x

DAFTAR ISI

Lembar Judul Tugas Akhir............................................................................................ i

Lembar Pernyataan Keaslian Tugas Akhir ................ Error! Bookmark not defined.

Lembar Pernyataan Persetujuan Karya Ilmiyah ......... Error! Bookmark not defined.

Lembar Persetujuan dan Pengesahan Tugas Akhir .... Error! Bookmark not defined.

Lembar Konsultasi Tugas Akhir ................................ Error! Bookmark not defined.

Kata Pengantar ............................................................................................................. v

Abstraksi....................................................................................................................vii

Daftar Isi.......................................................................................................................x

Daftar Gambar ............................................................................................................ xii

Daftar Tabel .............................................................................................................. xiv

Daftar Lampiran ......................................................................................................... xv

BAB I PENDAHULUAN ...................................................................................... 1 1.1. Latar Belakang ................................................................................... 1

1.2. Rumusan Permasalahan ..................................................................... 3

1.3. Tujuan Perancangan .......................................................................... 3

1.4. Ruang Lingkup Perancangan ............................................................. 3

1.5. Manfaat Perancangan ........................................................................ 4

1.6. Metode Perancangan ......................................................................... 5

1.6.1. Metode Pengumpulan Data ................................................... 5

1.6.2. AnalisaData ............................................................................ 6

1.7. Skematika Perancangan ..................................................................... 7

BAB II LANDASAN TEORI ............................................................................... 10 2.1. Pengertian Corporate Identity .......................................................... 10

2.2. Manfaat Corporate Identity .............................................................. 11

2.3. Pengertian Logo ............................................................................... 11

2.4. Jenis Bentuk Logo ............................................................................ 12

2.4.1. JenisLogo ............................................................................ 12

2.5. Fungsi dan Tujuan Logo ................................................................... 13

2.6. Kriteria Logo .................................................................................... 14

2.7. Langkah Penciptaan Logo ................................................................ 15

2.8. Karakteristik Logo............................................................................ 17

2.8.1. Arah garis danSifatnya ........................................................ 17

2.8.2. Bentuk Dasar dan Sifatnya .................................................. 19

2.8.3. Gestalt .................................................................................. 20

2.9. Identitas Visual ................................................................................. 22

2.9.1. Identitas Visual.................................................................... 22

BAB III PERANCANGAN KREATIF DAN APLIKASI LOGO ..................... 26 3.1. Analisis dan Konsep Perancangan Corporate Identity .................... 26

3.1.1. Fakta Kunci dan Analisis Data ............................................ 26

3.1.2. Konsep Perancangan ........................................................... 30

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3.1.3. Strategi Perancangan ........................................................... 31

