d6.4 dissemination report v1.3 - europa€¦ · 3.7 interactions with fiware projects..... 13 4...

SpeedUP! Europe FP7‐632858 D6.4 Dissemination Report

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End to End Innovation Support Program for

Future Internet Web Entrepreneurs Combination of CP & CSA

Grant Agreement Number 632858

D6.4 Dissemination Report Version: 1.3 Date: 4 October 2016

Nature1 R Dissemination Level2 PU

Due date 31 May 2016 Submission date 4 October 2016

Main author(s) Nana Christiansen (ACC)

Co‐authors Stefan Stengel (GLO)

Reviewers Youssef Sabbah (EUN)

Contributors Stefan Stengel (GLO)

Keywords Dissemination, communication

Version Control:

v1.0 Status Draft Date 18 May 2016

v.1.1 Status Review Date 31 May 2016

v.1.2 Status Review Date 23 September 2016

v. 1.3 Status Review Date 4 October 2016

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Nature R Report P Prototype D Demonstrator O Other

2 Dissemination Level: PU Public PP Restricted to other programme participants (Including the Commission Services) RE Restricted to a group specified by the consortium (Including the Commission Services) CO Confidential, only for members of the consortium (Including the Commission Services)


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Co‐Funded by the European Union

under the Seventh Framework Programme

Table of contents 1 Executive Summary ..................................................................................................................................... 3 2 Overview of the Dissemination Approach .................................................................................................. 4

2.1 Communication Strategy ..................................................................................................................... 4 2.2 Dissemination Building Blocks / Dissemination Planning .................................................................... 4 2.3 Target Groups/Stakeholders ............................................................................................................... 5 2.4 Roles of Partners ................................................................................................................................. 6 2.5 WP6 Tasks and Ambitions ................................................................................................................... 6

2.5.1 Phase I: Ante program dissemination .......................................................................................... 6 2.5.2 Phase II: During program dissemination ...................................................................................... 7 2.5.3 Phase III: Post program dissemination ......................................................................................... 7

3 Offline Dissemination.................................................................................................................................. 8 3.1 Events .................................................................................................................................................. 8 3.2 Workshops ......................................................................................................................................... 11 3.3 Education & supported projects own marketing strategies.............................................................. 11 3.4 Scientific Dissemination ..................................................................................................................... 11 3.5 Newsletters ........................................................................................................................................ 12 3.6 Press .................................................................................................................................................. 12 3.7 Interactions with FIWARE Projects .................................................................................................... 13

4 Online Dissemination ................................................................................................................................ 14 4.1 Web Site ............................................................................................................................................ 14 4.2 Social Media ...................................................................................................................................... 16

5 Conclusions ............................................................................................................................................... 19


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1 Executive Summary The project SpeedUP! Europe is an end‐to‐end support programme targeting entrepreneurs in the field of Future Internet and related products and services, covering the entire entrepreneurial journey from idea inception to prototype development and public‐private funding. The project provides specific coordination and support actions for team formation, seed funding, coaching/ mentoring/ training and finally access to crowdfunding, EU financing and Risk‐Financing. The project reaches out to multiple entrepreneurial communities across Europe and organizes events with broad coverage, such as the European Entrepreneurship Summit in Hamburg 2015. The goal: Allocate funding of 5.5 Million EUR to up to 100 innovative SMEs or StartUp Teams in the domains AgriFood, SmartCities and CleanTech and accelerate them to successful and sustainable businesses and StartUps, based on and related to FIWARE. The purpose of this Deliverable D6.4 Dissemination Report is to present all the activities carried out in Work Package 6 ‐ Exploitation, Dissemination & Collaboration during the project lifetime to the aim of widely disseminating the project results to the widest possible audience.


