daehana&c : dx solution for holistic brand experience (eng)
Post on 07-Apr-2017
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Works
DAEHAN A&C is a Global Advertising Agency specializing in Marketing and Communication Convergence.
Works History
2009Established a local subsidiary in shanghai, China
Chosen as the “Most innovative company” by korea sMba
Launched brand development R&d center
2010
Established a local subsidiary in guangzhou, china
2007
2011Established korea-China joint Company “Sum marketing group” in Shanghai, China
launched a russian insight team within the r&d center
Certified as “global design firm Capability reinforcement project” by motie (ministry of trade, industry & energy)
2012
2013Selected as a desired case for “global design firm capacity Enhancement project” by motiE (ministry of trade, industry & Energy)
Award for the “outstanding global business” on the 50th trade day by the president
Global agency contract with p&G
Chosen as a “rising star” company by kodit
Chosen as the “innovative technology Company” by korea smba
2014
Beijing branch in China established
2002
2003Awarded “Best Partnership Prize” by l’oreAl korea
Became a member of international PoP association (U.S. PoPAi)
1993DAEHAN A&C founded
1999Launches the overseas advertisement division
Chosen as an official partner of L’oreaL
1998
Works
2012
Hankook MastersGlobal SI Manual Guide
2011 2012
NESCAFE DolCE GuStoBus Shelter Advertisement / SI Guideline / OOH AD
2010
LG MobiLe ShopGlobal SI Manual Guide
2013
2013
LS NetworkS kIHU BI / SI Manual Guide
2014
GLSI Solution Toolkit
recent awards
SK-II PItera HouSePop-up Store Brand Guide
LG MobiLeL - Style BI Manual Guide
2004Awarded the Bronze Prize for “Consumer Electronics” and “Entertainment Counter Display Permanent” by The POP Show “Design of the Times 04”
2005Awarded the Silver Prize by the Global Shop OMA for “Philips” / Awarded Bronze Prize by the Global Shop OMA for “L’OrEAL” / Awarded the Gold Prize by the POP show “Design of the Times 05” for “Philips”
2006Awarded Gold Prize for BI & Package Design by Kellogg’s International Marketing Award for “Cereal Story” Selected as “MAIN-BIZ” by Small and Medium Business Administration
2010Certified Good Design Award for “SAMSUNG Fire Station” Certified Good Design Award for “HANKOOK TIrE Master’s Shop Guideline”
2011Certified Good Design Award for “NESCAFE Dolce Gusto Store Identity Guideline”/ Awarded grand top Good Design Award for “NESCAFE Dolce Gusto Special Bus Shelter AD”
2013Certified Good Design Award for “SK-II Pitera House : POP-UP Store” / Certified Good Design Award for “1-Day ACUVUE Define® UV Tester Ad” / Certified Good Design Award for “KIHU Brand Identity & Store Identity Guideline Set”
2014Awarded “IF Award” for GLSI(GLocal Store Identity) Toolkit Selected as “INNO-BIZ” by Small and Medium Business Administration.
Works
Daehan a&C Seoul
Daehan a&C Beijing
Daehan a&C Shanghai [Sum Marketing Group]
Daehan a&C Guangzhou
HeadquartersSeoul, korea
China - branChBeijing, shanghai, guangzhou
joint venture company
[Sum Marketing Group] Shanghai
Global branch
Resident Employee in hà nôi
Works organization
Insight Creative
innovative Brand Communication
Procurement & Management
Moment Of Truth
dAEHAN Experience laboratory
Works service
Marketing Research & Brand Consulting
Target Survey
FGI / FGD
Insight Analysis
Brand Audit
Brand Workshop
Brand Consulting
Brand Management
Marketing Planning & Brand Strategy
Branding Strategy
IMC Strategy
MPR Strategy
Digital Campaign
Experiential Contents
Space Marketing
Shopper Marketing
Promotion & Exhibition
Creative & Holistic Design
Brand Naming
Brand Slogan
Brand Design
Key Visual
Viral Contents
Digital Contents
IMC Campaign
Service Design
Space Design
In-store Tool Kit
Production & Global Management
Prototype
Installation
Inspection
Demonstration
Operation
Quality Control
Integrated Media Planning
Media Mix & Buying
New Media Development
Media Tracking
Media Analysis
Triple Media Management