3.1.4. Filosofi dan Makna Logo .................................................... 33

3.2. Aplikasi Logo dalam Corporate Identity ......................................... 37

3.2.1. Cover depan dan belakang .................................................. 37

3.2.2. Sambutan Direksi ................................................................ 39

3.2.3. Daftar Isi.............................................................................. 40

3.2.4. Riwayat Perusahaan dan Logo Lama .................................. 41

3.2.5. Proses Gambar Logo ........................................................... 42

3.2.6. Standar Huruf ...................................................................... 43

3.2.7. Pantone Warna .................................................................... 44

3.2.8. Filosofi Logo ....................................................................... 45

3.2.9. Logo Positif dan Negatif ..................................................... 46

3.2.10. Logo Berwarna .................................................................... 47

3.2.11. Variasi Ukuran Logo ........................................................... 48

3.2.12. Ketentuan Mekanikal Desain Logo (Grid System) ............. 49

3.2.13. Ketentuan Minimum Clear Area ........................................ 50

3.2.14. Ketentuan Logo dengan Latar Belakang Berwarna ........ 51

3.2.15. Ketentuan Layout Elemen Logo ......................................... 52

3.2.16. Ketentuan Logopada Stationary ......................................... 53

3.2.17. Ketentuan Logo pada Signage (Papan Nama) ................... 56

3.2.18. Ketentuan Logo pada Kartu Nama ..................................... 58

3.2.19. Ketentuan Logo pada Seragam ........................................... 59

3.2.20. Ketentuan Logo pada Bilboard .......................................... 60

3.2.21. Ketentuan Logo pada Iklan Cetak ...................................... 61

3.2.22. Ketentuan Logo pada Website ............................................ 63

3.2.23. Ketentuan Logo pada Kendaraan ....................................... 64

3.2.24. Ketentuan Logo pada Packaging ........................................ 65

3.2.25. Ketentuan Logo pada Merchandise .................................... 66

3.2.26. Biografi Perancang ............................................................. 68

3.2.27. CD Materi Corporate Identity ............................................ 70

3.3. Time Table dan Biaya Produksi ....................................................... 71

3.3.1. TimeTable ............................................................................ 71

3.3.2. BiayaProduksi ..................................................................... 72

3.4. Kendala dan Pemecahan .................................................................. 73

3.4.1. Kendala ............................................................................... 73

3.4.2. Pemecahan........................................................................... 73

BAB IV PENUTUP ................................................................................................ 74 4.1. Kesimpulan ...................................................................................... 74

4.2. Saran-saran ...................................................................................... 74

DAFTAR PUSTAKA ............................................................................................... 76 DAFTAR RIWAYAT HIDUP .................................... Error! Bookmark not defined.

LAMPIRAN . ............................................................................................................ 77

xii

DAFTAR GAMBAR

Gambar I.1. Skematika Perancangan ........................................................................... 7

Gambar II.1. Jenis Logo Picture Mark dan LetterMark ............................................ 12

Gambar II.2. Jenis Logo Picture Mark sekaligus LetterMark ................................... 13

Gambar II.3. Jenis Logo LetterMark.......................................................................... 13

Gambar II.4. Kriteria Logo Bentuk ............................................................................ 14

Gambar II.5. Kriteria Logo Warna ............................................................................. 15

Gambar II.6. Arah Garis dan Sifatnya (Horisontal) ................................................... 17

Gambar II.7. Arah Garis dan Sifatnya (Vertikal) ....................................................... 18

Gambar II.8. Arah Garis dan Sifatnya (Diagonal) ..................................................... 18 Gambar II.9. Bentuk Dasar dan Sifatnya (Lingkaran) ............................................... 19

Gambar II.10. Contoh Bentuk Dasar dan Sifatnya (Lingkaran) ................................ 19

Gambar II.11. Bentuk Dasar dan Sifatnya (Segi Empat) ........................................... 19

Gambar II.12. Contoh Bentuk Dasar dan Sifatnya (Segi Empat) .............................. 20

Gambar II.13. Bentuk Dasar dan Sifatnya (Segitiga) ................................................ 20

Gambar II.14. Contoh Gambar Bentuk Dasar dan Sifatnya (Segitiga) ...................... 20

Gambar II.15. Contoh Similarity ................................................................................ 21

Gambar II.16. Contoh Closure ................................................................................... 21

Gambar II.17. Contoh Figure Ground ....................................................................... 22

Gambar II.18. Contoh Impossible Figure .................................................................. 22

Gambar II.19. Makna Warna ..................................................................................... 23

Gambar II.20. Tipografi (Futura Hand) ..................................................................... 26

Gambar II.21. Tipografi (Futura Hand Writter) ......................................................... 26

Gambar III.1. Struktur Organisasi Syahid Properti .................................................... 27 Gambar III.2. Logo Lama Syahid Properti ................................................................ 28

Gambar III.3. Unsur Visual logo baru Syahid Properti...................................................31

Gambar III.4. Warna hijau pada logo baru Syahid Properti ...................................... 32

Gambar III.5. Warna putih pada logo baru Syahid Properti ...................................... 32

Gambar III.6. Warna orange pada logo baru Syahid Properti.................................... 32

Gambar III.7. Proses Gambar Logo.............................................................................34