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2 Overview of the Dissemination Approach 2.1 Communication Strategy

The overall communication strategy has been based on raising the awareness of SpeedUP! Europe with five main purposes:

• Promote the project and its outcomes among target groups • Exploit partners' network regarding the project activities (accelerators, Web Entrepreneurs, SME

organizations, regional innovation offices, etc.) • To secure a broad participation in the open calls to be launched • To contribute to the project goal related to FIWARE deployment among ICT developers, notably

web‐entrepreneurs • To keep FI‐PPP projects and stakeholders updated with project activities, seeking for cooperation

and synergies • To promote the supported startups in SpeedUP! Europe

The communication strategy has been targeted towards external stakeholders and does take internal communication between project partners into account.

2.2 Dissemination Building Blocks / Dissemination Planning The communication strategy has divided the overall communicative process in 3 phases: Before and at the start of the project, during the project and at the end of the project. At the beginning of the project, the objective of dissemination was to secure enough applications to the open call by promoting the open call at events, on the website and in social media. During the project, the focus has been to disseminate the outcome of SpeedUP! Europe, promote the program and the startups it supported. At the end of the project, the purpose with the communication activities have been to showcase the success stories and disseminate project results in general.


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2.3 Target Groups/Stakeholders A varied group of stakeholders have been addressed by the communication strategy of this project, however primarily:

Potential participants of the project/Entrepreneurs/SME’s

Participants of the project/entrepreneurs

Public

Other project partners and sponsors


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2.4 Roles of Partners Dissemination has been planned to lever on partner networks on‐line and in person to person. All partners have been involved in designing the communication strategy and each partner has communicated and disseminated project results from the beginning of the project according to the strategy and messages initially agreed. The partners are:

Glocal Consult, Hamburg, Germany, incubator and innovator

WebClusive, Amsterdam, Netherlands, crowdfunding experts and software company

ECN (European Crowdfunding Network), Brussels, Belgium, European crowdfunding networking group

Europe Unlimited, Brussels, Belgium, venture capital facilitator

Social Impact Lab, Hamburg, Germany, co‐working space and social incubator

UVA University of Amsterdam, Netherlands, business school and entrepreneurship centre

Accelerace, Copenhagen, Denmark, accelerator and seed capital fund

Agro Business Park, Arhus, Denmark, business hub and seed capital

The communication and dissemination activities has been intense according to the number of project references appeared in different media, events which included information of SpeedUP! Europe in their agenda (presentations, speeches, workshops, conferences or camps), and activity registered in the social networks mentioning SpeedUP! Europe. Besides the official social media communication channels of SpeedUP! Europe all Consortium partners have also utilized their social media tools to boost and promote SpeedUP! Europe. Additionally, project partners have produced different communication materials linked to the project and FIWARE to increase the awareness and the audience reached.

2.5 WP6 Tasks and Ambitions

2.5.1 Phase I: Ante program dissemination An essential part of all external communication activities of the project has been the external website. The development has been part of the project itself and the corresponding work packages (here especially WP 1). The website was developed at the beginning of the project and included specific information of the project, FIWARE, Open Call and other related contents. More over a number of specific communication activities have been executed in order to attract applicants and create awareness around the project:

1. Logo: Logo and Corporate Identity developed 2. Design and implementation of social media platforms: According to the project design: application

LinkedIn/Twitter/Facebook were prescribed. Main hashtags: #FIWARE and #SPEEDUP 3. Creation of a small project publication (flyer) and RollUps – for the public and potential

stakeholders, plus a series of postcards. 4. Creation of a small project publication (flyer) – for project target related to special interest groups

(such as Web Entrepreneurs, Scientific Incubators, Clusters AgriFood, CleanTech and SmartCities). 5. Press release for the project start – national and regional distribution of the press release, as well

as coordination with the FIWARE organization. 6. PR & conference talks: At locations such as Amsterdam, Hamburg, Stockholm or Copenhagen,

joining specific related conferences & panels nationwide, targeting web entrepreneurs as well as target clusters, regional related Think Tanks, accelerators, business developments units, collaboration between other related FIWARE accelerators and participants.


