dahlia beauty dream opportunity analysis project
TRANSCRIPT
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Business Plan (OAP) UTeM
BUSINESS PLANOpportunity
Analysis Project
Prepared for:En. Albert Feisal
Ismail
Prepared by:Dahlia Beauty
Dream Enterprise
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Business Plan (OAP) UTeM
Our Logo:
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Business Plan (OAP) UTeM
Team’s Members:
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Business Plan (OAP) UTeM
Nur Hidayah Jadid
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Business Plan (OAP) UTeM
Rozlina Roshman
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Business Plan (OAP) UTeM
Siti Zubaidah Kusnan
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Business Plan (OAP) UTeM
Nur Farahin Salleh
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Business Plan (OAP) UTeM
Zuliana Kartini Zulkifli
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Business Plan (OAP) UTeM
Company’s Structure:
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Business Plan (OAP) UTeM
Financial Department
Marketing Department
Business Department
Company’s Departments:
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Business Plan (OAP) UTeM
Business Idea:
• One of our team member involve in this business about six months
experiences
• Registered under Suruhanjaya Syarikat Malaysia
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Business Plan (OAP) UTeM
Our Products:
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Business Plan (OAP) UTeM
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Business Plan (OAP) UTeM
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Business Plan (OAP) UTeM
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Business Plan (OAP) UTeM
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Business Plan (OAP) UTeM
Value Proposition:
“Experience The Pure Beauty”
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Business Plan (OAP) UTeM
Key Activities: A-day-in-life Scenario – regular day,
problem, economic consequences & enabling factors
Strategy Canvas - factors of buying a product or service
Buyer Utility Grid- point in product life cycle to add value
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Business Plan (OAP) UTeM
Customer Segment:Gender
AgeType of skin
ClimateDaily Routine
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Business Plan (OAP) UTeM
Customer Relation: Promotion during festival –
Hari Raya sale, Merdeka sale (open additional discounts on
certain products) Membership card
Send customers advance notice of special sales Free gifts Voucher
Lucky draw
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Business Plan (OAP) UTeM
Channels:Our beauty
product focus for all women in the range of 18 years and above.
Suitable for all Asian
skins.
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Business Plan (OAP) UTeM
Market Research Data:
Identify Official Government
Sources of Market and Industry Data.
Identify Additional Sources of
Analysis
Understand the
International Marketplace
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Business Plan (OAP) UTeM
SWOT Analysis:
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Business Plan (OAP) UTeM
Online Service:
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Business Plan (OAP) UTeM
Direct Buying:
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Business Plan (OAP) UTeM
Competition & Positioning:
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Business Plan (OAP) UTeM
• LOAN• FC: RENTAL, UTILITIES
• VC : PRODUCT
• PROMOTION : -FESTIVAL
• DELIVERY COST• PURCHASING
COST• PACKAGING
OPERATION COST
MARKETING COST
LIABILITIESSALE COST
Cost Structure:
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Business Plan (OAP) UTeM
Key
Reso
urce
:
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Business Plan (OAP) UTeM
Target Revenue:
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Business Plan (OAP) UTeM
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Business Plan (OAP) UTeM
Major Risks:
• Fake product• Similar product sold in the market
• Fraud
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Business Plan (OAP) UTeM
The End
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Questions ???
Business Plan (OAP) UTeM