An E-Portfolio Introduction

Healthcare Creative/Copy Doug Jung

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A Healthcare Creative/Copy Expert with…• Experience

– RX, OTC– DTP, DTC– Medical Devices

• Wins & Launches– Lipitor, Reminyl, Olympus….

• Perspective– Client- and agency-side– Rose to agency copy creative director– Ran own ad firm 8 years– MBA in Marketing

…And a fresh creative view

2011 Global Corporate Recruitment Campaign:Sole consultant retained to help re-position, re-energize and rewrite the book for this biopharma company to recruit and retain employees internationally

Launches…

• Blockbuster LIPITOR DTCPrint Launch Ad

• Wrote thebest-testingprint ad in multi-agency pitch for launch

Top-scoring ad tested to target patients became the DTC launch ad for LIPITOR

Managed Markets…

• Fresh Approaches for Managed Care Marketing• Diabetes Intervention Initiative for MCOs/Employers

“Loved the yin-yang heart!” – Pitch agency president

Managed Markets…

• TOPAMAX MOSAIC MIGRAINE Programfor Ortho-McNeil Pharmaceutical

• Managed markets program (AV, print, newsletter articles, patient aids, sales materials)

• “Best employer program in the industry” –independent market research firm

Launches…

• REMINYL Sharing Care Programfor Alzheimer’s Disease Patients & Caregivers

• Multimedia relationship marketing (AV, newsletters, collateral) for early diagnosis & long-term compliance

Campaign continued 7 years post-launch

Pitches and Wins…

• OLYMPUSMedical Systems

• Key writer in winningAOR pitch

• From corporate…

“You were great, …”

Pitches and Wins…

• …to new ideas

• Insights & extras beyond the expected

• Informed creative

“… a plus!” –Creative Director, Olympus AOR

Pharma…• In-house McNeil/J&J• Clients include:

– Johnson & Johnson:

• Corporation• Divisions

– Pfizer– Bristol-Myers

Squibb– Teva– Alcon Surgical– And others

“Extraordinarily well done” –VP, Corporate Communications,

Johnson & Johnson

Repositioning…

• Fresh Approaches for established brands• Relaunching eye-surgery device for Alcon Surgical

Solving the “expensive gray box on table” problem

Repositioning…

• Fresh Approaches for established brands• Pitch for Caduet launch in Canada

“Loved the yin-yang heart!” – Pitch agency president

Repositioning…• Fresh Relationship

Marketing Approachfor established brand

• EpiPen Center for Anaphylactic SupportCompliance Campaign

Expanding the market for a category king

Creative Know-How…

• “Orphan disease” drug launch for Teva branded division • Physician education campaign for early recognition and

treatment

Launching the only treatment for a rare, fatal disease

Creative Know-How…

• Taking ConvaTec/BMS into Sports Med Market• Niche marketing: advertising, sales aids, collateral

Taking an established brand into a new niche

Creative Know-How…

• Pfizer Cardiovascular “Anatomy of a Storm” multisensory experience (Lipitor, Norvasc, Caduet)

• Conceived, pitched, won, & scripted AV exhibit

• Experienced by 25% of attendees at AHA annual meeting

…And Follow-through

Corporate ad for exhibit company, based on Pfizer “Anatomy of a Storm” success story (see previous)

Recap…

• RX, OTC, DTP, DTC, Medical Devices

• Roll-Up-Sleeves Teamwork Style with staff, colleagues, and clients…

• and the Passion to Add Strategic & Creative Value in Healthcare Marketing

Ready for Your Team

• Mid-New Jersey based

• Within easy reach of NY/NJ/Philadelphia and the world

• Contact via:– Tel: 609-529-2028– douglasjung@verizon.net– www.linkedin.com/in/dougjung

Doug Jung