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7. Events: A great number of events and camps have been held already from the beginning

introducing the concepts of FIWARE technology and the opportunities within (see full event list in 3.1)

2.5.2 Phase II: During program dissemination While the objective of dissemination in the first period was to secure enough applications to the open call by promoting the open call at events, on the website and in social media, the main objective in the second period is to disseminate the outcome of SpeedUP! Europe, promote the program and the startups it supported. The following communication activities have been executed:

1. Press releases for major, news‐related events and regional distribution of PMs. These press releases have been produced according to the three milestones in the project

2. Organization and implementation of PR in connection with high‐level events in Amsterdam, Hamburg, Copenhagen as the core project locations, but also in the related and collaborating partner hemispheres, and surely as part of the FI‐WARE Program Conferences and the specific conferences issued by the TrialSites and UseCases.

3. Search for feature and long‐term documentation and other press stories. 4. Social Media, tweets / posts (Facebook, LinkedIn, Twitter, etc.) on a frequent basis. 5. Events such as workshops, summits and conferences

2.5.3 Phase III: Post program dissemination The final project documentation and its media marketing has been important to spread the success of the actions in the public and to prepare the ground for the continuation of the activities. The following specific communication activities have been executed:

SpeedUP! Europe RollUps SpeedUP! Europe flyer


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1. Final press release and engagement: The results and achievements of SpeedUP! Europe to be spread at locations in Amsterdam, Hamburg, Stockholm, Copenhagen at the end of the project.

2. Video: “Speed Up! Award” + Documentation of the story behind the awarded Startups and Teams, their approaches, their recipes, their learnings. Estimation on the prospected future outlook, the identification of pattern and possible blueprints.

3. Final documentation (virtual e‐book and print) 4. Documentation Video (Best of Video Blogs) 5. Media partnerships for the final event. 6. Scientific Dissemination: The following inputs have provided subjects for thesis (Ph.D. and M.Sc.) at

the University Amsterdam Business School: 7. Success stories: Selected startup success stories have been promoted on the SpeedUP! Europe

website and social media platforms with the purpose of giving learnings from the program and promote the benefits of participating.

3 Offline Dissemination The SpeedUP! Europe Program was pitched on more than 169 events in 8 European countries. As a result of

the setup of the consortia, we have reached out to many digital and entrepreneurial communities in many

European Countries, not only the one where the consortia members were based.

3.1 Events Hosting or participating in events had a two‐fold purpose: to promote the SUE project and attract applicants (in the first project phase) and to showcase the SUE startups (in the second project phase). Thus, SpeedUP! Europe has brought startups to a great number of international conferences and exhibitions with the purpose of promoting the project and the teams towards external stakeholders including policy makers, investors, business partners, clusters, regional development bodies etc. The teams have through this been exposed to a large audience mostly on a European level, but also from the US. Examples of events are listed below:

Title of event Start Date End Date Location

EVENTS PROMOTING SUE

Roadshow 03‐06‐2014 03‐06‐2014 Kiel

Start of SpeedUP! Europe 06‐06‐2014 06‐06‐2014 Hamburg

Ignite Talks 12‐06‐2014 12‐06‐2014 Hamburg

SpeedUP! Europe Round Table 20‐06‐2014 20‐06‐2014 Hamburg

Info Day Hannover 30‐06‐2014 30‐06‐2014 Hannover

Info Day Stockholm 30‐06‐2014 30‐06‐2014 Stockholm

FI PPP Meeting with European Stakeholders 01‐07‐2014 01‐07‐2014 Brussels

TUHH 03‐07‐2014 03‐07‐2014 Hamburg

Startup weekend FIWARE 04‐07‐2014 06‐07‐2014 Hamburg

Info Day Kiel 09‐07‐2014 09‐07‐2014 Kiel


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SpeedUP! Europe Info Day 11‐07‐2014 11‐07‐2014 Hamburg

Info Day Berlin 23‐07‐2014 23‐07‐2014 Berlin

SpeedUP! Europe Info Day 01‐08‐2014 01‐08‐2014 Lübeck

Conference with Stakeholders of the Hamburg Financial Department

03‐09‐2014 03‐09‐2014 Hamburg

Betabreakfast 04‐09‐2014 04‐09‐2014 Hamburg

SpeedUP! Europe Info Day in the Chamber of Commerce

05‐09‐2014 05‐09‐2014 Hamburg

Roadshow 10‐09‐2014 10‐09‐2014 Hannover

“Neue Internet‐Technologien für Unternehmer und solche, die es werden wollen!“ Info Day

