Czech Media Landscape 2010

Daniela Chovancová

daniela.chovancova@eurorscg.cz

Agenda

_ News agencies

_ Press

_ TV

_ Radio

_ Internet - portals

_ Social media

News Agencies (general)

Czech Press Agency (ČTK)_ Public institution (Veřejnoprávní) established by law, financially independent (not

financed by the government) _ Services: locals news, economic, foreign, sport, culture, interesting news, information

database, photobank, videonews, Protext (paid for wire service)

Czech Information Agency (ČIA)_ Private news agency specialized in local economic news

Mediafax_ The co-owner of Romanian CME‘s portfolio Adrian Sarbu expanded his news agency

MediaFax into CR_ Is not as profitable as expected – is going to be sold for €1 to TV Nova

REBEL – not functioning any more_ Established in Feb 2008 by Vltava-Labe-Press publishing_ Based on their regional net of reporters_ Did not survive the economic crises (VLP publishing returned to using CTK‘s news

services last month)

News Agencies (Foreign in CR)

_ Bloomberg (economic, financial news)

_ Reuters (economic)

_ AP (oldest)

_ AFP (French)

_ DPA (German)

_ TASR (Slovakian governmental)

_ SITA (Slovakian private)

_ ITAR-TASS (Russian)

News Agencies (specialized)

Korzo.cz_ The largest private news agency in the CR providing articles,

photographs and videonews focusing on celebs, curiosities, and interesting news.

gitA_ Gender equality news and equal opportunities news _ Topics are presented with regard to their importance to both genders

Children news agency_ Cooperation with the Radio Domino – news produced by children for

children

ČTSA_ Czech Sport News Agency

Print – Dailies and Supplements

_ The nine national dailies = two thirds of the newspaper market_ The share of local and regional dailies is about 30%_ No publisher holds dominant position in the national daily press_ The sold circulation has been declining, only the tabloids grow_ About 80 regional and local papers published majority by the Vltava-

Labe-Press (VLP)_Owned by the German publishing house Verlagsgruppe Passau

Free papers market_ Metro

_The first one - published since July 1997_Competition since 24 hodin (24 hours) – left the market in 2007_Metropolitní Expres (Metropolitan Express) in April 2006 – merged with Metro in 2008

Print – Dailies and Supplements

_ All dailies except for Pravo, Hospodarske noviny, Haló noviny are owned by foreign companies

DailyAverage circulation Publisher Majority Onwner

Blesk (Blesk magazín) 538 000 Ringier Ringier Nederland B.V.

Deník 380 000Vltava-Labe-

Press Verlagsgruppe Passau

Mf DNES (ONA DNES, Magazín Dnes + TV) 357 000 Mafra

Rheinisch-Bergische Verlagsgesellschaft

Právo (Styl, Dům & Bydlení, Magazín Práva) 196 000 Borgis Zdeněk Porybný

Aha! 162 000 Ringier Ringier Nederland B.V.

Šíp 136 000Vltava-Labe-

Press Verlagsgruppe Passau

Lidové noviny 110 000 MafraRheinisch-Bergische

Verlagsgesellschaft

Sport 105 000 Ringier Ringier Nederland B.V.

Hospodářské noviny (IN magazín, Víkend) 74 000 Economia HB-DJ Investments

E15 50 000 Mladá fronta European Financial Services

Haló noviny 30 - 40 000 Futura KSČM

Weekly magazines (general)

_ The largest circulation – women weeklies

Most read Circulation

Rytmus života 275 317

Nedělní Blesk 247 428

Pestrý svět 214 535

Blesk pro ženy 170 745

Chvilka pro tebe 140 161

Tina 107 878

Katka 98 332

Claudia 92 311

Květy 90 000

Vlasta 77 000

Překvapení 75 648

TV guides  Circulation

TV magazín 328 037

Týdeník Televize 103 198

TV Revue 52 500

TV Plus 49 338

TV pohoda 44 529

_ Some TV guides do have even higher circulation

_ The market shared by following publishing houses: Ringier, Sanoma, Bauer Media, Burda (thanks to women weekly Katka)

Weekly magazines (general)

