SALE PRESENTATION ON DABUR CHYAWANPRASH

Submitted by – Md. Atif Akhtar Roll No- FT(FS)-10-826

Introduction

• Dabur India Ltd founder Dr. S. K. Burman and the Burman family in 1884.

• Dabur derived from Daktar Burman is India's largest Ayurvedic medicine manufacturer.

• Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover of approximately Rs. 3416 Crore FY 09-10 & Market Capitalisation of over Rs 16000 Crore.

• Mr. Sunil Duggal is Chief Executive Officer of Dabur India Ltd.• Dabur has been in the forefront of popularising this alternative

way of life, marketing its products in more than 60 countries all over the world.

• Dabur dominate the consumer health care market with about 60% market share.

Types of product

• AMLA HAIR OIL .• AMLA LITE• ANMOL HAIR OIL WM• BINACA TOOTH POWDER• DABUR ALBELA AAM CHULBULI IMLY CANDY• DABUR SANTRA• DABUR CHAWANPRASH • DABUR HONEY• DABUR PUDIN HARA• GLUCOSE D • FEM BLEACH• OXYBLEACH• FEM HAIR REMOVING CREAM • FEM LIQUID HAND WASH• LEMONEEZ• ODONIL• ODOMOS• DAZZL

• GULABARI• KEWRA WATER• JASMINE OIL• LAL DANT MANJAN• SHARBAT E AZAM• V.A.D. SHAMPOO• VATIKA HAIR OIL • VATIKA SHAMPOO • BINACA TOP BRUSH• BINACA TRIKLEEN BRUSH• MESWAK• DABUR RED• DABUR HAJMOLA• DABUR UVEDA• REAL• ACTIVE• ODOPIC• SANI FRESH

'Dabur Chyawanprash, the trusted name for your entire family's health'

• Dabur Chyawanprash is a heritage brand which came into existence in the year 1949.

• It has anti-oxidant properties and strengthens your body's internal defence mechanism, the immune system. Thereby, protecting you from everyday infections, cough and cold, stress etc. In addition, it also enhances your stamina along with general well being.

• Your immunity system provides the best prevention from these deadly diseases.

• Chyawanprash, age-old formulation has a number of herbs like Amla, known to be one of the best antioxidants, Giloy (Guduchi) known to have immuno modulatory properties, and has more than 40 other natural ingredients, to boost immunity.

• Dabur now offers the same age-old benefits of Chyawanprash in two new variants -- the sugar-free Dabur ChyawanPrakash, and the chocolate-flavoured granular Dabur Chyawan Junior.

Dabur Chyawanprash, The Health Giver

• Derived from 2,500-year-old Ayurvedic formula

• Totally chemical-free, natural and safe

• Powerful combination of herbs and plant extracts in a base of Amla fruit pulp

• Refined by Dabur to provide traditional goodness with best quality

• Reinforces the immune system & helps fight disease

• Trusted health provider of a majority of Indian households

• Dabur Chyawanprash has a tangy sweet-sour taste and the consistency of jam. It can be taken directly or with milk and as bread spread. In all cases, its therapeutic properties remain stable and active. In winters, have a glass of warm milk after having Chyawanprash. In summers, have a glass of cold milk after having Chyawanprash

Usage

Competing products

• Himani Sonachandi • Baidyanath Chyawanprash• Zandu chyavanprash• The health food drinks like Horlicks,

Bournvita, Complan etc appealed more to kids than the Chyawanprash.

Thank you