that more

rural emplo%ment has been created b% the “”C*'&4%8*%4%”! 2o it was the

great initiative taken b% compan% into 3ural Marketing!

• 2%stematic "peration@-

C*'&4%8*%4% %,&/4 2006 '& '; &+ :/ )+/4&/8 %; )+-+/4%&'/ &+ %'83;&47 :/)%3;/ //8 4%';/8 %& &*%& &'/. 2o to match our operation

as per industrial standards, we have updated our compan% with

“T/)*+(+')%( A8%)/;”!

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U(&4% M+8/( )+?

4/;/%4)* %8

8//(+/& ,+4 *%;

:// ,+4/8. 6nder that %3&+%&') '(9 ,//8' ;&%8; has been

installed, in order to feed more no of cows and buffalos at a time, so we

could save time! Through this, the 8ualit% and 8uantit% of milk is

automaticall% read b% computeried s%stem! 3ecord of each animal and

their bread and their capacit% to milk and other details has been stored

automaticall% in computer database as well as )/&4%( 8%&%:%;/ )(+38

=connected with the cloud serviceA satellite> we “C*'&4%8*%4%” was 1st

companies in sia who have stored their C+?; + C(+38. SAP is the “)*%/( %4&/4 ” with us b% providing *'* 8%&%:%;/ )(+38

;/4')/.• nimal health is utmost concern for us! To ensure that we have set up N34;'

+, )%(, :4//8' %'%( /8')%( )/&/4

• C%(, :4//8' is for to ensure pregnancies of cows and buffalos in order to

provide good precaution to the cows and calf!

• nimal medical centers for cows facilitates :(++8 ;%(' for the 8/&/)&'+

+, :%)&/4'+(+')%( and '4%( ',/)&'+, as well as 3(&4% 8/&/)&'+ ;++4%*7

techni8ues has been used to detect pregnancies in initial stage which ensure the

)%(, :/&&/4 */%(&* 4+4%!

<% taking care of this entire factor we have ensured we will get good 8ualit% of milkfor milk production and milk b% product such as %ogurt cheese and butter milk etc!

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+roMilkantoistrictcollectoranfroistrictcollector

Collectionofilk

Testinofilksapleilksapleshoulbechekebeforeitointhro

pasturization,

processin

• Fistribution lan@-

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+inal Processin

processeilkoestoelivereprouctline/esoeforbuttterilk,soeforilkpackae,soeforcheeseetc0anpackinitasperinustrial stanseal

Transportaion

Throuhtheconveyers1e2ll thetransportvechicle

arraneitanstore1ithcolvan

Distribution

istributeinetropolitancitiestotheliceseilkist

#. M%49/&' P(%F+4/' E&47 %49/& ;&4%&/7!

pril /1D we had witness a beautiful &4%8/ ,%'4 %8 ,3 ,++8 ,/;&'%(

at A(9*+:%4 S%38' A4%:'% where there was participant from the entire

globe in &*%& I&/4%&'+%( ,++8 ,/;&'%(! ndian roduct made b%

“C*'&4%8*%4%” was appreciated b% ever%one so inspired b% them and

have started felling to emerge m% business for mango pulp and products in

to 2audi and entire ;ulf Market!

The decision of mine was getting more strong when A(%4%' CEO

A:83(4%*% A( F%8(/7 as for venture with them in 2audi! 2o we have

one entire da% meeting where come across their business houses of

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2audi and their global presence! <ut their business houses littlie wider than

mine! 2o we decided to form a J+'& "/&34/ ?'&* /3%( 4+,'& ;*%4'

4%&'+. 2o all the technological assistance will be contributed b% both!

Fistribution of product in their own hand, manufacturing m% hand again

marketing divide in e8ual base! 2o this was organiational structured wasdecide b% them!