12‐09‐2014 12‐09‐2014 Bremen

European Conference Future Internet (ECFI) 17‐09‐2014 17‐09‐2014 Munich

European Conference Future Internet INTERVIEWS 17‐09‐2014 17‐09‐2014 Munich

FIWARE Collaboration Professional 18‐09‐2014 18‐09‐2014 Munich

Roadshow 23‐09‐2014 23‐09‐2014 Kiel

Roadshow 06‐10‐2014 06‐10‐2014 Köln

Collaboration Tour Talinn Stockholm Helsinki 07‐10‐2014 10‐10‐2014 Stockholm

Helsinki

Crowdsourcing Week Europe 15‐10‐2014 15‐10‐2014 Copenhagen

Start up Weekend 17‐10‐2014 18‐10‐2014 Berlin

Roadshow 29‐10‐2014 29‐10‐2014 Frankfurt

Roadshow 03‐11‐2014 03‐11‐2014 Dortmund

Roadshow 04‐11‐2014 04‐11‐2014 München

Smart City Expo 10‐11‐2014 12‐11‐2014 Barcelona

Roadshow 11‐11‐2014 11‐11‐2014 Postdam

Roadshow 12‐11‐2014 12‐11‐2014 Oldenburg

5th Fokus Fuseco Forum 13‐11‐2014 14‐11‐2014 Berlin

Roadshow 17‐11‐2014 17‐11‐2014 Hamburg

Roadshow 18‐11‐2014 18‐11‐2014 Düsseldorf

SpeedUP! Europe Open Call Seminar 19‐11‐2014 19‐11‐2014 Amsterdam

Roadshow 20‐11‐2014 20‐11‐2014 Stuttgart

Startup Weekend 21‐11‐2014 23‐11‐2014 Copenhagen

FIWARE Info Day 25‐11‐2014 25‐11‐2014 Stockholm

Lean Startup Conference 08‐12‐2014 12‐12‐2014 San

Francisco

EVENTS PROMOTING STARTUPS

Kick off Event 20‐02‐2015 22‐02‐2015 Hamburg

SpeedUP! Europe Stakeholder Meeting ‐ Hamburg 20‐20‐2015 20‐20‐2015 Hamburg

Smart Service Welt Pitching 03‐03‐2015 03‐03‐2015 Hamburg

SpeedUP! Europe + IBM Global Entrepreneur / CeBIT 18‐03‐2015 18‐03‐2015 Hamburg

Swiss FIWARE Acceleration Conference 05‐12‐2014 05‐12‐2014 Zurich

FIWARE summer meetUP! 14‐07‐2015 14‐07‐2015 Hamburg

Stockholm hub prep day 29‐07‐2015 29‐07‐2015 Stockholm

Business Angels MeetUP! 30‐07‐2015 30‐07‐2015 Hamburg

Demo Day SpeedUP! Europe 31‐07‐2015 31‐07‐2015 Hamburg




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Start‐up bus Europe in Hamburg! 29‐08‐2015 29‐08‐2015 Hamburg

Copenhagen Hub Prep' day 22‐10‐2015 22‐10‐2015 Copenhagen

Stockholm Hub Prep' day 23‐10‐2015 23‐10‐2015 Stockholm

Amsterdam Hub Prep' day 23‐10‐2015 23‐10‐2015 Amsterdam

Investors BBQ with SpeedUP! teams 23‐10‐2015 23‐10‐2015 Hamburg

Hamburg Hub Prep' day 29‐10‐2015 29‐10‐2015 Hamburg

Pitch Day ‐ 3rd Milestone 31‐10‐2015 31‐10‐2015 Hamburg

3rd European Conference on the Future Internet Hamburg 2015 04‐11‐2015 04‐11‐2015

Hamburg

SpeedUP! Europe Tour Silicon Valley & Lean Startup Conference 14‐11‐2015 14‐11‐2015