praDa▶ Brand Shop
Our RoleSpace Strategy
Space Design
VM Design
Fixture detail design
Manufacture
Construction
Salomon▶ Brand Shop
Our RoleExperiential Contents
Architecture Design / Space Marketing
Space Strategy / Space Design
VM Design / Contents Planning
Promotion Design / Media contents develop
Media installation / Visual Contents
In-store Tool Kit / Installation
Construction
eight SeConDS▶ Brand Shop
Our Role
Space Strategy
Space Design / VM Design
Contents Planning / Promotion Design
Visual Contents / In-store Tool Kit
Installation / Construction
JuliuS meinl▶ Brand Shop
Our Role
Space Strategy
Space Design / VM Design
Contents Planning / Promotion Design
Visual Contents / Installation
Construction
etuDe houSe▶ Brand Shop
Our Role
Experiential Contents
Architecture Design
Space Marketing / Space Strategy
Space Design / VM Design
Contents Planning
Promotion Design
DaVi▶ Brand Shop
Our Role
Space Strategy
Visual Asset Development
Space Design
In-store Tool Kit
VM Design
1 Tester Bar2 Highlight attractiveness Key product & LOGO / repetition display of product3 Promotion4 Unit & Small tool kit5 Key Product
1 2 3
4
5
olay▶ Brand Shop
Our Role
Space Strategy
Space Planning
Design Concept Development
Design System Development
VM Manual Guide
la Cure gourmanDeOur Role
PR Strategy / Contents Planning
Key Message / Attraction Contents
Space Design / VM Design
Construction / Installation
PR Event / Digital Marketing
▶ Brand Shop
Sk-ii▶ Festive FMOT
Our RoleSpace Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation
Our Role
Space Design
VM Design
Contents Planning
In-store Tool Kit
Construction
Installation
Sk-ii▶ FMOT VM
SK-II Pop-up Store Pitera House Season 1
SK-II Pop-up Store Pitera House Season 3
SK-II Pop-up Store Pitera House Season 2
SK-II Pop-up Store Pitera House Season 4
Sk-ii▶ Pitera House Pop-up Store Our Role
Campaign Strategy
Contents Planning / Emblem
Key Message / Key Visual Asset
Development / Venue Setup / Space Design
Development / Attraction Contents
Trial Device / Art Collaboration
Co – Marketing / PR Event
Outdoor Activity / Digital Marketing
New Channel Sales Link
Sk-ii▶ Pop-up Store
Our RoleCampaign Strategy
Contents Planning
Emblem / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Trial Device
Co – Marketing / PR Event
Digital Marketing
New Channel Sales Link
2
3
4
1
Sk-ii▶ Pitera House season 2 event
Our RoleContents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing
Our RolePR Strategy
Experiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation / PR event
Sk-ii▶ Miracle Tree
Sk-ii▶ Miracle Tree
Our RoleExperiential Contents
Shopper Marketing
Space Design / VM Design
Contents Planning
In-store Tool Kit / Construction
Installation
Our RoleContents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents / Trial Device
PR Event / Outdoor Activity
New Channel Sales Link
Sk-ii▶ Mega Event
Our Role
Space Strategy
Space Design
Promotion Design
Visual Contents
Installation
Construction
Sk-ii▶ Boutigue SPA
aVeeno▶ Brand Pop-up Store
Our RolePR Strategy /
Contents Planning /
Key Visual Asset Development /
Venue Setup /
Space Design Development /
Attraction Contents /
PR Activity / Art Collaboration /
Co – Marketing
PR Strategy / Contents Planning /
Key Visual Asset Development /
Venue Setup / Space Design De-
velopment /
Attraction Contents / PR Activity
Art Collaboration / Co – Marketing
neutrogena▶ Play winter Campaign
Our Role
Contents Planning
Key Message
Design Developmen
Event Promotion Execution
Digital Marketing
blanCe & eClare▶ Pop-up Store Booth
Our Role
Experiential Contents
Space Strategy
Space Design / VM Design
Contents Planning / Visual Contents
In-store Tool Kit / Installation
Construction / PR event
▶ Christmas event
Our RoleSpace Strategy
Space Design
VM Design
Contents Planning
Construction
Installation
PR event
Cartier
Cartier▶ Valentaines Event Booth
Our RoleSpace Strategy
Visual Asset Development
Space Design
Construction
Installation
Activity Execution
▶ Mega Event Booth
Our Role
