d9.1: dissemination and promotion plan€¦ · v0.2 17.06.2013 second version of the deliverable...

Grant Agreement No.: 604590 Instrument: Large scale integrating project (IP) Call Identifier: FP7-2012-ICT-FI

eXperimental Infrastructures for the Future Internet

D9.1: Dissemination and promotion plan Revision: v.1.0

Work package WP 9

Task Task 9.1

Due date 31/07/2013

Submission date 31/07/2013

Deliverable lead Martel

Version 1.0

Authors Monique Calisti, Nina Legras-Bojakowski, Adam Kapovits, Malena Donato Cohen

Reviewers Malena Donato Cohen (Atos), Brian Pickering (IT Innovation)

Abstract This document presents the dissemination and promotion plan for

the XIFI project. This plan shall be used as the basis for steering and controlling dissemination and promotion activities, focusing in particular on activities to be pursued in the first year. It also includes an initial proposal on expected longer-term activities.

Keywords Dissemination plan, promotion activities

D9.1: Dissemination and promotion plan

© XIFI Consortium 2013 of 44

Document Revision History

Version Date Description of change List of contributor(s)

V0.1 31.05. 2013 First version of the ToC, plus first editing of various sections and sub-sections

Monique Calisti (Martel)

V0.2 17.06.2013 Second version of the deliverable including some changes in Section 1, 3 and 4 – after WP9 conf call


V0.3 19.06.2013 Third version integrating input from Nina and reorganization of Section 3 and 4 from Monique with additional content for both sections and in the Appendixes

Monique Calisti (Martel) and Nina Legras-Bojakowsi (InterInnov)

V0.4 26.06.2013 Consolidated version before Malaga meeting Monique Calisti (Martel)

V0.5 02.07.2013 Input regarding website included, plus comments and small edits

Adam Kapovits (Eurescom)

V0.6 10.07.2013 Edits/updates after Malaga with input from Nina (InterInnov) and Halid (Eurescom)


V0.7 18.07.2013 Integrated input from FedericoF (Create-Net), Miguel (Martel) and Nina (InterInnov)


V0.8 25.07.2013 Integrated input from Brian and Nina Monique Calisti (Martel)

V0.9 26.07.2013 Integrated input from Malena Monique Calisti (Martel)

V1.0 30.07.2013 Integrated review from Uwe and formatting from Miguel


Disclaimer

The information, documentation and figures available in this deliverable, is written by the XIFI (Experimental Infrastructures for the Future Internet) – project consortium under EC grant agreement FP7-ICT-604590 and does not necessarily reflect the views of the European Commission. The project and the European Commission are not liable for any use that may be made of the information contained herein.

Copyright notice

© 2013 - 2015 XIFI Consortium Partners

*R: report, P: prototype, D: demonstrator, O: other

Project co-funded by the European Commission in the 7th Framework Programme (2007-2013)

Nature of the deliverable: Report (R)

Dissemination Level

PU Public

PP Restricted to other programme participants (including the Commission Services)

RE Restricted to bodies determined by the Leone project

CO Confidential to Leone project and Commission Services



EXECUTIVE SUMMARY

This dissemination and promotion plan describes how the XIFI project will establish and follow highly effective dissemination and promotion activities to support project partners, and more broadly the various players in the Future Internet Public Private Partnership, FI-PPP [1], context and beyond in the achievement of their respective objectives.

This document covers the core aspects of dissemination and promotion and is written primarily as a guide for XIFI project partners and as an illustration to the key stakeholders of our intended dissemination and promotion activities. This includes:

The XIFI dissemination and promotion goals.

How we will disseminate and promote project activities and work, i.e., our strategy.

A plan of the specific promotional activities that will evolve in line with the development of the overall project work and activities, in close collaboration with all work packages.

The dissemination and promotion plan focuses primarily on communication with key stakeholders in the Future Internet (FI) landscape, in order to increase:

Awareness: organizations become aware of the aims, actions and achievements of the XIFI project and more widely of the available resources and pursued objectives in the FI-PPP context and related frameworks and communities.

Engagement: information about infrastructures, early trials, and applications is key to attract key players and assists organizations in the transition from FI-PPP Phase II (early trials) to FI-PPP Phase III (expansion phase).

Participation: through a better understanding of the FI-PPP scenarios and related resources in a broader perspective (Future Internet Research & Experimentation (FIRE), Smart Cities, Cloud Computing, etc.), including existing testbeds, trials and services, but also the mechanisms for - and consequences of - joining the federation, with respect to owners and operators of infrastructures.



TABLE OF CONTENTS

EXECUTIVE SUMMARY....................................................................................................................3

TABLE OF CONTENTS.......................................................................................................................4

LIST OF FIGURES ...............................................................................................................................5

LIST OF TABLES .................................................................................................................................6

ABBREVIATIONS ................................................................................................................................7

1 INTRODUCTION ..................................................................................................................8

1.1 The XIFI Vision........................................................................................................................8

1.2 Moving Ahead ..........................................................................................................................8

1.3 Document Layout .....................................................................................................................9

2 XIFI PROJECT DISSEMINATION AND PROMOTION GOALS ...............................11

2.1 Reaching a Broad Audience ...................................................................................................11

2.2 Planned Deliverables and Milestones .....................................................................................12

3 XIFI DISSEMINATION AND PROMOTION STRATEGY ...........................................14

3.1 The Targeted XIFI Audience..................................................................................................15

3.2 Primary Dissemination and Promotion Channels ...................................................................15

3.3 Reaching the Identified Stakeholder Groups ..........................................................................18

4 PLAN OF DISSEMINATION AND PROMOTION ACTIVITIES.................................21

4.1 Activities’ Organization..........................................................................................................21

4.2 Interaction between XIFI and the broader FI-PPP Context ....................................................27

4.3 Planned next steps timeline.....................................................................................................30

5 CONCLUSIONS AND NEXT STEPS ................................................................................32

REFERENCES.....................................................................................................................................33

APPENDIX A: EVENTS ATTENDED..............................................................................................34

APPENDIX B: INTERACTION WITH OTHER PROJECTS AND INITIATIVES OUTSIDE THE FI-PPP..........................................................................................................................................37

APPENDIX C: LIST OF RELEVANT EVENTS .............................................................................38

APPENDIX D: XIFI LEAFLET FOR FIA WEEK – DUBLIN, MAY 2013 ..................................41

APPENDIX E: XIFI NEWSLETTER, FIRST EDITION................................................................42

APPENDIX F: SCIENTIFIC AND OTHER PUBLICATIONS TARGETS..................................43



LIST OF FIGURES

Figure 1: Positioning the XIFI project within the FI-PPP context ....................................................9

Figure 2: The XIFI dissemination and communication strategy organization...............................14

Figure 3: A screenshot of the welcome XIFI public web page. ........................................................23

Figure 4: XIFI LinkedIN group..........................................................................................................24

Figure 5: XIFI Facebook page ............................................................................................................25

Figure 6: XIFI Twitter account...........................................................................................................25

Figure 7: Relationship with Technology Foundation Projects.........................................................29

Figure 8: Estimated timing of XIFI Open Calls ................................................................................30

Figure 9: An overview of on-going and subsequently planned steps...............................................31



LIST OF TABLES

Table 1: List of planned dissemination and promotion deliverables...............................................12

Table 2: List of dissemination and promotion milestones. ...............................................................13

Table 3: List of relevant conferences and events for scientific dissemination. ...............................44

Table 4: List of relevant journals for scientific dissemination. ........................................................44



ABBREVIATIONS

ACM Association for Computing Machinery

API Application Programming Interface

CIP Competitiveness and Innovation framework Programme

DoW Description of Work

DWG Dissemination Working Group

EAI European Alliance for Innovation

EC European Commission

EIT European Institute of Innovation and Technology

EU European Union

FI Future Internet

FIA Future Internet Architecture

FIF Future Internet Forum

FI-PPP Future Internet Public Private Partnership

FIRE Future Internet Research & Experimentation

GE Generic Enabler

ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

ICT Information and Communication Technology

IEEE Institute of Electrical and Electronics Engineers

KIC Knowledge and Information Communities

MS Milestone

MoU Memorandum of Understanding

NOC Network Operation Centre

NSF National Science Foundation

OIL Open Innovation Lab

R&D Research and Development

RTD Research and Technical Development

S&T Science and Technology

SE Specific Enabler

SLA Service Level Agreement

SME Small to Medium Enterprise

SSC Smart Cities and Communities European Innovation Partnership

TF Technology Foundation

WP Work Package



1 INTRODUCTION

The Future Internet (FI) is an emerging, open, communications infrastructure, which supports services and applications and aims to effectively embrace users, services and network/hardware resources. The Future Internet Public Private Partnership (FI-PPP) initiative launched by the European Commission aims to promote FI adoption by supporting the development of a common platform supporting large-scale trials running on a wide range of FI infrastructure.

In this context, the XIFI project addresses the infrastructure element of this initiative, by paving the way for a unified European market for FI facilities enabling the commercial exploitation of heterogeneous environments and use cases on a large scale.

XIFI will establish a marketplace for experimental infrastructures and FI services to cope with large trial deployments involving users at the centre of the innovation process. This is being achieved through a core federation of experimental infrastructures, and by leveraging on-going FI infrastructures and pilots (FIRE [2], EIT ICTLabs [3], CIP pilots [4], Living Labs [5]) assisted by investments in pan-European infrastructure such as GÉANT [6].