San Francisco

Global City Team Challenge 19‐11‐2015 19‐11‐2015San

Francisco

Pictures from conferences: CEBIT 2015 where the Open & Agile Smart Cities (OASC) initiative was announced and signed

Metropolitan Solutions Conference in Berlin from 31st of May to 2nd of June 2015


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3.2 Workshops The consortium has facilitated a vast number of workshops covering various stages of the project e.g.: • BootCamp focused on team formation and idea generation: a 48‐hours challenge where web‐entrepreneurs met their peers, work together on specific ideas and formed new teams as a result of the event. • Design Workshop focused on product/service development: a 1‐day event where teams are educated on product/service design and user experience, allowing them to mature their ideas based on the FIWARE generic enablers’ capabilities • Business Model Innovation Camps: a series of 3‐5 events where teams were educated about Business Model Canvas and Business Model Ontology and applied the frameworks (Runpat, Business Model Innovation Navigator, Business Cube= to their own ideas • Collaboration Camp: a series of 1 day events organized with each cluster in each country where teams pitched to stakeholders in order to assess the potential of their ideas and recruit partners • Software Architecture Camp: a 2‐day event where teams were educated about the latest developments in agile software development, this was done in Hamburg as well as in Stockholm, but failed in Denmark • StartUp Weekend: a weekend‐long challenge where teams develop a prototype of their idea based on the FIWARE generic enablers. • Entrepreneurship Academy: a series of virtual (webinars) and physical courses focusing on various aspects of the entrepreneurial journey, from lean startup to agile software development and business‐planning • Entrepreneurship Summit: a 2‐day event celebrating entrepreneurship in Europe, where the best projects generated in this programme will be featured, and the top 3 projects will receive awards.

3.3 Education & supported projects own marketing strategies

SpeedUP! Europe has put lot of focus on building awareness among the teams it supported about the importance of promoting themselves. As explained in WP4, several workshops have taken place as part of the education track. Some of these workshops specifically addressed marketing and social media strategies. Therefore, all teams had enough skills to build and run their own promotion campaigns. Among the 96 teams supported by SpeedUP! Europe, there were some team members who had the capacity and knowledge in graphical design to produce marketing material for other teams. On this side, many teams have worked together to build marketing materials (flyers, business cards, logos, rollups etc). These material have been used by the teams for both social media campaigns, for attending events on their own as well as for reaching out to potential customers.

3.4 Scientific Dissemination

Another relevant communication related activity in the project has been linked to academic and scientific dissemination. SpeedUP! Europe was introduced in two 2 lectures in the course International Entrepreneurship at University of Amsterdam for 60 students. The project was discussed in the lectures on 1) Entrepreneurial Ecosystems and 2) Policy for stimulating entrepreneurship.


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Moreover, a seminar series were given as part of the Thesis Proposal course and the Thesis project to 4 students who did thesis on SUE related topics. The seminars covered:

Literature on public policy for stimulating entrepreneurship

Entrepreneurial ecosystem

Overview of SUE: from policy to program

Research questions on SUE (related to: entrepreneurial teams, developing ecosystem, Bureaucracy, Sustainable entrepreneurship)

Master thesis projects on SUE:

Developing Entrepreneurial Ecosystem‐SUE Amsterdam

Perceived EU bureaucracy in SUE program

The personality characteristics of entrepreneurial teams. A case study of the Speed UP! Europe program

How can EU and its support eco‐system make social enterprises and their financial position sustainable – the SUE program

3.5 Newsletters All team, mentors, partners and coaches got a weekly newsletter from Apptual about the actual events, news from SpeedUP! Europe and interesting news from the FIWARE ecosystem.