Gamabr III.8. Gambar Logo Baru .............................................................................. 35

Gambar III.9. Cover Depan ........................................................................................ 37

Gambar III.10. Cover Belakang ................................................................................. 38

Gambar III.11. Sambutan Direksi .............................................................................. 39

Gambar III.12. DaftarIsi ............................................................................................. 40

Gambar III.13. Riwayat Perusahaan .......................................................................... 41

Gambar III.14. Proses Gambar Logo ......................................................................... 42 Gambar III.15. Standart Huruf ................................................................................... 43

Gambar III.16. PantoneWarna ................................................................................... 44

Gambar III.17. Filosofi Logo ..................................................................................... 45

Gambar III.18. Logo Positif-Negatif .......................................................................... 46

Gambar III.19. Logo Berwarna .................................................................................. 47

Gambar III.20. Variasi Ukuran Logo ......................................................................... 48

Gambar III.21. Grid System ....................................................................................... 49

Gambar III.22. Minimum Clear Area ........................................................................ 50

Gambar III.23. Logo pada Latar Berwarna ................................................................ 51

Gambar III.24. Ketentuan Layout Elemen Logo ........................................................ 52

Gambar III.25. Logo pada Kop Surat ......................................................................... 53

xiii

Gambar III.26. Logo pada Amplop ............................................................................ 54

Gambar III.27. Logo pada Memo .............................................................................. 55

Gambar III.28. Logo pada Fax ................................................................................... 56

Gambar III.29. Logo pada Signage ............................................................................ 57

Gambar III.30. Logo pada Kartu Nama ..................................................................... 58

Gambar III.33. Logo pada Seragam ........................................................................... 59 Gambar III.32. Logo pada Billboard .......................................................................... 60

Gambar III.33. Logo Poster ....................................................................................... 61

Gambar III.34. Logo pada Brosur .............................................................................. 62

Gambar III.35. Logo pada Website (Home)............................................................... 63

Gambar III.36. Logo pada Kendaraan........................................................................ 64

Gambar III 37. Logo pada Packaging ........................................................................ 65

Gambar III.38. Logo Pada Topi ................................................................................. 66

Gambar III.39. Logo pada Mug ................................................................................. 67

Gambar III.40. Logo pada Gantungan Kunci...............................................................68

Gambar III.41. Biografi Perancang ............................................................................ 69

Gambar III.42. CD Materi Corporate Identity.............................................................70

xiv

DAFTAR TABEL

1. Tabel III.1. Time Table kegiatan Pra Produksi ................................................... 71

2. Tabel III.2. Time Table kegiatan Pasca Produksi................................................ 71

3. Tabel III.3. Time Table kegiatan Kegiatan Produksi .......................................... 72

4. Tabel III.4. Biaya Produksi..................................................................................72

xv

DAFTAR LAMPIRAN

Lampiran A

Lampiran A.1. Surat Keterangan Riset Perusahaan

Lampiran A.2. Surat Keterangan Perancangan Karya dan Izin Merek A3

Lampiran A.3. Surat Keterangan Persetujuan Karya (Approval)

Lampiran A.4. Approval Logo

Lampiran B

Lampiran B.1. Call Report

Lampiran B.2. Client Brief

Lampiran C

Lampiran C.1. Sketsa Logo Tidak Disetujui Versi 1

Lampiran C.2. Sketsa Logo Tidak Disetujui Versi 2

Lampiran C.3. Sketsa Logo Tidak Disetujui Versi 3

Lampiran C.4. Sketsa Logo Tidak Disetujui Versi 4

Lampiran C.5. Sketsa Logo Tidak Disetujui Versi 5

Lampiran C.6. Sketsa Logo Tidak Disetujui Versi 6

Lampiran C.7. Sketsa Logo Disetujui Versi 7

Lampiran C.8. Logo Lama

Lampiran D

Lampiran D.1. Hasil Wawancara

Lampiran D.2. Dokumentasi