XIFI starts with five core nodes in France, Germany, Ireland, Italy and Spain. The project will add more infrastructures to the federation, preparing to respond to a broader set of FI users and experimenters.

1.1 The XIFI Vision

XIFI aims to support usage requirements originating from a mixture of experimental use cases by providing the adaptation, upgrade and validation of local infrastructures as a single federated set. More precisely the overall vision is that:

The XIFI project will provide a federated European infrastructure for future Internet trials in an attempt to overcome current fragmentation. It will support service providers, developers and SMEs to create and run new Future Internet applications.

The creation of a sustainable pan-European open federation of test infrastructures is a key milestone, overcoming the current fragmentation of infrastructures into isolated test beds, which are not capable of supporting large-scale trials individually, as well as opening up the way for the widespread and replicable commercial exploitation of FI services and applications.

XIFI will offer a marketplace of enabling software to support large scale trial deployment involving users. In the first year it will begin with five nodes in France, Germany, Ireland, Italy and Spain. It will be expanded to ten nodes, resulting in a total of around fifteen nodes in the second year.

The project is part of the Future Internet PPP initiative and all technology, tools and components of this programme will be available for all European users through the XIFI infrastructure federation.

As part of the current EU funding programme, XIFI will pave the way for Horizon 2020 and enables, for example, the future vision of smart sustainable cities, including aspects of smart mobility and smart environment.

1.2 Moving Ahead

XIFI supports advanced experiments on the FI-PPP Core Platform in order to leverage existing public investments in advanced infrastructure and demonstrate the platform’s ability to support a multiplicity of different applications and services.

The creation of a sustainable pan-European open federation of experimental infrastructures is a key



milestone, overcoming the current fragmentation of European infrastructure into isolated test beds that are individually unable to support large-scale trials, and opening the way for widespread and replicable commercial exploitation of FI services and applications. As already anticipated, more infrastructures will be added to the initial platform of 5 nodes, in preparation for the support of an increasing number of FI users and experimenters.

The XIFI project will address the needs of advanced infrastructures, helping them adopt the core platform and participate in use case and early trial projects.

XIFI will support FI-PPP large-scale trials of innovative ICT services in Europe by leveraging existing infrastructure capacity, and augmenting its capabilities by using the FI-PPP core platform provided by the FI-WARE project (www.fi-ware.eu).

XIFI will thereby make the core platform capabilities available on advanced infrastructures across Europe at local, regional, national and European level as visualized in Figure 1.

Figure 1: Positioning the XIFI project within the FI-PPP context

By focusing on providing a pan-European federation of FI infrastructures, XIFI is playing a very important role in supporting the overall FI-PPP programme along with the project FI-WARE1 and the upcoming FI-PPP Phase III Technology Foundation project. Moreover, it also participates in the overall training, promotion and dissemination activities towards attracting Future Internet stakeholders from around Europe and beyond, with the objective to make Europe a more attractive place for FI developers, and providing European FI solutions and services to businesses and citizens.

1.3 Document Layout

The rest of this document is organized as follows:

Section 2 provides an overview of the main goals and planned deliverables and milestones regarding Federation Promotion & Dissemination. It also includes updated information on the initial milestones/tasks that have been initiated.

Section 3 focuses on the dissemination and promotion strategy describing the characteristics of the identified audience and discussing the various stakeholder groups the XIFI consortium

1 http://www.fi-ware.eu/



is aiming at involving and more actively engaging in the FI-PPP initiatives and work. It also provides an overview of the core communication channels the XIFI partners have established and are actively working on to ensure broad and effective visibility.

Section 4 describes the dissemination and promotion plan by expanding on the organization of activities and specific selected instruments to effectively reach a broad audience. It also includes a description of the on-going interactions with FI-PPP related activities and finally gives an overview on the major steps ahead and related timeline.

Section 5 concludes the document and summarizes the main points presented in this deliverable, providing also a short summary about on-going work and next steps.

In the first months of the project, the XIFI partners have intensively coordinated and refined the dissemination and promotion plan in line with what originally planned in the description of work and according to the most recent activities in the FI-PPP context and beyond.

However, the plan presented in this document is not meant to be “final” as it will continue to be enriched and modified according to the project needs and opportunities.



2 XIFI PROJECT DISSEMINATION AND PROMOTION GOALS

The XIFI dissemination and exploitation activities provide the means to maximise the uptake, impact, and outreach of the project’s RTD and demonstration activities, whilst initiating the long-term sustainability of a federated environment for FI pre-deployment trials.

To achieve this objective, the XIFI consortium will gradually build up and mobilise a community committed to adopting and planning to exploit the results beyond the end of the project. To this end XIFI plans to involve a critical mass of relevant stakeholders early on in the project. This requires the setup and implementation of the appropriate mechanisms to promote XIFI in the FI-PPP community and beyond which can contribute in embracing a large audience including:

Owners and operators of infrastructures that want to learn more about the mechanics and the consequences of joining the federation.

Potential future proposers in Phase III of the programme that want to understand how to build their proposal, not least because they choose to rely on the infrastructure capacity made available by the programme.

Independent developers that will come into the programme as part of Phase III. Any other stakeholders that engage in Future Internet entrepreneurship.

2.1 Reaching a Broad Audience

In order to effectively reach such a large potential audience the main objectives of the dissemination and promotion activities of the XIFI consortium are:

Widely promote the goals of the XIFI federation and the associated opportunities for the European Research & Development community and industry sectors.

Create and regularly update promotional material as well as to develop and maintain a project web site that the broad audience can easily access.

Establish federation contact points and an information/communication hub.

Ensuring targeted federation promotion towards experimental infrastructures that potentially join the federation in the future.

Ensure targeted federation promotion towards application developers and address opportunities for experimentation, among others through participation in the third phase of the FI-PPP.

Establish a XIFI office hosting the communication hub, providing a first point of contact and the dispatching of requests to the appropriate project service.

Gather experience and feedback from the federation promotion activities.

Moreover, XIFI will actively interact with a number of projects and initiatives within and beyond the FI-PPP. Such interactions are listed in the tables in Appendix B.

Note that within the XIFI project, federation promotion and dissemination activities are directly covered by WP9, about which this document is drawing a plan of foreseen actions. WP9 is complementing the work done by WP7 which is responsible for the information, education and training of stakeholder groups that have already committed their engagement to the FI-PPP programme. Close synergies between WP9 and WP7 are foreseen in particular for what concerns the preparation and distribution of training material (such as videos, slides, documents, etc.) that besides helping for the training courses themselves will also be made available through the broader audience via YouTubeTM, our social networking channels and our project web site.



2.2 Planned Deliverables and Milestones

The dissemination and promotion plan will follow an iterative approach, described in more detail below (see Section 3) to achieve the contracted deliverables listed below:

Deliverable Number and Title Description Planned due date

D9.1 Dissemination and promotion plan

This plan – presented in this document - is the basis for steering and controlling dissemination, and promotion activities, focusing on the activities of the first year.

M04 (July 2013)

D9.2 XIFI office – description and establishment

This document will serve as the reference document for the responsibilities of the federation office. It will document all activities that the office shall execute pertaining to the administrative operations of the federation.

M06 (September 2013)

D9.3 Intermediate report on dissemination and promotion activities and updated dissemination and promotion plan

This document will report on the impact of the dissemination and promotion activities during the first year of the project. It is an updated version of D9.1 and will document the plans for the second year of the project.

M12 (March 2014)

D9.4 Final report on dissemination and promotion activities

Final report on dissemination and promotion activities: This document will report on the overall impact of the dissemination and promotion activities of the project, within the FI-PPP programme and beyond.

M24 (March 2015)

Table 1: List of planned dissemination and promotion deliverables.

Note that these deliverables are not the only outcomes of the XIFI consortium with respect to its dissemination and promotion activities. As detailed in Sections 3 and 4, a concrete set of actions communication channels and tools has been discussed, identified and set up - in these initial months of the project - so as to start working on specific material and actions to assist in dissemination and promotion initiatives from the very beginning of the project lifetime.

In the following, for the sake of clarity and completeness, we also report on the planned milestones listed in the Description of Work (DoW), as the various activities we have undertaken and plan to undertake in the near future have been - and are being - synchronized to such a timeline.

Milestone number and title Delivery date

MS91 Dissemination plan draft, including federation office description and website

M02 (May 2013)



MS92 First project workshop M06 (26th September 2013)

MS93 Second project workshop M12 (March 2014)

MS94 Third project workshop M18 (September 2014)

MS95 Fourth project workshop M24 (March 2015)

Table 2: List of dissemination and promotion milestones.

By the time of writing, the first planned milestone (MS91) has been reached and several of the tasks contributing to MS92 have already been undertaken.

MS91: The XIFI project web site was successfully set up in May 2013, but as it is a dynamically growing instrument we have been collecting input from all partners and we will continue to regularly update it throughout the lifetime of the project. In particular, in the next few months we expect to have more informative material available via the XIFI website, including presentations, flyers, posters, demos and videos.

MS92: While there are still a couple of months before the deadline for this milestone, several discussions have already taken place about organization of the first XIFI workshop. The main goal is to align it to the opening of the first XIFI open call (that is planned to be launched in the first half of September 2013) so as to provide information to the potential contributors. The workshop has been scheduled to take place in Brussels on the 26th September 2013.



