TESIS

PENGARUH WIRAUSAHA TERHADAPPENGEMBANGAN KARIR INDIVIDUPADA DISTRIBUTOR MULTI LEVEL MARKETING X DI MALANG

MOCHAMMAD ISA ANSHORI

PROGRAM STUDI PENGEMBANGAN SUMBER DAYA MANUSIAMINAT STUDI INDUSTRI DAN BISNISPAS CAS AR JANA UNI VER S I T AS AI R L ANGGASURABAYA2003

PENGARUH WIRAUSAHA TERHADAPPENGEMBANGAN KARIR INDIVIDUPADA DISTRIBUTOR MULTI LEVEL MARKETING X DI MALANG

TESIS

Untuk Memperoleh Gelar MagisterDalam Program Studi Pengembangan Sumber Daya ManusiaPada Program Pascasarjana Universitas Airlangga

Oleh

MOCHAMMAD ISA ANSHORI090114417 M

PROGRAM PASCASARJANAUNIVERSITAS AIRLANGGASURABAYA2003

DAFTAR ISI

Sampul depan ..................................................................................................................Sampul dalam .................................................................................................................Prasyarat gelar ................................................................................................................Pengesahan ....................................................................................................................Penetapan panitia penguji ...............................................................................................Ucapan Terima Kasih .....................................................................................................Ringkasan .......................................................................................................................Summary ........................................................................................................................Abstract ..........................................................................................................................Daftar isi .........................................................................................................................Daftar tabel .....................................................................................................................Daftar gambar ................................................................................................................Daftar lampiran .............................................................................................................

BAB 1 PENDAHULUAN ..............................................................................................1.1. Latar Belakang .........................................................................................................1.2. Rumusan Masalah ...................................................................................................1.3. Tujuan Penelitian .....................................................................................................1.4. Manfaat Penelitian ...................................................................................................

BAB 2 TINJAUAN PUSTAKA .....................................................................................2.1. Pengertian Wirausaha .............................................................................................2.2. Pengertian Karir ......................................................................................................2.2.1. Pengembangan karir ......................................................................................2.3. Pengertian Multi Level Marketing ..........................................................................

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11889

1010141618

BAB 3 KERANGKA KONSEPTUAL PENELITIAN .................................................. 223.1. Kerangka Konseptual ............................................................................................. 22

BAB 4 METODE PENELITIAN ..................................................................................4.1. Jenis Penelitian ........................................................................................................4.2. Populasi dan Sampel ..............................................................................................4.3. Tehnik Pengambilan Sampel ..................................................................................4.4. Variabel Penelitian .................................................................................................4.4.1. Klasifikasi Variabel ......................................................................................4.4.2. Definisi Operasional Variabel .......................................................................4.5. Instrumen Penelitian ................................................................................................4.5.1. Penentuan skor ............................................................................................4.6. Lokasi dan Waktu Penelitian ...................................................................................4.7. Prosedur Pengumpulan Data ..................................................................................4.7.1. Jenis dan Sumber Data ..................................................................................4.7.2 Cara Pengumpulan Data .................................................................................4.8. Cara Pengelolaan Data ..........................................................................................4.9. Cara Analisis Data ..................................................................................................

242424252525262727282828292930

BAB 5 HASIL PENELITIAN ........................................................................................5.1. Gambaran Umum Proses Penelitian ........................................................................5.2. Karakteristik Responden .........................................................................................5.3. Deskripsi Variabel Penelitian ..................................................................................5.3.1. Variabel Wirausaha ......................................................................................5.3.2. Variabel Orientasi Karir ...............................................................................5.4. Hasil Uji Regresi Logistik .......................................................................................

31313133333535

BAB 6 PEMBAHASAN ............................................................................................... 396.1. Pengaruh Wirausaha Terhadap Pengembangan Karir ............................................. 39

BAB 7 KESIMPULAN DAN SARAN ......................................................................... 527.1. Kesimpulan ............................................................................................................. 527.2. Saran ....................................................................................................................... 53

Daftar Pustaka ............................................................................................................... 54Lampiran

DAFTAR TABEL

Tabel 5.1. Distribusi Jenis Kelamin tahun 2003 ..........................................................Tabel 5.2. Distribusi Usia Responen tahun 2003 .........................................................Tabel 5.3. Distribusi Pendidikan Responden tahun 2003 .............................................Tabel 5.4. Distribusi Kreatif ..........................................................................................Tabel 5.5. Distribusi Inovatif ........................................................................................Tabel 5.6. Distribusi Berani ........................................................................................Tabel 5.7. Distribusi Variabel Pengembangan Karir ....................................................Tabel 5.8. Tabulasi Silang Variabel Kreatif ..................................................................Tabel 5.9. Tabulasi Silang Variabel Inovatif .................................................................Tabel 5.10. Distribusi Frekwensi Terhadap Pengembangan Karir ................................Tabel 5.11. Hasil Uji Regresi Logistik Berganda ..........................................................

DAFTAR GAMBAR

Gambar 2.1. Pengembangan Karir ................................................................................Gambar 2.2. Jenjang Karir Distributor MLM X ........................................................Gambar 2.3. Saluran Pemasaran ....................................................................................Gambar 2.4. Sistem Distribusi MLM............................................................................Gambar 2.5. Perbedaan MLM dengan Pemasaran Konvensional .................................Gambar 3.1. Kerangka Konseptual ...............................................................................

DAFTAR LAMPIRAN

3232333434343535363737

161720202122

Lampiran 1Lampiran 2Lampiran 3Lampiran 4Lampiran 5Lampiran 6

Angket/quistionerReliabilityFrequenciesCrosstabsLogistic RegressionData primer