_ Most read weeklies among the more serious ones – Tyden (The Week) and Reflex

_ Long lasting competition among the two economic weeklies – Euro and Ekonom (The Economist) – lately dominated by Euro, however Ekonom has lowered their prevalence since the relaunche

Ekonomické a společenské Circulation 

Týden 49 416

Reflex 46 000

Instinkt 33 000

Respekt 26 253

EURO 22 754

Ekonom 19 821

Profit 15 498

Monthlies (general)

_ Segment dominated by Burda and Bauermedia, Ringier thanks to the supplements,followed by Sanoma, RF Hobby, Hachette Filipacchi

_ The most successful specialiyed media have circulation over 20,000 (auto-moto, gardening, computers and electronics)

_ Most specialiyed media do not reach higher circulation than 5,000

For Women Circulation

Svět ženy POŠLI RECEPT! 435 036

Svět ženy 300 957

JOY 69 518

Yellow 57 434

Marianne 56 920

Elle 46 801

Fajn život 39 890

Paní domu 33 728

Praktická žena 32 622

TVŮJ SVĚT 28 933

Betynka 25 719

LOOK magazine 23 196

Monthlies (general)

Blesk Supplements Circulation

Blesk Hobby 63 583

Blesk speciál Crosswords 50 322

Blesk Zdraví 43 871

Teen girls Circulation

Top dívky 40 780

Dívka 35 135

Popcorn 18 515

For men Circulation

Maxim 42 344

Playboy 7 463

Interesting Circulation

21. Století 55 192

Svět 18 049

Foreign Language Media

Daily_ The Fleet Sheet

Weekly_ The Prague Post_ Czech Business Weekly_ Die Prager Zeitung

On-line_ www.ceskenoviny.cz/news/ - news by the Czech Press Agency_ http://www.radio.cz/en/ - news by the Czech Radio_ Expats.cz - community portal for the Prague business and international

community (English speaking)

_ World News Report - http://www.einnews.com/czech/_ Inside Czech - http://www.insideworld.com/czech/

The Fleet Sheet

_ Started by and published by American journalist living in Prague Erik Best

_ Daily English-language news bulletin devoted to the business and political activities in the Czech Republic

_ Free electronic news letter + Final Word commentary

_ Free trial: http://www.fleet.cz/freetrial.asp

Television

TV Nova_ Most viewed TV station, general family channel_ Owner: Central European Media Enterprises (CME) incorporated at Bermudas

TV Prima_ Second most viewed TV station, general family channel_ Owner: Swedish media group Modern Times Group (50 %) and a Czech holding lead by

Ivan Zach

Czech TV (ČT1, ČT2, ČT4 Sport, ČT24)_ Public service TV, financed by mandatory TV fees and advertising

Z1 TV _ Digital news channel (satellite, cable, Internet)_ Owner: Slovakian investment group J&T

_ 40 cabel and satellite stations

_ In each region at least one regional TV_ Successful the RTA net – licence to broadcast on the shared frequencies with TV Prima in

five regions – daily news Regional Minutes

TV market development - trends

_ TV rating falling in general – competition of other media (Internet)_ News ČT24 growing from 1.6% in 2008 to 2% in 2010_ Growing share of Others – new digital channels by 3% annually

Share TV adults 15+ 2009

Source: ATO - Mediaresearch

TV – Digitalization in general

_ Higher quality of digital broadcasting even at places with lower quality of reception and bad analog signal conditions

_ Digital systems offer more possibilities to enrich the broadcasted content – additional information and services such as:

_More language versions_Electronic program guide (EPG)_ Information services – news_Applications with local interactivity – games played on TV set

_ Interactive communication or application – possibility to add on the return channel – poles, games, shopping, education

_ On the Czech market only one such service provided - O2 TV

TV – Digitalization – Czech market impact

_ Commercial stations were against (expected loss of the advertising position) – was overrated

_ Larger offer of TV programs – fall of share of all large stations was expected – however TV Nova and CT1 remained constant only TV Prima slightly fell

_ TV advertising market was more than by digitalization (expected) influenced by the economic crisis – resulted in lower prices for GRP or even in new methods of advertising price calculation