3 XIFI DISSEMINATION AND PROMOTION STRATEGY

XIFI will be instrumental in the success of the whole FI-PPP programme, and the sustainability of the FI-PPP infrastructure, by the federation of heterogeneous test facilities. Dissemination and outreach are key contributory activities towards achieving these goals by publicising project outcomes as well as exploiting opportunities and actions.

The dissemination strategy for XIFI is based on four distinct phases:

1. Awareness of the project identity and its outputs. First, a strong project identity will be developed, using known branding techniques, by identifying the project’s uniqueness, main purpose, offerings and expected outcomes to be disseminated, bearing in mind that the project is part of the greater FI-PPP family.

2. Analysis of the stakeholders. Analyse the target users and FI-PPP stakeholders in order to ascertain the appropriate messages to convey to each sector.

3. Use of the dissemination and communication channels. The messages will be formulated in a clear, unambiguous way, and targeting a selected audience group. From the knowledge obtained through other projects of the FI-PPP, such as INFINITY, and the FIRE programme we will select the most suitable and promising dissemination and communication actions and channels for delivering the message and implementing the interaction, assessing alternative options, the potential benefits and risks, in line with the resources and priorities of the project, taking into account opportunities for engagement e.g. through participating in already existing conferences, workshops, etc. A special emphasis will be given to ensure consistency across the different communication messages and channels not only regarding the content, but also the design elements and as well as not confining ourselves to FP7-related instruments and groups only.

4. Actions and assessment: Build the XIFI image and maintain a high profile, through the website, social networks and newsletters. Produce publicity material such as posters, flyers, brochures and presentations. Participate in relevant events and organise workshops. The approach envisages that an assessment of each action will be carried out, which will ensure a plan which is continually updated and which stays in-line with the needs of the project.

4Actions

andAssessment

3Identification of

the Dissemination Channels

1Awareness of the

Project Identity and Outputs

2Analysis of

the Stakeholders

4Actions

andAssessment

3Identification of

the Dissemination Channels

1Awareness of the

Project Identity and Outputs

2Analysis of

the Stakeholders

Figure 2: The XIFI dissemination and communication strategy organization



3.1 The Targeted XIFI Audience

XIFI will also impact European Research and innovation hubs by bringing together web-entrepreneurs, mentors, investors, students, academia, public sector innovators and industry. XIFI will establish links with existing projects and activities to other projects and initiatives. Collaboration with their specific activities will be fundamental for the success.

In particular, in order to share our project outcomes with a broad audience and stimulate stakeholders to adopt the testbed/infrastructure, ensuring therefore its sustainability, the main target groups directly addressed by the project are:

The European Developers, especially SMEs, web-entrepreneurs and FI-PPP beneficiaries, who will be able to test, run and validate new services and networking solutions over a federated, large-scale platform.

The European end users, including Smart City stakeholders and SMEs, who will gain access to innovative ICT infrastructure and trials, partnering and networking with local authorities, and evaluating offerings towards sustainable smart cities.

Telecom operators and service providers are a key objective of dissemination activities. This will initially involve participating companies and their marketing departments, but will also include external entities.

The European infrastructure owners, who can take part in a pan-European XIFI federation and provide services on the back of the technologies from the FI-PPP.

Potential sponsors and/or investors, who may not be end users themselves, but entities willing to pay the development of applications for end users (i.e., a city/local authority for its citizens).

3.2 Primary Dissemination and Promotion Channels

To ensure successful dissemination and promotion of project work and activities, the XIFI consortium seeks to define and make systematic use of several communication channels to advertise project work and involve stakeholders:

Face-to-face communication: communication of information relies primarily upon a direct interpersonal contact between the XIFI consortium partners and the audience. This contact is primarily established at events like workshops, conferences, info-days, etc. Some of these events will be organized by the XIFI consortium itself, others will be external. In this latter case, the XIFI partners will try to take the opportunity to present the project and its work either via presentations, key notes or panel interventions, set up of booths, presentation of posters and/or demos. Face-to-face types of communication actions can often be more effective than indirect ones, although meetings are expensive and time consuming. In this respect, the XIFI consortium is also actively pursuing media-based (or mediated) communication. In particular, specific face-to-face communication channels have been and will be established through participation at selected events. This includes:

o Regular participation in FIF, Future Internet Forum, national workshops. The EC in close collaboration with active players in the FI-PPP projects is promoting the organization of national events, so-called FIF national workshops, which aim to provide information about existing projects/experimental resources and upcoming funding opportunities to involve a growing number of stakeholders and other players as such. XIFI representatives, in those countries where the workshop is taking place, there is an identified a partner in the project who will attend these workshops in order to present the project and inform participants about XIFI’s main goals and work. This will also serve to attract new players that could join via the XIFI Open Call. A



number of these workshops have already been run and attended as reported in Appendix A.

o Regular participation at Dissemination Working Group meetings organized by the CONCORD project2. The purpose is to coordinate the promotion and dissemination activities (synchronization of events) as well as promotional messages across the broad group of ongoing FI-PPP projects and activities.

o Regular discussion and coordination with the FI-WARE project. A packaged offer “XIFI-FI-WARE” will be proposed to FI Developers and other stakeholders. With this in mind regular coordination and face-to-face meetings are planned.

o Regular coordination with the INFINITY project3: the work already done by the INFINITY consortium (notice that some partners are both in INFINITY and XIFI) provides an important basis for promotional activities in XIFI. In particular, the work that is planned for the last year of the INFINITY project will be of particular relevance. The latest communication channels established after the 2nd full survey and those for the 3rd survey can be used to reach new stakeholders like start-ups, SMEs developing ICT for public services, SMEs developing new businesses and accelerating innovation, and also citizen associations. In this respect, XIFI will use the outcomes of the INFINITY project as appropriate.

o Workshop sessions and panel discussions during Future Internet Assembly (FIA) events. Already shortly after it began (April 2013), XIFI partners attended and represented XIFI at the FIA week that was held in May 2013 in Dublin. This will give the opportunity to start creating visibility of XIFI’s work and objectives and encourage initial interest in the upcoming open call. Participation at future events will be planned closely co-ordinated with FIA plans.

o Use-case meetings will makes it possible to improve the portfolio of services to better match FI stakeholder requirements - therefore it will help efficient dissemination and promotion.

o Planned XIFI workshops: As discussed in more detail in the next section, a crucial part of our face-to-face promotion activities consists of workshops that XIFI will organize to attract, inform and engage new potential players, both with a view to increasing the usage base within the FI-PPP community and with the aim of including additional testbeds and technology. The workshops are therefore aimed at the two main actors in the eco-system around XIFI: potential users and potential technology providers.

o Training events organized by WP7 (Training): The WP7 aims to educate, inform and train the stakeholder groups in how to use and interact with the XIFI federation. WP9 will engage with WP7 in certain training events, making sure there is a coordination of activities to transfer the knowledge gained, and foster the adoption and use of XIFI infrastructure through scheduled activities. There will be seven sessions (basic, intermediate and advanced) organized by WP7 on four different dates and in coordination with FI-PPP workshops and events.

o Other meetings/related events XIFI partners will attend and represent the project at other related events (conference, business conferences, scientific oriented meetings, etc) and will take the opportunity to discuss and present our vision and work.

2 http://www.fi-ppp.eu/concord/ 3 http://www.fi-infinity.eu/



Typical promotional and informative material that will be used when attending relevant meetings will be presentations (slide-based), posters, demos and/or videos as appropriate.

Mediated communication: communication between the consortium members and our target audience is mediated by the use of a number of support tools for delivery of information. As of today, the number of available media-based channels (web sites, blogs, social networks and groups, emails, videos, etc.) is increasing and even more importantly people are increasingly relying upon them to distribute and receive information. Some of the mediated communication channels will seek for an interactive involvement of the audience (e.g., webinar) so as to collect relevant feedback for the work the XIFI consortium is doing. The main media-based communication channels that we have begun to establish include:

o Project website. A website dedicated to the project has been designed and set up in the first couple of months of the XIFI project4. The website is constantly evolving and all XIFI partners have been involved in the process of writing key messages that are now part of our brand, and are regularly invited to provide content and updates.

o Social networking: The project has already started to establish its presence in a number of public social networking sites, namely Facebook, Twitter, and LinkedIn, to build a community around Future Internet capabilities and trials in Europe.

o Newsletter: a newsletter, describing the evolution of the project framework, announcing interesting news and calls for proposals will be issued. It was initially planned to distribute it every quarter, but after some internal coordination we decided it would make more sense to publish it as and when an appropriate amount of information is available, which might mean 2 to 3 times a year or more.

o Publications: Although XIFI is an industrially oriented project, XIFI partners will pursue dissemination activities in international referred, scientific and technical journals when appropriate to enhance the visibility of the project’s contributions (e.g. in IEEE Transactions on Communications, IEEE Communications Magazine, IEEE/ACM Transactions on Networking, IEEE Transactions on Network and Service Management). Also general articles and businesses publications are foreseen to be written in the project.

o Informative and advertising material: project documentation, flyers, posters, fact sheets and videos as appropriate will be created to support the promotion and dissemination of XIFI’s work and results. An initial flyer has already been produced for the FIA week in Dublin 2013 as well as a number of slide-based presentations used by the project partners when attending relevant events – the flyer is reproduced in Appendix D and the presentations can be downloaded from the XIFI project website5.

o Demos: A number of demonstrations relating to the XIFI platform and associated applications/offerings are planned, taking advantage of WP6 results (showcases). These demonstrations will be used to present the project at prominent events. Within this context, events relating to project application domains (e.g., future networks, virtualization, smart cities, Internet of Things) will be targeted.