3.6 Press SpeedUP! Europe has been mentioned in a number of different media. Each publication mentions a number of projects that were part of the acceleration program: Radio Hamburg http://www.radiohamburg.de/Nachrichten/Hamburg‐aktuell/Wirtschaft/2014/August/100‐Millionen‐Euro‐ EU‐unterstuetzt‐Hamburger‐Start‐Ups Hamburg StartUps http://www.hamburg‐startups.net/speedup‐europe‐info‐day/ SHZ http://www.shz.de/regionales/hamburg/hamburger‐speedup‐europe‐ist‐unterstuetzer‐fuer‐100‐start‐upsid8930531. Html Gründerfreunde http://gruenderfreunde.de/2015/02/23/speed‐up‐europe‐accelerator‐startet‐in‐hamburg/ Deutsche StartUP`s http://www.deutsche‐startups.de/2014/07/03/gamescom‐speedup‐europe‐startupbootcamp‐scoopcamp/ Deutschland startet http://www.deutschland‐startet.de/speedup‐europe‐info‐day/ Hamburg News http://www.hamburg‐news.hamburg/en/cluster/media‐it/look‐local‐wins/ Fi‐Content


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http://mediafi.org/ficontent‐speedup‐europe‐startup‐weekend‐hamburg/ Die Welt http://www.welt.de/regionales/hamburg/article144795528/EU‐Software‐soll‐von‐Hamburg‐aus‐die‐Welterobern. html Hamburger Abendblatt http://www.abendblatt.de/wirtschaft/article137365777/EU‐foerdert‐70‐Start‐ups‐aus‐der‐ Metropolregion.html Hamburg1 (TV) http://www.hamburg1.de/nachrichten/23525/Foerderung_fuer_Hamburgs_Gruender.html http://www.hamburg1.de/nachrichten/21956/Speed_Up_Europe_Ideenfoerderung.html T‐online http://www.t‐online.de/regionales/id_72850634/speedup‐europe‐100‐neue‐start‐ups‐mit‐hamburgerhilfe‐ am‐start.html Amsterdam http://amsterdamsmartcity.com/news/detail/id/320/slug/speed‐up‐europe?lang=nl

3.7 Interactions with FIWARE Projects

Collaboration with Other FI‐PPP projects

Several activities have taken place on collaboration activities by SpeedUP! Europe with the other FI‐PPP projects and FIWARE ecosystem:

The coordinator of SpeedUP! Europe has represented the consortium at all the A16 meetings with the other accelerators

From June 2014 to January 2026, Olaf‐Gerd Gemein attended the A16 meetings. After January 2016 Stefan Stengel took this role from Olaf‐Gerd Gemein

Glocal Consult has participated in the online and physical meetings of the FI‐PPP Steering Board and further, Olaf‐Gerd Gemein was elected as co‐chairman of the FI‐PPP Steering Board, thus ensuring a preponderant position inside the FI‐PPP Steering board

SpeedUP! Europe has participated in different task forces with other projects like the Community Building, FIWARE Technical group, FIWARE Mundus audio conferences and Smart Cities

SpeedUP! Europe partners have had an active role in the presence of FIWARE at certain events such as:

o CEBIT 2015 where the Open & Agile Smart Cities (OASC) initiative was announced and signed

o Metropolitan Solutions Conference in Berlin from 31st of May to 2nd of June 2015

o Global City Team Challenge in Washington On June 1st, 2015 in collaboration with FIWARE Mundus

o ECFI: The 3rd European Conference on the Future Internet was facilitated by SpeedUP! Europe and held in Hamburg from the 4th‐6th of November 2015. The international conference running over 3 days was a mix of keynote speakers, pitches and workshops for the FIWARE ecosystem

o Lean Startup Conference: 45 attendees from FINISH and SpeedUP visit the Lean Startup Conference in San Francisco to learn more about the Lean Startup Method from Eric Ries


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o VIP Bootcamp: in May 2026 three of our best teams attend the A16 VIP Bootcamp in Milano. At thst workshop many teams from the whole program collaborate together and meet experts to support the next funding rounds

Collaboration among teams engaged in the programme and with experts

As described many events and workshops were organized as part of the acceleration programme which

have facilitated the collaboration within the SpeedUP! Europe programme among teams and between the

teams and experts present at these events.

