daily deal builder e-commerce software training-win-win-win

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Daily Deal Builder Training: Creating a WIN WIN - WIN. A win-win situation does not make sense because there are only two contact points, where three are needed. The Consumer , the Merchant and your Deal Site itself all need to be considered when structuring successful deals..

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Editor’s note: The following is a guest post by Marc Horne. Marc is a co-founder of DailyDealBuilder.com , provider of daily deal software, solutions, and sales training. How to make each and every one of your daily deal and coupon promotions a win for you, a win for the merchants offering a deal, and a win for the customers. It’s not rocket science. Create a win for the customer, the merchant, and yourself… and you are setting your business up to thrive. Comments, demo’s, press, or questions? Comment below or send our team an email at [email protected] Make moves today, Marc D. Horne Co-Founder, DailyDealBuilder.com

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Page 1: Daily Deal Builder e-commerce software training-win-win-win

Daily Deal Builder Training:Creating a WIN – WIN - WIN.

A win-win situation does not make sense because there are only two contact points, where three are needed. The

Consumer, the Merchant and your Deal Site itself all need to be considered when structuring successful deals..

Page 2: Daily Deal Builder e-commerce software training-win-win-win

Educate your merchants. Help them structure and price a profitable deal, and be sure to cut yourself in 30%-50%.

Page 3: Daily Deal Builder e-commerce software training-win-win-win

Pricing & Structuring Your Deal

Certain price points and percentages can work for some businesses and not others. Realize that each business you work with is unique.

Page 4: Daily Deal Builder e-commerce software training-win-win-win

Pricing & Structuring Your Deal

Help your merchants figure out a pricing and promotion plan that works for them, their customers, and also you. And be sure that they are educated on how to treat their new customers too.

Page 5: Daily Deal Builder e-commerce software training-win-win-win

Pricing & Structuring Your Deal

Over-delivery is key when your merchants serve their new customers. Going above and beyond, as well as properly following up, is vital to the success of their promotion.

Page 6: Daily Deal Builder e-commerce software training-win-win-win

Pricing & Structuring Your Deal

Here are a few types deal structures…

Page 7: Daily Deal Builder e-commerce software training-win-win-win

The Bundle

Combing two or more of your products as a bundle and offering a discount on it. Typically, you might not offer

this bundle to the general public.

• Buy one ticket to Symphony Orchestra on __/__/__ and get another ticket

for the __/__/__ show.

• Receive free breadsticks with the purchase of a Pizza.

• Buy product X at full price and receive product Y with no extra charge

Page 8: Daily Deal Builder e-commerce software training-win-win-win

The Complementary Bundle

Work with two similar / complementary businesses to offer a package deal that includes services or products

from two separate businesses.

• Dinner and a Movie

• GA. Aquarium tickets & World of Coke combo pass

• iPhone and iPhone speakers

• Dinner at a restaurant and ice cream at ice cream parlor across street

Page 9: Daily Deal Builder e-commerce software training-win-win-win

The Special

The special is where a business makes a unique offering for their services specifically designed for your Deal Site.

• 2 for 1 Valentines day pre-fixed dinner

• Laser Hair removal – Large, Medium, Small…

• Choice of appetizer, entrée, and desert from special menu.

• Software purchase with 1 year free hosting.

Page 10: Daily Deal Builder e-commerce software training-win-win-win

The Standard

This is where merchants follow the usual route of offering 50%-90% off one of their products or services.

• $19 for $50 worth of Food

• 50% Off Skydiving Adventure

• 1 Year Membership to Gym for $99! An 85% discount!

Page 11: Daily Deal Builder e-commerce software training-win-win-win

Pricing Strategies

Page 12: Daily Deal Builder e-commerce software training-win-win-win

Reverse Engineer Successful Deals

A quick Groupon or Living Social search will show you businesses

who regularly release deals in various categories. Breakdown all

aspects of the promotion.

• What were the pricing points? What were the margins?

• What type of copy was used? Headline? Package options?