As part of a comprehensive and international dissemination perspective, our promotion and communication plan also includes the following activities:

4 https://fi-XIFI.eu/

5 XIFI project website: https://fi-XIFI.eu/



Open APIs & Open Source strategy: XIFI has a strong commitment to the development of open interfaces, standards and open source code, especially considering the need to foster federations of XIFI and FI-PPP testbeds throughout Europe. Thus, a significant part of the XIFI source code will be made available via the project website, sourceforge.net and code.google.com. However, the XIFI consortium recognises the need for some software development partners to develop or enhance tools as the basis of their commercial products; thus specific confidentiality and IPR rules including licensing will be established via the Consortium Agreement.

Liaison establishment with other projects and activities: Liaison with other projects is a means by which to co-ordinate activities of XIFI and to ensure its alignment with on-going activities in other projects. Direct interactions have already been established with a number of FI-PPP projects such as INFINITY, CONCORD, and FI-WARE. Emailing, phone calls and possible co-location of meetings will be pursued and scheduled as appropriate. Furthermore, we plan to establish communication with other key players with the help of local authorities (e.g. representatives in charge of ICTs) and some specific agencies - e.g. innovation agencies, chambers of commerce as they are directly in contact with SMEs, regional development agencies, local organizations who help SME development, as well as incubators and clusters. The main goal is to identify key people who we believe will enhance the chances of success of our promotion activities, e.g. “Major Cities of Europe” – an IT user group based in Germany which has an important network in all cities using IT. Another project XIFI is liaising with, which is outside the FI-PPP, but closely related and within the FIRE context, is AmpliFIRE. This project will build a “FIRE Forum” where XIFI could advertise its service portfolio and attract new stakeholders (FIRE experimenters). More details about interactions with projects and initiatives outside the FI-PPP community are given in Appendix B.

Establishment of International collaboration in order to maximise the impact of XIFI even outside Europe: the coordination team will meet major public infrastructures in the USA, Japan, Brazil, Canada and certain Asian countries; the goal is to set future collaborations and agreements for the exploitation of XIFI results. At the FIA Dublin in May 2013, for instance, the XIFI Project Manager attended a round table planned in conjunction with the IGNITE project from the NSF program of the USA – see Appendix A.

3.3 Reaching the Identified Stakeholder Groups

Group 1: infrastructure owners and operators

The main objective is to involve players in Group 1 to integrate and offer their facilities for experimentation within the FI-PPP. These infrastructures will be early candidates for joining the XIFI federation, thus allowing the FI-PPP to make more ambitious large-scale deployments in the areas addressed by the Use Case projects and beyond.

This group can be further refined into the two following sub-groups according to the type of infrastructure:

1) “Selected infrastructures”: Infrastructures that will join the federation thanks to the Open call (we expect at least 10 new infrastructures): they will join the infrastructures that have been selected as the five initial XIFI nodes. All these infrastructures will form the kernel of the pan-European federation of infrastructures. They will join in the 2nd year of activity of the project.

2) “Other infrastructures”: all the other infrastructures we want to attract to join the federation once the core backbone is operational. This will happen mostly in the 2nd year of the project and beyond. This group includes use-case related infrastructures, EIT ICT Lab infrastructures and test beds, FIRE facilities and infrastructures identified by the



INFINITY project and available in the XiPi portal6. They will join during the 2nd year of the project.

Key messages:

o XIFI will demonstrate and validate the potential and capabilities of a unified market for Future Internet facilities overcoming a number of existing limitations to the current set of Future Internet experimental infrastructures available in Europe.

o XIFI will offer a federation service through which the infrastructures can offer their capabilities using new and existing business models.

o XIFI will address the needs of advanced infrastructures, helping them adopt the Generic Enablers (GEs) and participate in use-case and early trial projects.

o XIFI will support FI-PPP large scale trials of innovative ICT services in Europe by leveraging existing infrastructure capacity and augmenting its capabilities, with the following messages directed to infrastructure providers:

o XIFI is your single entry point where you are able to publish your offer and access services meant for you.

o You will advertise what makes you different from other infrastructures (experimental services etc.).

o You will access tutorials for joining the federation, deploying GEs. o You will have access to a help desk (level 1 and 2). o You will deploy GEs.

Group 2: the Future Internet (FI) experimenters

FI developers/experimenters will be engaged to use and experiment with and / or on the available FI-PPP technology and facilities by implementing various interesting applications and using XIFI federated infrastructures for their test experiments.

We have identified three main subgroups within this category of stakeholders:

1) “Very early adopters”, i.e. the experimenters that can start benefiting from XIFI very quickly. They are already aware of the FI-PPP.

FI-PPP Phase II Use Cases and Early Trials are the core of the very early adopters. Use Cases will already have defined advanced services, applications and related infrastructures.

2) “Early adopters”: potential future proposers in Phase III of the programme and independent developers that will participate in Phase III.

3) “Other FI experimenters”, i.e. the ones that do not necessarily know yet about the FI-PPP and will join later, motivated by the promotion activities of the FI-PPP and XIFI.

All FI stakeholders targeted by the FI-PPP, beyond FI-PPP participants themselves, are potential “other FI experimenters”. This includes all businesses such as (High-Tech) SMEs and possibly individuals who develop FI applications and services.

Key messages for experimenters:

o XIFI offers a single entry point to FI developers to access FI PPP technologies and the underlying advanced FI infrastructures.

o XIFI will provide significant added value to Future Internet service and application

6 http://www.xipi.eu



developers.

XIFI will facilitate unified access to large-scale infrastructures by providing a single entry point for users.

o You will be able to access the GEs and SEs deployed at different infrastructures in a transparent way.

o You will be able to manage shared and private resources under your control.

o You will be able to deploy FI-core platform instances as well as your own platforms transparently.

o You will be able to acquire information on the different characteristics of the infrastructures (advanced experimental services, usage terms and conditions, SLAs).

o You will be able to create projects/experiments encompassing more than one single infrastructure in a transparent way.

o You will be able to monitor services you are using and platforms you develop via a single access point.

o You will be supported in migrating the platforms you deploy and have access to tutorials for deploying core platforms.

o You will have access to a help desk.

Group 3: all other types of users

Within this category we have identified two subgroups:

1) Local and regional authorities (including Smart-City-related organizations), national authorities, EU (FIF, EC, etc.). Public authorities at European, national, regional and local level will be engaged in order to support experimentation and to promote public and private investment in infrastructures and federating infrastructures (e.g to develop Smart-City-federated infrastructures at a regional level.).

Key messages

o Public authorities at EU, national, regional and local level will be aware of the Future Internet and the opportunities associated with offering local experimental infrastructures to be used in Phase III of the FI-PPP programme.

o The FI-PPP and more generally the whole EU FI community need existing and emerging infrastructures to build services for citizens and to strengthen EU competitiveness through new and innovative FI-related products and services.

2) End-users i.e. businesses, associations, professional bodies and the citizens. The Living Labs community, amongst others, may prove useful for this purpose. Research centres and universities may have significant interest and attract students (ICT engineers especially). Indeed, European entrepreneurs, SMEs, developers and application providers will be able to test what is being developed within their own domains and, what is more, scale up those tests quasi indefinitely.

Key messages:

SMEs will benefit from a XIFI federation offering large-scale trial capabilities which will help them reduce development costs and enable the commercialisation of their products and solutions.



4 PLAN OF DISSEMINATION AND PROMOTION ACTIVITIES

While in the previous section we have discussed the core strategy, in this section we focus on “how” our strategy will be implemented by focusing on the organization of core activities.

From the very beginning of the project, the XIFI partners involved in WP9 have been closely discussing how to bootstrap a number of core activities so as to ensure the effective dissemination of early project concepts and work. Moreover close coordination with all other WPs in the consortium has been key to identify when in time the various planned actions should take place. This is crucial as the success of a number of activities will be highly dependent on how well we can align/coordinate with other main events and initiatives at the broader FI-PPP level.

4.1 Activities’ Organization

There are three main flows of activities that WP9 has organized its work around and that correspond to the three main tasks as described in the XIFI DoW:

Task 9.1 - General dissemination activities: To promote the XIFI project widely and the opportunities for infrastructures and application developers within the overall FI-PPP programme, this task is responsible for dissemination material, such as posters, brochures, video material if appropriate etc., to be used and distributed in accordance with the dissemination plan. The basic dissemination material is already being produced (a flyer was prepared in the first month of the project for distribution at the FIA week in Dublin in May this year (see Appendix D); a draft version of a poster has already been circulated for internal feedback, and several slide-based presentations are available) in alignment with the planning of and participation in selected events. We will produce quarterly e-newsletters suitable for wide public dissemination and will use social networking channels (we have already facebook, Twitter accounts and a LinkedIn Group set up) to spread news and publicise the results of the project more widely. The first newsletter issue has been distributed on the 27th of July 2013. Furthermore, the project website provides up-to-date project information at various levels, targeting a wide audience in accordance with the dissemination plan. The website also serves as an entry point to the project repository and will host portals established by other XIFI WP’s, such as a community forum which will be established for training purposes in WP7.

