d laurin-donatelle-graphic design

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This portfolio shows examples from my design career. For each one there is a description of the project and my contribution to it.

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Graphic Design

Baxter International

Environmental, Health and Safety "Annual Report: This annual report presented Baxters environmental efforts in its manufacturing process and was part of a larger environmental communication program. This example is a fifty-two page, four color publication; cover digital illustration; internal graphs and charts, design, layout and typography.

Baxter International

The Baxter Environmental "Commitment Purpose: This publication !was the first piece in Baxters environmental communications effort. This example is a 16- page brochure; design concept and photo art direction; typography, layout and design.!

US Foodservice

Fast Forward:This employee magazine presented human interest stories to the national sales force and regional locations. Quarterly publication between eight and twenty-four pages; design concept; typography, art direction; digital and traditional illustration!

US Foodservice

Benefits Brochure: This brochure educated employees about a benefit opportunity.Graphic Design, Typography. Project Management

McDonalds

Masthead and Publication Design: This !internal publication was designed to communicate McDonalds Diversity initiatives. Masthead concept, layout, typography.

FGS/Financial Graphic Services

Brochure: Financial Graphic Service offers a suite of marketing communications and compliance services that are state-of-the-art. They help their clients with ongoing performance management and reporting as well as reducing overall costs. This sales aid and marketing tool was intended as a presentation tool and leave-behind brochure. Design, verbal positioning and copy; digital retouching; typography and layout.

Northwestern University

Klein Alzheimers Research Lab "Brochure: This 12-page publication was designed as a fundraising tool to educate potential donors on progress to treat Alzheimers. Design Concept; Typography, Digital Illustration; Layout. !

Martin-Brower Company

Trade Show Booth: Thisdisplay was designed for an industry tradeshow. It was designed to show the efficiency of Martin-Browers service and the connection between Martin-Brower and McDonalds. Concept, Graphic Design, Vendor selection. Digital Illustration, Photo Art Direction, Project Management.

Divining the Muse

Identity and Web Banner: This clients business is dream interpretation and she requested a design that would communicate spirituality, strength, and intuition. Original digital illustration, photography, design and project management.

Food Shippers of America

Identity: The primary mission of Food Shippers of America is to promote high standards and continuing education of transportation and logistics to the Food industry. This identity was designed to show the partnership of the industry across the US.

Total Living Network

Advertisements: TLN is a national broadcasting company dedicated to educational, entertaining and compelling programming that inspires all viewers to strengthen their bodies, expand their minds and enlighten their souls. These advertisements appeared in industry publications to promote TLN Travel and the TLN Studios. Concept, Graphic Design, Typography, Photography (background on left), Digital Illustration.!

Total Living Network

TV Bug Animation: This story board demonstrates how the logo will begin and fade out at the bottom right of the television screen. Design concept and photography.

Personal Project

Hand-made Book and Box

Purpose: To illustrate a poem by a Native American Writer. To provide an opportunity to put together my interests in illustration, typography and bookbinding. Illustration, design, layout and assembly.

Services

Art Direction

Graphic Design and Typography for Print

Web Banner and Page Design

Project Management

Traditional and Digital Illustration

Contact

Denise Laurin-Donatelle

deniselaurin@nyc.rr.com

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