Contents Planning
Key Visual Asset Development
Venue Setup
Space Design Development
Attraction Contents
Trial Device
PR Event
ClarinS
▶ Color Me rad Seoul Promotion
Our Role
Campaign Planning
Key Message
Design Development
Promotion Execution
Digital Marketing
neutrogena
Our RoleCampaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Venue Setup / Space Design Development
Attraction Contents / Co – Marketing
PR Event / Outdoor Activity
Digital Marketing
New Channel Sales Link
▶ winter Promotion & Brand Space
neutrogena
Clean & Clear▶ BUS Promotion
Our RoleCampaign Strategy
Contents Planning / Key Message
Key Visual Asset Development
Channel Setup / Space Design
Development / Attraction Contents
Trial Device / Co – Marketing
PR Event / Digital Marketing
New Channel Sales Link
kolon -Common grounD▶ Brand Launch Showcase
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Installation art
Contents Planning / Promotion Design
Visual Contents / Art Collaboration
Installation / Construction
PR event
Snow leoparD▶ Brand Launch Showcase
Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing
▶ OASIS Launch Showcase
aCuVue Our Role
Key Message
Design Development
PR Event Operation
Digital Marketing
▶ Seoul Motorshow_2013
Our Role
Experiential Contents
Space Strategy / Space Design
VM Design / Contents Planning
Visual Contents
Installation / Construction
hyunDai
▶ Beijing Motorshow_2012
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
hyunDai
▶ Mias Motorshow_2013
hyunDai
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
▶ Ganescom_2012
neXon
Our Role
Experiential Contents
Space Strategy / Space Design
Contents Planning
Visual Contents / In-store Tool Kit
Installation / Construction
JyJ
Our Role
Experiential Contents
Space Strategy
Space Design
Contents Planning
Visual Contents
▶ Fan Exhibition_2012
▶ wCD Exhibition Booth
Our Role
Contents Planning
Key Message
Design Development
Costruction / Installation
Event Promotion Execution
neutrogena
p & g▶ wCD Exhibition Booth
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
Construction / Installation
Activity Execution
aVeeno▶ Exhibition & Brand Showroom
Our Role
Space Strategy
Contents Planning
Visual Asset Development
Space Design
VM Design
l’oreal ▶ CBE Exhibition in CHINA
aCuVue▶ Eye Define Studio 2.0 Potable Version
Our Role
Contents Planning
Key Message
Design Development
Digital Device Development
Digital Marketing
miZon▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
▶ Brand Identity & Package System
miZon
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
▶ Brand Identity & Package System
Our Role
Brand Positioning
Brand Strategy
Brand Slogan
Key Motif
Basic System Development
Design System Development
Brand Manual Guide
miZon
▶ GLSI Case
Design based on GLSI (Glocal Store Identity design toolkit) _Korean shop Design based on GLSI (Glocal Store Identity design toolkit) _russia shop
Our Role
Brand Positioning
Brand Strategy
Design System Development
Space Strategy by GLSI
Space Design / VM Design
Contents Planning / Visual Contents
miZon
giorgio armani ▶ Cosmetic Pr Tool Kit
Our Role
Contents Planning
Key Visual Asset Development
Key Message / Editorial
Package System Development
neutrogena▶ Key Visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development
JohnSon S̀▶ Key Visual
Our Role
Communication Strategy
Creative Idea
Key Message Development
Visual Development
Works
Beijing, China
Rm.2107, Block A, Focus Square, Fu Tong East Street No.6, Wangjing Area, Chaoyang District, Beijing China, P.T.100102Tel 86 10 8472 3360/61 Fax 86 10 8472 3076
Shanghai, China
A1406, 319 Xianxia Rd, Farglory, Shanghai, China, P.T. 200051 Tel 86 21 6235 1418
GuanGzhou, China
Room No.1705, Building No.2D12,Lingnan New world, No.26 Jijun Street, Baishun South Road, Baiyun Avenue North, Guangzhou City, Guangdong Province, China P.T. 510440 Tel 86 20 6215 5706
SEOUL, Korea [Headquarters]
5F Choyang Annex, 5 Samil-daero 6-gil, Jung-gu Seoul, Korea Tel 82 2 2273 6000 Fax 82 2 2263 4032