Task 9.2 - Promotion towards stakeholder groups: Activities here are focusing on the awareness and promotion of the XIFI offering and what the overall FI-PPP has to offer towards the Stakeholders Groups defined (see Section 3); in particular it seeks to engage the most relevant stakeholders to use the pan-European federation of infrastructures. It will also encourage networking and matchmaking between stakeholders belonging to different groups, i.e. FI developers and FI infrastructure owners/operators, but also FI developers and public authorities, FI infrastructure owners/operators and public authorities, and FI infrastructure owners/operators and end-users (including but not limited to the Living Lab community).

Task 9.3 - XIFI federation office: The focus here is on establishing a XIFI federation office that will coordinate the overall promotion of the XIFI framework and federation. It will establish a communication hub that offers a first point of contact for infrastructure owners and developers to get in touch with the project and retrieve initial information about opportunities. With this activity, the XIFI federation office provides high-level support, help desk services and guidance to external enquirers. Infrastructure owners’ and applications developers’ enquiries are dispatched to the right contacts within the XIFI project able to support and provide help on specific issues. For federation related topics, the federation office is also responsible for coordinating communication and interaction with the other projects of the FI-PPP programme.

More details about these working streams are provided below.



4.1.1 General Dissemination Activities (Task 9.1)

Events’ participation: As already mentioned in the previous section, face-to-face communication via the participation to selected events is core for an effective dissemination and promotion of the project work and results. A list of relevant events has been put together (see Annex C) and it is constantly updated by the XIFI partners. Typically we try to have partners that are located close to where the event takes place so as to minimize travelling costs. But generally speaking we try to select and target events via which we believe it is possible to inform and engage new players into the FI-PPP community. A short overview of events that XIFI partners attended in these first months of activity is provided in Annex A.

E-newsletter: The newsletter, as one of the main dissemination tools, is an extension of the website and a facilitator of the dissemination of the XIFI activity and as such it will also be announced and posted to the different social networks. The first edition, released on the 27 July, has been sent as an email and posted as an online version in the website at the same time7, see also Appendix E. Various types of articles, news, events, reference to websites, worldwide projects, blogs, social networks and opinions are the main content of the newsletter. All XIFI partners are regularly invited to send input by e-mail, including text, pictures and videos or links to videos to make the published news even more attractive. Martel is leading and coordinating this process.

Project Website: The purpose of the project’s website is to be the main interface of XIFI towards the general public.

Main objectives for the website: Clean, easy to navigate and informative, providing access to all project related public information. Being the main public interface it should adhere to the project identity, and should contain references to the EC public funding and the FI-PPP programme it belongs to by including their logos (as all other project communication).

It is also a focal point linking other communication channels, such as the project presence in various social media fora and channels, including Twitter, Facebook and LinkedIn.

One important functionality for dissemination is the subscription module, placed on the sidebar of the website, allowing spontaneous users to join our mailing list. This functionality bring us the opportunity to increase the number of subscribers, hence, a wider spread of XIFI on-line communication.

The website is a living instrument that is continuously evolving to show key project progress and major improvements and overhauls from time to time.

Basic facts: The XIFI website is available at http://www.fi-XIFI.eu. The website is hosted and maintained by Eurescom. The website uses the Typo3 free and open source web content management framework. The website was launched in May 2013, M2 of XIFI.

Future plans: The website is a living and continuously evolving interface. We plan major improvements of it over time to adjust it to the needs of the project.

Currently it is still the first iteration of the website, when the focus was on establishing an online presence and start communicating project relevant information, news and events.

As basic dissemination material is being assembled and emerges we expect that the website will also undergo a major streamlining, and throughout the lifetime of the project there will be a number of editions, through which the site will evolve into a clear and clean communication interface that is easily navigable and contains all relevant project related public information.

7 https://www.fi-XIFI.eu/news/view/article/first-XIFI-newsletter-published.html



Figure 3: A screenshot of the welcome XIFI public web page.

Scientific & Other Publications: XIFI is not a research oriented project, it rather an applied research and innovation oriented project. Thus, while there may be opportunities for academic publications, this should aim at in-use or applied-research tracks and venues. All partners will actively pursue opportunities to publish XIFI results in relevant international journals, conferences and workshops – Appendix F - to achieve high visibility and recognition of XIFI project also in the research community beyond FI-PPP players. Taking a guest editor role for journal special issues and feature topics around XIFI topics is also considered as one of the goals, and it will be facilitated by partners’ involvement in editorial boards. Active participation in conferences and workshops will also extend to technical programme committee activities, organizing dedicated workshops and summer schools, special sessions, and industry lectures for technical audience.

Social networks: As said earlier in this document, the first XIFI groups created on well-known social networking sites are to support dissemination activities. In particular, they are meant to consolidate project membership (i.e., the LinkedIn group), involve other people



interested in FI and PPP-related topics and show XIFI activities and results (i.e., the facebook group) and further disseminate scientific publication to online communities. When possible, we will intend to use these groups to highlight project news, progress, announce open calls and events, as well as to promote discussion on selected topics.

o LinkedIn is one of the most prominent business-oriented social networking sites, mainly used for professional networking. According to Wikipedia, as of March 2013 it had more than 200 million registered users, spanning 200 industries.

The goal of the XIFI networking group on LinkedIn is to bring together people currently involved in the project with outsiders; even though the group is moderated we have created an open group to reach a wider audience. This channel will be mainly used to create discussion about a certain topic and promote relevant information from the project. At the time of writing this dissemination plan we already have 45 members. The following figure shows the page of the XIFI group on LinkedIn (as seen by a group member) apart from what is shown in the picture (discussions) it includes the project description and the link to the public website:

Figure 4: XIFI LinkedIN group

o Facebook is a free-access social utility website where users can join networks and groups (e.g., organized by region, workplace, interests, business) to connect and interact with other people.

The goal of the XIFI group on facebook will be to bring together not only project members but also people involved or interested in the project. It is a global group and it is “closed”, i.e., members must be invited or approved by a group administrator.

The following figure shows the information page of the XIFI group on facebook (as seen by a group member). It will be mainly used to engage people in FI-PPP related activities and project progress.



Figure 5: XIFI Facebook page

o Twitter is a website that offers a social networking and micro-blogging service, enabling its users to send and read messages called tweets, is estimated to have 500 million users by the end of 2012, generating 340 million tweets a day and handling over 1.6 million search queries per day. The goal of the XIFI tweets will be to post comments related to our project, share events to attend and news related to the Future Internet.

Figure 6: XIFI Twitter account

4.1.2 Promotion towards Stakeholders (Task 9.2)

Several workshops will be organized to target the different stakeholder groups as identified in Section 3. In the following we give more details about concrete plans for the various dedicated events.

Group 1: Infrastructure Owners and Operators



The First XIFI Workshop will be organized on the 26th September in Brussels to target potential proposers to the XIFI Open Call. It will be collocated with the FI-PPP Info Day about open calls that is most likely to take place in Brussels on the 25th September.

Open Call: the XIFI project will issue an Open Call (namely WP11) in September 2013 (we are targeting the beginning of the month) for additional project partners, in order to involve providers and operators for a minimum of 10 additional infrastructures (nodes) at locations appropriate to the requirements of the early trial projects.

The XIFI partners have already discussed:

The definition of the Open Call, specifying all necessary technical and formal requirements.

The publication of the Call text to the project’s and EC’s websites, including wide promotion at relevant and dedicated conferences and workshops, is planned for the end of July.

Eurescom is leading organization of this workshop with support from other key partners in WP9.

Promotional material: Dedicated leaflets; website; newsletter; publications in specialized press; emailing (personalized invitations), social networks.

Group 2: the Future Internet (FI) experimenters

Subgroup 1 will need more training than promotion. A close link will be established with WP7 training sessions for “advanced-level” stakeholders (probably at the beginning of the second year of the project). WP7 has not started its activities yet. Therefore WP9 will coordinate with WP7 from September 2013 on as appropriate.

Subgroup 2 a workshop will be organized in March-April 2014. There were several discussions about the focus, the location and possible co-location, but at this stage there are no other concrete details available.

Subgroup 3: a significant level of promotion and training is required for this subgroup.

Promotional material: Workshops; seminars/webinars; Newsletter; Communication channels to find new targets; publications (press); leaflet with additional info dedicated to these stakeholders.

Participation at relevant events and initiatives launched by other potential stakeholders groups: this will help XIFI to perform the planned promotion activities to a wide audience and actively promote the opportunities for large-scale trials – see list of relevant events in Appendix C.

Group 3: all other types of users

Subgroup 1: five specific training and awareness sessions will be organized under WP7 activities in coordination with WP9 for representatives from Public Authorities, taking advantage of existing events at European, national, regional and local levels. It will be aimed at Public Authority personnel.

We will participate in more generalised events, not only FI ones. Each partner will be asked to identify events in their own country or region/local territory where he could find new contact points or directly potential users, or events to attend (e.g. Conferences organized by local development agencies about innovation).

Subgroup 2: Awareness activities: Campus Party (September 2013) and other events dedicated to students and ICT engineers.

We will participate in more generalised events. Each partner will identify events in his own country or region/local territory where he might be able to find new contact points or potential users directly, or events to attend (e.g. shows dedicated to ICT SMEs).



Promotional material: website advertisement, direct contact (emailing), communication channels, publications in traditional press or online.

