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Slide 1

Store Associate Training

Why do we need to cover the history of Simonton Windows? It will give a solid foundation for you to build your trust in Simonton and our products & service.

1

Course Outline

Understanding Home Depot Exteriors Value

Understanding Large Ticket Buying Motives

Simontons Industry-leading strengths

VantagePointe Website

Effective lead generation examples

Simonton product line up

Features vs. Benefits

Summary

#

2

Cart Value

AOV

Bonus

Prioritization

Greatest return for least effort

#

3

Lets compare

Apples to apples

Custom, Vinyl, High end, Low E, Argon

Store Window

RSW Window

#

4

Premium Products

Insured

Background checks

Proper permit filing

Warrantees

Peace of mind

Professionalism

Local

Transferrable

Resale

Efficiency

Installed Benefits

#

5

Window industry quick facts

Contrary to yesteryears rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).

Contrary to yesteryears rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).

Harvards Joint Center for Housing Studies projects remodeling activity will resume growth in 2012 and into the foreseeable future, a very positive future forecast.

6

Decision making criteria

Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority:

Confidence in the Manufacturer

Confidence in the Company

Confidence in the Associate

Price

Many research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority:

Confidence in the Manufacturer

Confidence in the Company

Confidence in the Associate

Price

7

Simonton History

Over 60 years in the building industry.

Simonton celebrates

68

years this year!

Vinyl windows since 1980

#

This year Simonton Windows celebrates its 65th Birthday! We have been around during the peak in the building industry and we are still here after a serious down-turn in our economy and especially the housing market. Our strength allowed us to stay strong and actually continue to grow during the recession.

8

JD Power

A Decade of Dominance

2006-2011, Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers. Won 5 of 6 years.

2010, Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers Three Years in a Row AND Highest in Customer Satisfaction with Window and Door Manufacturers Industrys first

2011, Highest in Builder and Remodeler Satisfaction among Residential Window and Patio Door Manufacturers Three Years in a Row AND Highest in Customer Satisfaction with Window and Door Manufacturers Closed award

2010-2013, Highest in Customer Satisfaction with Window and Door Manufacturers Four consecutive years another industry first

Website Resources

VantagePointe is the new co-branding name that Home Depot and Simonton have developed.

10

This is the microsites home page.

11

http://vantagepointe.simonton.com/

This is where your customer can learn all about VantagePoint

This is where your customer can schedule an appointment

This is a sample of the options page. The unit they choose will come to the forefront and the can look at if from all sides.

13

Product line review

Value

Give the 72% a reason to spend more money

Double Hung

Stainless Steel Constant-Force

Coil Balance

Allows for a maintenance free, system for sash stability.

Multiple Chambers Profile

Vinyl profiles are filled with 13 dead air chambers that increase window insulation and aides structural integrality

Tilt in/Lift out Sash

Allow sash to tilt in for easy cleaning

Supercept Spacer System

Makes for low conduction rates, moisture-resistance and thermal efficiency

Contoured Extruded Lift Rails

Allows for easy opening no matter how big the window.

Flush Mounted Tilt Latches

For a clean, smooth sash rail.

Dual Air Locks

For ventilation

Cam Lock

Unique designed secure window lock

Fusion-Welded Frame and Sash

Profiles and sashes are fused together to create a weather tight, strong one-piece unit.

Accessory Groove

For the addition of decorative trim & to aid in installation

3 Frame

Allows to fit most openings

Insulated Glass Unit

Double pane, Double strength glass with Low E and Argon Gas for increased energy performance

6500

Exterior Frame

Meeting Rail

Makes for a tight seal with our patented Inter-locking/Over-lapping design

Extruded Screens

For strength and durability

16

Stainless Steel Coil Balance

Multiple Chambers Profile

Reinforced Meeting Rail

Tilt in/Lift out Sash

Allow sash to tilt in for easy cleaning

Intercept Spacer System

Dual Contoured Extruded Lift Rails

Cam Lock

Unique designed secure window lock

Fusion-Welded Frame and Sash

Integral Stucco Flange

Aids in installation on stucco sided homes

2 Narrow Frame

Allows to fit most West coast openings

Insulated Glass Unit

Double pane, Double strength glass with Low E and Argon Gas for maximum energy performance

Series Single Hung

6200

ALSO AVAILABLE IN A BLOCK FRAME

Vent Lock

2 Frame Narrower frame offers a simple, streamlined look.

Dual Fin Weatherstripping Creates a weather-resistant seal around operable sash.

Integral Stucco Flange Beautifully finishes area between the window and the outside of the stucco home.

Stainless Steel Constant Force Balance System A tightly wound, non-corrosive coil spring holds the sash in any position and will never need adjustment.

Contoured Extruded Lift Rail Molded into the sash for strength and durability, rails easily raise the sash.

Reinforced Meeting Rail Sash is tightly sealed with an overlapping design that is reinforced for increased strength.

17

1/2 Stainless Steel Coil Balance

Allows for a maintenance free, system for sash stability.

Multiple Chambers Profile

Vinyl profiles are filled with dead air chambers that increase window insulation and aides structural integrality

Meeting Rail

Makes for a tight seal with overlapping interlocking design that reduces air infiltration.

Tilt in/Lift out Sash

Allow sash to tilt in for easy cleaning

Intercept Spacer System

Makes for low conduction rates, moisture-resistance and thermal efficiency

Dual Contoured Extruded Lift Rails

Allows for easy opening no matter how big the window.

Flush Mounted Tilt Latches

For a clean, smooth top sash.

1 Vent Latch

For ventilation.

Cam Lock

Unique designed secure window lock

Narrow Fusion-Welded Frame and Sash7/8 more glass top to bottom & side to side

New narrow profile provides more viewing area.Profiles and sashes are fused together to create a weather tight, strong one-piece unit.

3 Frame

Allows to fit most openings

Insulated Glass Unit

Double pane, Single-strength glass. Glass packages with LowE are available.

Stepped Sill

Better protection against air and water infiltration

6100 Features

#

Best window manufacturer in the industry

Best company in the industry

Best warranties in the industry

Greatest selection of standard products

Something to fit everyones budget

Summary

19

Questions?

20