• What were the terms and conditions?

• How many sold? Revenue generated?

Page 13: Daily Deal Builder e-commerce software training-win-win-win

Maximizing Customer Loyalty

Your mission is to help merchants get brand new, loyal customers. Help educate them on how to over deliver

when they serve their new customers. Going above and beyond as well as properly following up and nurturing

the loyalty will make their promotion a home run.

Page 14: Daily Deal Builder e-commerce software training-win-win-win

8 Easy Steps for Your Merchants to Maximize Customer Loyalty When

Running a Promotion With Your Daily Deal Builder Site.

Page 15: Daily Deal Builder e-commerce software training-win-win-win

1. Thank the customer for their purchase and congratulate them.

• Personally thank each customer for visiting your business and congratulate them on receiving a great deal.

• Let them know your expectations. You want to impress them and see them again.

• A primary reason a customer turns into a repeat customer is if they are treated like a star.

• Although, these customers paid a discount, it is MORE important than ever to go above and beyond for them and verbally let them know you are thankful for their business.

• Gratitude and a hand shake from a manager can go a very long way.

• Ask to see the customer again soon.

• Smile more often.

• Ensure your employees know the importance of treating your new customers with kindness and respect.

Page 16: Daily Deal Builder e-commerce software training-win-win-win

2. Send them off with a “we want to see you again” card or pamphlet.

• When your clients are leaving, give them a business card or pamphlet that incentivizes them to come back and bring a friend.

• One option is to provide incentives directly on the customers receipt.

• Offer a small discount on the next time they come in.

• Be sure to include instructions for how to connect with you on Facebook. Include the reason why you want them to connect with you.

Page 17: Daily Deal Builder e-commerce software training-win-win-win

3. Gather feedback and testimonials as early as possible.

• Ask the new customer how their experience is going.

• When someone verbally states they are enjoying themselves, they tend to want to stick by their decision.

• Let the customer know that you would very much appreciate it if they provided a Yelp review to let others know. Explain to them how this can help you out.

• Encourage them to tell their friends about their experience on Facebook.

• If a customer is unhappy, deal with it right away and make it right. We want to avoid negative social reviews at all costs. Often times, unhappy customers can actually become raving fans if they feel the business made things “right.”

Page 18: Daily Deal Builder e-commerce software training-win-win-win

4. Provide excellent products and services.

• A primary reason customers will tell their friends about your business is if they received a superior product or service from you.

• Provide exceptional customer service.

• Analyze your customer feedback and figure out your businesses weaknesses.

• Address and overcome these weaknesses with the customer, and then your employees.

• What can you do to make your customer experience more enjoyable? Put yourself in your customers shoes.

• Hang up notices for your employees that are visible to customers, “Remember, our customers pay our bills!”

Page 19: Daily Deal Builder e-commerce software training-win-win-win

5. Offer upsells and one-time offers to your customers that make sense.

• A full-proof way to increase revenue is by offering additional packages or items to your new clients that make sense.

• Our deserts are delicious, would you like to try one? Would you like another glass of wine?

• What upsells can your business offer that make perfect sense?

Page 20: Daily Deal Builder e-commerce software training-win-win-win

6. Follow up with your new customer.

• Following up with your new customers at the right time is the easiest way to turn them into repeat customers.

• Work to get your new customer on your mailing list.

• Follow up with them with discounts and incentives to bring them back into your business.

• Paint a picture of future purchases.

• Connect with them on Facebook & follow them on Twitter.

• Ask them to bring a new friend to your business.

Page 21: Daily Deal Builder e-commerce software training-win-win-win

7. Develop a customer reward program.

• Develop a system to reward your customers for their visits.

• Coupons, discounts, deals, and incentives can easily make a customer choose you over your competitor.

• What type of customer rewards make sense for your business and will bring your customers back in the door?

Page 22: Daily Deal Builder e-commerce software training-win-win-win

8. Stand behind your business.

• Be confident in your business and stand behind it.

