d2: sjr group

KNOWLEDGE IMPACTSJR

Wednesday, September 18, 13

DISRUPTIONandSEAMLESSNESS


‘Marketing communications has changed’

Uh, yeah...

But what does that really mean?


all CONTENT is EQUAL but some content is MORE EQUAL than others.



http://www.youtube.com/watch?v=KKkzBVNozjI

http://www.youtube.com/watch?v=KKkzBVNozjI

C O N T E N TP L A T F O R M S

O R I G I N A L C O N T E N T

T R A D I T I O N A LM E D I A C O V E R A G E

S O C I A L M E D I A P I C K - U P

C O R P O R A T ES T R A T E G Y


“What works for us are programs where GE can behave the way a real person would behave, be as accessible as possible, and lean into the fact that we are a brand in motion.”

EXECUTIVE DIRECTOR OF GLOBAL MARKETING, GE

Linda Boffadvert is ing age


“General Electric has also jumped on the trend, making Tumblr a key destination for its huge tech-minded, content-marketing ambitions with agency partner Group SJR. When asked if Tumblr could have a prominent place in campaign creative, GE’s digital marketing manager, Katrina Craigwell, said, ‘It’s something we are open to. I think it is a great direction.’” - Brands Are Giving Precious Ad Real Estate to Tumblr, AdWeek

DIGITAL MARKETING MANAGER, GE

Katrina Craigwelladweek


http://www.adweek.com/news/advertising-branding/brands-are-giving-precious-ad-real-estate-tumblr-149152





http://www.youtube.com/watch?v=-u8M5csW9VE

http://www.youtube.com/watch?v=-u8M5csW9VE

“We’re a publicly traded business, but we know one of the ways we drive sales is through loyalty...When you think about A Bullseye View, it would be short-sighted to think about revenue. It’s more about building meaningful relationships with our customers.'"

VP of PR, Target

Dustee Jenkinsdigiday


BEYOND COST: GREAT REASONS FOR VIRTUALIZATION14,070 views135 shares11,663 referrals

IS THAT A DATA CENTER AT YOUR DESK?7,455 views88 shares495 referrals


http://livepage.apple.com/






http://www.techpageone.com/technology/is-that-a-data-center-at-your-desk/%23.Ug0lIxa-qfQ




Indeed marketing communications HAS changed.


SJR


d2: sjr group

Business

contentmarketing ambitions

marketing communications

ges digital marketing

ge katrina craigwell

knowledge impact sjr

real person

agency partner group

great reasons