4.1.3 XIFI Federation Office (Task 9.3)

The XIFI Federation Office will coordinate the overall promotion of the XIFI framework and federation which will be established in the scope of the XIFI project. A communication hub will be established within the Federation Office, providing a first point of contact for infrastructure owners and developers interested in participating in the Federation activities. The main Office responsibilities can be summarised as follows:

High-level support through help desk services to provide guidance to external enquiries; infrastructure owner and applications developer enquiries which will be dispatched to the right contacts within the XIFI project, able to support and provide help on specific issues.

Coordination of communication and interaction with other FI-PPP projects supporting execution of the early trials as well as interaction with stakeholders, which are not part of the PPP, and the XIFI Federation.

Maintenance of individual agreements (covering legal and contractual issues) with infrastructure owners and application developers that are not directly involved in the FI-PPP projects.

The Office will be established and launched in the period September/October 2013. In the first XIFI project phase, the Office will provide support for the five XIFI nodes and PPP scenarios for the early trials. Later on, the Office will focus on the inclusion of further nodes into the federation and support for new trial scenarios.

In order to support operational and development activities of the XIFI Federation, the Office will also coordinate the following concrete tasks in cooperation with other project work packages:

Federation operation, ensuring that operational and administrative interfaces between the developers and the infrastructures are in place and functional – in cooperation with WP5 – where the Office will provide a so-called Network Operation Centre (NOC) for monitoring the status of the Federation.

The technical development of required Federation activities (WP1, 2, and 3), in particular tools necessary for federation maintenance and operation, such as the Federation repository and Market Place (WP4).

Business development of the federation to ensure its sustainability (WP8), including analysis of experience gathered from the application and usage of the Federation services which will be carried out by the Office, and consideration of appropriate models allowing proper exploitation of the Federation facilities in the future (WP10).

4.2 Interaction between XIFI and the broader FI-PPP Context

By focusing on providing a pan-European federation of FI infrastructures, XIFI is playing a very important role in supporting the overall FI-PPP program along with FI-WARE and the upcoming FI-PPP phase III Technology Foundation project. Moreover, it also participates in the overall training, promotion and dissemination activities towards attracting Future Internet stakeholders around Europe and beyond, with an objective to make Europe a more attractive place for FI developers, and providing European FI solutions and services to businesses and citizens.

Interactions with other FI-PPP coordination activities and FI-PPP projects are detailed below as more directly related to our daily dissemination and promotion strategy and plan. Information on planned interaction with related activities outside the FI-PPP context are provided in Appendix B.



Programme instrument

Anticipated interaction

Boards and Groups facilitated by CONCORD (the FI-PPP programme facilitation and support action)

FI-PPP Steering Board

XIFI has appointed two representatives to participate in Steering Board meetings and activities - Maurizio Cecchi (TI) and Federico Álvarez (UPM). XIFI has started to actively participate in discussions about the overall strategy and direction of the FI-PPP with all other FI-PPP projects and the EC.

FI-PPP Architecture Board

XIFI has appointed two representatives to participate in the meetings and activities of the Architecture Board - Andrea Manieri (Engineering) and Federico Facca (Create-Net). XIFI plays a particularly important role in defining and specifying the overall FI-PPP service portfolio together with FI-WARE, thus providing an “integrated” FI-PPP package supporting FI business development. The Architecture Board is also the appropriate place to discuss all technical matters with the use cases and early trials.

Use Case meetings

The Steering Board meetings are sometimes co-located with “Use Case meetings”. XIFI will take advantage of such meetings to interact with the Use Cases and improve its overall service portfolio to better match their requirements – which are also likely to be the requirements of other FI stakeholders.

FI-PPP Dissemination Working Group

XIFI appointed two representatives to participate in the activities of the FI-PPP Dissemination Working Group (DWG), who are Martin Potts (Martel) and Jacques Magen (InterInnov). This is particularly useful for the co-ordination of the promotion and dissemination activities within the responsibility of WP9 e.g. synchronisation of events and coordination of the overall FI-PPP promotional messages. Through this working group, XIFI can also coordinate its planned training activities with other related activities at programme level. Actually, XIFI attended the latest DWG meeting that was held in Brussels 19-20 June.

FI-PPP Exploitation and Business Models Working Group

XIFI will contribute to the activities of this Working Group through its activities in WP8 and WP10.

FI-PPP Standardisation Working Group

XIFI will contribute to the activities of this Working Group through its related activities in WP10.

Early trial projects (Phase 2 Use Case scenarios and early trials)

With each of the five phase II Early Trial Projects

In addition to interacting with the early trials via the FI-PPP Boards and Working Groups, XIFI plans to establish bilateral interactions with each early trial.

It will focus particularly on ensuring that the pan-European federation of infrastructures can support the functionalities required by the early trials, and that requirements concerning e.g. interfaces and virtualization will be specified and implemented by XIFI. Usability constraints will be taken into account. This will be very helpful in setting up a federation that can later support the various requirements from FI developers and other stakeholders, including for phase III of the FI-PPP. Use Case trial sites will be encouraged to join the XIFI federation.





FI-WARE – Technology foundation: Future Internet core platform

FI-WARE (and then the upcoming Technology Foundation project)

XIFI is actively interacting with FI-WARE (and the upcoming Technology Foundation project) in order to build up a “packaged” offering for FI developers and other stakeholders. In particular:

XIFI will receive GE specifications and reference implementations from FI-WARE/the Technology Foundation (TF)

XIFI will provide FI-WARE/TF with feedback on the possible deployment and interoperability of GEs in actual infrastructures

XIFI will provide FI-WARE/TF with additional requirements for GEs, e.g. management and control interfaces

XIFI will submit proposals for missing GEs

XIFI will participate in other activities that may come into the focus of the programme, such as possibly conformance and interoperability testing

INFINITY – Phase I Capacity Building and Infrastructure Support

INFINITY (Phase I Capacity Building Support Action)

XIFI will benefit from the following outcomes of the INFINITY project:

The list and information available on European FI infrastructures through the XiPi portal

The work performed by INFINITY in terms of data classification for the repository

The work performed by INFINITY on technical issues in terms of requirements from the Use Case projects and requirements from infrastructures.

During the time of overlap between the two projects i.e. Year 1 of XIFI, XIFI will report on core node capabilities and add these to the XiPi repository. The two projects have already started cooperating in promotion and dissemination activities in coordination with the overall FI-PPP as they have similar stakeholders and a few partners are involved in both consortia. The plan is that XIFI contribute to enhance the XiPi repository and thereby support its sustainability through the XIFI work on knowledge transfer (WP7).

As previously highlighted, the link between XIFI and the Technology Foundation projects of the FI-PPP is particularly important. XIFI needs to extend also to the continuation technology foundation project of Phase III of the FI-PPP programme as illustrated in the figure below:

Figure 7: Relationship with Technology Foundation Projects.



The overall process of interaction and follow-up of XIFI with the two Technology Platform projects is envisaged as follows:

FI-WARE is largely responsible for the development of GEs. TF-continuation provides and maintains a stable infrastructure, i.e. operates the infrastructure. XIFI is the supporting link between development and operation, i.e.. deployment,

interoperability, and trial of the operations.

Another aspect of the embedding of XIFI in the FI-PPP programme is the timing of work with respect to the timing of the communication to the FI-PPP stakeholder community. In particular the EC call for phase III of the FI-PPP programme (expansion phase) opened in May 2013 will close in December 2013. In this period XIFI has the responsibility to provide information and preliminary showcases on the possibilities offered by the infrastructure. Furthermore, the selected projects of phase III will perform open calls themselves for SMEs and web-entrepreneurs. The open calls of the phase III projects will be executed in the period 04/2014 to 06/2014. Even if the given timing is an estimate, and the open calls of phase III projects are after summer 2014, during this period XIFI has the responsibility to provide stable information and showcases about the possibilities from the infrastructure. The work plan takes account of the following outlined timing.

Figure 8: Estimated timing of XIFI Open Calls

Offering to Phase III projects of the FI-PPP programme

In concrete terms the offering to Phase III projects of the FI-PPP programme will be:

The XIFI deliverables, and in particular a reference implementation of the XIFI framework

The XIFI marketplace where infrastructures can offer their capabilities using new and existing business models

The FI-WARE development and test environment Open Innovation Lab (OIL) integrated in the XIFI federation in the second year

4.3 Planned next steps timeline

In the following picture we summarize the on-going and planned dissemination and promotion steps.



Figure 9: An overview of on-going and subsequently planned steps

As seen in Figure 9, the next major activities for WP9, after publication of this deliverables, that will come in the next 6-8 months include:

o Publication of the Open Call, which, as previously stated is planned for beginning of September.

o 1st XIFI workshops that will take place in Brussels on the 26th September and will target potential participants to the open call.

o The set-up of the XIFI Office.

o Preparation of an intermediate report on dissemination and promotion activities, namely D9.3, including an update of the plan (as presented in this document).

o Coordination with WP7 for training activities.

o Preparation of the second XIFI workshop, which might be co-located with WP7 training session.

All these activities are well in hand.



5 CONCLUSIONS AND NEXT STEPS

This document presents the XIFI dissemination and promotion plan and describes a number of key activities that the XIFI partners are focusing on, and will follow up on in order to guarantee broad visibility of the project’s work and results in the FI-PPP landscape and beyond so as to engage different stakeholders to make use of the XIFI infrastructure.