_ Compared to other EU countries CR is behind in the process – the expected date of switching off the analog signal is Nov 11th 2011

Czech TVs and Internet

_ All of the stations are present on-line – archives or live streaming

_ ČT most original programs in the archive and ČT24 non-stop on-line streaming

_ Nova – news portal promoted in the prime time news

_ Prima cooperation with Stream.cz – on-line archive

Radio

_ Full-area stations: 6 public stations and 3 private stations

_ 15 stations in Prague

_ Regions – average 5 stations (the most 11)

_ Majority of the market divided among a few groups owning more stations

_ Dominant player French group Lagardere (Frekvence 1, Evropa 2, Radio DJ Regie radio music)

_ Impuls most listened to station

_ HIT radio network – largest regional net of 59 regional stations

_ KISS Radio: 7 regional station

Radio – Full area stations

_ BBC World Service – weekly reach 19,000 people

_ ČRo 1 – Radiožurnál – 1,389,000

_ ČRo 2 – Praha – 587,000

_ ČRo 3 – Vltava – 190,000

_ ČRo 6 – 55,000

_ ČRo 7 – Radio Praha – ???

_ Evropa 2 – 1,918,000

_ Frekvence 1 – 1,804,000

_ Radio Impuls – 2,237,000

Radio – 10 most listened to stations

_ http://www.radiotv.cz/poslechovost/

Weekly Reach

Daily Reach

Radio Impuls 2237 1084

Evropa 2 1918 977

Frekvence 1 1804 911

ČRo 1 - Radiožurnál 1389 794

Rádio Blaník 1028 537

ČRo 2 - Praha 587 343

Rádio Čas 432 218

Country Rádio 419 220

Rádio Beat 345 158

Hitrádio Orion 320 137

Internet – news portals

_ Novinky.cz – common project of Daily Právo and Seznam.cz (search engine such as yahoo!)

_Most visited news portal – 3 268 002 real users monthly

_ iDnes.cz – the Mafra publishing house _The portal connects and promotes content of all their media (Expresradio, Classic FM, Óčko TV, Lidovky, MFDnes)

_ Centrum.cz / Aktuálně.cz – owned by Centrum.cz Holding BV (Dutch company owned by investor Warburg Pincus)

_Centrum.cz – the second Czech search engine after Seznam_Aktualne.cz – the first on-line only news daily

_ iHNed.cz – most visited serious news portal – includes more than 20 portals of specialized media such as weekly Ekonom, Marketing & media etc.

_ Ceskenoviny, Sportovninoviny, Prazskenoviny.cz – ČTK news

Internet – news portals

Website Real users / month

novinky.cz|rubrika Zpravodajstvi 2,918,803

idnes.cz|Zpravy iDNES 1,092,999

centrum.cz|Aktualne.cz|Zpravy 1,037,192

denik.cz 599,850

lidovky.cz|Zpravodajstvi 367,933

ihned.cz|Zpravodajstvi iHNed 425,638

blesk.cz|Zpravy 419,723

ceskenoviny.cz 281,944

www.netmonitor.cz

Social media

_ Connecting people that are somehow close to each other, usually due to their interests or social status.

_ The main difference to “old” media – user generated content

Traditional Mass media Internet – feedback

NEW MEDIA

_ What does it imply? Marketing is more and more becoming a dialogue!

New media

_ Blogs_www.blog.cz and blogs on news portals of traditional media

_ Wikipedie (Czech edition)

_ Music, video, photo sharing (YouTube, Flickr, Stream.tv)

_ Social networks (Facebook, Twitter, LinkedIn, MySpace, Bandzone)

Numbers of users – world wide

Czech Republic_ Facebook –

exponentially growingover 2 mio (1.6 mio in Sept, 1.4 in Aug; almost 400 mio ww)

_ Twitter – approximately20 thousand (10 active) (75 mio ww)

New media – what they are like?

_ Enable measuring almost anything – thanks to new technologies

_ Enable immediate feedback

_ It is cheap to create the content, however originality and authenticity is a must

_ User generated content results in animosity to any corporate interference

_ The message and uploaded information can hardly be controlled – it can easily be altered or parodied