Marketing lan@-

n order to sell a milk product of”C*'&4%8*%4%”! .ith the gulf giant 2audi

based “lmarai” having revenue of H billion 62F! t is tough but marketing

is onl% medium which can make us strong! s ndia is the great producer of

milk and alphano mango! 2o from miCer of both we come up with the

mango pulp and mango *uice, for which entire 2audi market is looking for?2o tie up with them for manufacturing mango *uice and pulp we have

formed venture with the lmarai with the brand name “A(-F43'&;” l

means king in the rabic and mango is a national fruit of ndia so it is to be

stated as king of all fruits! 2o ultimatel% title meaning” 9' +, &*/ ,43'&;”.

2o we start manufacturing fruit pulp and mango *uice and mango

)hiikki, mbavadi this entire product has got tremendous and fabulous

response in 3(, ,++8 ,/;&'%( %8 &4%8/ fairs from the different different

Middle East countries like Juwait, Natar, Fubai and "man so in this wa%

we represent our product in the market and got huge response!

<ut to make mango drink and pulp salable we ll come with campaign it's

a digital campaign which is wider mode of promotion so that we can gain

confidence and willingness of more people in comparativel% low amt of

mone% so that we would like to choose G++(/ (%&,+4 Y+3T3:/ as

medium of launching our digital campaign! )ampaign is totall% based on

stor%telling movie and which has a celebrit% impact! 2o to design a stor% for our venture we appoint “S%//4% A'” she will write the script and direct

it as she is bellwether in this kind of business

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<efore deciding marketing strateg% we need to come up with anal%sis so

we choose “M')*/(/ P+4&/4; 5 F+4)/; +, A%(7;';”

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• ndustr% 3ivalr%@ it consists with the eCisting business in mango milk

and mango pulp manufacturing! <ut as 2audi and "man market is

concern not a single pla%er in mango pulp! The% import it and thenuse it so it's aid for the )hitradhara! To gain high consumer

awareness towards them!

• <u%ers owers@ - bu%ers are fre8uentl% available for such kind of

products because )hitradhara has prime business of milk

manufacturing and fruit pulp making! nd we have participated into

gulf trade fair and food festival where we have got good feedback so

that we formed *oint venture in e8ual profit sharing ratio!

•

Threats from other competitor is eCist• Entr% of new pla%er ma% be happen in future so before the% come we

want established our repo in this prime business!

6. FINANCIAL PLAN

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s in financial %ear /1H-/1+ the compan%

C*'&4%8*%4% has made a profit of ! billion 62F this saved

profit will be utilied b% the compan% for eCpansion purpose!

"nce the compan% enters into ;670 market after atime period of months the compan% will issue new " in

ndians market for capital re8uirement! This will also help to

maintain and build on the ;oodwill of our compan%'s image!

n case of emergence the compan% can utilie the Mutual fund

nvestment made in compan%'s name of 3s!G99 cr!

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@. GROWTH PLAN

"nce our compan% #edic Treat becomes well established in 62

market with good number of customers, after a time period of two

and a half %ears we will eCpand our market further! 0or the

eCpansion purpose, we will again target that countr% with high

population of ndians!

A; /4 2015 8%&% %,&/4 USA &*/ )+3&47 ?'&* &*/

*'*/;& I8'% +3(%&'+ '; UAE.

lease note- 6E has been selected as our potential eCpansion

market for %ear /1B as per the data of /1+, however before

eCpansion fresh data related to the population will be taken again

for confirming the potential market countr%!

DoMore, Live More.



s the eCpansion

plan comes into action after two %ears, fresh data related to the

population will be taken again to decide the eCpansion countr%! 2o

ndia is huge producer ( eCporter of both the item milk and

mango! 2o we have to increase ;F of nation b% enhancing

foreign income of the nation! 2o we are contributing for that oncontinuous basis! nd basicall% it's our vision towards

)hitradhara!

DoMore, Live More.



CONCULSION

s we all know C*'&4%8*%4% is a much known established

Milk and 0ood and <everage brand of ndia, which aims to satisf%

the needs of its customers through the touch of &%giene and

2%stematic "peration

)hitradhara will definitel% gain a good share in ;ulf market

which will increase the compan%'s brand name and brand image

which will further help in future eCpansion around the globe and

ultimatel% fulfill its mission and vision statement!

Fo More, 7ive More

dairy business in maharashtra

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