Even though the project only started 4 months ago, the XIFI partners have already been pretty active in several ways and have started with early promotional activities in several ways, including:

o Creation of the XIFI project website.

o Establishment of various social networking channels, like a Facebook Page, a Twitter Account and a LinkedIn Group.

o The first edition of the XIFI e-newsletter.

o Participation at various FIF national workshops – see Appendix A.

o Participation at the FIA week in Dublin in May 2013.

o Participation at the CONCORD Dissemination Working Group meeting (19-20 June, Brussels).

o Creation of several slide-based presentations used at the events we attended (see above) and of a flyer that was distributed at the FIA week (see Appendix D).

The work of WP9 will continue to be intensive in the upcoming months as several efforts are planned in order to support the broad and effective promotion of the XIFI Open Call, planned to be launched in September 2013. Moreover, the XIFI partners are actively engaged in ensuring the promotion of the project’s work and objectives towards the identified stakeholder groups in a way that will coordinate efforts also with related FI-PPP activities, though not confined to them. Finally extensive work will continue in order to ensure the establishment and active role of the XIFI Federation Office – D9.2, XIFI office – description and set up will be delivered at month 6.



REFERENCES

[1] FI-PPP, Future Internet Public-Private Partnership, http://www.fi-ppp.eu/

[2] FIRE, Future Internet Research and Experimentation, http://cordis.europa.eu/fp7/ict/fire/

[3] European Institute of Innovation Technology, http://www.eitictlabs.eu

[4] CIP Projects, http://ec.europa.eu/information_society/apps/projects/index.cfm?menu=secondary&prog_id=IPSP

[5] European Network of Living Labs, http://www.openlivinglabs.eu/

[6] GEANT, http://geant3.archive.geant.net/pages/home.aspx



APPENDIX A: EVENTS ATTENDED

The Future Internet Assembly (FIA) is a yearly event, which attracts a substantial proportion of the European researchers and experts in the area. International guests from the US, Asia and other parts of the world are always present. This year the event broke previous records and had about 650 registered participants.

The XIFI coordinator, Maurizio Cecchi, participated in the session on "EU-US innovation platforms"8 and during a panel discussed the European and US approaches to innovation in the area of Future Internet with representatives from FIRE (Future Internet Research and Experimentation) as well as representatives from the US initiatives GENI and IGNITE.

Session on: EU and US Innovation Platforms for Future Internet.

Session description

This session focused on the EU and US approaches to research and development activities on the Future Internet and built directly on the Aalborg FIA session 1.2 “Open Platforms for Innovation” that analysed the differences and complementarities in approaches, business, challenges and the stakeholders involved.

This session in Dublin FIA addressed the following important questions:

1) What progress has been achieved in EU/US collaboration and what are the main issues faced?

2) What are the next challenges ahead?

3) What are the key lessons learnt by the different stakeholders (industry, research centres, funding agencies…)?

4) What are the innovation and business forecasts ahead?

5) How can we further develop synergies and cooperation in the coming period?

The targeted audience was:

1) Researchers and developers from industry and academics engaged in Future Internet programmes and projects, e.g. the FI PPP programme, FIRE projects, eInfrastructures projects, Living Lab projects and the KIC ICT Labs programme.

2) Innovation leaders and entrepreneurs interested in knowing more about the developments of Future Internet programmes and projects and participating in the discussion on the potential innovation and business opportunities ahead.

Format of the session

The session was organized in three main parts:

EU and US presentations on the development of Future Internet programmes and up-to-date perspectives

Panel discussion and Q/As with audience.

Key take-away messages and next steps.

XIFI contribution

8 http://www.future-internet.eu/home/future-internet-assembly/dublin-may-2013/9-eu-us-innovation-platforms.html



The Coordinator of XIFI, Mr. Maurizio Cecchi (TI), presented the project’s mission and goal, and discussed them with GENI and IGNITE, two of the main US projects dealing with similar missions.

An agreement was reached to exchange direct information before the end of 2013.

XIFI attended the FIF Info Day in Israel

Almost 80 people attended the Future Internet PPP 2013 Info Day hosted by ISERD in Tel-Aviv, Israel, on 5 June 2013. Jacques Magen, XIFI stakeholder engagement Task 9.2 leader, gave an overview of the future offering from XIFI, more specifically in light of the upcoming FI-PPP Phase 3 where experimental infrastructures will play a key role. The programme and all presentations are available at www.iserd.org.il/default.asp.

FI-PPP Phase 3 event in Berlin

On 22nd May 2013, the German Federal Ministry of Economics and Technology invited people to a workshop on the perspectives for Web-entrepreneurs and SMEs in the context of the 3rd Phase of the Future Internet PPP. The workshop was held at ministry premises and was attended by a large number of participants from the targeted groups.

XIFI contributes to the 4th European Summit on Future Internet

The 4th European Summit on Future Internet took place in Aveiro, Portugal on 13-14 June 2013. Jointly organised by TICE.PT9 and SND, the event was a highlight in the plethora of workshops and conferences in the Future Internet arena in Europe. Despite the strike of air traffic controllers in France that had a profound impact on travel to Portugal, around 80 high profile experts made it to Aveiro and were rewarded by 5 very interesting sessions and an extraordinary opening session.

In the opening session, Antonio Murta, Digital Champion Europe for Portugal and Joao Barros from Univ. of Porto gave exciting insights into the potential opportunities of new technologies, but didn’t shy away from the big socio-economic challenges that are inherently part of these new technologies.

In the first session, chaired by Joao da Silva, the approaches currently being adopted by smart cities were examined and the visions and perspectives of smart cities in the Future Internet context discussed. In the same session, Future Internet usage areas were also discussed, such as the health sector with a presentation from Anastasius Gavras from Eurescom, FI-STAR10 project coordinator and work package leader (i.e., WP9) in XIFI.

The second session, chaired by Prof. Rui Aguiar, provided the opportunity for Anastasius Gavras from Eurescom to present the role of XIFI11 in the FI-PPP12 and the expectations that have been placed onto these projects. The session further discussed the current developments of new architectural designs for the Internet and questioned the extent to which such developments enable sustained innovation. Furthermore it discussed the robustness of the Internet in light of the increasing number of wireless connected devices.

The third session examined the important role of governments, legislators and regulatory agencies in view of the rapidly changing Internet technologies and their use. Data privacy and data protection emerged as the most prominent issues during the interaction with the audience.

9 http://www.tice.pt/arquivo/showAgenda.aspx?contentID=1000 10 https://www.fi-star.eu/home.html 11 https://fi-XIFI.eu/home.html 12 http://www.fi-ppp.eu/



The fourth and fifth sessions, chaired by Latif Ladid and Thomas Michael Bohnert respectively discussed the emerging opportunities in the area of the Internet of Things, Machine-to-Machine communications, big data challenges and the widespread adoption of cloud computing approaches and principles. The sessions examined among others the societal challenges arising from the widespread adoption of these technologies in a variety of environments such as transport, health, robotics, environment etc.

All presentations are available at the web site of the 4th European Summit on Future Internet13.

The summit closed with the announcement of the 5th European Summit on Future Internet, which will be held in Winterthur, Switzerland, on 5-6 June 2014, hosted by the Institute of Applied Information Technology (InIT)14 of Zürich University of Applied Sciences (ZHAW).

Links: www.av.it.pt/Future_Internet_European_Summit/program.html

XIFI attended the FIF workshop in Paris

The FIF workshop in Paris was organized as part of the "Futur en Seine" event on 14 June 2013, and was hosted by the Cap Digital French competitiveness cluster. About 30 people from various countries including but not limited to France, Spain, and Belgium listened to the presentations on FI-WARE, XIFI and INFINITY, and the FI-PPP Phase 3. There were very interesting exchanges with the audience, composed of SMEs and start-ups and representatives from various industry clusters and innovation agencies; a number of the participants showed willingness to participate in Phase 3 and wanted to understand the relation with the XIFI nodes in particular. The programme and the presentations are available at http://www.futur-en-seine.fr/fens2013/en/fensevent/future-internet-public-private-partnership-fi-ppp-workshop/.

XIFI attended the FIF workshop in Madrid

Federico Alvarez (UPM) presented the project in Madrid

http://www.minetur.gob.es/colabora/eventos/Paginas/Jornada-europea-Internet.aspx

13 http://www.av.it.pt/Future_Internet_European_Summit/index.html 14 http://www.init.zhaw.ch/de.html



APPENDIX B: INTERACTION WITH OTHER PROJECTS AND INITIATIVES OUTSIDE THE FI-PPP



FIRE (Future Internet Research & Experimentation)

AmpliFIRE AmpliFIRE, which started in January 2013, is the follow-up support action to FIRE STATION for the FIRE initiative. A particular emphasis for AmpliFIRE is the creation of a wide-ranging “FIRE Forum” which can be used by XIFI as a place to advertise its service portfolio and attract FIRE experimenters to use its pan-European federation of infrastructures. Another aspect addressed by AmpliFIRE that could be useful to XIFI is the work planned on sustainability and business models. XIFI intends to sign a Memorandum of Understanding (MoU) with AmpliFIRE, on the model of the MoU signed between INFINITY and FIRESTATION.

Fed4FIRE Fed4FIRE is the “federation” project of the FIRE initiative, with the objective to build a federated offering from currently independent FIRE facilities. XIFI could benefit from the technical work performed in Fed4FIRE around federation, in particular from the work of Fed4FIRE towards alignment of experiment definition, control and monitoring tools. Fed4FIRE may also benefit from XIFI as a lever to attract industry customers. XIFI intends to sign an MoU with Fed4FIRE, on the model of the MoU signed between INFINITY and FIRESTATION.