Furthermore, the collaboration was facilitated by the participation of SpeedUP! Europe at events and

conferences organized by the FIWARE ecosystem, which allowed our startups to meet and collaborate with

startups from other accelerators as well as with other stakeholders from the ecosystem, making them feel

that they were part of a larger ecosystem.

4 Online Dissemination

4.1 Web Site External SpeedUP! Europe has developed an external project website www.speedupeurope.eu. which includes

specific information of the project, FIWARE, Open call and other related contents. It has been updated

periodically according to the evolution of FIWARE program and the project itself, including FIWARE

corporative identity, news, and contents developed in the different events where SpeedUP! Europe has

presence.

Website

The external website has been the point where entrepreneurs, startups and SMEs found specific information of the SpeedUP! Europe project and signed‐up/interacted with the community created for


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matchmaking and idea building (Apptual). The main objective was to promote the open call launched by SpeedUP! Europe. The website furthermore enabled to share content on social media platforms like Facebook, Twitter, LinkedIn and many others providing the basis for a broad outreach to potential participants. As SpeedUP! Europe reached the targeted number of projects from its first open call, there was no need to organize and promote further calls. Therefore, the public part of the website was less used in the second reporting period. SpeedUP! Europe’s website has a rate of 58.2% returning visitors and a bounce rate of 56.93%. The graph

shows the average number of sessions each months, since the start of the platform. The number of visitors

peaked around November (when most of the teams uploaded their proposals) and in February (before of

kick‐off event and the launch of our 100 winning teams).

Google Analytics


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Internal

Additionally, a specific partner‐restricted section has been created using BASECAMP technology to build

the project intranet. This technology has also been used by FIWARE Accelerator programme to exchange

information for internal organization purposes. SpeedUP! Europe partners have been very active

coordinating project tasks through the intranet although also email and phone have been very relevant

communication channels for the project.

Basecamp:

4.2 Social Media Another important part of the project’s dissemination has been the presence in social media. The use of these powerful tools provides SpeedUP! Europe a channel not only to increase the exposure of the project but also to reach out and communicate on a personal level with a wider audience. The project has been communicated on the following four social media platforms:

Facebook

Twitter

LinkedIn

YouTube


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With 638 likers, Facebook has played a central role in the SpeedUP! Europe dissemination strategy in terms of: 1) securing a big outreach for the open calls 2) providing flashes from project life on an ongoing basis 3) disseminating results. Facebook‐page:

Approximately 80 updates including video content, pictures and articles have been published with the highest concentration around events such as conferences and camps.


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Twitter also proved a useful communication tool with 645 followers and 164 tweets during the project’s life time.

Finally, the YouTube channel has been the platform of the SpeedUP! Europe open call videos, which were viewed by 1,500 viewers in total.


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Besides the official social media communication channels of SpeedUp! Europe, all consortium partners have also utilized their social media tools to boost and promote SpeedUP! Europe, which resulted in 60 features in European websites over the first 9 months among other: • http://www.f6s.com/profile/254303 • https://www.crunchbase.com/organization/speedup‐europe • http://fi‐ware.nl/speedup‐europe/ • http://www.fundingbox.com/e/grants‐for‐entrepreneurs‐from‐speedup‐europe‐project/ • http://mediafi.org/ficontent‐speedup‐europe‐startup‐weekend‐hamburg/ • http://www.eurocrowd.org/2015/02/speedup‐europe/ • http://fipedia.eu/speedupeurope/

5 Conclusions Overall, the intense dissemination has supported SUE to get enough applications and to reach the expected

number of projects after the first open call.

The website provided a good and flexible way to structure and present the project information and reach

the SUE audience. Not a least due to the integration with social media.

Clearly the events and camps that introduced the concepts of FIWARE technology and the opportunities

within were well received by the relevant applicants and was a vital tool in securing the needed amount of

applications for SUE. This can be deducted from the fact that a majority of camps were held in Hamburg,

and it was also from this region that a majority of applications came. Clearly an even more intense effort at

other locations around Europe could have helped secure an even bigger number of applications.

d6.4 dissemination report v1.3 - europa€¦ · 3.7 interactions with fiware projects..... 13 4...

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