• Continually work to provide the best possible service.

• Offer some sort of customer satisfaction guarantee.

• Ensure your employees are properly trained and know the importance of making your customers happy and loyal.

Page 23: Daily Deal Builder e-commerce software training-win-win-win

Dealing With Online Reviews

It’s not a matter of “IF” your clients will receive negative online reviews, it’s a matter of “WHEN.”

Page 24: Daily Deal Builder e-commerce software training-win-win-win

Finding and responding to online reviews.

• Treat each customer as if they are Ego, and are going to write a review of your business in a major publication.

Page 25: Daily Deal Builder e-commerce software training-win-win-win

Finding and responding to online reviews.

• Every single person who walks in your client’s door has the ability to write a review of their company that could potentially get mass exposure.

• Businesses must do everything in their power to make sure that each of their customers receive world class service. Running a daily deal promotion can generate a huge, positive, social media buzz; so have the attitude that each customer is a famous reviewer and strive to impress them.

Page 26: Daily Deal Builder e-commerce software training-win-win-win

Finding and Responding to Online Reviews “Respond with Timeliness”

• Never ignore an online review. They won’t just go away. Instead respond quickly and personably.

• You should have Google Alerts set up for your company so that you are notified as early as possible when someone posts a negative review. Responding in a timely manner works with positive reviews also.

• If someone leaves a positive review about your company, respond to them and thank them and invite them to come on back in to your business and bring friends next time.

• The only time you would want to completely ignore a negative review is if it is completely obvious that the person leaving a review is crazy or just an internet troll.

Page 27: Daily Deal Builder e-commerce software training-win-win-win

Finding and Responding to Online Reviews “Do Not Start a Debate.”

• Starting a debate on a public forum with an irritated customer will do no good.

• Everyone understands that the customer is not always right, but if you have to prove it publically, they are definitely not going to be a customer any more.

• Demonstrate strong empathy for the customer, let them know that you understand they are dissatisfied, and want to do everything in your power to make it right.

• If possible, bring the public discussion to a private forum via email or phone.

Page 28: Daily Deal Builder e-commerce software training-win-win-win

Finding and Responding to Online Reviews “Make it Right.”

• Do your best to prove to this person that you have them, the customer, in mind and it is your highest priority to gain their respect.

• Explain what happened.

• Refund the customer or give them a discount on future services.

• Often times, a disgruntled customer who turns into a raving fan can become your biggest promoter.

Page 29: Daily Deal Builder e-commerce software training-win-win-win

Finding and Responding to Online Reviews “Learn from the good and the bad reviews.”

• It is disheartening to see a negative review. However, they may happen from time to time especially with the large influx of customers that your business should receive.

• Don’t let the negative reviews bring you down.

• Learn from the negative feedback and capitalize on the positive feedback.

• Take notes on the feedback and add to a “testimonial” or “complaint” document.

Page 30: Daily Deal Builder e-commerce software training-win-win-win

Cutting Your Business In…

Know your “Nut” expenses

Know time and money it takes you to list an offer.

Outline all operational costs and put a valuation on each offer that your deal site runs.

Page 31: Daily Deal Builder e-commerce software training-win-win-win

Cutting Your Business In…

Promotion needs to work for your merchants, but it also must work for you. The standard rate is 50 / 50 split. You are doing all of the work in promoting the deal, setting it up, and writing the copy. Don’t undercut yourself, but don’t lose a potential

merchant over a few percentage points either.

Page 32: Daily Deal Builder e-commerce software training-win-win-win

Cutting Your Business In…

Offer to pay the business 50% of what is owed to them one to seven days after the promotion ends and the remaining

balance owed after 30-60 days. This helps you be prepared for refunds and chargebacks while still helping the business

receive a quick cash influx.

Page 33: Daily Deal Builder e-commerce software training-win-win-win

Thank you! Visit DailyDealBuilder.com to learn

more about us.

We look forward to building a lasting relationship with you. If

you have any questions, email us at [email protected].