FIRE facility projects

Whenever relevant, interaction with FIRE facilities will happen at a bilateral level. It could be particularly relevant e.g. to include some of the FIRE facilities and/or related test beds into the federation of infrastructures; but also to address specific issues that would not be addressed in AmpliFIRE or in Fed4FIRE e.g. benchmarking and other issues.

FIRE research projects

Whenever relevant, interaction with FIRE research projects could take place at a bilateral level. FIRE research projects could be used as early experimenters / testers of the federation of infrastructures and/or could also support some technical issues being worked out in XIFI.

Smart Cities initiatives

Smart Cities and Communities (SCC) European Innovation Partnership

The European Commission launched the Smart Cities and Communities European Innovation Partnership. The partnership proposes to pool resources to support the demonstration of energy, transport and ICT in urban areas. The energy, transport and ICT industries have been invited to work together with cities to combine their technologies to address cities' needs (coordinated call FP7-SMARTCITIES-2013). XIFI will actively seek the cooperation of the projects that have been selected through this call. In this respect the WP9 members have established contacts to attend the two following related events:

Smart City Expo World Congress, Barcelona (Spain), 19-21 November 2013 http://www.smartcityexpo.com

Eurocities 2013, Ghent (Belgium), 27-30 November, http://www.eurocities2013.eu/



APPENDIX C: LIST OF RELEVANT EVENTS

In the green cells we indicate events that XIFI partners have already attended. For each event attended we have created a short description of our contribution in our News web page.

For future events attendance is planned according to the specific opportunities at each event for presenting the project’s work and results, for attracting new stakeholders and for networking opportunities that can help to increase the visibility of XIFI. In order to minimize costs, typically local partners, whenever possible, will be chosen on a geographical basis, but also in relation to their work and role in the consortium.

Notice that this list is a “living” instrument and as such it is constantly being updated by all project partners. We have a table that all partners can edit in our internal project wiki pages and we reflect this list on our events page on the public project website.

2013

Start Date

End Date

Event Name/Title, Location

URL

16.05.2013

16.05.2013

FIF National Workshop, Brussels

http://www.europrogs.be/events/collaboration‐and‐support‐opportunities‐smes‐develop‐their‐next‐generation‐ict‐internet

20.05.2013

20.05.2013

FIF National Workshop, Madrid

http://www.minetur.gob.es/colabora/Eventos/Paginas/Jornada‐europea‐Internet.aspx

22.05.2013

22.05.2013

FIF Germany Workshop, Berlin

http://www.future‐internet.eu/phase3‐berlin

05.06.2013

05.06.2013

FIF Israel Workshop, Tel Aviv

http://www.iserd.org.il/default.asp?id=957

14.06.2013

14.06.2013

FIF France Workshop in Paris

http://www.futur‐en‐seine.fr/fens2013/en/fensevent/future‐internet‐public‐private‐partnership‐fi‐ppp‐workshop/

13.06.2013

14.06.2013

4th EU Summit on the Future Internet, Aveiro

http://www.av.it.pt/Future_Internet_European_Summit/

13.06.2013

13.06.2013

FIF Hungary Workshop, Budapest

http://www.nih.gov.hu/nemzetkozi‐tevekenyseg/jovo‐internet/building‐an‐eco‐system

26.06.2013

26.06.2013

FIF Netherland Workshop, Eindhoven

Not available any more

26.06.2013

26.06.2013

FIF National workshop, Graz (Austria)

http://rp7.ffg.at/IKT_Future_Internet_PPP We offered to attend but they actually asked for FI_WARE presence

27.06.2013

27.06.2013

FP7 ‐ 3rd Call Future Internet Public‐Private Partnership: road show in Italy, Pisa (Italy)

http://www.iit.cnr.it/sites/default/files/FI%20PPP%20‐%20Pisa%20June%2027%202013%20%28revised%29‐1.pdf

26.06.2013

27.06.2013

Cloud computing world forum, London, UK

http://www.cloudwf.com/

03.07.2013

05.07.2013

Future Network & Mobile Summit, Lisbon

http://www.futurenetworksummit.eu/2013/



03.07.2013

05.07.2013

XIFI General Meeting – Malaga (Spain)

Internal project wiki pages.

25.08.2013

31.08.2013

5th Int. Conference on Advances in Future Internet (Barcelona, Spain)

http://www.iaria.org/conferences2013/AFIN13.html

02.09.2013

07.09.2013

Campus Party in London

http://www.campus‐party.eu/2013/index‐cpeu.html

Not fixed

Not fixed

OIL Launch Event, [organiser: FI‐WARE] ‐ part of Campus Party

Doesn’t exist yet

Not fixed

Not fixed

XIFI Open Call info day possibly co‐located with Open Calls announcements from Phase II projects

Doesn’t exist yet

Not fixed

Not fixed

FIF National workshop in Greece

Doesn’t exist yet

Not fixed

Not fixed

FIF National workshop in Poland

Doesn’t exist yet

18.09.2013

20.09.2013

Digital Enlightenment Forum, Brussels

http://www.digitalenlightenment.org/

03.10.2013

04.10.2013

EC FI‐PPP Call 3 information day [possibly co‐located with Open Call info day]

http://cordis.europa.eu/fp7/ict/netinnovation/events/events‐future_en.html

28.10.2013

30.10.2013

NEM Summit, Nantes http://nem‐summit.eu/

06.11.2013

08.11.2013

ICT Event, Vilnius https://ec.europa.eu/digital‐agenda/en/ict‐2013

19.11.2013

21.11.2013

Smartcity Expo (Barcelona, Spain)

http://www.smartcityexpo.com/en/

27.11.2013

29.11.2013

Smart Cities Event 2013, Ghent (Belgium)

http://www.eurocities.eu/eurocities/events/Smart‐City‐Event‐2013‐

28.11.2013

29.11.2013

FOKUS FUSECO Forum 2013

http://www.fokus.fraunhofer.de/en/fokus_events/ngni/fuseco_forum_2013/index.html

10.12.2013

10.12.2013

FI‐PPP Phase III Proposal Submission Deadline

http://cordis.europa.eu/fp7/ict/netinnovation/call3_en.html

2014

Start Date End Date Event Name/Title, Location URL

27.02.2014 01.03.2014 Mobile World Congress (MWC), http://www.mobileworldcongress.com/



Barcelona

11.03.2014 15.03.2014 CeBIT, Hanover http://www.cebit.de

Not fixed yet

Not fixed yet

FI‐PPP Programme Week (under discussion at DWG)

April April Celtic‐Plus event

May May FI Week, Athens

June June 4th EU Summit on the Future Internet

July July Future Network & Mobile Summit

October October NEM Summit

2015

Start Date

End Date

Event Name/Title, Location URL

February Date Mobile World Congress (MWC), Barcelona

http://www.mobileworldcongress.com/

March March CeBIT, Hanover (Germany) http://www.cebit.de



APPENDIX D: XIFI LEAFLET FOR FIA WEEK – DUBLIN, MAY 2013



APPENDIX E: XIFI NEWSLETTER, FIRST EDITION



APPENDIX F: SCIENTIFIC AND OTHER PUBLICATIONS TARGETS

Conferences Key impact: global dissemination and promotion of S&T results in targeted audience

ServiceWave

Service Engineering and Cloud computing. Grid computing. Internet of Content (IoC), Services (IoS), Things (IoT).

IEEE International Conference on Cloud Computing Cloud computing.

IEEE International Conference and Workshops on Cloud Computing Technology and Science

Cloud computing.

International Conference on Service Oriented Computing

Service engineering and Cloud computing.

ACM/IFIP/USENIX International Middleware Conference

Distributed systems and Service engineering.

IEEE International Conference on Automatic Computing and Communications

Autonomic computing.

ACM International Conference on Supercomputing High performance computing.

IEEE/ACM International Symposium on Cluster, Cloud and Grid Computing

Cloud computing.

ICST/EAI CloudComp Cloud computing.

IEEE TSCloud Trust & CloudComputing,

International Workshop on Energy-Efficient Data Centres

Green computing.

ACM Symposium on High-Performance Parallel and Distributed Computing

Distributed systems.

ACM Symposium on Cloud Computing Cloud computing.

International Conference on cloud Computing and Services Science

Cloud computing.

European research events Key impact: dissemination of S&T results within ERA; EU research showcasing and global positioning

Future Internet Assembly (FIA)

Over 2000 participants, mainly ICT research community under European Framework Programme.

Future Network & Mobile Summit

Attracts over 500 delegates from industry and research; networking, business & collaboration opportunities for international research.

Future Internet Cluster Concertation Meetings – Clusters from ongoing FP7 projects funded under the



Future Internet Cluster

Future Networks objective; exchange of results and achievements, and building consensus.

Table 3: List of relevant conferences and events for scientific dissemination.

Journals

Cloud computing Distributed systems

Int. Journal of Cloud Computing IEEE Transactions on Parallel and Distributed Systems

Int. Journal of Cloud Applications and Computing IEEE Distributed Systems

Journal of Cloud Computing

Service based computing Other

IEEE Transactions on Services Computing ACM Transactions on Internet Technology

Journal of Systems and Software

Journal of Communications Software and Systems

Table 4: List of relevant journals for scientific dissemination.

d9.1: dissemination and promotion plan€¦ · v0.2 17.06.2013 second version of the deliverable...

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